Google Introduces Buy Button on Ads, Facebook Targeting Tips, Bing Ads Study for Brands, & More…

Posted by on May 26, 2015 in This Week In Ad Tech | No Comments
Google Introduces Buy Button on Ads, Facebook Targeting Tips, Bing Ads Study for Brands, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF MAY 26, 2015 In every practical sense, Twitter Tailored Audiences is a way to enhance your targeting on Twitter. It’s ...

Learn Sophisticated Bidding Strategies for LinkedIn Ads

Posted by on May 26, 2015 in Advertising | No Comments
Learn Sophisticated Bidding Strategies for LinkedIn Ads

If your LinkedIn Ads are suffering, or you’re looking for advanced strategies on the platform, our free webinar series for LinkedIn Ads continues next week. In partnership with LinkedIn Ads expert, AJ Wilcox, we welcome you to a free webinar on Wednesday, June 3, 2015 where he’ll teach you how to be successful on the network.

Call From Facebook Newsfeed Ads, Search Marketing Tips, Tutorials Explode on YouTube, & More…

Posted by on May 19, 2015 in This Week In Ad Tech | No Comments
Call From Facebook Newsfeed Ads, Search Marketing Tips, Tutorials Explode on YouTube, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF MAY 19, 2015   These days, the competition for paid search advertising is fierce. If you’re not continuously optimizing your ...

How Do I Use Twitter Tailored Audiences?

Posted by on May 18, 2015 in Advertising | No Comments
How Do I Use Twitter Tailored Audiences?

In every practical sense, Twitter Tailored Audiences is a way to enhance your targeting on Twitter. It’s very similar to Facebook Custom Audiences. Here are the three use-cases for Twitter Tailored Audiences: Retargeting, Targeting Similar Users for Top of the Funnel Campaigns, and Exclusion Targeting. Retargeting Creating a Twitter retargeting list can be done in ...

Mobile Video Ads Outperform Desktop, Facebook Launches Deep Linking for Install Ads, Mobile PPC Tips, & More…

Posted by on May 12, 2015 in This Week In Ad Tech | No Comments
Mobile Video Ads Outperform Desktop, Facebook Launches Deep Linking for Install Ads, Mobile PPC Tips, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF MAY 12, 2015 Bing recently announced a number of forthcoming updates that will affect the way keyword matching works. Make ...

Nursing Your Paid Search Campaigns Back to Health

Posted by on May 12, 2015 in Advertising | No Comments
Nursing Your Paid Search Campaigns Back to Health

These days, the competition for paid search advertising is fierce. If you’re not continuously optimizing your campaigns, it’s difficult to stay at the top. Throwing more money on your bids won’t help – you’re going to need to take some serious care of your campaigns in order to nurse them back to health. Are you ...

Voice Search Changes PPC, 3 AdWords Reports for Search Marketers, Facebook Advertising Shifts, & More…

Posted by on May 5, 2015 in This Week In Ad Tech | No Comments
Voice Search Changes PPC, 3 AdWords Reports for Search Marketers, Facebook Advertising Shifts, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF MAY 5, 2015 If your LinkedIn Ads are suffering, or you’re just getting started on the platform, we’ll be hosting ...

Get All of Your LinkedIn Advertising Questions Answered

Posted by on Apr 29, 2015 in Advertising | No Comments
Get All of Your LinkedIn Advertising Questions Answered

If your LinkedIn Ads are suffering, or you’re just getting started on the platform, we’ll be hosting a free webinar series for LinkedIn Ads to teach you how to be successful on the network. In partnership with LinkedIn Ads expert, AJ Wilcox, we welcome you to a free webinar on Wednesday, May 6, 2015 to get all ...

Bing Shopping Campaigns in Beta, Digital Ad Spend Up, 5 Tips for Boosting Posts, & More…

Posted by on Apr 28, 2015 in This Week In Ad Tech | No Comments
Bing Shopping Campaigns in Beta, Digital Ad Spend Up, 5 Tips for Boosting Posts, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF APRIL 28, 2015 If you’ve ever wanted to run an ad campaign to specific television audiences but didn’t have the ...

Tackling Bing’s Upcoming Keyword Match Updates

Posted by on Apr 28, 2015 in Advertising | No Comments
Tackling Bing’s Upcoming Keyword Match Updates

Bing recently announced a number of forthcoming updates that will affect the way keyword matching works. Make sure you understand what’s happening, how this will affect you, and what action items you can take to mitigate any drastic changes to your campaigns. Starting May 21, 2015 on Bing, here are the updates you’ll need to ...