Should your demand generation team be made up of millennials?

Posted by on Feb 22, 2017 in Agency | 2 Comments
Should your demand generation team be made up of millennials?

I feel sorry for millennials; they get bad press. Perhaps the worst thing about being a millennial is that they are so typecast, but it may just appear to be that way due to the heaps of content they are all ‘supposedly’ producing about themselves! At the tender age of 43, I am of “Generation […]

Peter Levitan’s 7 Tips for Agency Professionals

Posted by on Feb 20, 2017 in Agency, The PPC Show [Podcast] | No Comments
Peter Levitan’s 7 Tips for Agency Professionals

Peter Levitan knows agencies. He ran Business development at Saatchi & Saatchi in Europe and North America, owned his own Portland agency and was a founder and CEO of two Internet companies. We were lucky enough to have him as our guest on Episode 38 of The PPC Show. While we recommend giving the entire […]

Everything You Need To Know About LinkedIn Ads

Posted by on Feb 16, 2017 in Social | 6 Comments
Everything You Need To Know About LinkedIn Ads

As LinkedIn Advertising partners, we work with several sophisticated marketers who are truly making the most of advertising on LinkedIn. On the flip side, however, we get a lot of questions about some of the subtler challenges of running LinkedIn Ads. People want to know: What is the secret to LinkedIn Ads? Is there a […]

Keep Social Creative Fresh with These 3 Tips

Posted by on Feb 14, 2017 in Advertising, Automation | 8 Comments
Keep Social Creative Fresh with These 3 Tips

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would like to call that a good thing, but people are engaging with ads less and less. Response rates in 1997 were around 7%, but today, […]

Facebook Pixel Adoption: The Ultimate Transition Guide

Posted by on Feb 10, 2017 in PPC News, Social | 14 Comments
Facebook Pixel Adoption: The Ultimate Transition Guide

Starting February 15, 2017, Facebook is changing its pixel game. You’ll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it takes a little doing to get set up with the new Facebook pixel, we think this is absolutely a change for the better – custom conversions […]

The Rise of Social Media in Super Bowl Advertising

Posted by on Feb 7, 2017 in PPC News, Search, Social | 9 Comments
The Rise of Social Media in Super Bowl Advertising

Sahil Jain, CEO and Co-Founder of AdStage, circled up with CGTN America this week to talk Super Bowl advertising hits and misses, and the role of digital marketing in live television today. Q: How important are Super Bowl TV and online ads today vs a decade ago? SJ: Studies show that say 87% of people […]

Valentine’s Day: The Perfect Use Case for PPC Automation

Posted by on Feb 7, 2017 in Automation | No Comments
Valentine’s Day: The Perfect Use Case for PPC Automation

We all know this Valentine’s Day trope: Hard worker forgets to buy loved one a Valentine’s Day treat and scrambles at the last minute to get them something they’ll adore. Don’t let your PPC advertising leave you scrambling on V-Day either. Coordinate and automate cross-channel campaigns ahead of time, so you don’t have to do a […]

What’s New in AdStage: February

Posted by on Feb 2, 2017 in Product Updates | No Comments
What’s New in AdStage: February

We’re kicking off February with some pretty awesome product announcements. We rolled out a simple way to automatically rotate ads based on metrics, make campaign optimizations using custom conversion data,  transform ad level data into beautiful reports, and more! Read on to learn how you can take advantage of all the newest features in Automate and Report to get even […]

Is Net Promoter Score right for your business?

Posted by on Jan 30, 2017 in Advertising, Agency, Reporting | No Comments
Is Net Promoter Score right for your business?

I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to use. After all, Net Promoter Score is known as a universal measure for customer experience management. Once I went through […]

7 Reasons You Need to Automate Your Ads in 2017

Posted by on Jan 27, 2017 in Automation, Search, Social | One Comment
7 Reasons You Need to Automate Your Ads in 2017

As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our top tactic for getting the most out of our ads with the least time spent (we don’t just sell PPC automation tools – we practice what we preach). We know a […]