[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero

[The PPC Show] Episode 33: Andrew Goodman, Founder of Page Zero

The Latest and Greatest in Adwords News In this episode, we were excited to talk about the latest and greatest in Adwords news with the author of one of the very first e-books on the subject, Andrew Goodman. AdStage’s Director of Product, Paul Wicker, sat down with him to talk Adwords bid adjustments, expanded text […]

How to Construct Successful LinkedIn Sponsored InMails

Posted by on Dec 1, 2016 in Advertising, How-Tos | 2 Comments
How to Construct Successful LinkedIn Sponsored InMails

LinkedIn’s network of over 450M professionals globally now offers Sponsored InMail to all marketers through its self-serve Campaign Manager. This unique ad format is designed to help B2B companies reach target audiences directly and efficiently. There are no other engagement solutions similar to LinkedIn Sponsored InMail, which, by delivering your message directly to your audience’s inbox, […]

What’s New with AdStage: November

Posted by on Nov 22, 2016 in Product Updates | No Comments
What’s New with AdStage: November

November was an exciting month for AdStage. We released an easier way to assign campaigns in Automate, a new KPI progress widget, drag-and-drop widget support, and global date ranges for Report. Let’s take a look at the new releases below👇. Automate New IF Condition: Campaign Name Easily build an Alert or Rule for the campaigns you care […]

LinkedIn Releases Sponsored InMail Campaigns for All Advertisers

Posted by on Nov 16, 2016 in Advertising | One Comment
LinkedIn Releases Sponsored InMail Campaigns for All Advertisers

Last week, LinkedIn announced its ad format, Sponsored InMail, is now available to all advertisers through the LinkedIn Ads Campaign Manager. This campaign type, previously only available to managed clients, empowers marketers to directly reach their prospects via tailored email messages. Based on data provided by LinkedIn, over 100 advertisers participated in a pilot program […]

[Slideshare] How to Marry Marketing Automation with Social Advertising for B2B

Posted by on Nov 11, 2016 in Advertising, How-Tos | 5 Comments
[Slideshare] How to Marry Marketing Automation with Social Advertising for B2B

Hubspot’s Inbound 2016: Multi-Channel Lead Nurturing Couldn’t attend HubSpot’s Inbound conference this year? Don’t worry, we’ve got you covered! At INBOUND this year our very own – Sahil Jain, AdStage Co-Founder & CEO,  revealed how B2B marketers should integrate social advertising into existing marketing automation campaigns to drive more opportunities and revenue. We’ve had an overwhelming […]

[The PPC Show] Episode 32: David Jaeger, CEO & Founder of Global SEM Partners

Posted by on Nov 3, 2016 in The PPC Show [Podcast] | No Comments
[The PPC Show] Episode 32: David Jaeger, CEO & Founder of Global SEM Partners

The PPC Show: Episode 32 How to Align Client Goals with Your Revenue Metrics David Jaeger, CEO & Founder of Global SEM Partners In Episode 33 of The PPC Show, we had the privilege of bringing on David Jaeger, CEO and Founder of Global SEM Partners to dive into Ad Tech, High Growth PPC Agencies, and […]

How to Boost Ad Results: New Twitter Website Conversions Objective

Posted by on Oct 28, 2016 in Advertising, How-Tos | 13 Comments
How to Boost Ad Results: New Twitter Website Conversions Objective

Twitter Ads Introduces New Website Conversions Objective to Drive Conversions at Scale Twitter Ads recently updated its campaign objective types, separating Website Clicks and Website Conversions. Behind the scenes, the Website Clicks objective is simply a new name for the former “Website Clicks or Conversions” objective. Using data from Twitter website tags and interest and intent […]

9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Posted by on Oct 19, 2016 in Advertising, Guides | 9 Comments
9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Why You Should Automate Your LinkedIn Ads The topic of automation in marketing raises a lot of questions, curiosity, and even a degree of apprehensiveness. For good reason — it can seem scary to give up a portion of control over your ad campaign management over to technology. In an ideal world, advertisers would have […]

How to Take Advantage of New Facebook Campaign Planner

Posted by on Oct 11, 2016 in How-Tos | 8 Comments
How to Take Advantage of New Facebook Campaign Planner

New Facebook Campaign Planner Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner “a standalone tool for media planners to draft, compare, and share media plans using reach and frequency buying across Facebook and Instagram.” Brands and advertisers can now plan out campaign budgets and schedules to predict […]

Is It Time to Invest in Snap Ads?

Posted by on Oct 10, 2016 in Advertising | No Comments
Is It Time to Invest in Snap Ads?

With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened their programmatic ads API, announcing features like A/B testing and email matching. Is now the right time to start allocating a portion […]