Google is testing new format for Sitelinks, and more…

Posted by on Jul 19, 2016 in Advertising, Search, Social | No Comments
Google is testing new format for Sitelinks, and more…

 FOR THE WEEK OF July 19, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world…. Read More

by Hannah Wald


IN THE NEWS

Google Is Making Travel and Shopping Easier for the Seasons Ahead
Hotel smart filters, YouTube TruView, and more updates…

Yahoo’s Selling Tumblr Ads Through Facebook’s Audience Network
Yahoo has turned to Facebook’s ad network and the portal’s own native ads…

Google Testing New Format for Sitelinks, in Carousel Card Form
Google tries out new carousel look for Sitelinks…

Pokémon Go Will Soon Get Ads in the Form of Sponsored Locations
Get ready for the mobs of trainers at a store near you…


LEARN SOMETHING NEW

How Landing Page Testing Screwed Up CRO for Paid Acquisition
Landing page design is important but not the most important…

Are Your Expanded Text Ads Lit?
New expanded text ads in 4 easy steps…

How to Increase Your Remarketing Ad Conversions in Five Steps
From relevance to timing and everything in-between…

Quiz: Are You Ready to Level up Your Social Media Marketing?
Test your knowledge of social media marketing…


INDUSTRY TRENDS

Google’s Programmatic Video Biz is Growing Like a Weed
Google’s revenue from programmatic video is growing fast…

Snapchat’s Ad Sales Strategy Follows Facebook’s Playbook
Snapchat mirrors Facebook’s stratrgy for ad sales and it pays off…

Ads on Premium Publishers’ Sites Are 3 Times More Effective
Ads on premium publishers’ websites makes a brand more favorable…

Mobile Brand CPCs on Google Are Climbing, Finds Merkle
Increases started at the end of June and have only affected smartphone CPCs…


 

Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

Posted by on Jul 12, 2016 in Advertising, Search, Social | No Comments
Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

 FOR THE WEEK OF July 12, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world…. Read More

by Hannah Wald


IN THE NEWS

Bing Ads Editor For Mac Is (Finally) Here
BAE for Mac has long been the most highly requested feature…

Bing Ads Keyword Planner Adds New Features and Gets Extended
Bing Ads Keyword Planner gets bigger and can target specific locations…

Google’s Acquisition of Anvato Boosts Ad Delivery…
Google has bought Anvato, will help with efforts with video companies…

Twitter Moments fails to gain traction with advertisers
New Twitter Moments feature’s popularity for advertisers has faded…


LEARN SOMETHING NEW

The 3 Types of Remarketing You Should Be Trying
3 tools to use in AdWords to make remarketing tactics successful…

12 Tips for Writing Clickable Search Ad Copy
12 ways to make searching ad copy easier for marketers…

How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
DKI not only improved CTR but also helped improve other key metrics including…

What Marketers Can Learn from Fortune 500 Companies and Instagram
Marketers see how top companies have used Instagram to boost growth…


INDUSTRY TRENDS

Using Automation to Execute PPC Strategy
Introduction of automation rules to manage account optimization…

B2B Marketers Struggle to get Effective Content Marketing…
B2B marketers ask other experts for creating content market material…

Podcast: Why Has Ad Blocking Gone Mainstream?
What’s behind the recent increases in ad blocking…

How Paid and Organic SEO Results Overlap in 2016
Data results tracking paid ads and more in search results…


 

How to Increase Engagement with Top Prospects Using Social Ads

Posted by on Jul 6, 2016 in Advertising, Social | One Comment
How to Increase Engagement with Top Prospects Using Social Ads

This is part II of our four part series, “How to Drive B2B Pipeline with Social Ads”. In Part I we discussed how to generate scalable revenue by targeting the right prospects. Today we’ll uncover 3 surefire ways to increase engagement with the top 20% of prospects and lower acquisition costs.

Missed Part I? Read it here.

Nurturing Existing Prospects

Customer acquisition is one of the most costly aspects of any business. B2B marketers tend to align marketing goals based on a cost per lead acquisition model.  This usually means dedicating budgets and resources to keep the top of the sales funnel full.

Yet, acquisition is just one piece to the customer lifecycle. Continually trying to add new prospects to your database drains cash and manpower.

New prospects may be aware of your brand, but you still need to win their trust. Your job is to show how your product/service solves a problem in their life (and worth the $$).

Be more efficient with your ad dollars. Re-engage and target leads who’ve shown an interest in your product/service, but haven’t purchased. Focus on each step the customer lifecycle to avoid a leaky marketing funnel.

