Bulk Ad Creation, Bulk Editing, New Network Tabs, and more come to AdStage

Posted by on Mar 9, 2015 in PPC News, Social | One Comment
Bulk Ad Creation, Bulk Editing, New Network Tabs, and more come to AdStage

This month in AdStage: Create LinkedIn ads in bulk, edit multiple Facebook campaigns simultaneously, utilize the latest AdWords features, and more!

LinkedIn Bulk Ad Creation

linkedin bulk ad creation

li-bulk-ad-creation-64Create and test dozens of LinkedIn Text Ads and Sponsored Updates quickly by combining alternate ad text and images in bulk. You can even customize multiple URLs at once for easy tracking. Bulk ad creation is also available for Twitter Ads and is coming soon for Facebook, Google, and Bing. Try it today.

Facebook Bulk Editing

fb-bulk-edit

Add, replace, or remove targeting settings across multiple Facebook Campaigns or Ad Sets at once. Advanced bulk editing is also available for LinkedIn and Twitter campaigns and is coming soon for Google and Bing. Try it today.

Expanded AdWords Support

google-3

We’ve expanded our Google AdWords support to include Dynamic Search Ads, ROAS Bidding, new reports, and more. Try it today.

New Network Tabs

new network tabs

Compare Campaign and Ad Group performance across multiple Accounts from new tabs in the Networks dashboard. You can even bulk edit across Accounts from these new tabs. Try it today.

Expanded Tutorial Videos

video-tutorials

Learn advanced AdStage features quickly from the newly expanded Tutorial Videos page. Browse the videos today.

Get AdStage

Manage Google, Bing, Facebook, Twitter & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

Sign Up

No credit card required. Try AdStage risk-free for 14 days.

Exporting, Bulk Editing, Overlap Targeting and More Come to AdStage

Posted by on Feb 2, 2015 in PPC News, Social | 3 Comments
Exporting, Bulk Editing, Overlap Targeting and More Come to AdStage

This month in AdStage: Reach niche audiences with Facebook, create Twitter ads in bulk, edit multiple LinkedIn campaigns simultaneously, export cross-network tables, and more!

Twitter Bulk Ad Creation

twitter bulk ad creation

We’ve introduced a quick way to create dozens of Tweets to test in your Twitter Ad campaigns. Bulk ad creation is also coming soon for Facebook, LinkedIn, Google, and Bing. Try it today.

LinkedIn Bulk Editing

linkedin bulk edit in adstage

You can now add, replace, or remove targeting settings across multiple LinkedIn campaigns at once. Bulk editing is also coming soon for Facebook, Twitter, Google, and Bing. Learn more.

Exportable Tables

adstage exportable tables

Quickly export cross-network performance data from AdStage tables. Try it from the “Campaigns and Folder” table today. Try it today.

Overlap Targeting for Facebook

AdStage Overlap Targeting

You can now use “and/or” statements to refine your targeting and reach niche audiences on Facebook. This is an AdStage exclusive feature and isn’t available in Facebook’s native tools! Learn more.

Facebook Structure Improvements

facebook campaign structure

Facebook targeting and bidding has moved from the Ad level to the Ad Set level in AdStage. This means you can test Facebook creatives without having to redefine bid and targeting each time! Learn more.

Data Export API

Available now in private beta, our data export API lets you pull data down to the ad-level for external use. Contact us to learn more.

Get AdStage

Manage Google, Bing, Facebook, Twitter & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

Save Time Managing LinkedIn Ad Campaigns with AdStage Bulk Editing

Posted by on Feb 2, 2015 in PPC News, Social | 3 Comments
Save Time Managing LinkedIn Ad Campaigns with AdStage Bulk Editing

linkedin bulk select and editHave you ever needed to make a change across multiple campaigns at once? Until today, doing this in LinkedIn required editing each campaign one at a time.

To speed up the process, we’ve released a powerful new way to edit your LinkedIn campaigns in bulk. Bulk editing, released today in AdStage, is a quick way to edit settings across multiple LinkedIn campaigns at once. In this post, I’ll give you an overview of the new bulk editing features and provide some examples of them in action.

LinkedIn Bulk Editing in AdStage

Savvy LinkedIn advertisers build high-performing accounts by compiling multiple campaigns with slight variations in targeting settings. This strategy allows them to create hyper-relevant ads and discover the most efficient targeting methods.

linkedin ads interface

But managing large accounts becomes difficult when the need arises to make sweeping changes to your campaigns, because no bulk editing features exist in the LinkedIn Ads interface. Campaigns must be edited one by one. Fortunately, AdStage solves this problem by giving you a way to manage LinkedIn campaigns at scale.

How Bulk Editing Works in AdStage

Editing multiple campaigns simultaneously is easy:

  1. Select the campaigns you’d like to edit from any campaign table.
  2. Click “Bulk Edit” in the actions bar.
  3. Navigate to the setting you’d like to change in your selected campaigns.
  4. Editing the field replaces the current values with what you enter (e.g., replace targeted locations with “United States”).

linkedin bulk edit in adstage

Advanced Features

There are also two other advanced bulk editing features:

  • Append: Adds new values alongside any existing settings (e.g., add “United States” to your targeted locations, or append “US” to the end of your campaign names).
  • Remove: Removes a value, if present, from your current settings (e.g., remove “Canada” from your targeted locations).

