4 Ways to Solve the Attribution Problem Right Now

Posted by on Aug 5, 2016 in The PPC Show [Podcast] | 2 Comments
4 Ways to Solve the Attribution Problem Right Now

Let’s Talk Simplifying the Attribution Problem with Dave Rigoti and Eva Sharf from Bizible Cross-channel attribution can make or break your brand. As savvy full-funnel digital marketers, it is imperative we identify the marketing channels that convert the most leads into paying customers, and adjust our budget accordingly. This is where cross-channel attribution comes into […]

6 Killer PPC Lessons Learned You Need to Know

Posted by on Jul 21, 2016 in Advertising, Social | One Comment
6 Killer PPC Lessons Learned You Need to Know

LinkedIn Marketing Solutions Experts Fiona Gallagher and Hilal Koc: 6 Key Lessons for Marketers from Advertising Week Europe What can we learn from Advertising Week Europe…. As a platform, LinkedIn has become a top way for companies and individuals to connect with one another and expand each other’s network.  Over time, however, its services across industries […]

#PPCPodcast: The Future of MarTech with Scott Brinker

Posted by on Jul 8, 2016 in The PPC Show [Podcast] | 12 Comments
#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world. To stay relevant and profitable, […]

LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

Posted by on Jul 5, 2016 in Advertising, Search, Social | No Comments
LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

FOR THE WEEK OF July 05, 2016 #PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive auction requires more than just a “shoot from the hip” strategy. Running a successful […]

#PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva

Posted by on Jul 1, 2016 in The PPC Show [Podcast] | One Comment
#PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva

Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive auction requires more than just a “shoot from the hip” strategy. Running a successful AdWords campaign goes further than simply raising bids. Instead, PPC professionals must understand how […]

Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

Posted by on Jun 28, 2016 in Advertising, Search, Social | One Comment
Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

FOR THE WEEK OF June 28, 2016 5 Easy Ways to Boost PPC Landing Page Conversions Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s […]