What You Need to Know About AdWords Expanded Text Ads

Posted by on Aug 23, 2016 in PPC News, Search | One Comment
What You Need to Know About AdWords Expanded Text Ads

What You Need to Know About AdWords Expanded Text Ads

Google announced a big change to AdWords back in May and in July the official rollout felt like Christmas came early. For years, every digital advertiser lived by the 25-35-35 character mantra and agonized over fitting brand message into those stringent limits when launching AdWords ad campaigns. The next generation of advertisers will eat, sleep, and breathe the 30-30-80 character rule.

One month after Google’s the expanded text ads announcement we’re looking at what these major changes mean, how to get the most bang for your buck, and what advertisers need to know to migrate from standard text ads to expanded text ads. As of October 26, 2016 advertisers will no longer be able to create or upload standard text ads.

[Update: September 13, 2016] Google announced the expanded text ad format deadline has been moved back. Advertisers now have until January 31, 2017 to make the transition to expanded text ads (instead of the original date of October 26, 2016). 

Here’s what you need to avoid costly AdWords campaign mistakes and how to leverage this new ad format.

What are Expanded Text Ads (ETAs)?

Expanded text ads offer 47% more space for your ad copy with two 30 character headlines and an 80 character description. Like Standard text ads, ETAs are available on the Google Search Network and Google Display Network. Both automatic and manual ad extensions are fully compatible with the expanded text ad format.

Google designed ETAs to accommodate the seismic shift in how consumers are now interacting with brands across multiple devices. ETAs will display across desktop and mobile devices AND automatically adjust the format according to the user’s screen size.

New AdWords Expanded Text Ads Interface via reunion marketing

Out of the trillions of searches happening on Google, over half of those searches are happening on mobile. And, looking at data from millions of websites using Google Analytics today, more than half of all web traffic is from smartphones and tablets.

Advertisers can now better engage their audience by delivering a mobile-first experience to potential buyers in their preferred context.

What will Change from Standard Text Ads to Expanded Text Ads?

Google Expanded Text Ads vs. Standard Ads Comparison via blog.adstage.io

How to Transition to Expanded Text Ads

  1. Make sure you have AdWords Editor version 11.5 or later. If you don’t, don’t worry! You can download it free here.
  1. Launch AdWords Editor, select ‘Ads and Extensions’ tab on the left table.

http://www.reunionmarketing.com/wp-content/uploads/2016/07/adwords.editor.png

  1. Select all the text featured on the main screen and paste into a spreadsheet.

The most important fields are: Campaign, Ad Group, Keyword, Headline, Description Line 1, Description Line 2, and Device Preference

  1. To update your existing standard text ads to the ETA format, you’ll need to create your new columns. So you can easily see copy changes, put the new columns to the right of their respective previous column.
  1. Insert the =length( function to make sure you don’t go over the character limit for each column.

New Headline 1 = 30 characters; New Headline 2 = 30 characters; New Description = 80 characters.

  1. Now that you have your spreadsheet is setup, you can quickly rewrite your old text ads and transition those into Google’s new expanded text ads format.

Transition_Standard_Text_Ads_to_Expanded_Text_Ads via blog.adstage.io

 

Wrapping Up: A Few Best Practices to Keep In Mind

Spend Time on Your Headlines

Headlines are more important than ever. With the extra headline field, use that space to focus on deeper messaging that resonates with your intended audience. While longer headlines increase the clickable space of your ad, your first headline still remains the most important real estate space. Some advertisers have noticed the second headline truncated when viewed on desktop. Be sure to include the most important message (and keywords) in the first headline.

Keywords Still Matter, So Use the Path Fields to Match Intent

The ETA format now automatically pulls the domain from your Final URL as your display URL with the option to include two 15 character path fields as an appendage to the display URL. Use these two fields to indicate to your searchers where they can expect to see after the click. More importantly, use this space to include top performing keywords to improve relevance and improve your ad’s overall quality score.

Take this Opportunity to Audit Every Aspect of Your Text Ads

Review how your ad, as a complete entity, supports your client’s message. Analyze your historical data and try to come up with new tests to run with your ETAs. This means assessing everything from the ad creative to ad extensions like callouts, reviews, snippets, and more to strategically optimize your ads.

Have you been testing out the new Extended Text Ad formats? Let me know if you’ve found any tips to share in the comment section below .

Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Posted by on Jun 20, 2016 in PPC News, Search, Social | No Comments
Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Unless you’ve been completely off-the-grid or soaking up the sun on a remote island (we’re jealous), you’ve most likely heard about Microsoft’s largest acquisition to date. The LinkedIn deal is set to close for a sizable price-point of $26.2 billion in cash.

While the announcement sparked widespread news coverage, most publications overlook the huge opportunity this acquisition presents for B2B advertisers.

AdStage CEO, Sahil Jain, recently published an article on MarketingLand discussing the possible changes the acquisition may have on the advertising landscape. As a direct API partner for both Microsoft’s Bing and LinkedIn Ads, he shares an intimate view of how the two networks can potentially strengthen each other.

Continue Reading on MarketingLand

Microsoft Acquires LinkedIn- What the $26.2 Billion Deal Means for Advertisers Read More CTA via blog.adstage.io

2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

Posted by on May 9, 2016 in Automation, PPC News | One Comment
2016 Growth Marketing Conf: User Acquisition, Conversion Optimization, and Retention

What’s Growth Marketing?

I was fortunate to attend this year’s Growth Marketing Conference, a fairly intimate event when it comes to marketing conferences. With only 250 tickets available, attendees had the opportunity to personally meet and nerd out over Growth tactics with any one of the 28 speakers. Panels included growth industry leaders such as Andrew Chen, Neil Patel, Jon Miller, and Dan McGaw…just to name a few.

Growth Marketing Conf via blog.adstage.io

We kicked off the morning with a fireside chat with Andrew Chen and Bubba Murarka titled, “Why Most Growth Hackers Just Can’t Hack It.”

One of the overarching themes many of the speakers focused on was the importance of finding product/market fit. Without it, you will not grow. Chen, known for his straightforward analogy, happily shared this quote:

“Growth is a magnifying glass. If you have a diamond and you put it under a magnifying glass, then you’ll make something big and great. But if it’s just a tiny piece of shit, then it’s just going to be a big piece of shit.”

It makes sense why Growth Hacking, a term coined by Sean Ellis in 2010, has taken off in the past few years. Ideally, once a company has found product/market fit, they then look for ways to optimize growth. This requires allocating resources to specific areas that have been identified as the most viable levers to pull for exponential increase in revenue.

The Google Trends report for the term “growth hacking” clearly shows us the interest in this newly created business function.

Building a Growth Team

Chen went on to describe how a growth team functions within an organization. A true growth team works cross-functionally and includes a product manager, marketer, engineer, data scientist, and designer. Normally, this team works independently of marketing and product to allow for the autonomy to design tests and influence the product roadmap.

Panelists like Juney Ham (CMO, Hired) and Archana Agrawa (Head of Data Science and Growth Marketing, Atlassian) focused on the structure of growth teams and how to organize for success.

For example, Atlassian plans to grow 20x, from 5 million monthly active users to 100 million monthly active users. Agrawa shared how she structured her growth team and the essential competencies to reach that level of growth.

You should model your growth team around these four areas of expertise:

  1. Data Science
    • Develops predictive analytics and focusing on multi-touch attribution.
  2. Marketing Analytics
    • Responsible for business insights and recommendations.
  3. Data Engineering
    • Implements testing at all states of the customer lifecycle.
  4. Growth Product Marketers
    • Focuses on messaging for activation, journeys and in-product experience.

The success isn’t determined by the number of signups, but rather by active product usage and how to drive that usage into conversion. Without the right foundation of structure, competencies, and process, growth initiatives will inevitably fall flat and fail to provide business value.

Metrics that Matter

As a SaaS growth marketer I really enjoyed listening to “How Thought Leaders Get Explosive SaaS Growth” panel with all-stars like Shira Abel (CMO, Cyara), Scott Heimes (CMO, SendGrid), Elizabeth Yin (Partner, 500 Startups), and Tim Matthews (VP of Marketing, Incapsula).

On the topic of metrics, speakers shared insights on which KPI’s matter the most for optimal startup growth. Elizabeth Yin, without hesitation, noted churn rate as the most important metric because investors judge the scalability of a business based on product stickiness. You can focus resources on acquisition efforts to grow the number of leads, demos, and signups; however, if you’re unable to retain those initial customers you acquired, then you’re actually costing your company more dollars. A leaky conversion funnel is a strong indication time and resources are dedicated to the wrong customer stage lifecycle. Tim Matthews followed up on this same thought with CAC Ratio and why retention rate is a sure-fire metric to measure growth’s success.