Engagio’s Jon Miller, created one of my favorite customer lifecycle visualizations. In the image below, Miller showcases how an Account-Based Funnel acquisition model moves prospects to customers.

 

Jon Miller's Account-Based Marketing Funnel

 

Why spend the majority of time and budget generating new contacts, when you have a database full of them?

In a study, Online Marketing Institute found it takes  7 to 13+ touches before a prospect becomes a Sales Qualified Lead (SQL). Ensure you’re reaching segments who have established an initial interaction with your brand.

For example: a prospect visited your website, engaged with content, and filled out a form. This prospect is not only familiar with your offering, but wants to explore the benefits of your product/service.

So, how do I actually get in front of my warm prospects?

Social advertising, if done right, allows advertisers to funnel highly qualified prospects into a well-oiled, profitable sale’s pipeline.

The B2B PPC manager understands why multiple points of engagement positively impact bottom line, but struggle with the how. The challenge here is figuring out how to deliver relevant ad content that (gently) reminds warm leads of their initial interest.

Let’s look at a few ways you can reach, nurture, and accelerate the buying process for your ideal prospect base.

Website Visitor Retargeting

Here’s a frustrating stat: did you know up to 98% of your web visitors do not complete your desired action on the initial visit? If your only focus is new acquisitions, there’s a risk in spending tons of cash for an unconverted visitor (or lost opportunity).

Focusing on new acquisition in this way is costly, inefficient, and results in either poor quality or a low conversion rate.

However, all hope is not lost.

You have the ability to reintroduce your brand or repackage an offer to previous web visitors, even if they have not filled out a capture form.

But first, we need to lay some groundwork.

How to Setup Up Social Web Tracking

Facebook and Twitter Ads offer direct re-targeting options using a simple snippet of code to run across your entire web property.
Once those pixels are implemented across the selected website pages, you can start building custom audiences based on:

  • Keywords in the URL
  • Last visit date
  • Exact step reached last in the conversion funnel. Such as filling out a webinar form.

Pro Tip: Use Google Tag Manager to install all your social web tracking code. Google created a tool designed to help marketers easily update tracking code in real-time, without the need of a web developer. And the best part is that Google gives it away for free.

Facebook Custom Triggers in Google Tag Manager

Need a quick refresher on Facebook Website Custom Audiences? Learn how to map campaign goals to each Facebook Custom Audience: How to Remarket on Facebook with Website Custom Audiences.

How to Create a Facebook Website Custom Audience

The steps below include how to create and install a new Facebook pixel and how to refine website visitors into a defined audience.

Steps to Create a Facebook Website Custom AudienceFacebook Business Manager - Audiences

  1. Log in to your Facebook Business Manager or Facebook Ads account. Route to your desired Facebook Ads account.
  2. Pull down the Ads Manager tab to reveal the Audiences menu option.
  3. Select Website Traffic as your desired audience type.
  4. Take a pause and review your options . You want to create the best audience segment to reach with your advertising campaign, right?
    • Try breaking down audience segments into micro-segments using different match type combinations.
    • It’s important to test, and even micro-segment, your audiences to pinpoint similar buying patterns or top performers for a given campaign objective.

Two main levers to consider:

  1. Web page visited
  2. Last visit date

Web Page Visited

The default option is to create a Website Custom Audience: the web pages with the Facebook pixel will track all visitors.  This is a great option for websites with very low traffic. But, if the domain is a few years old, it’s likely worth refining your audiences further.

Instead, examine your options for segmentation by website page visited, or missed.

Create a Facebook Web Custom Audience

There are a few ways to use this:

  • If you organize your web pages by product lines or featured content, you can segment by page to see the ad content that best resonates with web visitors’ interest.
    • For example, sponsor a LinkedIn Ads guide, targeting ] web visitors who visited our LinkedIn Ads section of the website.
  • Exclude targeting web visitors who reached a desired conversion flow – such as reaching a “Thank You” page after a form submission.
  • Triggering the next sequence in a series of drip retargeting messages based on pages consumed.

Audience Exclusions from Twitter Tailored Audiences

Last Visit Date

While it’s not a hard and fast rule: web visitors who visited your site several weeks/month ago, may not plan on returning any time soon. However, someone who recently visited within the last month could still be shopping around for their ideal solution.

Create a unique website custom audiences by segmenting web visits by last visited date.

