See what your competitors are planning in digital this year

Posted by on Mar 14, 2017 in PPC News, Search, Social | One Comment
See what your competitors are planning in digital this year

For the past six years, DemandWave, a B2B digital marketing agency, has shared a comprehensive report on the state of B2B digital trends. They poll “a broad cross-section of B2B marketers to find the biggest priorities and pressure points critical to their success.” This year’s report turned up lots of interesting information on what’s happening […]

Presenting PPC reports like this will make clients happy…

Posted by on Mar 6, 2017 in Agency, Reporting | No Comments
Presenting PPC reports like this will make clients happy…

Preparing and presenting a Quarterly Business Report brings the same stress as that college thesis paper that counted for 75% of your grade. Except this particular assignment happens four times per year. The agency has worked its tail off meeting and exceeding KPIs, and diligently tracking everything for reporting purposes. But if the presentation is […]

What happens after you write that ebook?

Posted by on Feb 28, 2017 in Advertising, Search, Social | No Comments
What happens after you write that ebook?

First of all, congratulations! Writing an ebook is a massive endeavor, and there were likely many people, pieces, opinions, and revisions involved. Now it’s time to make sure all that hard work pays off by properly marketing your masterpiece. Sending as many people as you possibly can to the ebook is the primary goal, but […]

Keep Social Creative Fresh with These 3 Tips

Posted by on Feb 14, 2017 in Advertising, Automation | 8 Comments
Keep Social Creative Fresh with These 3 Tips

The fact that US digital ad spending reached $72.09 billion last year means consumers are getting hit with more ads in more places than they ever have before. Marketers would like to call that a good thing, but people are engaging with ads less and less. Response rates in 1997 were around 7%, but today, […]