The conversation then shifted to top-of-funnel tactics and how to fill the sales pipeline with qualified leads. The most recent trend is to leverage marketing automation as a means to increase the volume of incoming leads. While this has made the job of the marketer easier, automation has caused a degradation in quality, wasting time and creating noise in metrics data. It doesn’t matter if there’s a high volume of leads in the sales pipeline if they are not going to convert into customers.

Scott Heimes talked about the power of analog marketing tactics. Heimes divulged how to segment based on lead quality to determine which contacts should receive a more personalized sales interaction and which should be directed to an automated nurture track. For example, when dealing only with 50-100 top tier leads, it can be worth your time to send direct mail to these contacts. These time intensive tactics show that you actually care about gaining their business and has resulted in many new customers for SendGrid.

The takeaway here is to spend a little more time personalizing messaging to your top leads, and optimize your automation tactics to continue filling that top-of-funnel to nurture lower priority leads.

Sara Varni, SVP of Sales Cloud at Salesforce, gave her presentation titled “One Metric Marketing – How Daily Action Can Drive Long Term Success.” Varni shared how focusing on one metric was the key to scalable growth at Salesforce. The biggest challenge to overcome in growth is aligning marketing and sales goals. Echoing a statistic she shared:

“B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% or more of revenue per year.” – IDC Research.

When each team is aligned on the same one metric, it’s makes it a lot easier to identify processes that really matter to move the needle.

Varni’s four step process to achieve this is:

  1. Clarify Organizational Priorities
  2. Evaluate the Metric Effectiveness
  3. Gain Cross-Functional Consensus
  4. Revisit, Revise, and Pivot

Optimization Testing

When anyone speaks about growth, it usually involves a/b testing. Daniel McGaw of Effing Amazing laid it out clearly, we’re all testing wrong. Or as he would say it, we’re all fucking wrong (that’s his shtick). Along with the numerous and equally humorous f-bombs dropped, McGaw demonstrated any optimization testing must be done with a view of the entire customer lifecycle – retention must be considered, don’t limit success to user acquisition.

As an example, a variation test that results in more signups is great, but how do you know those signups are quality leads and will result in less churn? Maybe your “winning test” actually increases churn 3-months down the road.

To solve for this is not complicated and simply requires connecting your testing tool (e.g. Optimizely) to one of the many analytics tools such as Google Analytics or MixPanel. You’ll then be able to clearly track your test groups throughout their entire lifecycle.

Wrapping It Up

It is clear that growth is ultimately a long term game when building a new team focused on conversion optimization. And it’s not up to one person, or one team, it’s up to the entire company to focus on growth.

The conference can be summed up in these three key points:

  1. Focus on product/market fit before scaling. (“Nail it before you scale it”)
  2. Focus on one key metric at a time. Rally your marketing, sales, product, and customer success teams around this metric.
  3. Build a multi-disciplinary growth team comprised of specialists in their respective fields.

If you want to learn more about the conference, visit http://growthmarketingconf.com. I’ve also listed a few additional resources to check out below:

What the New Snapchat API Means for Advertisers

Posted by on Apr 25, 2016 in Advertising, PPC News, Social | 5 Comments
What the New Snapchat API Means for Advertisers

2016 is already shaping itself to be a big year for the mobile-only social network. Snapchat is finally throwing their hat in the ring to compete with direct response marketing giants Facebook, Twitter, Instagram and others. With 100 million active users and dubbed the most popular social network for young adults, Snapchat is exploring new ways to grow their digital ad business. Back in January Digiday reported on Snapchat’s plan to open up an API that would allow AdTech players and brands to execute campaigns, deliver creative, target specific audience segments and measure ad success. In February, we caught wind of Snapchat’s plans to expand the ad platform that closely resembles Facebook’s. This includes such builds as improved ad targeting, visible conversion tracking brand-side, and even the possible introduction of an algorithmic ranked feed.

snapchat-api-ads-that-work via blog.adstage.io

Snapchat recognizes the unique value their platform offers marketers and is changing up their game to  steal ad revenue share from other social media giants.

