Unbounce & AdStage: Rapid Landing Page Testing

Posted by on Jun 19, 2013 in How-Tos | One Comment
Unbounce & AdStage: Rapid Landing Page Testing

So you just built custom landing pages in Unbounce along with variations to A/B test? You’re so close to finding the best performing page– don’t let weeks or months go by waiting for your statistically significant outcome! Get rapid A/B test results by driving targeted traffic to your landing pages.

What is a Landing Page?

sample landing page

A landing page is a single web page with focused sales copy that drives a customer towards a specific conversion goal.

But many businesses make the mistake of sending all of their traffic to their home page. The problem is your home page has way too much going on. Rather than focusing on a single message, your homepage pitches everything on your website: your products, your company, events, blog posts, even jobs. Instead of pointing potential customers to your home page, build a landing page with a single call to action.

Worse yet, many businesses fail to test changes to their pages. Is your headline as effective as it could be? Does that image help visitors understand the value of your offer? Does your button clearly guide people to the next step? Make sure to A/B test your landing pages to optimize for conversions. So how do you get started?

Create Your Landing Pages

Unbounce, an easy-to-use landing page builder, lets you build new, focused landing pages without having to go through your web developer. It offers landing page templates, a what-you-see-is-what-you-get (WYSIWYG) editor, 1-click publishing, and A/B testing so you can always improve.

With Unbounce, you can create new landing pages yourself. And you can do it quickly. Within minutes, you can create a new landing page along with variations to test. Once you deploy, you can track landing page performance within Unbounce to discover the best performing variations.

Promote Your Landing Pages

Once you’ve created your pages, you’ll need to drive traffic to them in order to collect performance data. The quickest and easiest way to do this is with AdStage Express which will open the floodgates of customer for immediate results. AdStage Express, currently a free beta, lets you build, deploy and manage online ad campaigns that run across Google, Bing, Facebook & LinkedIn. Don’t be intimidated by the idea of advertising; Express is designed to help first-time advertisers build effective campaigns.

Your AdStage Express campaign will help you reach targeted customers when they’re actively searching for your product on Google or Bing, or as they’re browsing social networks. AdStage Express will bring potential customers straight to your Unbounce landing pages so you can see how they react to your message. Once your campaigns are running, you can check back into Unbounce to track their performance. A clear winner will emerge among your landing pages quickly, allowing you to make changes and improve your conversion rate.

Ready to get started? Learn how to test new landing pages quickly with Unbounce & AdStage Express in these easy steps:

What you need

  • The URL of your landing page test (e.g., http://unbouncepages.com/unbounce/)
  • An AdStage Express account (Currently a free beta)

4 easy steps to success

  1. Locate the URL of the landing page in Unbounce you want to testunbounce-destination-url
  2. Create a new campaign in AdStage Expressadstage campaign creation
  3. On the ad creation screen, insert the URL into the URL/Target web address fieldadstage ad creation
  4. Finish building your campaign in AdStage Express and deploy.

That’s it! AdStage Express will start driving traffic to your Unbounce landing pages. Unbounce will automatically serve traffic to each of your variations and will segment your performance so you can quickly find the winner.

adstage express dashboard

You can follow your overall conversions within the AdStage Express dashboard.

unbounce landing page test results

And you can identify the winning variation in Unbounce by comparing the conversion rates. The higher the rate, the more likely your visitors will convert to customers.

Need help?

Sam Mazaheri

Sam is the Director of Marketing & Product at AdStage. Previously, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.