LinkedIn Releases Sponsored InMail Campaigns for All Advertisers

Posted by on Nov 16, 2016 in PPC News, Social | 3 Comments
LinkedIn Releases Sponsored InMail Campaigns for All Advertisers

Last week, LinkedIn announced its ad format, Sponsored InMail, is now available to all advertisers through the LinkedIn Ads Campaign Manager. This campaign type, previously only available to managed clients, empowers marketers to directly reach their prospects via tailored email messages. Based on data provided by LinkedIn, over 100 advertisers participated in a pilot program […]

Building a Modern Marketing Team

Posted by on Mar 25, 2015 in Advertising | 2 Comments
Building a Modern Marketing Team

If you’re a marketer, you’re fully aware of how your role, demands, areas of expertise and ownership have dramatically changed, and continue to evolve. According to a 2013 study by Adobe, 67% of marketers think marketing has changed more in the past two years than the past 50. This disruption leads to questions about staffing, hiring and training. Who do you hire? What skills should he/she have? Can your more seasoned marketers make the leap to be a nimble, modern visual marketer?

How to Drive Social Media Traffic to Your Landing Pages

Posted by on Jan 28, 2015 in Advertising, Social | 4 Comments
How to Drive Social Media Traffic to Your Landing Pages

Many companies strive hard to grow their social media followers, but those efforts don’t always translate to an increase in revenue. While some businesses embark on a social media strategy with the goal of getting a particular number of followers, it’s important to also have a plan for converting those followers into actual customers.