Here’s some suggested segments to test:Segment Facebook Web Custom Audience by Last Visit

  • Visitors from 1-3 days ago
  • Visitors from up to 15 days ago
  • Visitors from up to 30 days ago
    • Ensure to exclude the other segments as negatively targeted audiences when testing.

Optimizing Facebook Ads for Lead Generation CTA

How to Create a Twitter Website Tailored Audience

We’re going to apply the same method we used in the previous section to build a Website Tailored Audience for Twitter Ads.

Steps to Create A Website Tailored Audience

  1. Log into your Twitter Ads ad accountAudience Manager in Twitter Ads
  2. Pull down the Tools menu to reveal the Audience manager. Click through.
  3. Within the Audience Manager, click on the “Create new audience” button.
  4. Select the option, “Create a Website Tailored Audience”.

Much like Facebook, Twitter allows you to create unique Web Tailored Audiences based on web page visited or the days since the last visit.

Segmenting Your Database by Campaign or Lifecycle Status

Savvy digital marketers feel very comfortable wheeling around inside of their marketing automation or CRM systems, filtering lists to reveal the best fit prospects to include within a campaign.

Much like prepping an email campaign, marketers can advertise to a select group of prospects from their database on Facebook & Twitter using custom/tailored audiences.

Different Ways to Segment Your Database

Campaign Member

Essentially, this is aligning paid social advertising with email and other mediums, around a focused campaign objective.

For example, you may be promoting an upcoming webinar to select Directors of Marketing in your database in a particular Industry. Using campaign member filtering, you can couple your email outreach with highly targeted social promotion.

Lead Lifecycle Status

Advertisers should tailor content based on where that prospect is in the buying process. For example, a lead who reads your blog to learn more about a specific topic, but sure to serve up content that speaks to this interest.

Instead of launching an awareness campaign or driving demo requests, tailor your message based on the prospect’s stage in the buyer’s journey.

Lead Lifecycle Tracking in Marketo

Learn more tricks of the trade in our guide to using Marketo’s Ad Bridge.

Account

Account-Based Marketing is one of the hottest trending topics in B2B circles today. This strategy champions personalized engagement among top decision makers and influencers in target account (company) lists.

For example, you want to reach the entire marketing team at Adobe to increase awareness of your Marketing Automation solution.

Learn how to run account based marketing plays in our post, “Account-Based Marketing, Focus on Pipeline, Not Leads”.

How to Create a Custom/Tailored Audiences From Your Database

  1. Export a .CSV file with the group of prospects you want to target.
    • Be sure to include important fields from your CRM or Marketing Automation tool like: first name, email address, and phone number.
  2. Upload the list as a Custom Audience in Facebook and a Tailored Audience in Twitter Ads.

Did you enjoy this article? Stay tuned for Part III, as we reveal how to track the performance of your Facebook, Twitter, and LinkedIn Ads campaigns across your web analytics, marketing automation, and CRM systems!

LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

Posted by on Jul 5, 2016 in Advertising, Search, Social | No Comments
LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

FOR THE WEEK OF July 05, 2016


#PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva

Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive auction requires more than just a “shoot from the hip” strategy. Running a successful AdWords campaign goes further than simply raising bids… Read More

by Hannah Wald


IN THE NEWS

Google Says Dynamic Search Ad Targeting Will Soon Get Better
Google will be adjusting Dynamic Search Ads to improve ad relevance on…

LinkedIn Is Launching Programmatic Advertising for Display Ads
Follows the success of its service for sponsored content…

Twitter Just Launched a Stand-Alone ‘Dashboard’ App for Small Businesses
With ideas for tweets, keyword tracking and more…

Google Wants to Give You Better Control Over the Personalized Ads You See
Google is introducing a feature that lets users opt in to a new way of…


LEARN SOMETHING NEW

RLSA and Customer Match: Using Smart Segmentation for Big wins
How to take advantage from the use of RLSA and Customer Match…

The Art and Science of Ad Copy Testing: Follow-up Q&A
There are very few things we can do to actively influence our search audience…

Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016…

How Google Analytics User Explorer Can Improve Your Marketing Strategy
Using User Explorer, a report tool designed recognize new segmentation trends…


INDUSTRY TRENDS

How Do People View Search Engine Results Pages?
The F-shaped pattern has been the way in which people browse sites…

Five Stats That Sum up the Rise of Ad Blocking
Web users are taking to blocking ads in hundreds of millions…

Mobile Ads Take Twice as Long to Load as Desktop Ads
Slow-loading mobile ads is an issue for a number of reasons…

