Like and Share Buttons Available in Facebook Ad Targeting, Lowered CPIs on Facebook, How to Measure Offline Value of Paid Search Clicks, And More…

Posted by on Sep 22, 2015 in Advertising, Search, Social | No Comments

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF SEPTEMBER 22, 2015


How to Leverage Marketing Automation with

Leverage Marketing Automation with Paid Social Ads

AdStage’s CEO, Sahil Jain, recently presented at HubSpot’s INBOUND15, covering the exciting intersection of Social Paid advertising and Marketing Automation. The topic seems increasingly relevant, as HubSpot’s CTO, Dharmesh Shah unveiled their Ads Add-on beta at the conference. This offering allows marketers to manage their AdWords and LinkedIn Ads campaigns, right within HubSpot. This offering comes at a pivotal time when marketing and demand generation managers start to understand the positive impact of aligning their Social paid advertising with their Marketing Automation strategies. Read More…

Micheal McEuen |@lonohead 

IN THE NEWS

Facebook Like And Share Buttons To Power Ad Targeting 
The omnipresent Facebook buttons used on other sites and apps pass…

Gmail Ads: An Old Ad Type, But A New Addition To AdWords
Not familiar with Gmail Ads? Columnist Susan Waldes has the scoop…

The New Google Local Search Display
Recently, Google has made several changes to how it displays…

Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers’ propensity for app use over Internet…

Study: 3X Brand Lifts with 5 Best Practices for Native Mobile Video Ads
Opera Mediaworks and comScore study points to value in creating…


LEARN SOMETHING NEW

Measuring The Offline Value Of Paid Search Clicks During The Holidays
Google’s “Store Visits” metric is handy for calculating offline conversions…

Considerations for Paid Search Budget, Holiday 2015 and Beyond
Every way you slice it, digital is growing relative to offline, and mobile is…

When Doubling Your PPC Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can’t always expect double the revenue…

Debunking The CTR To Find Truth In Viewability
Why are so many advertisers still relying on click-through rate as the…

Are Your Ads Showing Where You Think They Are?
While geographic targeting is certainly beneficial, the default settings…

5 Common Mistakes When Importing From AdWords To Bing Ads
Using Bing Ads’ “Import from Google AdWords” feature? If so, columnist…

5 AdWords Filters to Make Your Job Easier
Improve the execution of PPC marketing campaigns by taking advantage…

10 Common Mistakes When Setting Up Audiences In AdWords
Building audiences in AdWords. Are you doing it wrong? Columnist…


INDUSTRY TRENDS

App Ad Spend On Facebook Up Nearly 300 Percent, Cost Per Install Down
A new report shows significant growth in app installs from Facebook ads…

Advertisers Spend On Facebook Retargeting Up 31 Percent YoY
Globally, spending among B2B advertisers helped drive overall increase …

Nearly Two in Three Millennials Block Ads
Ad blocking has been around for a long time, but digital advertisers and…

Baby Boomers Not Fans of Mobile Ads
Mobile shopping and advertising have caught on quickly in the US. While…

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Jana Fung

Jana is a Product Marketer at AdStage. She studied at San Francisco State University and the University of Bradford. After receiving her B.S. in marketing at the age of 19, she spent several years at various startups in the ad tech industry. With over 8 years of experience, Jana recently joins us from Twitter where she led sales marketing to support the growth of publisher inventory and ad spend on the mobile ad exchange product.

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