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This Week in Ad Tech: Week of July 22, 2014

Posted by on Jul 22, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of July 22, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF JULY 22, 2014 Promote Your App with Google, Facebook, and Twitter Ads The app industry continues to grow substantially, following increased usage ...

Get $250 in Free Bing Ads Credit with AdStage

Posted by on Jul 21, 2014 in Advertising | No Comments
Get $250 in Free Bing Ads Credit with AdStage

Ready to step beyond Google AdWords and reach even more customers? AdStage has teamed up with Bing to offer $250 in free ad credit to help you get started with search campaigns across Yahoo! and Bing. It’s a great way to reach millions of unique searchers, especially those that don’t search on Google. Bing Ads Management ...

New Ad Type Could Offer a Way to Buy Products on Facebook

Posted by on Jul 18, 2014 in News | No Comments
New Ad Type Could Offer a Way to Buy Products on Facebook

Facebook announced this week that it is testing a new ad type that can give people a way to discover and buy products on Facebook. The ad unit promises to help businesses drive sales through the both the News Feed and Pages. How It Works  The example Facebook provided shows a sponsored post where a Page “shared ...

Promote Your App with Google, Facebook, and Twitter Ads

Posted by on Jul 18, 2014 in How-Tos | 4 Comments
Promote Your App with Google, Facebook, and Twitter Ads

The app industry continues to grow substantially, following increased usage of smartphones. Gartner reported in 2013, 102 billion apps were downloaded, equating to $26 billion in sales. Ad budgets are shifting to mobile and the ad networks are accommodating. To capitalize on growing demand, advertisers can now create app campaigns across Google AdWords, Facebook Ads, and most ...

All About Click-Through Rate

Posted by on Jul 17, 2014 in How-Tos | No Comments
All About Click-Through Rate

One of the first metrics you learn about when you start advertising is click-through rate (CTR). It’s a pretty simple metric, just clicks divided by impressions, but it can reveal a lot about your ad and audience so you should watch it closely. In this post, I’ll give you a full rundown on CTR and ...

This Week in Ad Tech: Week of July 15, 2014

Posted by on Jul 15, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of July 15, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

Facebook Desktop App Ads Updated to Promote Virtual Goods

Posted by on Jul 11, 2014 in News | 2 Comments
Facebook Desktop App Ads Updated to Promote Virtual Goods

Facebook this week announced a new way for game developers to promote and sell virtual goods through desktop app engagement ads. Players who see the ad as they browse Facebook will be now able to purchase directly from the ad and start playing the game. Case Study In a blog post, Pin Lu of Facebook showcased ...

This Week in Ad Tech: Week of July 8, 2014

Posted by on Jul 8, 2014 in This Week In Ad Tech | No Comments
This Week in Ad Tech: Week of July 8, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

How to Get Started with Remarketing Campaigns

Posted by on Jul 7, 2014 in How-Tos | 2 Comments
How to Get Started with Remarketing Campaigns

Are you tired of people leaving your site without signing up, placing an order or doing anything of value? You should be. After all, it took a lot of effort getting them onto your site in the first place. But bounced visitors don’t have to be a total loss because you can recapture them with ...

How To Preview Your AdWords Ads Without Paying For It

Posted by on Jul 2, 2014 in Advertising | 10 Comments
How To Preview Your AdWords Ads Without Paying For It

Who doesn’t love seeing a finished version of their project? Whether its an ad, a postcard or a deck, you’re filled with a sense of pride every time you look at your just-completed handiwork. But while there’s no harm in sending yourself a piece of direct mail or a promotional email, there are downsides to ...