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    The AdStage Blog

    Featuring news, guides & how-tos
    for search and social advertising.

Analyze Your PPC Competition with AdWords Auction Insights

Posted by on Sep 22, 2014 in How-Tos | No Comments
Analyze Your PPC Competition with AdWords Auction Insights

Have you ever searched Google to see which of your competitors also appear for the keywords you’re bidding on? You can get a much clearer picture of this data with the Auction insights report in Google AdWords. In this post, I’ll give you an overview of this report to help you understand your competitive landscape and ...

AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Posted by on Sep 17, 2014 in How-Tos | No Comments
AdSense For Shopping: How To Organize Your Shopping Campaigns To Compete

Google just announced its expansion of Product Listing Ads into AdSense for shopping, allowing shopping ads to run next to content on retail sites, such as Walmart.com. Here is an example. This expansion gives advertisers a whole new landscape to introduce their products to consumers, opening some interesting doors in the digital environment.  So what ...

This Week in Ad Tech: Week of September 16, 2014

Posted by on Sep 16, 2014 in This Week In Ad Tech | One Comment
This Week in Ad Tech: Week of September 16, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF SEPTEMBER 16, 2014 The New Must-Have AdWords Extension: Callouts Move over, sitelinks. We have a new contender in the battle for AdWords ...

The Future of Advertising: A Special Edition of This Week in Ad Tech

Posted by on Sep 11, 2014 in Advertising | No Comments
The Future of Advertising: A Special Edition of This Week in Ad Tech

As we prepared for our sold out NewCo SF session on “The Future of Advertising,” we read through a lot of great articles on the topic. We figured you may enjoy reading them as well, so we’ve compiled them below in this special edition of This Week in Ad Tech! SPECIAL EDITION: THE FUTURE OF ADVERTISING Prepare ...

The New Must-Have AdWords Extension: Callouts

Posted by on Sep 10, 2014 in News | 6 Comments
The New Must-Have AdWords Extension: Callouts

Move over, sitelinks. We have a new contender in the battle for AdWords extension prominence. In this post, I’ll show you what callouts are and help you make the most of them for your AdWords campaigns. About Callouts Just last week, Google announced the callouts extension as a way to highlight information about your products and services with your search ...

Prepare for Apple’s Reintroduction to the Mobile Ad World

Posted by on Sep 10, 2014 in Advertising | 2 Comments
Prepare for Apple’s Reintroduction to the Mobile Ad World

In behavior that’s typical for this company, Apple has been sitting back and letting the world (read: other companies) do their R&D for it, and it is the smartest move that Apple continues to make. It’s played this card with its hardware products and will soon play it again with new mobile ad products. What ...

10 Things Every PPC Account Should Have [Webinar]

Posted by on Sep 9, 2014 in Advertising | One Comment
10 Things Every PPC Account Should Have [Webinar]

Are you just starting out as an advertiser? Maybe you just need a refresher on things you should be doing? Do you have a clear vision of your goals and all the bells and whistles available, set-up for your account(s)? It’s easy to get wrapped up in big projects in your accounts and forget about ...

This Week in Ad Tech: Week of September 9, 2014

Posted by on Sep 9, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of September 9, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF SEPTEMBER 9, 2014 How to Structure Facebook Ad Campaigns Moving Forward Bids are moving from the ad level to the ad set ...

How to Form a Multi-Network Advertising Strategy

Posted by on Sep 8, 2014 in Advertising | No Comments
How to Form a Multi-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s message across multiple networks is a great tactic to expand your reach, increase conversions and accelerate sales cycles. However, building a comprehensive cross-network plan from scratch can seem daunting. Let’s examine the key elements ...

How to Structure Facebook Ad Campaigns Moving Forward

Posted by on Sep 5, 2014 in How-Tos | 7 Comments
How to Structure Facebook Ad Campaigns Moving Forward

Bids are moving from the ad level to the ad set level. Are you prepared to take advantage of this change to structure? Facebook campaigns used to be so simple. You’d create ads with copy and a target audience, and then drop them into a campaign with a budget. But a major change in March ...