Let’s take a look at what they’re planning to roll out over the next few months.

New Partnerships

Another crucial way Snapchat creates value for advertisers is through a recent partnership with Nielsen Digital Ad Ratings. This comes as no surprise since Snapchat has worked with Nielsen in the past to measure and analyze audience reach, resonance, and reactions on the platform.

The two businesses plan to:

  • expand Snapchat’s currently offered metrics (mobile audience reach, resonance, and reaction)
  • begin using new metrics to gain a more granular insight to campaign reach (frequency, demographic composition, and gross ratings points)

Nielsen reports a campaign’s total digital audience across computers, tablets and smartphones using metrics that are comparable to TV. Under this new partnership Nielsen plans to create measurement solutions for both video ads as well as sponsored filters.

Interest-Based Audience Targeting

snapchat api discover via blog.adstage.io

Snapchat is looking to help advertisers build highly targeted ad campaigns within the publishers’ channels in the Discover publisher portal. Targeting will be based on the content people are consuming. This is quite an enhancement to the previous audience bundles. Brands will have the ability to track which content topics generate the most user engagement, rather than the channel as a whole. The Discover Section is filled with new branded content daily in the form of video clips. As you can see, a grid of icons from their Discover Partners allows users to view sponsored content from channels they find most interesting.

Rumor has it, Discover Partners will start interest-based targeting sometime this year.

Automation Plans

Taking notes from Facebook, Snapchat plans to automate media sales. Currently, they rely on a sales team to reach out and coordinate with individual brands on ad campaigns. To offset costs and improve ad campaign deployment, they are looking to build an API for a third-party company to automate their ad-selling process.

There is no word yet on how exactly Snapchat plans on moving forward, but there is a possibility of a tech acquisition to smooth over the heavy lifting.

Shaking Up the Stories Feed

With the rise of the algorithmic based news feed, Snapchat may be the next social media conglomerate to follow suit. The chronologically based story timeline has become cluttered and results in a poor user experience. Finding the videos you want to watch is often a tedious task.

stories feed snapchat api via blog.adstage.io

One incentive to implement an algorithmic news feed is the ability to re-introduce paid ad placements. This new features is expected to give brands more advertising opportunities for brands to promote in the stories tab and further their Snapchat audience reach in the stories tab. Placing sponsored content within the stories tab puts brands in the same stream as regular posts.

 

An added bonus for advertisers: Auto-Advance stories seamlessly transitions from one story to the next, making it simpler for users to stumble across intriguing sponsored content.

All in all…

Snapchat keeps their users coming back and hopes advertisers will soon follow suit. As Snapchat continues to experience rapid user adoption among a very unique demographic, advertisers will start to gravitate more readily to the mobile-only network. Snapchat promises to keep developing their digital ad business and that includes tapping into the retail industry with commerce ads in the near future.

Will they be able to live up to the hype? Only time will tell.

start free trial of adstage via blog.adstage.io

Connecting the Marketer: The Future of Modern Marketing

Posted by on Feb 4, 2016 in Advertising, PPC News, Social | 2 Comments
Connecting the Marketer: The Future of Modern Marketing

Our big vision at AdStage — the platform for the new head of Demand Gen

With the launch of Automate in February 2016, we started speaking publicly about where we see the marketing technology space headed over the course of the next decade. Automate was our first step towards building a platform to lead in that space.

When Jason and I started this company 3.5 years ago, we initially set out to build a better, open ad management platform for search and social ads that was accessible to the masses, not just the Fortune 500. What we’ve seen since then is that marketing organizations are getting more sophisticated. Agencies are adapting.  Companies are bringing activities in-house while leveraging agencies on the planning and creative side of campaign execution.

The biggest shift, however, is that we’ve seen a huge proliferation of tools that are best in class for very specific parts of what we call “the marketing stack”. For example, you may use Salesforce, Intercom, Datanyze and a handful of other tools under your “sales automation” stack. On the advertising side, companies are expanding into multiple networks at a rapid rate while using tools for analytics and attribution beyond just placing the lionshare of their budget on Google AdWords.  

