Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? Google has recently rolled out Remarketing using Smart Lists – allowing you to target potential customers similar to converting visitors.
Use Smart Lists to Drive New Conversions
Within Google Analytics you can create lists that are used for Google Remarketing targeting.
D: Remarketing (aka Retargeting) -
The ability to target people who have previously visited your site, and show them relevant ads across websites or Google search.
Google Analytics Remarketing have many list types:
All of my site users
Users who visited a specific page/section of my site
All users who completed a conversion goal
Create your own with segments (custom)
Smart lists target a focused group of users who are most likely to convert on your website, based on previous visitors’ conversion patterns. This list is created by Google, requiring no heavy lifting by the user.
Before you can create a Smart List, ensure two things are already in place:
1. Display Advertising is enabled for Website Tracking
2. Your Google Analytics Code is appended to support Display Advertising tracking
Find this snippet within your Google Analytics code:
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) +
Ensure it’s replaced with:
ga.src = (‘https:’ == document.location.protocol ? ‘https://’ : ‘http://’) +
How to Create a Smart List in Analytics
Once logged into Google Analytics:
1. Click the Admin tab
2. Under the Property column click on the “Remarketing” button, then select “Lists”.
3. Create a “New Remarketing List”
4. Select your list type as “Smart List”
5. Give your Smart List a name
6. Select your AdWords account
7. Save your audience
You are now are advertising to a very fine-tuned audience who has a high likelihood of converting.