This month in AdStage: Create LinkedIn ads in bulk, edit multiple Facebook campaigns simultaneously, utilize the latest AdWords features, and more!
LinkedIn Bulk Ad Creation
Create and test dozens of LinkedIn Text Ads and Sponsored Updates quickly by combining alternate ad text and images in bulk. You can even customize multiple URLs at once for easy tracking. Bulk ad creation is also available for Twitter Ads and is coming soon for Facebook, Google, and Bing. Try it today.
Facebook Bulk Editing
Add, replace, or remove targeting settings across multiple Facebook Campaigns or Ad Sets at once. Advanced bulk editing is also available for LinkedIn and Twitter campaigns and is coming soon for Google and Bing. Try it today.
Expanded AdWords Support
We’ve expanded our Google AdWords support to include Dynamic Search Ads, ROAS Bidding, new reports, and more. Try it today.
New Network Tabs
Compare Campaign and Ad Group performance across multiple Accounts from new tabs in the Networks dashboard. You can even bulk edit across Accounts from these new tabs. Try it today.
Expanded Tutorial Videos
Learn advanced AdStage features quickly from the newly expanded Tutorial Videos page. Browse the videos today.
This month in AdStage: Reach niche audiences with Facebook, create Twitter ads in bulk, edit multiple LinkedIn campaigns simultaneously, export cross-network tables, and more!
Twitter Bulk Ad Creation
We’ve introduced a quick way to create dozens of Tweets to test in your Twitter Ad campaigns. Bulk ad creation is also coming soon for Facebook, LinkedIn, Google, and Bing. Try it today.
LinkedIn Bulk Editing
You can now add, replace, or remove targeting settings across multiple LinkedIn campaigns at once. Bulk editing is also coming soon for Facebook, Twitter, Google, and Bing. Learn more.
Quickly export cross-network performance data from AdStage tables. Try it from the “Campaigns and Folder” table today. Try it today.
Overlap Targeting for Facebook
You can now use “and/or” statements to refine your targeting and reach niche audiences on Facebook. This is an AdStage exclusive feature and isn’t available in Facebook’s native tools! Learn more.
Facebook Structure Improvements
Facebook targeting and bidding has moved from the Ad level to the Ad Set level in AdStage. This means you can test Facebook creatives without having to redefine bid and targeting each time! Learn more.
Data Export API
Available now in private beta, our data export API lets you pull data down to the ad-level for external use. Contact us to learn more.
Pinterest will be making its reservation-based Promoted Pin product available to all advertisers on January 1, 2015, just eight months after launching it in beta for brand advertisers and six months after rolling out a self-serve interface for campaign management.
The company’s Promoted Pins are native ads that match the look and feel of organic “pins”– the images of clothing, food and products users post to their collections.
Findings from the Beta
The social network, whose mission is to help people discover things they love and do those things in real life, also released the results of its Promoted Pin beta:
Promoted Pins perform just as well and sometimes better than organic Pins.
Brand advertisers achieved about a 30% bump in earned media (free impressions!) from their campaigns. That’s from people who saw a Promoted Pin and thought it was good enough to save to one of their own boards. Engagement is strong— the average Pin is repinned 11 times, and that remains true for Promoted Pins (if not higher).
Promoted Pins perform long after a campaign ends.
Since Pins are evergreen and last forever, we often saw an extra 5% bump in earned media in the month following the end of a campaign.
Brands both in and out of our core categories found success.
From financial services to food to auto, brands from a wide array of industries saw results.
Auction-based Promoted Pins (CPC) are seeing success, too.
Many of our self-serve beta partners are seeing major gains in traffic and impressions. We’re still making tweaks to the product and want to make sure we get it just right before we roll it out to all businesses.
Pinterest Promoted Pins will be rolling out to all advertisers on January 1. Learn more at business.pinterest.com.
What do you think about Promoted Pins? Share your thoughts in the comments below.
As we wrap up 2014, we wanted to update you on what we’ve added this past month and fill you in on some of our plans for 2015!
Coming Early 2015
Starting January 1st, we’ll begin work on:
- Broader Bulk Editing – We’ll be adding even more bulk editing features for all networks. For example, you’ll be able to select multiple campaigns, ad groups or ads and edit settings in bulk.