What’s even more intriguing is that all of these tools are also becoming far more sophisticated and should be connected. Today, sophisticated demand generation marketers will take leads from Salesforce and upload them into Facebook, Twitter and Google Ads as targeting. They’ll post organic content on Buffer and then take those content pieces and turn them into social ads. They’ll pull all their segments from their marketing automation tool (HubSpot or Marketo) and create audience segments that are identical or similar via paid ads to nurture outside just the email inbox. The list of ways you can bridge the many tools is long and today, highly manual and reserved for the most sophisticated of marketers.

As the industry continues to increase in complexity and the toolsets proliferate we believe that the Head of Demand Generation will become the most critical role in the marketing organizations. This highly analytical and tool-reliant marketer will sit at the center of all things online ads, content, sales automation and marketing automation. They will be the conductor of the marketing orchestra and be asked to stitch together dozens of tools while generating a clearly measurable return on investment.

This is why AdStage is building a platform dedicated to helping the Head of Demand Gen be successful. We believe they will have the most impactful role on the marketing team and their success is critical to the marketing health of an organization.  This shift will not happen overnight, and likely not even over the next year. Even the role itself, “head of demand generation” can be seen as a fairly new role at many organizations (many of which actually lack this role altogether).

At AdStage, we’ll be working towards building what we’re calling (working title) a Meta Marketing Platform. The goal of this platform will be to not just connect the head of demand gen to all of the various tools but also build workflows between the tools themselves (you can see this in our new logo). We’ve started by building AdStage, which is an ad management platform, that ties the many ad networks and analytics together. We’ll also focus our efforts on building applications like Automate that live and connect across networks. The idea of the latter being able to actually get the tools working together.

Connect the Marketer via blog.adstage.io

Our Meta Platform can be seen as a sort of switchboard or data pipeline across the many tools within a modern day digital marketer or demand generator’s stack. The key, then, is to then also build out applications that add the layer of sophistication atop and across all things online ads, content, sales automation, and marketing automation.

So let’s start the revolution now to #connectthemarketer.

Stay tuned for more from us, and hopefully many other companies that will help drive and sustain this movement as we enter a critical decade for marketers.

Sahil

CEO

Facebook Unlocks Instagram Ads For All

Posted by on Oct 9, 2015 in PPC News, Social | 3 Comments
Facebook Unlocks Instagram Ads For All

When Facebook acquired Instagram in 2012, digital marketers certainly took notice. Many, like myself, were curious to see how the platform would be incorporated into Facebook’s expansive ad suite. Instagram ads were initially launched as an invite only managed buy, later releasing self-serve placements to a group of lucky closed beta testers this year.

For those of us who don’t work at a powerhouse agency or massive brand, I’m happy to reveal the excruciating wait is over. Facebook has just announced that Instagram ad placements have been unlocked for all advertisers in Power Editor.

Wondering what all the fuss is about? Let’s take a look at Instagram by the numbers:

  • 400 million plus monthly active users
  • 80 million plus photos shared a day
  • 3.5 billion likes daily

It’s easy to see that the platform is a lightning rod for engagement with massive reach.

Below, I’ll reveal more about Instagram’s advertising options.

Ad Objectives

Instagram ads align perfectly with many current Facebook campaign types, acting as an additional ad placement, much like the audience network. This eliminates the hassle for advertisers to adjust for differing campaign structures, audience targeting, and image dimensions – common pain points when advertising across social networks.

Clicks to the Website

  • When the end goal is to direct users to your website to take an action or visit a key page.

Mobile App Installs

  • If you’re an app developer company or agency looking to increase the total user base of an app.

Video Views

  • When you’re looking to tell a story through a video, and prompt the audience to engage.

Connecting Your Account

Before you get too eager and plow headfirst into Power Editor, it’s important not to skip one vital step – connecting your business Instagram account in Business Manager. It will be needed to complete ad creation.

Within Business Manager, navigate to “Business Settings” to reveal the option to add an Instagram account.

Connecting Instagram in Business Manager

Then, click on the “claim new instagram account” button, and enter your credentials.

Claim Instagram Account in Business Manager

Finally, assign the Instagram account to your advertising account.

Assign Ad Account

With your Instagram account now associated, it’s time to move on to creation.

How to Opt In

Within Facebook’s Business Manager or Ad Manager, launch Power Editor.

Open Power Editor in Ads Manager

Create a new ad set, and ensure the campaign objective is either website clicks, mobile app installs, or video views.

