Tracking Conversions Across Subdomains with AdStage

Posted by on Jan 29, 2015 in Advertising | No Comments
Tracking Conversions Across Subdomains with AdStage

 When you started your online business, you probably only had one subdomain for your website, like ‘www’. Since then, your site may have grown to have multiple subdomains like ‘store.yoursite.com’ and ‘login.yoursite.com’. In this post, we’ll help you setup your AdStage conversion tracking to support multiple subdomains. The Issue with Subdomains It can be tricky ...

How to Drive Social Media Traffic to Your Landing Pages

Posted by on Jan 28, 2015 in How-Tos | 3 Comments
How to Drive Social Media Traffic to Your Landing Pages

Many companies strive hard to grow their social media followers, but those efforts don’t always translate to an increase in revenue. While some businesses embark on a social media strategy with the goal of getting a particular number of followers, it’s important to also have a plan for converting those followers into actual customers.

How Heatmaps Can Optimize Your Conversion Rate

Posted by on Jan 27, 2015 in How-Tos | 4 Comments
How Heatmaps Can Optimize Your Conversion Rate

Landing pages can really make or break your ad campaign. That’s because so much can go wrong once potential customers reach your website. There are dozens of potential points of failure between the point they arrive on your landing page and the desired conversion action you want them to take. Is your offer clear? Does ...

Overlap Targeting for Facebook Ads, AdWords Currency Conversion, Callout Extensions & More…

Posted by on Jan 27, 2015 in This Week In Ad Tech | No Comments
Overlap Targeting for Facebook Ads, AdWords Currency Conversion, Callout Extensions & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JANUARY 27, 2015 Reach Niche Audiences with Overlap Targeting for Facebook Facebook ad targeting is remarkably powerful and offers countless methods ...

Reach Niche Audiences with Overlap Targeting for Facebook Ads

Posted by on Jan 22, 2015 in How-Tos | 22 Comments
Reach Niche Audiences with Overlap Targeting for Facebook Ads

This week, we’ve released Overlap Targeting for Facebook Ads, a powerful new feature that lets advertisers combine targeting to reach niche audiences. In this post, I’ll walk you through Overlap Targeting and explain how you can use it to reach your ideal audience. The Limitations of Traditional Facebook Targeting Facebook ad targeting is remarkably powerful ...

5 Ways to Optimize AdWords Campaigns for Mobile

Posted by on Jan 21, 2015 in How-Tos | One Comment
5 Ways to Optimize AdWords Campaigns for Mobile

Every year, groups of very smart advertisers are asked to give their prediction for the future of digital advertising. For the past 3-4 years, the answer was an overwhelming “shift to mobile.” So what will the predictions for 2015 be? You guessed it, mobile!  So it should be no secret to anyone in this industry ...

Use AdWords Callout Extensions to Strengthen Your Offer

Posted by on Jan 20, 2015 in How-Tos | 2 Comments
Use AdWords Callout Extensions to Strengthen Your Offer

Savvy advertisers know that highlighting perks like “free shipping” and “price matching” can strengthen their offer and improve the performance of their ads. But it can be difficult to feature these benefits when space in the ad description is limited. To make it easier to reveal important features in your ads, AdWords offers callout extensions: ...

Top LinkedIn Sponsored Updates, Changes to AdWords Shared Library, Improving Twitter Conversions & More…

Posted by on Jan 20, 2015 in This Week In Ad Tech | No Comments
Top LinkedIn Sponsored Updates, Changes to AdWords Shared Library, Improving Twitter Conversions & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JANUARY 20, 2015 5 Lessons from 2014′s Top LinkedIn Sponsored Updates As a product marketer for LinkedIn, I often guide advertisers on ...

5 Native Ad Lessons from the Top LinkedIn Sponsored Updates of 2014

Posted by on Jan 15, 2015 in Advertising | 2 Comments
5 Native Ad Lessons from the Top LinkedIn Sponsored Updates of 2014

As a product marketer for LinkedIn, I often guide advertisers on how to craft content marketing campaigns that will resonate with LinkedIn’s audience of more than 330 million professionals. Increasingly, those advertisers are delivering their content using Sponsored Updates, the fastest growing product in the history of LinkedIn, and our flagship native ad format to ...

Twitter Ads Expands, Facebook Ads for Lead Gen, “Average” Conversion Rates & More…

Posted by on Jan 13, 2015 in This Week In Ad Tech | No Comments
Twitter Ads Expands, Facebook Ads for Lead Gen, “Average” Conversion Rates & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JANUARY 13, 2015 Optimizing Facebook Ads for Lead Generation After crafting your campaign, placing the conversion code and assigning a budget, ...