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    The AdStage Blog

    Featuring news, guides & how-tos
    for search and social advertising.

How to Analyze Hourly Ad Performance with Google Analytics for Effective Dayparting

Posted by on Oct 30, 2014 in How-Tos | 2 Comments
How to Analyze Hourly Ad Performance with Google Analytics for Effective Dayparting

Back in August, Facebook rolled out dayparting functionality. With this feature, you can now optimize campaigns by turning ads off during the times of day or week when they’re less profitable. It’s a great way to limit wasted spend so that you can devote your budget towards the more profitable times of day. But how do ...

Guide to Success with LinkedIn Ads, Changes to Facebook PMD Program, Apple Pay and More…

Posted by on Oct 28, 2014 in This Week In Ad Tech | No Comments
Guide to Success with LinkedIn Ads, Changes to Facebook PMD Program, Apple Pay and More…

This Week in Ad Tech: A Beginner’s Guide to Success with LinkedIn Ads, Changes to Facebook’s PMD Program, Apple Pay and More…

The Beginner’s Guide to Success with LinkedIn Ads

Posted by on Oct 27, 2014 in Guides | 6 Comments
The Beginner’s Guide to Success with LinkedIn Ads

This guide is Part 1 of a 3-part series on how to be successful on LinkedIn Advertising. My intention is for you to be able to follow this guide, and then subsequently Parts 2 and 3 in order to fully master the platform. First Things First LinkedIn advertising is a very different beast within the ...

Twitter Ads, Multi-Account Support and More Come to AdStage!

Posted by on Oct 24, 2014 in News | 4 Comments
Twitter Ads, Multi-Account Support and More Come to AdStage!

This is our most significant release ever! We’ve added: Twitter Ads Support, New Twitter Creatives App, New Audience Manager App, New Multi-account Support, New Network Dashboards, New Account Groups, a New Director of Product and more…

Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

Posted by on Oct 22, 2014 in News | No Comments
Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

AdStage is presenting this week at LAUNCH SCALE in San Francisco! LAUNCH SCALE is an exclusive summit featuring the technology and technologists who are building the fastest growing companies in the world. Join CEO and co-founder Sahil Jain who will speaking about how AdStage scaled to 10,000 B2B signups with content and low-cost ads. He’ll be revealing key details about our ...

AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

Posted by on Oct 21, 2014 in Press Releases | 5 Comments
AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product

AdStage today announced a major platform expansion that adds native support for Twitter Ads along with advanced functionality for agencies and in-house teams managing multiple accounts, and has hired Kenshoo’s Paul Wicker as Director of Product.

Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…

Posted by on Oct 21, 2014 in This Week In Ad Tech | No Comments
Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…

This Week in Ad Tech: Guide to Twitter Ad Cards, Snapchat’s First Ad, Facebook Rolls Out Campaign Structure Changes & More…”

How to Maximize Engagement with Twitter Ad Cards

Posted by on Oct 20, 2014 in How-Tos | 3 Comments
How to Maximize Engagement with Twitter Ad Cards

Advertising on Twitter doesn’t mean you have to settle for 140 characters. Beyond plain text, hashtags and shortened links, there are several useful ad units to expand your Tweets and increase engagement. In this post, I’ll show you how to use Cards to maximize engagement in Twitter Ad Campaigns. What are Cards Cards are add ...

Why Google’s New Custom Affinity Audiences Matters to You

Posted by on Oct 17, 2014 in How-Tos | 4 Comments
Why Google’s New Custom Affinity Audiences Matters to You

Last week, Google announced that Custom Affinity Audiences is available for everyone on the Google Display Network. Google’s Custom Affinity Audiences gives advertisers more flexibility in how they target across the Display Network.  It’s been a busy few weeks for advertisers with the release of new targeting toys; In addition to Google’s announcement, Facebook also ...

Webinar: Maximize Performance of LinkedIn Sponsored Updates

Posted by on Oct 15, 2014 in Advertising | No Comments
Webinar: Maximize Performance of LinkedIn Sponsored Updates

Wondering how you can improve the ROI of your Sponsored Updates? LinkedIn advertisers using a certified partner like AdStage to manage and track their campaigns are seeing results that are 20% above benchmark performance! Through LinkedIn’s Certified Sponsored Update Partners, marketers can tap into technology that unlocks greater campaign expertise, effectiveness and efficiency. Join LinkedIn’s ...