5 of the Best Google Analytics Integrations to Improve Customer Insights

Posted by on Mar 24, 2017 in Reporting, Search, Social | No Comments
5 of the Best Google Analytics Integrations to Improve Customer Insights

Google Analytics is the undisputed market leader when it comes to analytics insights for business. It is estimated that Google Analytics is present on over 50 million websites. That’s 1000% wider coverage than the world’s second favorite, Yandex Metrics. Smart marketers and salespeople are using Google Analytics add-ons everyday to improve their insights and find […]

Why AdStage Automation Beats Facebook Automation Every Time

Posted by on Mar 22, 2017 in Automation, Social | No Comments
Why AdStage Automation Beats Facebook Automation Every Time

If you’re a smart PPC advertiser, you have a whole lot of Facebook ads running at once. And, if you’re a savvy PPC advertiser, you know exactly how you want to optimize your ads given your campaign objectives. That’s where Facebook automation comes into play. Automated rules allow you to track under and over-pacing ad sets, schedule […]

Get Started on Programmatic with Advice from Bryan Gaynor

Posted by on Mar 21, 2017 in Search, The PPC Show [Podcast] | No Comments
Get Started on Programmatic with Advice from Bryan Gaynor

When you can promise new clients a 250% increase in PPC campaign growth in a year, you must have a pretty good idea of what you’re doing. Bryan Gaynor, a Digital Marketing Account Manager at Hanapin Marketing, does. He knows a lot about PPC and digital marketing in general, but we invited him onto The PPC […]

What’s New in AdStage: March

Posted by on Mar 14, 2017 in Product Updates | No Comments
What’s New in AdStage: March

Welcome to the March edition of What’s New in AdStage! We released even more enhancements in Report, Automate, and Create & Manage to provide you cleaner management and reporting views across your paid campaigns. Export automation tasks for a deep dive into performance, monitor quality score with keyword tables, generate cross-network reports for specific Account Groups and […]

See what your competitors are planning in digital this year

Posted by on Mar 14, 2017 in PPC News, Search, Social | One Comment
See what your competitors are planning in digital this year

For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They poll “a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success.” This year’s report turned up lots of interesting information on what’s happening […]

The 10 Best AdWords Scripts to Scale your PPC Accounts

Posted by on Mar 7, 2017 in Automation, Search | One Comment
The 10 Best AdWords Scripts to Scale your PPC Accounts

When you scale your AdWords accounts, you start to find even some of the most basic tasks start to take up huge amounts of time. I remember stepping up from managing smaller AdWords accounts with a few hundred ads (where I could easily keep track of my split tests in a few minutes per day), […]

Presenting PPC reports like this will make clients happy…

Posted by on Mar 6, 2017 in Agency, Reporting | No Comments
Presenting PPC reports like this will make clients happy…

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment happens four times per year. The agency has worked its tail off meeting and exceeding KPIs, and diligently tracking everything for reporting purposes. But if the presentation is […]

What convinced me to start boosting Facebook posts

Posted by on Mar 6, 2017 in Advertising, Social | 9 Comments
What convinced me to start boosting Facebook posts

Facebook had over 1.86B active users at the end of 2016, and its News Feed real estate has become a hot commodity. Between your friends’ content and paid advertising, Facebook posts on Pages are getting less and less airtime. As a content creator/social media manager/person paying attention to digital marketing today, I watched organic reach […]

LinkedIn Ad Tests: It’s Time to Actually Run One

Posted by on Mar 2, 2017 in Automation, Reporting, Social | 5 Comments
LinkedIn Ad Tests: It’s Time to Actually Run One

Does this scenario sound familiar? You read LinkedIn’s post about testing your Sponsored Content. You thought you’d give it a try and wrote a few ads which have been running ever since… …and you never got around to testing them. If this is you – don’t worry – you’re not alone. Taking time to create, […]

What happens after you write that ebook?

Posted by on Feb 28, 2017 in Advertising, Search, Social | No Comments
What happens after you write that ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure all that hard work pays off by properly marketing your masterpiece. Sending as many people as you possibly can to the ebook is the primary goal, but […]