Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

Posted by on Jun 28, 2016 in This Week In Ad Tech | No Comments
Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

FOR THE WEEK OF June 28, 2016 5 Easy Ways to Boost PPC Landing Page Conversions Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s […]

5 Easy Ways to Boost PPC Landing Page Conversions

Posted by on Jun 28, 2016 in Advertising, Guides | 5 Comments
5 Easy Ways to Boost PPC Landing Page Conversions

PPC Landing Pages: Why They Matter & How to Get Them Right Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just […]

Google Testing Shopping Ad Rankings, and More Ad Tech News….

Posted by on Jun 21, 2016 in This Week In Ad Tech | No Comments
Google Testing Shopping Ad Rankings, and More Ad Tech News….

FOR THE WEEK OF June 21, 2016 Get Started with $250 in Free LinkedIn Ad Credit! Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do […]

Get Started with $250 in Free LinkedIn Ad Credit!

Posted by on Jun 21, 2016 in Advertising | No Comments
Get Started with $250 in Free LinkedIn Ad Credit!

Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do you know if you’re choosing the right channel? If you’re a B2B brand […]

Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Posted by on Jun 20, 2016 in News | No Comments
Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Unless you’ve been completely off-the-grid or soaking up the sun on a remote island (we’re jealous), you’ve most likely heard about Microsoft’s largest acquisition to date. The LinkedIn deal is set to close for a sizable price-point of $26.2 billion in cash. While the announcement sparked widespread news coverage, most publications overlook the huge opportunity this […]

8 Important PPC Tips, LinkedIn + Microsoft, and more…

Posted by on Jun 14, 2016 in This Week In Ad Tech | No Comments
8 Important PPC Tips, LinkedIn + Microsoft, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF June 14, 2016 Are Your Twitter Ads Still Attracting the Wrong Leads? You either love it or you hate it. Everyone has an opinion about Twitter. Just look at the stock price alone, it’s obvious […]

Are Your Twitter Ads Still Attracting the Wrong Leads?

Posted by on Jun 10, 2016 in Advertising | No Comments
Are Your Twitter Ads Still Attracting the Wrong Leads?

Think Twitter Ads are a Waste of Your Advertising Budget? Think Again. You either love it or you hate it. Everyone has an opinion about Twitter. Just look at the stock price alone, it’s obvious advertisers aren’t bullish on the platform’s ability to perform. Despite mirroring features from its competitor Facebook Ads, advertisers still question Twitter’s ability […]

5 Ways Marketers Need to Segment Email Lists for Growth

Posted by on Jun 9, 2016 in How-Tos | 4 Comments
5 Ways Marketers Need to Segment Email Lists for Growth

Email marketing is not dead. Neither is your email list. As marketers, we often rely heavily on email marketing to maintain communication with our potential and existing customers. Ideally, we should be amassing a large email list with the goal to either promote brand awareness, generate new leads, re-engage idle leads, or retain customers. So, […]

AdWords Attribution, Takeaways from Mary Meeker, and more…

Posted by on Jun 7, 2016 in This Week In Ad Tech | No Comments
AdWords Attribution, Takeaways from Mary Meeker, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF June 7, 2016 How to Do Mobile Social Media Advertising the Right Way Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In […]

How to Do Mobile Social Media Advertising the Right Way

Posted by on Jun 6, 2016 in How-Tos | 6 Comments
How to Do Mobile Social Media Advertising the Right Way

Social Media Advertising: Why You Need to Keep Up with Mobile Demand It’s an end of an era — mobile media consumption officially surpasses desktop. In fact, the mobile marketing and advertising sector is projected to grow into a $100 billion industry this year. More consumers than ever are relying on their mobile phones to power life on-the-go: from […]