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    The AdStage Blog

    Featuring news, guides & how-tos
    for search and social advertising.

Mobile Carrier and New Device Targeting Comes to Twitter Ads

Posted by on Dec 16, 2014 in News | No Comments
Mobile Carrier and New Device Targeting Comes to Twitter Ads

Twitter has rolled out two clever new features to its ad platform to help you target users on mobile devices: mobile carrier targeting and new device targeting. Mobile Carrier Targeting You can now target your Twitter Ads by the mobile carrier your audience is using. Simply drill down to your country, then choose from a ...

This Week in Ad Tech: Ad Spend To Reach $600B, New AdWords Editor, AdWords Scripts & More…

Posted by on Dec 16, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Ad Spend To Reach $600B, New AdWords Editor, AdWords Scripts & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

How To Optimize Your Campaigns with AdWords Scripts

Posted by on Dec 12, 2014 in How-Tos | 12 Comments
How To Optimize Your Campaigns with AdWords Scripts

There are many techniques that marketers use to optimize their AdWords accounts. Some choose a very manual approach using AdWords Editor to make bulk changes, some use 3rd Party bidding tools that use an algorithm to help achieve a desired goal, and some use both. In this post, I will offer an alternative route and ...

This Week in Ad Tech: LinkedIn Ads Success Guide, Facebook Retargeting Tips, FTC Cracks Down & More…

Posted by on Dec 9, 2014 in This Week In Ad Tech | One Comment
This Week in Ad Tech: LinkedIn Ads Success Guide, Facebook Retargeting Tips, FTC Cracks Down & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

The Experienced Advertiser’s Guide to Success with LinkedIn Advertising

Posted by on Dec 8, 2014 in Guides | 10 Comments
The Experienced Advertiser’s Guide to Success with LinkedIn Advertising

This guide is Part 2 of a 3-part series on how to be successful on LinkedIn Advertising. Hopefully you’ve already read the first post, The Beginner’s Guide to Success with LinkedIn Advertising, and your boss has given you your well deserved raise. Now, you’re back to bask further in the sunshine for B2B marketers that is ...

How To Use Twitter Ads for Lead Generation

Posted by on Dec 5, 2014 in How-Tos | 6 Comments
How To Use Twitter Ads for Lead Generation

Twitter Ads can be used to produce a steady stream of new leads. Whether you’re adding new prospects, warming up contacts, or driving conversions, there are several complementary offerings that you can use to your advantage. Let’s examine some of the best paired offerings for direct response advertisers, starting with campaign types. Lead Campaigns Have ...

This Week in Ad Tech: Planning a 2015 PPC Strategy, Facebook Exposes Relevancy Score, Black Friday Stats & More…

Posted by on Dec 2, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Planning a 2015 PPC Strategy, Facebook Exposes Relevancy Score, Black Friday Stats & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

Planning A Knockout 2015 PPC Strategy [Webinar]

Posted by on Nov 26, 2014 in Advertising | No Comments
Planning A Knockout 2015 PPC Strategy [Webinar]

Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular trends from this year, what predictions look like for 2015 and give you tips and ...

This Week in Ad Tech: Guide to Twitter Ads, Apple Makes iAd Programmatic, Planning a 2015 PPC Strategy & More…

Posted by on Nov 25, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Guide to Twitter Ads, Apple Makes iAd Programmatic, Planning a 2015 PPC Strategy & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

Planning A Knockout 2015 PPC Strategy [Webinar Announcement]

Posted by on Nov 21, 2014 in Advertising | No Comments
Planning A Knockout 2015 PPC Strategy [Webinar Announcement]

Have you begun planning your PPC strategy for 2015 yet? Do you know what the future looks like for the digital ad space in the coming year? In this webinar, experts will talk you through some of the most popular trends from this year, what predictions look like for 2015 and give you tips and ...