Create an Instagram Ad Set in Facebook

Pro-tip: Much like separating mobile vs. desktop placements into separate ad sets, I recommend dedicating an ad set for an Instagram placement only. This will provide easy insight into performance, and the greatest flexibility to scale up or down budgets/bids.

Next, select Instagram as your ad placement.

Instagram Placement in Power Editor

Note: Instagram is a mobile app, so your ads can only be placed on mobile devices.

Crafting Your Copy

Much like a right hand rail ad copy within Facebook, Instagram’s format varies slightly from a Facebook Newsfeed placement.

Instagram_vs._Newsfeed Ad

When creating your Instagram ad, you may notice elements missing that are available for Newsfeed ads such as the:

  • headline
  • display URL
  • link description

While your creative (image or video) is a very important component for a compelling Facebook ad, it’s an even more vital element to success on Instagram.

Are Instagram Ads Right for My Business?

If you are a B2C company selling ecommerce products or a mobile gaming app, the answer is likely a resounding “yes”. However, if you’re a B2B company, it’s understandable to have reservations about bringing a business conversation into a photo sharing app.

That said, it wasn’t so long ago that many B2B marketers had similar concerns about Facebook. Here are a few reasons why you should at least test the new placement:

Retargeting

  • From lessons learned from the likes of Google’s Remarketing and AdRoll, prospects can convert from sites completely unrelated to your product or service, if they’ve had previous interaction with your brand (ever got a conversion from weather.com?)

Custom Audiences

  • Custom audiences allow you to pinpoint exact prospects based on email match. That VP of Marketing might be craftly dodging your SDRs cold outreach emails, but you might find her to be more receptive to your message while bored on the subway, browsing through her Instagram feed.

Video

  • We’re entering a tl;dr (too long didn’t read) era. People want to be entertained, and want you to get to the point – quickly. Video provides a highly engaging and captivating format for short attention spans. Why buy an expensive, glossy billboard or commercial slot, when you can reach a laser-focused target audience and receive better engagement, at a fraction of the cost?

Early adopter spoils

  • Advertisers willing to test new channels often are rewarded with dramatically lower average cost per clicks, before the bandwagon enters. Talk to any Facebook advertiser old timer and they will recall high performing $0.05 – $0.10 clicks fondly.

Wrap Up

Facebook has seamlessly integrated Instagram into their core advertising ecosystem. With one click, and advertiser can open up their campaigns on Instagram within the ad placements section. The painless setup and additional reach from the photo sharing network makes it an attractive channel to explore. The verdict is still out whether Instagram will be a major revenue driver for brands outside of E-commerce, but the future looks promising. Have you experimented with Instagram ads? Do you have any triumphs or learning lessons? Please leave a comment below!

Automated Rules for Facebook Ad Sets, Google Shopping Campaigns, and More Come to AdStage

Posted by on Aug 13, 2015 in Automation, PPC News, Search, Social | One Comment
Automated Rules for Facebook Ad Sets, Google Shopping Campaigns, and More Come to AdStage

This month in AdStage: Create Automated Rules for Facebook ad sets, manage your Google Shopping Campaigns in AdStage, and more!

Automated Rules for Facebook Ad Sets

Automated Rules for Facebook Ad Sets

Easily create optimization rules for your Facebook Ad Sets using our new Automated Rules. This includes bid, budget, and delivery rules that are now available at the ad set level. Ad Group level Automated Rules are also available for Google AdWords, Bing Ads, and Twitter Ads. Try it today.

Google Shopping Campaigns

Google Shopping Campaigns in AdStage

You can now create, manage, and report on your Google Shopping Campaigns in AdStage. This is particularly useful if you have a product catalog, and wish to serve more visual product ads on Google’s search engine. To get started, link your Google Merchant Account account today.

Consolidate Views for Your Ad Performance

Consolidate Views on Your Ad Performance

AdStage will soon allow you to monitor and export your ad performance for every ad you’re running across a specific ad network. We are rolling out this feature for each network starting with LinkedIn Ads. Quickly export all of your ads from every LinkedIn Ad account. Try it now.

