8 Important PPC Tips, LinkedIn + Microsoft, and more…

Posted by on Jun 14, 2016 in Advertising, Search, Social | No Comments
8 Important PPC Tips, LinkedIn + Microsoft, and more…

This Week in Ad Tech: Check out this week’s news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF June 14, 2016


Are Your Twitter Ads Still Attracting the Wrong Leads?

You either love it or you hate it. Everyone has an opinion about Twitter. Just look at the stock price alone, it’s obvious advertisers aren’t bullish on the platform’s ability to perform. Despite mirroring features from its competitor Facebook Ads, advertisers still question Twitter’s ability to deliver value.

In this blog post, we’ll uncover how you can leverage Twitter-specific features to get the most mileage from your advertising budget. Read More…

by Jana Fung | @Jana_Fung


IN THE NEWS

Microsoft Buys LinkedIn for $26.2 Billion
Microsoft will integrate LinkedIn into its tools and vice versa…

Expanded Text Ads Extending Into Bing
Bing Ads announced that Expanded Text Ads will be in their platform….

Twitter Rolls out Insiders Online Focus Group for Marketers
Twitter’s Insiders program features 12,000+ users 16-years-old and up…

It’s Official: Facebook Text Rule in Ad Images is Changing
Facebook is eliminating the 20% test rule for ad images…


LEARN SOMETHING NEW

Eight Most Important PPC Tips for Online Retail
Optimizing paid search should be a priority for all retail marketers…

Don’t Be Afraid To Create Your Own Metrics To Judge Success
Learn how to visualize custom metrics to better understand your ads…

How Ignoring Online Reputation Can Destroy Your PPC Campaign
Don’t make the mistake of ignoring your company’s ratings and reviews…

What Digital Marketers Can Learn From Stupid Pet Tricks
Quick tips from the pros on how to make a splash with digital….


INDUSTRY TRENDS

PwC Sees Mobile Ad Growth Outpacing All Other Channels
The forecast looks at industry revenue, ad spending and access…

New York Times to Take Stronger Stance Against Ad Block Tech
New York Times is about to take the “nuclear option”…

RankBrain: Social Sharing and Social Ads Have No Impact on RankBrain
Gary Illyes from Google explains how RankBrain works in more detail…

Snapchat to Grow 27% This Year, Surpassing Rivals
Nearly one in five Americans will use Snapchat this year…

 

Josh is currently an analyst on the Marketing & Growth teams at AdStage. He’s constantly digging deep into data to uncover insights that drive our strategy while coming up with new tests to drive more conversions. /* You can follow him @JoshRodriguez */

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