This Week in Ad Tech: Christmas Conversion Trends, $400 Bing Ads Credit, Yahoo’s Upcoming Mobile Play

Posted by on Jan 6, 2015 in Advertising, Search, Social | No Comments
This Week in Ad Tech: Christmas Conversion Trends, $400 Bing Ads Credit, Yahoo’s Upcoming Mobile Play

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JANUARY 6, 2015


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By Sam Mazaheri | @sammmer

IN THE NEWS

Yahoo’s Big Mobile Ad Play Is Coming
Marissa Mayer plans to take mobile ads beyond Yahoo’s own network…

Yahoo Search Back Online After Outage
Our headline has been changed to reflect that Yahoo’s search site began…

Google AdWords Tests Page Titles as Ad Copy Extension 
Is Google AdWords testing a new ad extension that uses the query/keyword…

Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t
Visa follows MasterCard? So it seemed. Twitter’s expansion of ads into…


LEARN SOMETHING NEW

Getting More Out Of AdWords Scripts: A Three-Part Series
From learning the basic building blocks of AdWords Scripts to expert tips for…

What Twitter Is Currently Doing — And Not Doing — With Video
The company plans to launch a native video product in the first half of 2015…

3 Advanced AdWords Features for a Smarter Keyword Bidding Strategy
Do you ever set the max cost per click (CPC) for keywords only to sit back…

How To: See why you were targeted for a Facebook ad
Facebook ad targeting methods are getting more advanced, but occasionally…

A smarter way to optimize your campaigns on Facebook
Drawing the funnel helps you to understand the most valuable steps in the…

Discover The Gold Mine Of Remarketing Lists Using Google Analytics
Digital analytics is entirely about discovery. As data analysts we are pursuing…

How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for…

Connecting Paid Search Spend to In Store Visits
As PPC experts we understand the value that our work brings to our clients…

5 PPC Pitfalls that Kill ROI
PPC is a lot like the classic scene from Indiana Jones and the Lost Ark: one…

How to Create Facebook Video Ads
Do you use Facebook ads? Have you considering adding video to your ads…


INDUSTRY TRENDS

Online Browsing Strong During Christmas Week, But Conversions Slow
Find out what consumers were up to this week via the latest Marketing Land…

Retailers Shift Holiday Mobile Promo Dollars
Mobile flash sales jumped in usage, text messages fell…

A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than…

Will Advertising Work On Wearables? 
New programmatic ad platform launched despite early state of category…

Which Types of Facebook Content Get More Shares and Comments?
Everyone likes to be liked, but when posting to Facebook, marketers should…

What Are The Best Times to Post on Social Media
Have you ever wondered when you should be sharing your content on the…

What Social Marketers Should Be Watching for 2015
Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media…

When Will the Social Struggles Stop?
Lack of in-house expertise the top social media marketing challenge…

From Zero to Hero: Measuring PPC’s Impact On Brand Awareness
Question: When I say “tissue” what comes to mind? Answer: Kleenex…

Poll Reveals Pessimism About Viewability Among Digital Media & Ad Execs
Survey also gauges industry thoughts on native, programmatic and ad fraud…

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Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



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