This Week in Ad Tech: Week of August 12, 2014

Posted by on Aug 12, 2014 in Advertising, Social | No Comments
This Week in Ad Tech: Week of August 12, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF AUGUST 12, 2014


How to schedule Facebook Ads with the Power Editor

How to Daypart with Facebook’s New Ad Scheduling

Earlier this week, Facebook introduced ad scheduling to their ad platform. This long-requested feature, known in the industry as dayparting, lets you turn your ads off and on automatically throughout the week on a recurring schedule. In this post, I’ll walk you through the new feature to show you how you can use it to optimize your Facebook Ad campaigns and offer my first impressions of the implementation. Read More…

Sam Mazaheri | @sammmer


IN THE NEWS

Twitter Ads Switches To Objective-Based Campaigns To Help Advertisers 
Now, Twitter advertisers can organize their campaigns around specific…

Twitter Launches Promoted Video In Beta
Twitter announced today that it is giving advertisers, brands and publishers…

Twitter Drops Another Hint That E-Commerce Could Be Coming Soon
The evidence that Twitter is preparing an in-stream shopping service got…

Under Cloudy Skies Facebook Makes Its Pitch To Small Business
Earlier today I attended the FacebookFit small business bookcamp at the…

New Shopping Campaigns Upgrade Tool
This is the final stretch. At the end of August, regular Product Listing Ad (PLA)…

Google Tests “Listen Now” Ads for Music Searches
Google is testing “Listen Now” ads with the likes of digital music services …

New Google AdWords Extension for Mapped Local Product Results
Google is testing a new type of local result, but this time they are styled as…

New AdWords Tracking Follows User Between Mobile Apps & Web
Reports state that Google is ready to begin testing a new type of tracking that…

Search Network with Display Select: What happens on September 16th
Earlier this year we shared some of the ways that advertisers like WordStream…

New Bing Ads Opportunities Page Shows Predicted Impact of Changes
Bing Ads has launched a newly redesigned Opportunities Page to show the…

Details Launches Display Ad Network
In a first for Condé Nast, Details magazine is launching its own male-targeted…


LEARN SOMETHING NEW

4 AdWords Automated Rules To Try
I’m not the biggest proponent of PPC automation, but I do acknowledge the…

Using AdWords Sitelinks to Promote Social Media Accounts
If you are a brand running pay per click ads, did you know that your site links…

10 Don’ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords” on the blog. That list…

5 Strategies For Dealing With Restricted PPC Budgets
We’ve all seen it: the little orange text saying, “limited by budget” next to your…

Are Your PPC Campaigns Really Working? Three Tips To Find Out
In PPC the last click is measured as a conversion, meaning the last ad that is…

Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always…

In PPC, Low CTR = Low Profits
In my column today, I’ll be talking about a PPC strategy that I first presented…

Low Keyword Search Volume? No Problem!
Over the years, I’ve discovered that one of my favorite account structure…

The Importance of Structure in a New Paid Search Account
When creating paid search campaigns, sometimes we are rushed to put…

A Search Marketer’s Guide To Becoming An Excel Power User
Start here to fine-tune your marketing analytics skills using Microsoft Excel…


INDUSTRY TRENDS

Top Paid Search Advertisers Spent 63% of Budget on Product Listing Ads
Ever wonder how much Paid Search budget advertisers are devoting to…

Twitter Claims 3% More Users Saw Ads In Q2 Than Initially Reported
During the Q2 Earnings call last month, Twitter reported that 14% of users…

Viewability Rising As Programmatic Dominates & Fraud Proliferates
The number of companies using programmatic ad buying is increasing by the…

Why You Can’t Hide From Mobile PPC
“Mobile is coming.” This Game of Thrones-esque quote has been thrown…

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Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



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