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Boost Your Content’s Reach with Ads

Posted by on Apr 11, 2014 in Advertising | 5 Comments
Boost Your Content’s Reach with Ads

The “if you build it, they will come” mantra doesn’t always apply to creating digital content. To your dismay, that beautiful new whitepaper or infographic may only receive a handful of organic visitors. Luckily, all the time you spent developing amazing content doesn’t have to be in vain. Social networks such as Facebook, LinkedIn, and ...

AdStage Has Been Patched For Heartbleed

Posted by on Apr 11, 2014 in News | No Comments
AdStage Has Been Patched For Heartbleed

AdStage is no longer vulnerable, but we suggest that you change your password both on AdStage, and elsewhere, as many sites were affected.

Create Facebook Ads Rapidly with the Ad Scrambler

Posted by on Apr 10, 2014 in Advertising | One Comment
Create Facebook Ads Rapidly with the Ad Scrambler

Expert advertisers make sure they’re always running multiple versions of their ads. But generating those ad variations can be pretty tedious. With Google AdWords, it typically involves uploading an Excel doc full of concatenate formulas. Facebook’s even tougher due to the myriad of ad types and need to upload images. In this post, I’ll explain ...

This Week in Ad Tech: Week of April 8, 2014

Posted by on Apr 8, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of April 8, 2014

New Twitter Ad Types, 7 Tips for Retargeting, Viewability Trends & More…

How AB Testing Works

Posted by on Apr 7, 2014 in Advertising | 2 Comments
How AB Testing Works

Have you ever wondered what would happen if you changed part of your ad? Will changing the headline yield better results? Maybe including a price directly in the copy will result in a higher conversion rate. You could just make the change and see if things improve going forward, but other variables like seasonality can ...

This Week in Ad Tech: Week of April 1, 2014

Posted by on Apr 1, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of April 1, 2014

Social, mobile & display trends; New features for Facebook, AdWords, & Bing; Tips to organize campaigns & more…

7 Tips to Supercharge Your Retargeting

Posted by on Mar 31, 2014 in How-Tos | No Comments
7 Tips to Supercharge Your Retargeting

As a marketer, it’s troubling to know that only a small percentage of your total visitors will convert from online advertising – especially with tight budgets. Retargeting can be one of the most cost effective forms of advertising to help increase your conversion rates. For those new to Retargeting, below is a diagram of how ...

Name Your Campaigns Like a Pro

Posted by on Mar 26, 2014 in How-Tos | 13 Comments
Name Your Campaigns Like a Pro

Coming up with a name for your campaign isn’t that difficult, but you can always tell an advanced advertiser from a novice by the way they name their campaigns. In this post, I’ll show you how to future-proof and organize your campaigns by utilizing clear naming conventions… just like a pro. Who it’s for: This advice is applicable to ...

This Week in Ad Tech: Week of March 25, 2014

Posted by on Mar 25, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of March 25, 2014

This Week in Ad Tech: Pinterest Launching Ads, Getting Started with Facebook Interest Targeting, Google AdWords Retargeting & More…

Getting to Know Facebook Ads Interest Targeting

Posted by on Mar 21, 2014 in How-Tos | 3 Comments
Getting to Know Facebook Ads Interest Targeting

This section is an expansion of our Guide to Facebook Ads. Facebook Ads are a cost effective option to reach a specific audience with your advertising message. In addition to demographic targeting (location, age, gender, marital status, and education level), Facebook offers an additional rich layer of targeting know as Interests. This option allows advertisers ...