How to Drive B2B Pipeline with Social Ads

Posted by on May 27, 2016 in Guides | One Comment
How to Drive B2B Pipeline with Social Ads

This article is Part I in a 4-part series, How to Drive B2B Pipeline with Social Ads. In this series we challenge the traditional definition of a successful campaign where the sole focus is to generate new contacts. We’ll cover how to align advertising spend with true business value, instead of using vanity metrics (i.e. […]

Instagram Boosted Posts, Video Ad Spend Continues to Rise, and More…

Posted by on May 24, 2016 in This Week In Ad Tech | No Comments
Instagram Boosted Posts, Video Ad Spend Continues to Rise, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF May 24, 2016 How to Use Facebook Mobile Video Ads for Powerful KPI Lift Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, […]

How Did Google’s Right Side Ads Impact AdTech? Get the Results

Posted by on May 24, 2016 in Advertising | One Comment
How Did Google’s Right Side Ads Impact AdTech? Get the Results

Earlier this year, Google decided to remove ads from the right side panel of desktop search results page. This left advertisers panicked as they questioned the change’s impact on competition, cost, and impressions. This seemingly radical decision was derived from years of internal studies; the results indicated minimal or no clicks for the right side ad […]

Join Our Upcoming Webinar! “Secrets To Setting Up Your Social Attribution for Success”

Posted by on May 23, 2016 in Advertising | No Comments
Join Our Upcoming Webinar! “Secrets To Setting Up Your Social Attribution for Success”

Secrets To Setting Up Your Social Attribution for Success Join us for a webinar with Hanapin Marketing this Thursday, May 26, 2016! We’ll uncover why today’s marketer must understand attribution modeling and how to best apply each model for optimal campaign success. Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution […]

How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Posted by on May 19, 2016 in Advertising, How-Tos | No Comments
How to Use Facebook Mobile Video Ads for Powerful KPI Lift

Video on Facebook is on the rise. The social media network recently reported users consume 100 million hours of video daily, and by 2020 75% of those hours will come from mobile. What does that mean for you? As an advertiser, you’ll want to keep up with the rapid evolution of these social networks’ ability to fine tune […]

Instagram Dynamic Ads, PPC Seasonality, and More…

Posted by on May 17, 2016 in This Week In Ad Tech | No Comments
Instagram Dynamic Ads, PPC Seasonality, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF May 17, 2016 What You Need to Know About Twitter Ad Groups In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad […]

What You Need to Know About Twitter Ad Groups

Posted by on May 16, 2016 in Advertising | 7 Comments
What You Need to Know About Twitter Ad Groups

In the effort to make advertisers’ lives easier, Twitter recently announced the release of Ad Groups. The latest feature now puts the ad network at parity with Facebook Ad Sets and Google AdWords Ad Groups. Advertisers can now build an additional layer of segmentation for more flexibility in testing and more measurement visibility to track […]

Twitter Expanding Logged-out Reach, Tips for Better Mobile Ads, and more…

Posted by on May 10, 2016 in This Week In Ad Tech | No Comments
Twitter Expanding Logged-out Reach, Tips for Better Mobile Ads, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF May 10, 2016 2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only […]

2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

Posted by on May 9, 2016 in News | One Comment
2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

What’s Growth Marketing? I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only 250 tickets available, attendees had the opportunity to personally meet and nerd out over Growth tactics with any one of the 28 speakers. Panels included growth industry leaders such as Andrew […]

AdWords Expands Headlines, 3 Tactics for Mobile Marketers, and More…

Posted by on May 3, 2016 in This Week In Ad Tech | No Comments
AdWords Expands Headlines, 3 Tactics for Mobile Marketers, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising. FOR THE WEEK OF May 03, 2016 What the New Snapchat API Means for Advertisers Back in January Digiday reported on Snapchat’s plan to open up an API that would allow AdTech players and brands to execute campaigns, deliver […]