Facebook Bulk Ad Creation, Google Analytics Insights, New Metrics, and More Come to AdStage

Posted by on Jul 15, 2015 in PPC News, Search, Social | One Comment
Facebook Bulk Ad Creation, Google Analytics Insights, New Metrics, and More Come to AdStage

This month in AdStage: Create Facebook Ads in bulk, view Google Analytics Insights, measure cost per result on Twitter Ads, and more!

Facebook Bulk Ad Creation

Facebook Bulk Ad Creation

Quickly create and test dozens of Facebook Ads by combining alternate ad text and images in bulk. You can even customize multiple URLs at once for easy tracking. Bulk ad creation is also available for Twitter and LinkedIn Ads. Try it today.

Google Analytics Insights

Google Analytics Insights

You never need to leave the platform to view and analyze your Google Analytics Insights data. Save time comparing your ad spend to conversions by linking your Google Analytics account in AdStage.

Twitter Delivery Optimization and New Metrics

Twitter Optimized Delivery

Let Twitter optimize the delivery of your ads for campaigns with the Website Clicks or Conversions campaign objective. We also support reporting for your campaign objectives with the addition of Results and Cost Per Results metrics. Try it now.

New AdWords Metrics and Final URL Support

AdWords final URLs

We’ve rolled out support for even more Google AdWords metrics. This includes Total Conversion Value, Phone Call Conversions, Search Impression Share, and more. In addition, AdStage supports full campaign creation with Final URL Support on Google AdWords. Try it today.

Google Analytics Integration, Facebook Automated Bidding, PDF Reports, and More Come to AdStage

Posted by on Jun 1, 2015 in PPC News, Search, Social | No Comments
Google Analytics Integration, Facebook Automated Bidding, PDF Reports, and More Come to AdStage

This month in AdStage: Create custom Google Analytics reports, automate bidding on Facebook, save your global dashboard tables as a PDF, and more!

Google Analytics Integration for Custom Reports

google analytics custom reports

You can now build, schedule and customize your Google Analytics reports directly from the AdStage Report Center. Simply link your Google Analytics account in AdStage to get started.

Facebook Automated Bidding

Facebook Automated Bidding

Optimize your Facebook ad spend automatically through AdStage. Automated bidding on Facebook is now available at the Ad Set level. This feature provides you more free time to optimize campaigns while Facebook automatically chooses a bid that gets you the best results at the lowest price. Try it now.

Edit Facebook Page Post Ads

Edit Facebook Page Post Ad

Facebook Page post ads can be edited directly in your AdStage account. AdStage supports the newest version of the Facebook API to include this feature, Facebook Page post previews, and other Facebook ad types. Try it now.

Export the Global Dashboard as a PDF Report

PDF Reports in AdStage

Easily send executives and clients PDF reports of the AdStage Global Dashboard. The dashboard can be saved as a PDF file from your print screen. Start sending beautiful PDF reports and try it today.

Twitter Auto Bidding, Targeting Improvements, Bulk Editing, and more come to AdStage

Posted by on Apr 2, 2015 in PPC News, Social | 6 Comments
Twitter Auto Bidding, Targeting Improvements, Bulk Editing, and more come to AdStage

This month in AdStage: Automate bidding on Twitter, adjust location based bids on AdWords, utilize the latest LinkedIn targeting features, and more!

Twitter Automated Bidding

Twitter Automated Bidding

 

You can now take advantage of Twitter’s automated Ad Group bidding. This will optimize your bids to get the best results at the lowest price. Try it now.

Twitter Bulk Editing

Twitter Bulk Editing

li-bulk-ad-creation-64You can now add, replace, or remove targeting settings across multiple Twitter campaigns and Ad Groups at once. Bulk editing is also available for LinkedIn and Facebook. Try it today.

AdWords Location Bid Adjustments

AdWords Location Bid Adjustments

Sometimes a click is worth more to you if it comes from specific locations. To address this, location bid adjustments in AdStage let you increase or decrease your AdWords bids by location. Edit your campaign settings.

Updated Facebook Tables

Facebook Ad Tables

We’ve updated Facebook ad tables so they load faster, scale better, and include access to the latest features like table exports. Check them out now.

LinkedIn Targeting Improvements

LinkedIn Targeting Improvements

You can now increase the reach of your LinkedIn campaigns by targeting lookalikes with the new Audience Expansion setting. We’ve also added seniority targeting and made improvements to our company targeting UI to help you reach your ideal audience. Try it now.

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