What B2B Marketers Need to Know About Full-Funnel Ads and Attribution

Posted by on Jul 29, 2015 in Advertising | No Comments
What B2B Marketers Need to Know About Full-Funnel Ads and Attribution

We are teaming up with Bizible next week to host a webinar that will education on everything B2B marketers need to know about full-funnel ads and attribution. In this webinar, you’ll learn: The drawbacks of single touch attribution How to use cross-channel PPC ads for every stage of your funnel 3 new ways to think ...

How Google Display Ads Boost Search, Rising Instagram Mobile Ad Revenue, Top 12 PPC Moments in 2015, & More…

Posted by on Jul 28, 2015 in This Week In Ad Tech | No Comments
How Google Display Ads Boost Search, Rising Instagram Mobile Ad Revenue, Top 12 PPC Moments in 2015, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JULY 21, 2015 The Comparison Guide for Retargeting on Facebook When retargeting users through Facebook Ads, you have two options. You can use either Custom Audiences or Facebook Exchange (FBX). But which option should ...

Keep the #ppcchat Discussion Going with Today on PPCchat

Posted by on Jul 27, 2015 in Advertising | No Comments
Keep the #ppcchat Discussion Going with Today on PPCchat

Here at AdStage, we’re huge fans of #ppcchat, founded and created by Matt Umbro. We have been long-time participants in the discussions on Tuesdays and love talking shop. At times, the conversations were so valuable that we found ourselves carrying on the discussions in the office to influence our roadmap, and with our clients. This ...

The Complete Comparison Guide for Retargeting on Facebook

Posted by on Jul 22, 2015 in Advertising | 2 Comments
The Complete Comparison Guide for Retargeting on Facebook

When retargeting users through Facebook Ads, you have two options: You can use either Custom Audiences, or Facebook Exchange (FBX). But which option should you pick? Overall, there is no right answer, as what you pick depends on the circumstances. The table below highlights what the capabilities are with each of the solutions. Below we’ll walk ...

Instagram Platform Unveils in Fall, Google Brand CPCs Surge, 5 Steps for Your Mobile PPC Strategy, & More…

Posted by on Jul 21, 2015 in This Week In Ad Tech | No Comments
Instagram Platform Unveils in Fall, Google Brand CPCs Surge, 5 Steps for Your Mobile PPC Strategy, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JULY 21, 2015 Facebook Bulk Ad Creation, Google Analytics Insights, New Metrics, and More Come to AdStage This month in AdStage: Create Facebook Ads in bulk, view Google Analytics Insights, measure cost per result ...

Facebook Bulk Ad Creation, Google Analytics Insights, New Metrics, and More Come to AdStage

Posted by on Jul 15, 2015 in News | No Comments
Facebook Bulk Ad Creation, Google Analytics Insights, New Metrics, and More Come to AdStage

This month in AdStage: Create Facebook Ads in bulk, view Google Analytics Insights, measure cost per result on Twitter Ads, and more!

FBX Spend Outpaces Google Display, New AdWords Bidding Tools, Using Data to Improve Retargeting, & More…

Posted by on Jul 14, 2015 in This Week In Ad Tech | No Comments
FBX Spend Outpaces Google Display, New AdWords Bidding Tools, Using Data to Improve Retargeting, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JULY 14, 2015 Learn Digital Marketing Secrets From Real B2B Marketers Next week we are teaming up with Terminus to host a webinar that will teach B2B marketers how digital marketing can drive revenue. ...

Learn Digital Marketing Secrets From Real B2B Marketers

Posted by on Jul 8, 2015 in Advertising | No Comments
Learn Digital Marketing Secrets From Real B2B Marketers

Next week we are teaming up with Terminus to host a webinar that will teach B2B marketers how digital marketing can drive revenue. In this webinar, you’ll learn: Why you’re not reaching key decision makers How to bring your dead accounts back to life What you need to do to grow an existing account across ...

Bing Now Powers AOL Search, How to Manage Budgets with Scripts, Mobile Video Views Grow, & More…

Posted by on Jul 7, 2015 in Advertising, This Week In Ad Tech | No Comments
Bing Now Powers AOL Search, How to Manage Budgets with Scripts, Mobile Video Views Grow, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JULY 7, 2015 Inflow Chooses AdStage for Automated PPC Rules and Grows Client Revenue by 23% Based in Denver, Inflow ...

How To Use SEMrush for PLA Keyword Research

Posted by on Jul 1, 2015 in Advertising, How-Tos | 3 Comments
How To Use SEMrush for PLA Keyword Research

Google Product Listing Ads (PLAs) are image-based paid advertisements for specific products (or SKUs) that appear in the SERPs triggered by searches for related keywords. The Google Shopping platform allows e-commerce vendors to build a database of hundreds, even thousands, of individual products within their Google Account and target ads based on a myriad of criteria, such as: keyword, demographics and geographic location, season and amount of inventory. As with Google AdWords, an inefficient PLA strategy can be costly for any online business. Moreover, a successful strategy for either platform requires regular re-assessment of performance and goals in order to maximize performance. Successful digital marketing cannot rely upon a “set it and forget it” strategy.