AdWords Updates, New Facebook Custom Audience, and More…

Posted by on Mar 8, 2016 in Advertising, Search, Social | No Comments
AdWords Updates, New Facebook Custom Audience, and More…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF March 08, 2016


Marketing and Sales Alignment with Craig Rosenberg

I was lucky enough to sneak in some time in with Craig Rosenberg, co-founder and Chief Analyst at TOPO. Craig works with some of the fastest growing B2B companies in the Valley, and has consistently been voted one of the top Sales and Marketing influencers by his peers. I personally read his blog, Funnelholic, religiously… More.

by Michael McEuen |@lonohead

 IN THE NEWS

Google’s AdWords Update Highlights Video, HTML5
Google just released the update of AdWords for version 11.3…

Facebook Closes Atlas’s Cideo Ad-serving Gap, Widens Sales Measurement
Facebook’s Atlas can now serve video ads across desktop and mobile…

Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
Bing native ads extend the reach of search ads to MSN.com…

Facebook Adds Email Sign-Up Forms To Instant Articles
Email sign-ups in Instant Articles offer a chance for lead generation…


LEARN SOMETHING NEW

14 KPIs Google can use to measure the purge of Right Hand Side Ads
Metrics that will reveal how the new layout impacts revenue…

A Comprehensive Guide to Advertising on Facebook
Facebook is the perfect example to showcase the success of social advertising…

How To Grow Online Market Share Without Increasing Your PPC Budget
Tips on how to expand your market share without wasting your ad spend…

Engagement on Facebook Custom Audiences: Do You Have This?
What are Engagement on Facebook Custom Audiences, and will they help…


INDUSTRY TRENDS

Google Results: Position #10 Gets More Clicks Than 8 & 9 Combined
The #10 spot in the search results isn’t actually that bad of a place to be…

How New & Existing Customers Interact With Your Paid Search Ads Differently
Learn what ads users click on and how they evaluate ad choices on a SERP…

Snapchat Users Now Watch Eight Billion Videos Per Day
Snapchat is serving the same number of daily video views as Facebook…

Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone
Facebook has been adding half a million advertisers every six months…


Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

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