More Control with Facebook Location Targeting, Hidden AdWords Columns That Save Time, Social Ad Spend Projections, & More…

Posted by on Apr 21, 2015 in This Week In Ad Tech | No Comments
More Control with Facebook Location Targeting, Hidden AdWords Columns That Save Time, Social Ad Spend Projections, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF APRIL 21, 2015 LinkedIn Ads recently released a new targeting feature called Audience Expansion. We’ve received a lot of questions ...

Maximize Reach Next Month with Twitter TV Targeting

Posted by on Apr 16, 2015 in Advertising | No Comments
Maximize Reach Next Month with Twitter TV Targeting

If you’ve ever wanted to run an ad campaign to specific television audiences but didn’t have the multi-million dollar budget to create a commercial and buy the airtime, Twitter can make your ad campaign dreams possible with its TV Targeting. It’s one of the Twitter’s more unique features when compared to the ad offerings of ...

Updates to Bing Ads, Mobile Outperforms Desktop Ads, PPC Optimization Strategies, & More…

Posted by on Apr 14, 2015 in This Week In Ad Tech | No Comments
Updates to Bing Ads, Mobile Outperforms Desktop Ads, PPC Optimization Strategies, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF APRIL 14, 2015 When you’re tracking conversions with multiple systems, you’ve probably noticed that the numbers never quite match up. ...

Understanding Audience Expansion with LinkedIn Ads

Posted by on Apr 13, 2015 in Advertising | 2 Comments
Understanding Audience Expansion with LinkedIn Ads

This blog post covers what Audience Expansion is, when you should use it, and what this means for you, the advertiser.

How Attribution Works with AdStage Conversions

Posted by on Apr 9, 2015 in Advertising | No Comments
How Attribution Works with AdStage Conversions

When you’re tracking conversions with multiple systems, you’ve probably noticed that the numbers never quite match up. While this can be extremely confusing, do not panic! It’s completely normal to see some slight discrepancies between your conversion metrics across various systems. Why? Because, different tracking solutions use different attribution models. In this blog post, we’re ...

Twitter Ads on Profile Pages, Mobile Ad Spend Growth, Top Audiences to Target on Facebook, & More…

Posted by on Apr 7, 2015 in This Week In Ad Tech | No Comments
Twitter Ads on Profile Pages, Mobile Ad Spend Growth, Top Audiences to Target on Facebook, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF APRIL 7, 2015 Twitter Auto Bidding, Bulk Editing, & More Come to AdStage This month in AdStage: Automate bidding on Twitter, ...

Twitter Auto Bidding, Targeting Improvements, Bulk Editing, and more come to AdStage

Posted by on Apr 2, 2015 in News | 3 Comments
Twitter Auto Bidding, Targeting Improvements, Bulk Editing, and more come to AdStage

This month in AdStage: Edit multiple Twitter campaigns simultaneously, adjust location based bids on AdWords, utilize the latest LinkedIn targeting features, and more!

AdWords Quality Score Bug, Rising Social Display Revenue, Evaluating Agency Performance, & More

Posted by on Mar 31, 2015 in This Week In Ad Tech | No Comments
AdWords Quality Score Bug, Rising Social Display Revenue, Evaluating Agency Performance, & More

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.

Building a Modern Marketing Team

Posted by on Mar 25, 2015 in Hiring | 2 Comments
Building a Modern Marketing Team

If you’re a marketer, you’re fully aware of how your role, demands, areas of expertise and ownership have dramatically changed, and continue to evolve. According to a 2013 study by Adobe, 67% of marketers think marketing has changed more in the past two years than the past 50. This disruption leads to questions about staffing, hiring and training. Who do you hire? What skills should he/she have? Can your more seasoned marketers make the leap to be a nimble, modern visual marketer?

New Twitter Carousel Ads, Advanced LinkedIn Ads Tips & Tricks, Bid Management, & More…

Posted by on Mar 24, 2015 in This Week In Ad Tech | No Comments
New Twitter Carousel Ads, Advanced LinkedIn Ads Tips & Tricks, Bid Management, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.