Nearly One-Third of the World Will Use Social Networks Regularly This Year
2.34 billion individuals worldwide will access social networks frequently…


 

Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

Posted by on Jun 28, 2016 in Advertising, Search, Social | One Comment
Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

FOR THE WEEK OF June 28, 2016


5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just to name a few. Managing all these campaign elements means ppc landing pages are often relegated to an after-thought…. Read More…

by Alyx Gatti | @alyxgatti


IN THE NEWS

Google Restricts Keyword Planner to AdWords Advertisers
To use Keyword Planner, you need to have an AdWords account…

As ad tech consolidates, business models shift
There is a call for ad tech to move towards performance-based models…

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality…

Bing Ads Editor for Mac beta is available today!
Mac users can now use Bing Ads Editor in order to manage many accounts…


LEARN SOMETHING NEW

6 Online Video Insights to Inform your 2017 Media Plan
Six Tips to Consider in the Shift to Online Video Platforms…

5 Perilous Mistakes That Will Destroy Your PPC Budget
5 Ways That People Could Be Killing Their Budget For PPC Ads…

7 AdWord Extensions To Improve PPC Conversion Rates
Explains the Importance of AdWords Extensions and Which Ones to Use…

Insights from the chief marketing technologist of $18B firm
Scott Brinker talks with Duane Schulz, marketing technologist of Xerox…


INDUSTRY TRENDS

Snapchat: How Brands Reach Millennials
Snapchat, while young, shows much potential in the marketing world…

B2B Trending Conversations: Native Advertising
Native advertising is effective for both B2B and B2C companies…

Google rolls out new tool for publishers to ‘show fewer ads’
Google announces AdSense Labs that allows beta testing of new features…

Native video is the next big ad format, just ask Facebook
Native videos have gained popularity within digital advertising…


 

5 Easy Ways to Boost PPC Landing Page Conversions

Posted by on Jun 28, 2016 in Advertising, Social | 8 Comments
5 Easy Ways to Boost PPC Landing Page Conversions

PPC Landing Pages: Why They Matter & How to Get Them Right

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just to name a few. Managing all these campaign elements means ppc landing pages are often relegated to an after-thought.

Enticing potential leads to click your advertisement is only half the battle. When you launch a paid search or social campaign remember metrics like CTR and CPC are only as valuable as the information visitors (and potential buyers) are willing to give you.

In this post we’ll uncover 5 easy ways to optimize your PPC landing page and increase conversions.

Headline & Sub-Headline

Arguably one of the most important aspects of your PPC landing page, the headline and sub-headline are the most immediate elements your visitors see. You have seconds to convince a visitor to continue reading before they bounce and never return. The first thing visitors are looking for when they click your ad is the original offer or solution you advertised.

Make sure your keyword appears in the headline to keep the user experience consistent from search intent to PPC ad to landing page. By including the keyword in the headline of your ad and on the landing page you’re not only helping your Quality Score, you’re signaling to visitors they are in the right place. The goal is to build PPC landing pages with your visitor’s search intent in mind, so be sure to include contextual and relevant copy that speaks to their pain point.

Hootsuite ad headline 5 Easy Ways to Boost PPC Landing Page Conversions via blog.adstage.io

Dead Simple Call-to-Actions to Drive Conversions

You know what you want your visitors to do when they land on your page, but do they know? In order to drive conversion, you want to compel your audience to take a particular action. Reduce the amount of friction to your desired action by using clear call-to-actions (CTAs) that visually stand out from other page elements.

Your visitors want to know “what’s in it for me?” (WIIFM). Use your CTA copy to spell out, in plain language, exactly what they will get if they click the CTA button. Make sure your CTA is one of the most visible elements on your ppc landing page. We suggest running multivariate tests to compare button color, shape and white space around the CTA, to make incremental optimizations for improved conversion rates.

treehouse CTA example via blog.adstage.io

Gain Credibility

Most people exercise extreme caution during the buying process, especially when it comes to online products. Build trust with your visitors with symbols that legitimize your business like trade associations, media mentions, a logo garden, safe-checkout logos, and customer testimonials.

Visitors who click-thru to your PPC landing page are meeting you for the first time; you need to nail your first impression. When you meet someone for the first time you rely on social queues to judge whether a person is trustworthy or not. Use your landing page real estate to alleviate weariness with relevant statistics and testimonials.

