AdStage Extends Product Suite From Automate to Report with Consolidated Cross-Channel Reporting
AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more.
SAN FRANCISCO, CA — July 26, 2016 — Today, AdStage launches a new product called Report. The former lightweight Report Center that offered offline reporting has been completely rebuilt. It now includes cross-channel reports, dynamic dashboards, report scheduling, whitelabeling, and data visualizations around performance for both micro and macro-level reporting. Report connects marketers to their essential data and metrics from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more, in an efficient, scalable and sharable way.
One View to Check Campaign Health Across All Your Channels
The cross-channel dashboards in AdStage Report offer customizable widgets for advertisers to select not only the data set they wish to report on, but also the visual components of the dashboard, such as tables, metrics, graphs, and charts. Each cross-channel dashboard within Report can be created into multiple formats, such as PDF, csv, and a web link for external stakeholders to review.
Easily Customize Dashboards and Widgets
Create unique dashboards within Report to better visualize what is going on in your campaigns.
With no limit on the number of dashboards, this product is incredibly powerful for digital agencies with multiple clients. Agencies that had early access to the product have already found value in the ability to create custom dashboards for client-facing reports.
“As an agency, we work with a variety of different clients. Each client has their own KPIs and needs. As requests for specific date ranges or granular reporting arise, the ability to create custom and saved dashboards in AdStage Report has been a blessing. We can easily find, add, or edit the data set we need without having to separately log in to the native networks or run a new report every time we need an updated set of data.” — AJ Wilcox, Owner and CEO at B2Linked.
Schedule PPC Reports When You Need Them
In Report, advertisers can generate customized reporting schedules and stay on top of their ad campaign maintenance. Once you perfect your ad template, schedule it as a recurring report through email. Add team members and clients easily to send reports daily, weekly, or monthly directly to their inbox.
When comparing AdStage Report to native network reporting and other solutions that only offer csv reports, advertisers reveal a significant time savings on cross-channel reporting.
“It’s a great way to create custom reports and get a quick view on exactly the data that our team needs. It’s giving us more functionality than the native tools inside the same platform we use for campaign management so it’s a huge time saver.” — Lennie Sliwinski, Director of User Acquisition at Hired.
Personalize Your Agency and Client Reports with Whitelabel Support
Design beautifully branded pdf reports for clients or executives. Simply add your logo, commentary, markup fees, and much more. With AdStage Report you can make comments directly on the report; now you can provide clients with more clarity and context around campaign spend and performance.
Get AdStage Report Risk-Free Today!
Report is connected directly to the AdStage API, which enables the company to add new services to the platform in a modular way. This technology allows AdStage to operate as an open ad management platform that connects third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution. As part of the roll out with Report, AdStage is also evaluating and working on adding other types of marketing reports in the product, such as marketing automation reports from Marketo and HubSpot, lead reports from LinkedIn Sales Navigator, and CRM data from Salesforce.
“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resources. We are building a platform dedicated to efficiently automating processes and helping the Head of Demand Generation be successful.” — Sahil Jain, CEO and Co-founder of AdStage
As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these workflow tools. Today, the Report product supports cross-channel dashboards, pdf and web reports, and multiple chart options for search and social advertising. Eventually, AdStage plans to tie in reports from an entire ecosystem of marketing technologies, not just for online ads.
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Alyx Gatti is a product marketing nut, avid coffee enthusiast, and self-proclaimed PPC geek. She’s currently operating the engagement machine @AdStage. You can find her online sharing growth marketing strategies or general nonsensical thoughts about daily life. Follow me @AlyxGatti
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