Facebook Adds “Relevancy Score,” Get $500 in LinkedIn Credit, How to Create Twitter Ads in Bulk, & More…

Posted by on Feb 17, 2015 in Advertising, Social | No Comments
Facebook Adds “Relevancy Score,” Get $500 in LinkedIn Credit, How to Create Twitter Ads in Bulk, & More…

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF FEBRUARY 17, 2015


Get $500 in Free Credit for LinkedIn Sponsored Updates

Get $500 FREE Ad Credit to Run LinkedIn Sponsored Updates

You already advertise on a few major social channels. Wondering whether to add LinkedIn Sponsored Updates to your marketing mix as well? In this post, we’ll help you see if Sponsored Updates are right for you and give you a chance to get $500 in free ad credit to try them out.  Read More…

By Andrew Kaplan | @andrewjkaplan

IN THE NEWS

To Improve Ads Quality, Facebook Will Expose “Relevance Score”
Like Google, Facebook uses a mix of bid price and relevance scoring to…

Facebook Adds A New Way To Sell Items In Groups
Facebook on Tuesday announced the addition of a new feature for…

Facebook Ads Launches Relevancy Score, Version of Quality Score
When the choosing to display ads on Facebook, Facebook has been using an…

AdWords Scripts Bulks Up With Bulk File Uploads
AdWords scripts now support bulk uploads to your accounts, and columnist…

Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on…

Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother’s Day-related searches start…

Twitter Acquires Niche, A Link Between Brands & Video Creators
By bringing Niche into the fold, Twitter gains a direct relationship with more…

Twitter Wants You to See One Ad in Every 20 Tweets
How often do you see a promoted tweet on Twitter…

Pinterest Bans All Affiliate Links, Asks Power Users to Monetize in Other Ways
As Pinterest’s monetization plans materialize, the social network is pulling…


LEARN SOMETHING NEW

How To Create and Test Promoted Tweets in Bulk
Ready to maximize the ROI of your Twitter Ads with fully optimized Promoted…

A Complete Guide To Twitter Promoted Video Ads
Looking to diversify your paid advertising spend…

7 Advanced Tips To Automated Bidding Success On AdWords Search Ads
AdWords automated bidding can be a huge time-saver, but marketers…

A Complete Guide for AdWords Location Targeting
One of the most basic strategies in making your ads relevant is setting up…

How Bing Ads Tablet Bid Modifiers Hdelped Reduce CPA by 47%
The PPC industry is always evolving and changing…

The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now…

How to Analyze Your Ad Copy Quickly Without Running An Experiment
Do you know which ads in your account are performing the best? How do…

Should You Localize Your PPC Campaigns?
A local PPC strategy is not only for franchise businesses…

Escape Your PPC Data Rut With These Four Reports
To help you gain a fresh, new perspective on your account, I’ve highlighted…

The 4-Step Approach to Effective Facebook Ad Targeting
Are you lost on a Facebook ad targeting strategy that works? Start with…

8 Ways to Use Facebook Video for More Engagement
Want to take advantage of the benefits of Facebook video for your business…


INDUSTRY TRENDS

Facebook’s Mobile Numbers Soar After Dark Social Cleanup
Columnist Myles Anderson digs deeper into BrightLocal’s 2014 SMB Internet…

New SMBs Choose Social Media to Advertise, Retain & Acquire Customers
While the top media used for advertising and promotion by new SMBs…

2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers
Among survey respondents, 74% reported double-digit increases, with 27…

Jewelry Advertisers Spending More On PLAs Than Text Ads
Ahead of Valentine’s Day, AdGooroo has released data on the top jewelry…

50% Of Ad Agencies Not Sure They’re Getting Good ROI From Video Ads
Majority of agencies surveyed also say video ads don’t always reach the…

Almost 60% Of Marketing Pros Use Automation, 90% Say It Works
Many cite “complexity” of tools as one of the biggest challenges in using…

Online-To-Offline Metrics Increasingly Important For Marketers And Brands
For well over a decade, the internet has influenced billions and billions of…

Study: Accurate Location Can Boost Mobile Conversions By More Than 2X
Mobile ad platform Thinknear’s latest location accuracy report contains a…

Programmatic to Make Gains in Connected TV, OTT Video
Digital video is the fastest-growing area of programmatic investment, but…

 

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Sam Mazaheri

Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.



View Sam Mazaheri's profile on LinkedIn