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    The AdStage Blog

    Featuring news, guides & how-tos
    for search and social advertising.

Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

Posted by on Oct 22, 2014 in News | No Comments
Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

AdStage is presenting this week at LAUNCH SCALE in San Francisco! LAUNCH SCALE is an exclusive summit featuring the technology and technologists who are building the fastest growing companies in the world. Join CEO and co-founder Sahil Jain who will speaking about how AdStage scaled to 10,000 B2B signups with content and low-cost ads. He’ll be revealing key details about our ...

AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

Posted by on Oct 21, 2014 in Press Releases | 5 Comments
AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

AdStage today announced a major platform expansion that adds native support for Twitter Ads along with advanced functionality for agencies and in-house teams managing multiple accounts, and has hired Kenshoo’s Paul Wicker as Director of Product.

Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…

Posted by on Oct 21, 2014 in This Week In Ad Tech | No Comments
Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…

This Week in Ad Tech: Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…”

How to Maximize Engagement with Twitter Ad Cards

Posted by on Oct 20, 2014 in How-Tos | 3 Comments
How to Maximize Engagement with Twitter Ad Cards

Advertising on Twitter doesn’t mean you have to settle for 140 characters. Beyond plain text, hashtags and shortened links, there are several useful ad units to expand your Tweets and increase engagement. In this post, I’ll show you how to use Cards to maximize engagement in Twitter Ad Campaigns. What are Cards Cards are add ...

Why Google’s New Custom Affinity Audiences Matters to You

Posted by on Oct 17, 2014 in How-Tos | 2 Comments
Why Google’s New Custom Affinity Audiences Matters to You

Last week, Google announced that Custom Affinity Audiences is available for everyone on the Google Display Network. Google’s Custom Affinity Audiences gives advertisers more flexibility in how they target across the Display Network.  It’s been a busy few weeks for advertisers with the release of new targeting toys; In addition to Google’s announcement, Facebook also ...

Webinar: Maximize Performance of LinkedIn Sponsored Updates

Posted by on Oct 15, 2014 in Advertising | No Comments
Webinar: Maximize Performance of LinkedIn Sponsored Updates

Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner like AdStage to manage and track their campaigns are seeing results that are 20% above benchmark performance! Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into technology that unlocks greater campaign expertise, effectiveness and efficiency. Join LinkedIn’s ...

Facebook Releases Audience Network, Untargeted Ads Coming to Snapchat, What to Do When PPC Competition Plays Dirty & More…

Posted by on Oct 14, 2014 in This Week In Ad Tech | No Comments
Facebook Releases Audience Network, Untargeted Ads Coming to Snapchat, What to Do When PPC Competition Plays Dirty & More…

This Week in Ad Tech: Facebook Releases Audience Network, Untargeted Ads Coming to Snapchat, What to Do When PPC Competition Plays Dirty & More…

Facebook Releases Audience Network to Everyone

Posted by on Oct 7, 2014 in News | 6 Comments
Facebook Releases Audience Network to Everyone

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new offering and provide insights. What is the Audience Network? The Audience Network allows advertisers to extend their ad message outside of Facebook and display it on a network of ...

This Week in Ad Tech: Week of October 7, 2014

Posted by on Oct 7, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of October 7, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF OCTOBER 7, 2014 How To Maximize Your PPC Budget Whether you are working with limited cash or a hefty sum with a ...

How To Maximize Your PPC Budget

Posted by on Oct 3, 2014 in How-Tos | 2 Comments
How To Maximize Your PPC Budget

  One of the biggest pain points for advertisers is managing PPC budgets. Whether you are working with limited cash or a hefty sum with a lot of moving parts, effective budget management can be the deciding factor for either retaining a contract or getting more marketing dollars. In this post, I will show you ...