Testimonials are a powerful method to dispel product or service objections. In addition, testimonials have been proven to increase conversions and significantly influence purchase-decisions. People want to hear from people, not businesses trying to sell them a product. Customer testimonials feel human, genuine and validate your product or service.

Having specifics in your testimonial can sway users to convert.

AdStage customer testimonial ppc landing page via blog.adstage.io

What should your testimonial include?

  • Use concrete numbers and figures
  • Specific benefits from your product. Avoid vague and personal opinions.
  • Include a headshot (or at least a name and company) with your customer’s testimonial to create a sense of legitimacy

Add Video Creative

Spice up your landing page and up engagement by adding video. Studies show users are inclined to stay on landing pages with videos for a longer period of time than pages without them.

Videos increase reach to users that prefer to view content rather than read bulky text. Play around with time length of the video and the amounts of detail provided. As a step up from just product shots, show a demo of your product in action, or feature members of your company to humanize your product.

Pro Tip: Utilize your video content by repurposing it. Create new organic traffic by posting it on YouTube or Google. Due to lack of competition, videos are 52 times more likely to show up on the first page of a search engine than a text piece.

We’re Going Mobile

Thanks to mobile’s rapid adoption users now expect convenience at lightning speed and seamless user experience, no matter where they interact with your company. This means your PPC landing page MUST cater to a mobile experience.

Most mobile users encounter problems while browsing so it’s important to smooth over your mobile site before launch.

Most common complaints leading to a dissatisfied visitor & no sale:

  • Inability to load: or too slow to load
  • Website error: crashing or failure to load
  • Illegible format
  • Incompatibly with mobile devices

Visitors are not willing to tolerate sluggish landing pages. Every second counts: the longer the loading time, the more likely users are to abandon your page. Nearly 50% of users expect a page to load in two seconds. Even a single second of delay can cost you 7% of possible conversions.

Optimize your landing pages’ speed and mobile capabilities.

Here are a few questions you want to ask yourself when building your mobile-optimized PPC landing page:

  • Is your content visible on mobile?
    • Flash, PNG-24, and many other plug-ins make content inaccessible from mobile devices. Instead, use HTML5, jQuery, or JPGs so your content is easily rendered on a mobile device.
  • Does your PPC landing page scale to size?
    • Use responsive web design to deliver and scale content based on the device a visitor is using to access your landing page.
  • Do you have a ‘click-to-call’ CTA?
    • Include a phone icon, call-to-action (e.g. ‘Call Now’), and an incentive in exchange for the call (e.g. promotional rate guaranteed).
  • Can visitors easily click on your CTAs and/or links?
    • Make sure every clickable element is thumb-friendly.
    • For most devices, clickable areas should be between 38×38 pixels and 44×44 pixels.

Pro Tip: Add padding to your links and insert margins between clickable links to avoid misclicks. Also, use plug-ins with touch swipe gestures.

  • How many fields are in your form?
    • In general, longer forms lead to lower conversion rates, but this is even more true on mobile. Some even estimate a 50% decrease in conversion rates when using long forms in a mobile context.
  • How fast is your mobile experience?
    • Data on your mobile-optimized landing pages must be lightweight — keep data under 20 kilobytes to ensure pages load in 5 seconds or less.

Takeaways

Use these 5 landing page optimizations to get started with your incremental conversion increases.

Test these five steps to lure in potential new leads:

  • Keep it consistent.
    • Use the same keyword across your PPC ad and landing page
  • Couple strong CTA copy with eye-catching design
  • Build trust and credibility with symbols and testimonials
  • Increase engagement with product explainer videos.
  • Adapt content to the mobile experience

Want to keep up with the latest PPC trends, tips, and influencers?

Join us every Tuesday Live @ 10am PT || 1pm ET for #PPCPodcast where we chat with industry experts from Microsoft, LinkedIn, Hanapin Marketing, Google and more.

Subscribe below to get updates every Tuesday and to tune in![cta id=”10860″ align=”none”]

Google Testing Shopping Ad Rankings, and More Ad Tech News….

Posted by on Jun 21, 2016 in Advertising, Search, Social | No Comments
Google Testing Shopping Ad Rankings, and More Ad Tech News….

FOR THE WEEK OF June 21, 2016


Get Started with $250 in Free LinkedIn Ad Credit!

Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do you know if you’re choosing the right channel? If you’re a B2B brand… Read More…

by Alyx Gatti | @alyxgatti


IN THE NEWS

Google testing ‘top rated’ shopping ads format
Google is testing rank order ads based on customer ratings…

Pinterest adds three new targeting options for marketers
Customer list retargeting, website visitor retargeting, and more…

Facebook’s web app-like Canvas ads can now run as organic Page posts
Page owners can use the Canvas ad format for organic Page posts…

Twitter advertisers to get stats on video performance
A partnership with Innovid gives Twitter advertisers video analytics…


LEARN SOMETHING NEW

The 4 Personality Types You Deal With In Paid Search
Learn how to effectively communicate with these personalities….

Eight tips for getting the most from a modest PPC budget
What to do when a budget only supports one or two clicks per day…

3 Facebook Live Examples That Generated Sales
Discover how three companies used Facebook Live to generate sales…

The Art and Science of Ad Copy Testing
Webcast on specific angles for ad copy to influence searchers…


INDUSTRY TRENDS

Digital Video Advertising to Grow at Annual Double-Digit Rates
Video ad spending will continue to grow at a pace that exceeds TV…

Pew Research: Mobile made up over 50% of digital ad revenue in 2015
$59.6 billion was spent on digital advertising last year…

Native social ads grab bigger slice of location-targeted ad spend: report
Mobile native ad spend expected to increase to 28.1 percent by 2020…

How Facebook turned an end-to-end ad tech strategy on its head
Ad tech strategy oriented to advertisers and geared to protecting its data…

Get Started with $250 in Free LinkedIn Ad Credit!

Posted by on Jun 21, 2016 in Advertising, Social | 2 Comments
Get Started with $250 in Free LinkedIn Ad Credit!

Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity.

How to Generate Quality Leads with LinkedIn Sponsored Content.

As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do you know if you’re choosing the right channel?

If you’re a B2B brand or high-value B2C brand, you’ll likely want to reach an audience of professionals: influencers, business decision-makers, and individuals with purchasing power.

According to a recent Content Marketing Institute study, LinkedIn outperforms all other social networks in terms of achieving B2B business goals. More than 60% of B2B marketers rated the network as either effective or very effective, compared to 55% for Twitter and 32% for Facebook.

This rapidly growing global presence of 400 million professionals makes LinkedIn the ideal network to drive high quality leads through engaging content.

In this post we’ll help you determine if Sponsored Content are right for you AND a chance to Get $250 in free LinkedIn ad credit to test drive!

Is LinkedIn Sponsored Content Right for You?

What is LinkedIn Sponsored Content?

Sponsored Content are optimized to the user’s browsing experience while they’re consuming content without disrupting the user’s content stream – whether on their desktops, tablets, or smartphones. You can leverage Sponsored Content to drive leads or build brand awareness by publishing promoted content to the LinkedIn feed, where members engage with other thought leaders. This allows you to reach a highly targeted audience of professionals beyond your LinkedIn Company Page followers.

Who Should Use LinkedIn Sponsored Content?

If you are a content, social, or demand generation marketer who want to achieve any of the following:

  1. Reach a premium, professional audience
    • One of the most valuable aspects of advertising on LinkedIn is its audience demographic. The majority of users are older than 30 with high earning and buying potential. In addition to their individual buying potential, 80% of LinkedIn users hold B2B purchasing power and impact business decisions within their organizations.
  2. Target a specific buyer persona
    • Use rich media content to reach your ideal audience using LinkedIn’s comprehensive targeting options: job title and function, seniority, industry, company, geography, education, and more.
  3. Boost content marketing campaign ROI
    • Sponsored Updates typically receive 3x – 5x engagement than standard display ads because this form of advertising is built into the visual design. Ultimately native ads serve content within the context of the user’s experience and the content they are already engaging with on their LinkedIn feed.
  4. Captivate and capture high-quality leads
  5. Step up your mobile presence
    • 75% of Sponsored Updates is consumed on mobile devices. Engage this audience with visuals that drive traffic to mobile-optimized landing pages. It’s absolutely crucial you create responsive ads with landing pages for a mobile-friendly experience.

LinkedIn Ads Tactical Content Marketing Plan via blog.adstage.io

Get Started with $250 in Free LinkedIn Credit

Getting started with Sponsored Content is easy. All you need is a LinkedIn Company Page; this will be your main vehicle for publishing and sponsoring content on LinkedIn.

Today, AdStage users who are new to LinkedIn’s Sponsored Content can get a promo code for $250 in free LinkedIn ad credits. Ready to get started?

Claim your limited time offer below!

Get Started with $250 in Free LinkedIn Ad Credit! 6/21/16