- Exportable Cross-Network Reports – Cross-network reports are coming to the AdStage Report Center. Soon you’ll be able to create and schedule custom reports with data from multiple networks.
- Exportable Tables – Have you ever wanted to download the data from your AdStage tables? Soon you’ll be able to export tables for offline editing.
- New Ad Scrambler – Our multi-variate ad creation app is expanding to all five networks and will be replacing our standard ad creation. This will make ad creation and A/B testing incredibly easy.
Want to help shape future AdStage features?
Bulk Budget Editing
You can now edit budgets across multiple networks in bulk within AdStage.
Twitter Creative Groups
Did you know you can group Tweets and Cards within a single campaign? It’s a great way to test different audiences with tailored creatives and is available only in AdStage.
New Partner Apps
Make profitable marketing decisions in Salesforce.
Know which ads are driving calls and improve your conversions.
A collection of PPC tools resources designed to make AdWords advertising easier.
Promote your content on the web’s largest and most respected media properties.
Twitter has rolled out two clever new features to its ad platform to help you target users on mobile devices: mobile carrier targeting and new device targeting.
Mobile Carrier Targeting
You can now target your Twitter Ads by the mobile carrier your audience is using. Simply drill down to your country, then choose from a list of carriers to select those you’d like to include.
Twitter offers three examples of how advertisers can find this targeting tool useful.
- Mobile Carriers – Target your own customers with a loyalty campaign, or exclude your customers from your customer acquisition campaigns.
- Mobile Manufacturers and App Marketers – Tailor your content by carrier to improve performance.
- Other Verticals – Leverage carrier demographic insights to reach the customer most likely to be in interested in your offer.
T-Mobile used carrier targeting to tailor their Promoted Tweets to new and existing customers:
“Twitter is blazing a new trail in the social space with this type of targeting, and our early results are very positive. More importantly, it’s really helped us extend our Un-Carrier approach of directly speaking to existing and potential customers – and we plan on continuing to refine and expand those efforts.”
Peter DeLuca, Senior Vice President of Brand and Advertising, T-Mobile
New Device Targeting
You can also target your campaign’s audience to those on a new mobile device. This clever targeting method works well for mobile app marketers who want to reach users while they’re shopping for apps for their shiny new devices.
Twitter offers two examples of how marketers can combine new device targeting with the other targeting options to reach the perfect audience:
- Fashion App Advertiser – Combine new mobile device targeting with fashion interest targeting to encourage app downloads.
- Mobile Carrier – Combine new mobile device targeting with carrier targeting to reach customers with a new device on their network with an upsell campaign.
Softcard drove downloads of the different versions of their mobile payments app designed for several carriers:
“Softcard has a unique challenge in that we have three separate versions of our app, which are all mobile carrier-specific. Our biggest challenge in the past was effectively running digital acquisition campaigns where we could push a new user to the correct version of the app. With carrier targeting on Twitter, we’ve been able to overcome that challenge in a big way.”
Jeffrey Mack, Head of Social Media, Softcard
Both mobile carrier targeting and new device targeting are available now in 35 different countries, and they will be coming to AdStage for Twitter Ads shortly.
Are you excited about these new targeting options? Let us know in the comments below.
AdStage is presenting this week at ad:tech in New York! Join CEO and co-founder Sahil Jain for his session on Becoming Your Own Advertising Channel or stop by the AdStage booth at the Expo.
Becoming Your Own Advertising Channel
“Content Marketing” the newest buzz word in marketing, but is there something to it? It has become easier and easier to create to the point we can now become the channels we would have normally bought ads on. Witness experts at the forefront of this strategy, including AdStage CEO and co-founder Sahil Jain, discuss how it is done.
This session will take place this Thursday at 2:30pm in the eRetail Track.
AdStage will also be exhibiting at the Expo and demoing the latest additions to the Platform today and tomorrow. We hope to see you there!
This is our most significant release ever! This month we’ve added:
- Twitter Ads Support
- New Twitter Creatives App
- New Audience Manager App
- New Multi-Account Support
- New Network Dashboards
- New Account Groups
- New Director of Product
- And more…
Now Supporting Twitter Ads
We’ve integrated Twitter Ads into AdStage! You can now create campaigns, Tweets, and Cards; optimize campaigns with bulk editing and conversion tracking; and compare performance alongside other channels directly in AdStage. Learn more.
