Hired Saves 50% of Time Spent on LinkedIn Ad Creation and Cross-Network Reporting with AdStage

Posted by on Aug 26, 2015 in Advertising | No Comments
Hired Saves 50% of Time Spent on LinkedIn Ad Creation and Cross-Network Reporting with AdStage

Hired, founded in 2012, now runs the largest marketplace for recruiting startup and tech talent. As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Updates was released, the small team of two tried to mimic their existing ads into the new format. Unfortunately, working in the native interface created a major time suck with consecutive workflow issues. The team had resorted to building the campaigns offline in a spreadsheet as LinkedIn Ads was difficult to work with and would habitually lock them out as they were setting up a campaign.

Facebook Supersedes Google in Referral Traffic, How Twitter Ads Can Inform Your Facebook Strategy, Facebook Tests GIFs in Ads, and More…

Posted by on Aug 25, 2015 in This Week In Ad Tech | No Comments
Facebook Supersedes Google in Referral Traffic, How Twitter Ads Can Inform Your Facebook Strategy, Facebook Tests GIFs in Ads, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF AUGUST 25, 2015 #PPCPodcast with Brad Geddes As you may know, AdStage publishes ad tech’s latest news every Tuesday in our weekly blog series called This Week in Ad Tech. In addition to this, we’re ...

#PPCPodcast with Brad Geddes

Posted by on Aug 24, 2015 in Advertising | No Comments
#PPCPodcast with Brad Geddes

As you may know, AdStage publishes ad tech’s latest news every Tuesday in our weekly blog series called This Week in Ad Tech. In addition to this, we’re starting our very own live podcast where we’ll discuss the trending ad tech topics for PPC advertisers. From time to time, we’ll be joined by the brightest ...

How to Get Real Results With Your Facebook Ad Creative

Posted by on Aug 20, 2015 in Advertising | No Comments
How to Get Real Results With Your Facebook Ad Creative

Over the last few years it has become apparent that Facebook expects marketers to present users with a visually appetizing reason to engage with their company’s ad. Nowadays, you can’t just post a boring picture accompanied by a quick “Like Us Now!” and expect results. Creative can be the most difficult part of the ad ...

New AdWords Reporting Guide, Facebook Adds Ad Units to Audience Network, Mobile Display Ads Top Search, & More…

Posted by on Aug 18, 2015 in This Week In Ad Tech | No Comments
New AdWords Reporting Guide, Facebook Adds Ad Units to Audience Network, Mobile Display Ads Top Search, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF AUGUST 18, 2015 What’s New With AdStage This month in AdStage: Create Automated Rules for Facebook ad sets, manage your Google Shopping Campaigns in AdStage, and more!  Read More… Jana Fung | @jana_fung IN THE ...

Automated Rules for Facebook Ad Sets, Google Shopping Campaigns, and More Come to AdStage

Posted by on Aug 13, 2015 in News | No Comments
Automated Rules for Facebook Ad Sets, Google Shopping Campaigns, and More Come to AdStage

This month in AdStage: Create Automated Rules for Facebook ad sets, manage your Google Shopping Campaigns in AdStage, and more! Automated Rules for Facebook Ad Sets Easily create optimization rules for your Facebook Ad Sets using our new Automated Rules. This includes bid, budget, and delivery rules that are now available at the ad set level. Ad Group ...

Search Ads Now on Google Play, The Most Valuable AdWords Features, Video Ad Performance on Mobile vs. PC, & More…

Posted by on Aug 11, 2015 in This Week In Ad Tech | No Comments
Search Ads Now on Google Play, The Most Valuable AdWords Features, Video Ad Performance on Mobile vs. PC, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF AUGUST 11, 2015 The Top 10 Most Valuable AdWords Features for PPC Managers We are teaming up with Hanapin Marketing to host a webinar that will cover The Most Valuable Google AdWords Features For The PPC ...

The Top 10 Most Valuable AdWords Features for PPC Managers

Posted by on Aug 10, 2015 in Advertising | No Comments
The Top 10 Most Valuable AdWords Features for PPC Managers

We are teaming up with Hanapin Marketing to host a webinar that will cover The Most Valuable Google AdWords Features For The PPC Account Manager. As you know, AdWords has tons of reports, targeting options, and optimization tools. But how do you allocate your time to make sure you’re getting the most value from these ...

Set Up a Complete AdTech Stack for Your Business

Posted by on Aug 5, 2015 in Advertising | No Comments
Set Up a Complete AdTech Stack for Your Business

We are teaming up with Jebbit to host a webinar that will teach you how to set up a complete adtech stack.

Simple Bid Rules for Improved CPAs, AdWords Upgrades Dynamic Search Ads, TV Ads Extend Reach via Facebook Ads, & More…

Posted by on Aug 4, 2015 in This Week In Ad Tech | No Comments
Simple Bid Rules for Improved CPAs, AdWords Upgrades Dynamic Search Ads, TV Ads Extend Reach via Facebook Ads, & More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF AUGUST 4, 2015 Full-Funnel Ads and Attribution Guide for B2B Marketers We are teaming up with Bizible next week to host a webinar that will provide education on everything B2B marketers need to know about ...