How to Use Long-Tail Keywords that Convert

Posted by on Sep 27, 2016 in How-Tos | One Comment
How to Use Long-Tail Keywords that Convert

Google Is Going Through a Ton of Changes: The Opportunity for Long-Tail Keywords Google has been rolling out a lot of big changes with huge implications for pay-per-click marketing. Just this year, we have expanded text ads, third-party reviews in the local pack, and new keyword data restrictions. Google’s decision to restrict keyword data in their […]

AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

Posted by on Sep 19, 2016 in Press Releases | No Comments
AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

AdStage looks to simplify the complex technology needs of marketers with its centralized platform. SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million […]

Have You Checked Out New Twitter Promoted #Stickers?

Posted by on Sep 15, 2016 in Advertising | One Comment
Have You Checked Out New Twitter Promoted #Stickers?

Social Media Giant’s Newest Ad Product: Twitter Promoted #Stickers It’s no secret Twitter is fighting for its life in the social media space. As apps like Facebook, Instagram, and Snapchat experience unprecedented growth, Twitter, on the contrary, has been faced with stagnant or, in some markets, declining active users. In an attempt to win more market share, […]

New AdWords Cross-Device Reports: 3 Things You Need to Know

Posted by on Sep 9, 2016 in Advertising | No Comments
New AdWords Cross-Device Reports: 3 Things You Need to Know

How to Boost ROI with New AdWords Cross-Device Attribution Reports Over the past decade, the rise of mobile usage has made it extremely difficult to track customers as they switch from one device to another. Even more challenging for today’s digital marketer is analyzing which channels are producing the highest results and how to attribute value to […]

Everything You Need to Know About LinkedIn Conversion Tracking

Posted by on Sep 8, 2016 in Advertising | 9 Comments
Everything You Need to Know About LinkedIn Conversion Tracking

What is LinkedIn Conversion Tracking? It’s the moment every B2B advertiser has been waiting for… LinkedIn just announced Conversion Tracking for Sponsored Content and Text Ads. Arguably the biggest release to their advertising product since Sponsored Content, now marketers can better understand which campaigns, ads, and audience segments result in a desired web action, such […]

5 Ways To Use The AdWords Device Bidding Feature

Posted by on Aug 30, 2016 in Advertising | One Comment
5 Ways To Use The AdWords Device Bidding Feature

How to improve your campaigns with Google’s new AdWords device bidding feature Learn how the new AdWords device bidding tools can help you improve your conversion rate across different devices. 1. Make a base bid Set a base bid and bid adjustments of -100 percent to +900 percent on one or more devices. You won’t […]

What You Need to Know About AdWords Expanded Text Ads

Posted by on Aug 23, 2016 in News | No Comments
What You Need to Know About AdWords Expanded Text Ads

What You Need to Know About AdWords Expanded Text Ads Google announced a big change to AdWords back in May and in July the official rollout felt like Christmas came early. For years, every digital advertiser lived by the 25-35-35 character mantra and agonized over fitting brand message into those stringent limits when launching AdWords […]

3 Easy Ways Startups Automate and Save Cash

Posted by on Aug 9, 2016 in How-Tos | One Comment
3 Easy Ways Startups Automate and Save Cash

A shocking, but true statistic: 50% of startups fail in their first five years. Inefficient labor, misinformed predictions, slow processes and high costs are the usual culprits stunting growth in early-stage startups during their first few years. But with such a high failure rate during those initial years, how is it only 10% of those […]

4 Ways to Solve the Attribution Problem Right Now

Posted by on Aug 5, 2016 in #PPCPodcast | 2 Comments
4 Ways to Solve the Attribution Problem Right Now

Let’s Talk Simplifying the Attribution Problem with Dave Rigoti and Eva Sharf from Bizible Cross-channel attribution can make or break your brand. As savvy full-funnel digital marketers, it is imperative we identify the marketing channels that convert the most leads into paying customers, and adjust our budget accordingly. This is where cross-channel attribution comes into […]