AdWords Expands Headlines, 3 Tactics for Mobile Marketers, and More…

Posted by on May 3, 2016 in This Week In Ad Tech | No Comments
AdWords Expands Headlines, 3 Tactics for Mobile Marketers, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF May 03, 2016 What the New Snapchat API Means for Advertisers Back in January Digiday reported on Snapchat’s plan to open up an API that would allow AdTech players and brands to execute campaigns, deliver […]

AJ Wilcox Talks Targeting, ROI, and LinkedIn Ads

Posted by on May 3, 2016 in Advertising, Interviews | No Comments
AJ Wilcox Talks Targeting, ROI, and LinkedIn Ads

Veteran online marketing guy, AJ Wilcox fell in love with LinkedIn advertising years ago and never looked back. He went on to quit his then-position at a local tech company to pursue building the first agency to specialize just in LinkedIn advertising, B2Linked. AJ sat down with us to lend his expertise on this mostly uncharted platform; […]

Facebook Adds “Time on Page” to Algorithm, Digital Ad Revenue on the Rise, and More…

Posted by on Apr 26, 2016 in This Week In Ad Tech | No Comments
Facebook Adds “Time on Page” to Algorithm, Digital Ad Revenue on the Rise, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF April 26, 2016 How I Get Over 60% Conversion Rates with Facebook Ad’s Detailed Targeting In this case, I’ll walk through each step of the campaign to show how you can replicate the same results […]

What the New Snapchat API Means for Advertisers

Posted by on Apr 25, 2016 in Advertising, News | 3 Comments
What the New Snapchat API Means for Advertisers

2016 is already shaping itself to be a big year for the mobile-only social network. Snapchat is finally throwing their hat in the ring to compete with direct response marketing giants Facebook, Twitter, Instagram and others. With 100 million active users and dubbed the most popular social network for young adults, Snapchat is exploring new […]

How I Get Over 60% Conversion Rates On My Home Page With Facebook Ads Overlap Targeting (And How You Can Too)

Posted by on Apr 20, 2016 in Advertising, How-Tos | 11 Comments
How I Get Over 60% Conversion Rates On My Home Page With Facebook Ads Overlap Targeting (And How You Can Too)

Yes, it’s true. And yes, it’s repeatable. I know most case studies selectively showcase the best results and hide the failures that happened along the way. In this case, I’ll walk through each step of the campaign to show how you can replicate the same results for your own campaigns. Surprisingly, my “failures” were 30%+ conversion […]

Apple Considering Paid Search, 7 PPC Tips for Educators, and More…

Posted by on Apr 19, 2016 in This Week In Ad Tech | No Comments
Apple Considering Paid Search, 7 PPC Tips for Educators, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF April 19, 2016 Expanding Campaigns Using First Party Data Joe Kerschbaum of 3Q recently joined us for AdStage’s #PPCPodcast. Lover of agency life, Joe also runs his own podcast and speaks at major conferences. He’s been […]

Expanding Campaigns Using First Party Data

Posted by on Apr 15, 2016 in Advertising | One Comment
Expanding Campaigns Using First Party Data

This week’s guest of honor on AdStage’s #PPCPodcast was none other than Joe Kerschbaum of 3Q. Lover of agency life, Joe also runs his own podcast and speaks at major conferences. He’s been a around the block; a part of the digital space since 2000, when Yahoo was the big player. And Today, he showed […]

Facebook Native Ads, AdWords Shopping Product Insights, and More…

Posted by on Apr 12, 2016 in This Week In Ad Tech | No Comments
Facebook Native Ads, AdWords Shopping Product Insights, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF April 12, 2016 AdBlock Plus vs. The Digital Marketer A couple years ago, ad blockers started the ongoing war against digital advertisers. To many, applications like AdBlock Plus can be seen as a savior, rescuing […]

AdBlock Plus vs. The Digital Marketer

Posted by on Apr 7, 2016 in Advertising | One Comment
AdBlock Plus vs. The Digital Marketer

A couple years ago, ad blockers started the ongoing war against digital advertisers. To many, applications like AdBlock Plus can be seen as a savior, rescuing helpless consumers from a sea of unwanted ads. On the other hand, ad revenue is what keeps free content free. In the midsts of all the conflict, major companies […]

Proposal to regulate user data, 2016 State of Marketing Report, and more…

Posted by on Apr 5, 2016 in This Week In Ad Tech | No Comments
Proposal to regulate user data, 2016 State of Marketing Report, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF April 05, 2016 Learn HTML5 Ads Before It’s Too Late If you are still using Flash ads, you have three more months until Google cuts you off. Starting June 30th, 2016 Google will no longer allow […]