Automate Campaign Management Tasks Across AdWords, Bing, Facebook & LinkedIn

Posted by on Aug 18, 2014 in Advertising, Automation, Search, Social | 3 Comments
Automate Campaign Management Tasks Across AdWords, Bing, Facebook & LinkedIn

adstage automated rulesManaging ad campaigns can get pretty repetitive when you need to run through the same handful of steps every time you optimize a campaign. And when going through these steps is a chore, you’ll be tempted to procrastinate which can result in a real hit to your ROI.

Fortunately, we just launched a brand new app that automates these tedious campaign optimization tasks for you. You can now edit your bids, pause low-performing ads, schedule/day-part your campaigns and more automatically! We’re incredibly excited about our new Automated Rules app and can’t wait for you to try it out. In this post, you’ll be able to check out some of the app’s features and see examples of it in action.

Features

Intuitive Rule Creation

It’s easy to create custom automated rules in AdStage. Just follow our simple “if this, then that” format to define the action and required conditions.

intuitive automated rule builder


Cross-Network Compatibility

The Automated Rules app isn’t limited to any one network. You can create rules for Google AdWords, Bing Ads, LinkedIn Ads or even Facebook Ads

build automated rules across google adwords, bing ads, facebook ads, or linkedin ads


Easy Rule Management

Making adjustments to your rules is easy with the management page. You can edit, pause, delete and even duplicate your rules quickly in order to automate your full portfolio of campaigns. You can even add and remove campaigns from your rules after you’ve created them.

Manage automated rules


Tweet About Rules


Example Rules

1) Pause Low-Performing Ads

It’s important to review your campaign’s ads regularly so you can pause the ads that perform poorly. This is because there’s an opportunity cost to showing bad ads: every time you show a bad ad, you miss out on the chance of showing a good ad. Bad ads hurt your chances of winning over customers and can hurt your quality scores. You want to make the most of every ad impression by using your best ad whenever possible.

This rule will automate the process of identifying and pausing low-performing ads so you can always put your best foot forward and improve the quality of your campaigns. You’ll want to adjust the details in consideration of your campaign’s performance trends.

  • IF Clicks are greater than 10 & Impressions are greater than 100 & CTR is less than 0.90%
  • THEN Pause ad
  • ON Mondays at 9pm, using data from the last 14 days

pause low performing ads


2) Edit Keyword Bids

Your keyword’s bid (or, in social campaigns, your ad’s bid) is an incredibly powerful variable that directly affects how profitable your campaigns are. Bid too low and you’ll miss out on valuable opportunities to reach interested customers. Bid too high and your customer acquisition costs will outweigh the customer’s value. To address this, you must audit your keyword performance regularly and adjust their bids to reach your goals.

This rule automates that process by editing your bids in light of your KPIs. You’ll want to adjust the details in consideration of your campaign’s performance.

  • IF Average position is less than 2 & Clicks are greater than 10 & Impressions are greater than 100 & Average CPC is greater than $2.50
  • THEN Decrease bid by $0.10
  • ON Mondays at 9pm, using data from the last 14 days

edit keyword bids


3) Schedule Campaigns

Ad scheduling (also known as day-parting) is another powerful dimension of campaign optimization. Scheduling lets you turn off your ads at the times of day (or week) that they’re less profitable. It’s a great way to limit wasted spend so you can devote your budget towards the more profitable times of day.

For example, if your ads have lower click through rates and conversion rates on nights and weekends, you might want to schedule your ads to turn off during that time. This rule brings day-parting to all networks, including Facebook and LinkedIn Ads.

This example below shows how a Schedules Campaigns rule could be configured. You’ll want to adjust the schedule to match the times you want your campaign to run.

  • SCHEDULE Campaigns to run Monday through Friday from 5AM to 6PM Pacific

schedule campaigns day-parting


Automated Rules in the Press

We’ve received some great press coverage about our new Automated Rules app this past week! Check out some of the featured articles below:

Get Automated Rules with AdStage

Access the new Automated Rules app and manage AdWords, Bing, Facebook & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



View Sam Mazaheri's profile on LinkedIn