New Twitter Creatives App
Create and manage Promoted Tweets and Cards at scale with the new Twitter Creatives App. It gives you a bird’s-eye view of all creatives, along with helpful bulk editing features. You can even promote Tweets across multiple campaigns at once. Launch the app.
New Audience Manager App
Reach custom audiences, and retarget across Facebook and Twitter with the new Audience Manager app. Simply upload your customer list and they’ll be ready to target in your next campaign. Launch the app.
New Multi-Account Management
Do you manage multiple accounts from the same network? AdStage now gives you MCC-like control so you can work on multiple accounts within AdStage. Link your accounts.
New Network and Account Dashboards
As part of multi-account management support, we’ve added two new levels of dashboards to help you manage accounts. For example, you can view all AdWords accounts under an MCC, or all campaigns within one AdWords account. Visit your dashboard.
New Account Groups
Coming next week: Agencies and advertisers with complex account structures will be able to organize accounts into groups. This makes management and reporting across multiple brands easy. Manage your accounts.
New Director of Product
Please welcome our new Director of Product who will be helping drive development of our growing platform. Paul Wicker is joining us from Kenshoo and has over 10 years of experience building digital ad products. Meet the team.
AdStage is presenting this week at LAUNCH SCALE in San Francisco! LAUNCH SCALE is an exclusive summit featuring the technology and technologists who are building the fastest growing companies in the world.
Join CEO and co-founder Sahil Jain who will speaking about how AdStage scaled to 10,000 B2B signups with content and low-cost ads. He’ll be revealing key details about our marketing and growth strategy along with actionable tips to help you replicate our success and grow your business.
The session will take place this Friday at 3:30pm in the LAUNCH SCALE Business Track. We hope to see you there!
Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new offering and provide insights.
What is the Audience Network?
The Audience Network allows advertisers to extend their ad message outside of Facebook and display it on a network of mobile apps. The Mobile Apps publishers offer additional ad inventory.
What Are the Benefits?
Advertisers can greatly expand the reach & impressions of their ad messaging by opting into the network.
You can utilize the same ad targeting found within Facebook Ads.
The network is compatible with the same ad dimensions as Facebook, so you will not have to adjust your ad creative.
You can add call-to-action buttons, such as “Play Now”, or “Install Now”.
The ad’s placement is prominent within the app.
Where Do the Ads Appear?
The ads can be delivered in three possible formats within an app – Banner, Interstitial, & Native.
What Campaign Objective Types Are Eligible?
Clicks to the Website
My Initial Thoughts
Competition for ad placements within Facebook’s walls continues to heat up, driving average cost-per-click costs up 24% in 2013, compared to 2012. If you’re targeting mobile users, it can get expensive due to the limited inventory in the News Feed. The Audience Network offers an exciting opportunity to expand reach, while lowering costs.
For app promoters, this network is a logical next step. Your target audience is on their mobile phones and already engaging with an app, so there’s a strong likelihood they might download your app.
My initial reservations come from the unknown quality of the network. The incorporation of rich Facebook audience targeting helps ensure your message is seen by the right demographic. However, advertisers can’t control which apps will show their ads. Some low quality apps might promote unintended clicks in attempts to drive up their ad revenues. Back in 2012, a study found that 40% of clicks on mobile ads were fraudulent or accidental.
I’m hopeful that Facebook will add additional safeguards and eventually allow advertisers to exclude select placements that don’t generate desired results. Initial tests look promising, with Facebook noting that Walgreen’s generated a 5% increase in total reach and a 4-5x click-through rate.
How to Opt Into the Network
Within Facebook Ads
Newly created Facebook campaigns that are eligible will be opted in by default to the Audience Network. Advertisers can opt into the Audience Network for any live ads that meet the criteria.
Through an API Partner Platform
We’re excited to announce the addition of the Audience Network as an option supported within AdStage. Simply opt in to the network at the ad placement level for any eligible ad objective type.
The Audience Network is an exciting new ad placement, but more testing will be needed to see how it performs in the marketplace. Facebook’s initial findings are promising and prove that mobile is poised to gain an even greater share of ad budgets. Want to share your thoughts on the Audience Network? Please comment below.