Automated PPC Rules You Must Use, 60 Sec. Instagram Ads, and More…

Posted by on Feb 9, 2016 in Advertising, Automation, Search, Social | No Comments
Automated PPC Rules You Must Use, 60 Sec. Instagram Ads, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF February 09, 2016


Letter from the CEO: Connecting the Marketer

Last week at AdStage, we launched a new product called Automate. With that, we started speaking publicly about where we see the marketing technology space headed over the course of the next decade… More.

by Sahil Jain |@sahilio 

 IN THE NEWS

Linkedin to Shut down B2B Ad Platform ‘Lead Accelerator’
LinkedIn announced it would be killing off the lead-nurturing ad product it gained with the acquisition of Bizo…

Google Has Blocked Ad Blockers in the Google Play Store
Android users will have to download ad blocking apps somewhere other than the Google Play Store…

Instagram Now Offers 60-Second Video Ads
Longer format gives marketers more creative choice…

Emojis No Longer Permitted in Google Product Listing Ads
Google has quietly updated their Store Name Guidelines to now state that listings cannot include emojis…


LEARN SOMETHING NEW

Amazing Automated PPC Rules You Must Use
These automated rules can help you save time and money and help you achieve account goals…

Bidding for Top Position on a Serp: What Does It Get You?
Automatic bidding algorithms have been a part of paid search tool sets for a long time…

Guide to Facebook Advertising – The Basics
Facebook is becoming increasingly important in the PPC advertising space…

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive…


INDUSTRY TRENDS

“Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers
60 percent of survey respondents accidentally click on mobile banner ads…

4 Search Advertising Trends To Watch
John Cosley of Bing unearths clues about the future of paid search…

Infographic: Ad Tech Has Undergone a Supersonic Explosion in the Past 5 Years
It is obvious that ad spend has and will continue to grow through digital platforms…

Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments
According to Facebook, Super Bowl 50 ranked second for the most Super Bowl activity on the site…


Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

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