44 Powerful Marketing Tools, Instagram Carousel Ads, & stats from 500+ Marketers

Posted by on Nov 3, 2015 in Advertising, Social | No Comments
44 Powerful Marketing Tools, Instagram Carousel Ads, & stats from 500+ Marketers

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF November 03, 2015


How to Add Facebook Custom Audiences in your Marketing Automation Mix

How to Add Facebook Custom Audiences in Your Marketing Automation Mix

As online marketers, we know that marketing automation using email is one of the most popular ways to reach and nurture your database. Creating triggered emails based on website behavior not only creates a touch point at the right time, but it also nurtures your leads down the purchasing funnel. Read More

Jana Fung |@jana_fung 

 IN THE NEWS

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads
Multi-image ads will be available in Facebook’s ad dashboards…

Facebook Introduces ‘Slideshow’ Ad Unit to Reach Users in Emerging Markets
Facebook has evolved to target the next billion people coming online…

Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
Twitter reports 320 million monthly active users, up 4 million over last quarter…

Yelp Continues Shift Away From Display Advertising
Yelp said in July that it will phase out display advertising by the end of 2015…

TAG Launches Anti-Fraud Program To Register Advertisers And Publishers
Acceptance into the TAG Registry will require a background check…

Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content…

Google Testing New Store Hours AdWords Extension for Local Businesses
Google is testing an expandable extension that displays open hours…

Pages with App Interstitials Lost Mobile Friendly Boost
Full page app interstitials result in sites losing their mobile friendly tag…


LEARN SOMETHING NEW

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More
One of the most common questions I get is concerning the tools I use…

How Scarcity Changes Our Brains And Boosts Your Conversion Rates
Psychology is one of your strongest allies in the improvement of conversion…

How De-Selecting One Checkbox Completely Changed Lead Quality
I recently made a small account optimization that resulted in a huge change…

How To Use The New Customer Match Feature For RLSA
Dennis Doubovski wrote a great post on the new customer match feature…

Easy Ways To Measure The Value Of Branded Campaigns
Pay-per-click brand campaigns have many benefits for advertisers…

CTR Isn’t Everything: 8 Ways to Improve Your Online Display Ads
You are exposed to an average of 362 online display ads a day…

PPC Account Audit Survival Guide: Part 2
Additional auditing options for campaigns, ad groups, and keywords…


INDUSTRY TRENDS

SEMPO Releases State Of The Industry Report 2015
State of the industry report, a survey of more than 500 digital marketers…

Yelp Continues Shift Away From Display Advertising
48% of digital ad sellers were not sure how much of a negative effect bots…

Adobe Predicts Online Holiday Sales To Hit Record $83B
This holiday season will see an 11% year-over-year increase in online spend…

How paid search marketers can prepare for the 2015 holidays
Paid search advertising spend for Black Friday began to surge…

70% of advertisers reported increases to their PPC budgets in 2015
The mix of PPC channels continues to expand every year…

Consumer search behaviour: stats and trends
You will already be fully aware that 50% of all search is done via mobile…

How eMarketer Created Its 2015 US Mobile Advertising Forecast
How do eMarketer’s estimates differ from those of other research groups…

Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers
Columnist Adam Grow believes the future of mobile advertising is still bright…

Join 20,000+ other marketers and subscribe!

Get online advertising news, how-tos and articles delivered directly to your email inbox!

Michael McEuen

Director of Marketing at AdStage. Social ads convert, and perpetual tinkerer. B2B pipeline generation is my jam.

Twitter LinkedIn