This Week in Ad Tech: Pinterest Multi-Image Ads, Google Play Ads, Excel for PPC & More…

Posted by on Mar 3, 2015 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Pinterest Multi-Image Ads, Google Play Ads, Excel for PPC & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF MARCH 3, 2015 Top 5 Excel Features for PPC There’s probably no tool more dear to a digital marketer’s heart than ...

Top 5 Excel Features for PPC

Posted by on Feb 25, 2015 in Advertising | One Comment
Top 5 Excel Features for PPC

There’s probably no tool more dear to a digital marketer’s heart than Microsoft Excel. It’s the must-have data analysis program that helps turn raw numbers into actionable insights. Here are five of my favorite Excel features that I’ve learned to love over the years. 5. Table Formatting Difficulty: Beginner Table Formatting lets you apply a beautiful ...

Facebook Product Ads, Audience Engagement with LinkedIn, AdWords Call-Only Campaigns, & More…

Posted by on Feb 24, 2015 in This Week In Ad Tech | One Comment
Facebook Product Ads, Audience Engagement with LinkedIn, AdWords Call-Only Campaigns, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF FEBRUARY 24, 2015 How to Engage Your Audience with Content on LinkedIn LinkedIn has evolved into a hub for content marketing. ...

How to Engage Your Audience with Content on LinkedIn

Posted by on Feb 23, 2015 in How-Tos | 5 Comments
How to Engage Your Audience with Content on LinkedIn

LinkedIn has evolved into a hub for content marketing. In fact, 94% of B2B marketers publish content to LinkedIn, according to the Content Marketing Institute and Marketing Profs. Moreover, members engage with content 7x more than they do with job postings on LinkedIn.

Facebook Adds “Relevancy Score,” Get $500 in LinkedIn Credit, How to Create Twitter Ads in Bulk, & More…

Posted by on Feb 17, 2015 in This Week In Ad Tech | No Comments
Facebook Adds “Relevancy Score,” Get $500 in LinkedIn Credit, How to Create Twitter Ads in Bulk, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF FEBRUARY 17, 2015 Get $500 FREE Ad Credit to Run LinkedIn Sponsored Updates You already advertise on a few major social ...

How To Create and Test Promoted Tweets in Bulk with AdStage

Posted by on Feb 13, 2015 in How-Tos | One Comment
How To Create and Test Promoted Tweets in Bulk with AdStage

Ready to maximize the ROI of your Twitter Ads with fully optimized Promoted Tweets? AdStage’s new Bulk Ad Creation makes it easy to create up to 50 different Tweet variations to A/B test in your campaigns. In this post, I’ll give you an overview of Bulk Ad Creation and show you how it can take ...

Get $500 FREE Ad Credit to Run LinkedIn Sponsored Updates

Posted by on Feb 11, 2015 in Advertising | 4 Comments
Get $500 FREE Ad Credit to Run LinkedIn Sponsored Updates

Not running LinkedIn campaigns? You’re leaving leads on the table. You already advertise on a few major social channels. Wondering whether to add LinkedIn Sponsored Updates to your marketing mix as well? In this post, we’ll help you see if Sponsored Updates are right for you and give you a chance to get $500 in ...

AdWords Rolls Out Upgraded URLs, Get More Video Ad Views, & More…

Posted by on Feb 10, 2015 in This Week In Ad Tech | No Comments
AdWords Rolls Out Upgraded URLs, Get More Video Ad Views, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF FEBRUARY 10, 2015 Rack Up Video Views Using Facebook and Twitter Ads As additional businesses start to enter the social networking ...

Get The Marketer’s Guide to Trello

Posted by on Feb 9, 2015 in Guides | One Comment
Get The Marketer’s Guide to Trello

I love productivity tools. It’s a must when you’re managing dozens of PPC campaigns, a packed content roadmap, and a handful of active partners. To stay in control of everything that I’m juggling, I use Trello heavily and won’t hesitate to recommend it to you. It’s a fantastic project management tool and is flexible enough ...

Rack Up Video Views Using Facebook and Twitter Ads

Posted by on Feb 9, 2015 in How-Tos | 7 Comments
Rack Up Video Views Using Facebook and Twitter Ads

As additional businesses start to dabble in social media, it’s becoming more elusive to capture audience attention. Enter the rise of native video. Video offers a highly engaging and easy to consume medium that works on both desktop and mobile devices alike. It’s become so popular for social networks that according to comScore, Facebook is ...