Examples of Bulk Editing in Action

Here are three different scenarios that highlight how Bulk Editing can save you time  managing your campaigns:

Replace Existing Settings in Bulk

After analyzing your campaign performance, you find that the majority of your clicks are coming from entry-level employees. This is an opportunity for optimization, because senior-level employees are more likely to purchase your product. However, you’ve already added seniority-targeting across a few of your campaigns and need to make sure all campaigns have this setting. To address this task, you replace the existing seniority targeting settings across all of your campaigns to reach senior-level employees only. As a result, your conversion rate increases, and your cost per conversion decreases!

linkedin bulk edit replace

Remove Existing Settings in Bulk

After testing, you find that targeting “Microsoft Excel” adds too many irrelevant people to your audience. To address this, you remove every instance of “Microsoft Excel” from your campaigns’ targeted skills in bulk. As a result, your target shrinks and the quality increases, causing your conversion rate to increase and cost per conversion to decrease.

linkedin bulk edit remove

Add New Settings in Bulk

You learn that a portion of your impressions are reaching your competitors. To address this problem, you add a company exclusion with your competitor’s company name to your campaigns in bulk. As a result, your spend is focused on reaching potential customers and no longer shows to your competition.

linkedin bulk edit append

Availability

Bulk editing is available now in AdStage for LinkedIn campaigns and will be rolling out for additional ad networks in the coming weeks. Try it today with a free 14 day trial of AdStage!

Get Started with $250 in Free LinkedIn Ad Credit! via blog.adstage.io

Pinterest Promoted Pins to Launch Out of Beta on January 1

Posted by on Dec 29, 2014 in PPC News | 3 Comments
Pinterest Promoted Pins to Launch Out of Beta on January 1

Pinterest will be making its reservation-based Promoted Pin product available to all advertisers on January 1, 2015, just eight months after launching it in beta for brand advertisers and six months after rolling out a self-serve interface for campaign management.

The company’s Promoted Pins are native ads that match the look and feel of organic “pins”– the images of clothing, food and products users post to their collections.

Pinterest Promoted Pins

Findings from the Beta

The social network, whose mission is to help people discover things they love and do those things in real life, also released the results of its Promoted Pin beta:

Promoted Pins perform just as well and sometimes better than organic Pins.
Brand advertisers achieved about a 30% bump in earned media (free impressions!) from their campaigns. That’s from people who saw a Promoted Pin and thought it was good enough to save to one of their own boards. Engagement is strong— the average Pin is repinned 11 times, and that remains true for Promoted Pins (if not higher).

Promoted Pins perform long after a campaign ends.
Since Pins are evergreen and last forever, we often saw an extra 5% bump in earned media in the month following the end of a campaign.

Brands both in and out of our core categories found success.
From financial services to food to auto, brands from a wide array of industries saw results.

Auction-based Promoted Pins (CPC) are seeing success, too.
Many of our self-serve beta partners are seeing major gains in traffic and impressions. We’re still making tweaks to the product and want to make sure we get it just right before we roll it out to all businesses.

Availability

Pinterest Promoted Pins will be rolling out to all advertisers on January 1. Learn more at business.pinterest.com.

What do you think about Promoted Pins? Share your thoughts in the comments below.

New AdStage Features, Apps and What We’re Building Next

Posted by on Dec 18, 2014 in PPC News, Social | One Comment
New AdStage Features, Apps and What We’re Building Next

As we wrap up 2014, we wanted to update you on what we’ve added this past month and fill you in on some of our plans for 2015!

Coming Early 2015

Starting January 1st, we’ll begin work on:

  • Broader Bulk Editing – We’ll be adding even more bulk editing features for all networks. For example, you’ll be able to select multiple campaigns, ad groups or ads and edit settings in bulk.
  • Exportable Cross-Network Reports – Cross-network reports are coming to the AdStage Report Center. Soon you’ll be able to create and schedule custom reports with data from multiple networks.
  • Exportable Tables – Have you ever wanted to download the data from your AdStage tables? Soon you’ll be able to export tables for offline editing.
  • New Ad Scrambler – Our multi-variate ad creation app is expanding to all five networks and will be replacing our standard ad creation. This will make ad creation and A/B testing incredibly easy.

Want to help shape future AdStage features?

Give Feedback

Available Now

Bulk Budget Editing

Bulk campaign budget changes

You can now edit budgets across multiple networks in bulk within AdStage.

Try It Now

Twitter Creative Groups

twitter-ad-groups

Did you know you can group Tweets and Cards within a single campaign? It’s a great way to test different audiences with tailored creatives and is available only in AdStage.

Create a Group

New Partner Apps

Bizible

adstage bizible app

Make profitable marketing decisions in Salesforce.

Launch Bizible

CallTrackingMetrics

calltrackingmetrics app

Know which ads are driving calls and improve your conversions.

Launch CallTrackingMetrics

Hero Pro

ppc hero pro app

A collection of PPC tools resources designed to make AdWords advertising easier.

Launch Hero Pro

Outbrain

outbrain app

Promote your content on the web’s largest and most respected media properties.

Launch Outbrain

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Get AdStage

Manage Google, Bing, Facebook, Twitter & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

Mobile Carrier and New Device Targeting Comes to Twitter Ads

Posted by on Dec 16, 2014 in PPC News, