Peter Levitan’s 7 Tips for Agency Professionals

Posted by on Feb 20, 2017 in Agency, The PPC Show [Podcast] | No Comments
Peter Levitan’s 7 Tips for Agency Professionals

Peter Levitan knows agencies. He ran Business development at Saatchi & Saatchi in Europe and North America, owned his own Portland agency and was a founder and CEO of two Internet companies. We were lucky enough to have him as our guest on Episode 38 of The PPC Show. While we recommend giving the entire […]

Facebook Pixel Adoption: The Ultimate Transition Guide

Posted by on Feb 10, 2017 in PPC News, Social | 14 Comments
Facebook Pixel Adoption: The Ultimate Transition Guide

Starting February 15, 2017, Facebook is changing its pixel game. You’ll no longer be able to create Facebook ads or track conversions with the conversion tracking pixel. While it takes a little doing to get set up with the new Facebook pixel, we think this is absolutely a change for the better – custom conversions […]

The Rise of Social Media in Super Bowl Advertising

Posted by on Feb 7, 2017 in PPC News, Search, Social | 9 Comments
The Rise of Social Media in Super Bowl Advertising

Sahil Jain, CEO and Co-Founder of AdStage, circled up with CGTN America this week to talk Super Bowl advertising hits and misses, and the role of digital marketing in live television today. Q: How important are Super Bowl TV and online ads today vs a decade ago? SJ: Studies show that say 87% of people […]

Valentine’s Day: The Perfect Use Case for PPC Automation

Posted by on Feb 7, 2017 in Automation | No Comments
Valentine’s Day: The Perfect Use Case for PPC Automation

We all know this Valentine’s Day trope: Hard worker forgets to buy loved one a Valentine’s Day treat and scrambles at the last minute to get them something they’ll adore. Don’t let your PPC advertising leave you scrambling on V-Day either. Coordinate and automate cross-channel campaigns ahead of time, so you don’t have to do a […]

7 Reasons You Need to Automate Your Ads in 2017

Posted by on Jan 27, 2017 in Automation, Search, Social | One Comment
7 Reasons You Need to Automate Your Ads in 2017

As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our top tactic for getting the most out of our ads with the least time spent (we don’t just sell PPC automation tools – we practice what we preach). We know a […]

Introducing AdStage V2 and the Universal Data API

Introducing AdStage V2 and the Universal Data API

San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into […]

What You Need for the Most Effective PPC Reports Possible

Posted by on Jan 17, 2017 in Reporting | One Comment
What You Need for the Most Effective PPC Reports Possible

After spending thousands, if not millions per month on PPC advertising, your executive team will want to see how your ad efforts are paying off. Reporting on a regular cadence is an inevitable task for any business measuring ROI for their ad budgets. The key to creating effective PPC reports is making sure that your […]

Facebook Releases In-Stream Video Ads as a Placement

Posted by on Jan 13, 2017 in PPC News, Social | No Comments
Facebook Releases In-Stream Video Ads as a Placement

Facebook is enhancing its Audience Network with its latest release of In-Stream Video Ads. This added placement is not only for mobile, but also available on desktop as well. From a user experience standpoint, the end user will be able to view the video ad in one of two ways: in-stream or in-article. In-Stream Video […]

What every PPC professional should do to prepare for 2017

Posted by on Jan 7, 2017 in PPC News, Search, Social | 5 Comments
What every PPC professional should do to prepare for 2017

We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations can be pretty overwhelming without actionable steps to not just prepare for 2017, but stay ahead of the PPC curve. In their webinar on PPC predictions for 2017, […]

[The PPC Show] Episode 36: Luke Alley, Director of PPC at Avalaunch Media

[The PPC Show] Episode 36: Luke Alley, Director of PPC at Avalaunch Media

Luke Alley: The Rising Star in PPC Marketing Luke Alley, Director of PPC at Avalaunch Media talks with us about lead gen, tracking, and optimizing for quality leads. Named one of the rising stars in PPC Marketing by Search Engine Land, Luke has started and grown the PPC division for two companies from a handful […]