Valentine’s Day: The Perfect Use Case for PPC Automation

Posted by on Feb 7, 2017 in Automation | No Comments
Valentine’s Day: The Perfect Use Case for PPC Automation

We all know this Valentine’s Day trope: Hard worker forgets to buy loved one a Valentine’s Day treat and scrambles at the last minute to get them something they’ll adore. Don’t let your PPC advertising leave you scrambling on V-Day either. Coordinate and automate cross-channel campaigns ahead of time, so you don’t have to do a thing on Feb 14:

1. Set up your ad copy for months, weeks, and then days and hours before Valentine’s Day. You probably even want day-of ads for those last-minute folks (you can always give a gift certificate or shipping confirmation for that fancy watch, right?). Then, schedule your ads for the specific times they should be running and shut them down during non-peak performance windows. For those day-of ads intended for people leaving work and grabbing something on the way home, make sure you’re adjusting for the location/time zones you’re covering. 

Valentine's Day: The Perfect Use Case for PPC Automation via blog.adstage.io

2. Combat ad fatigue by cycling in fresh creative automatically. After someone has seen the same ad of a kitten wearing a necklace for two weeks, it’s time to feed them something new (no matter how cute it is)!

Valentine's Day: The Perfect Use Case for PPC Automation via blog.adstage.io

3. Automatically shift budget to high performing campaigns. The Valentine’s Day rush only comes once a year and you don’t want to waste a cent!

Valentine's Day: The Perfect Use Case for PPC Automation via blog.adstage.io

4. 48% of searches for Valentine’s Day on Bing in 2016 came from mobile devices. Make sure you’re optimized for mobile with ad extensions, attractive mobile ads, and automated alerts for phone calls or impressions so you can see who’s buying on-the-go.

Valentine's Day: The Perfect Use Case for PPC Automation via www.internetretailer.com

5. Valentine’s Day breakups happen, and so it must be with some of your ad copy. Prune and pause underperforming copy based on spend and CPC (for example), without having to lift a finger.

Valentine's Day: The Perfect Use Case for PPC Automation via blog.adstage.io

6. Sit back and relax (or maybe run out a buy a gift for your sweetheart with the time you saved!).

Valentine's Day: The Perfect Use Case for PPC Automation via blog.adstage.io

Hannah Lennett

Hannah is a content marketer, strategist, and mountaineer. A former actress with an MBA in the works, she’s all about creative, engaging content – no ifs, ands or buts! Follow her at @hlennett