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Google Announces New AdWords Ad Types & Management Tools

Posted by on Apr 22, 2014 in News | No Comments
Google Announces New AdWords Ad Types & Management Tools

Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll out over the next few months including new mobile app ad types, improved tracking, and a suite of new tools to manage and optimize campaigns. Here’s a roundup: ...

This Week in Ad Tech: Week of April 22, 2014

Posted by on Apr 22, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of April 22, 2014

Reach B2B Prospects Using Facebook Ads, Facebook To Launch Mobile Ad Network, Google To Make 10+ Announcements Today

Reach B2B Prospects Using Facebook Ads

Posted by on Apr 17, 2014 in Advertising | 7 Comments
Reach B2B Prospects Using Facebook Ads

Business-to-business (B2B) marketing has unique needs that differ slightly from marketing to consumers. The lead lifecycles can be months (opposed to hours), include multiple decision makers, and often require softer calls-to-action when advertising. B2B Marketers’ goals are to: 1. Build brand recognition 2. Increase product or service awareness 3. Reach new company influencers and decision ...

What’s New with AdStage: Invites, Speed, Team & More…

Posted by on Apr 16, 2014 in News | No Comments
What’s New with AdStage: Invites, Speed, Team & More…

The AdStage Team has made a lot of progress in the past few weeks. Here are some highlights:

This Week in Ad Tech: Week of April 15, 2014

Posted by on Apr 15, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of April 15, 2014

How A/B Testing Works, Google AdWords Keyword “Not Provided” Controversy, 2013 IAB Digital Ad Revenues Report & More

Boost Your Content’s Reach with Ads

Posted by on Apr 11, 2014 in Advertising | 6 Comments
Boost Your Content’s Reach with Ads

The “if you build it, they will come” mantra doesn’t always apply to creating digital content. To your dismay, that beautiful new whitepaper or infographic may only receive a handful of organic visitors. Luckily, all the time you spent developing amazing content doesn’t have to be in vain. Social networks such as Facebook, LinkedIn, and ...

AdStage Has Been Patched For Heartbleed

Posted by on Apr 11, 2014 in News | No Comments
AdStage Has Been Patched For Heartbleed

AdStage is no longer vulnerable, but we suggest that you change your password both on AdStage, and elsewhere, as many sites were affected.

Create Facebook Ads Rapidly with the Ad Scrambler

Posted by on Apr 10, 2014 in Advertising | One Comment
Create Facebook Ads Rapidly with the Ad Scrambler

Expert advertisers make sure they’re always running multiple versions of their ads. But generating those ad variations can be pretty tedious. With Google AdWords, it typically involves uploading an Excel doc full of concatenate formulas. Facebook’s even tougher due to the myriad of ad types and need to upload images. In this post, I’ll explain ...

This Week in Ad Tech: Week of April 8, 2014

Posted by on Apr 8, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of April 8, 2014

New Twitter Ad Types, 7 Tips for Retargeting, Viewability Trends & More…

How AB Testing Works

Posted by on Apr 7, 2014 in Advertising | 2 Comments
How AB Testing Works

Have you ever wondered what would happen if you changed part of your ad? Will changing the headline yield better results? Maybe including a price directly in the copy will result in a higher conversion rate. You could just make the change and see if things improve going forward, but other variables like seasonality can ...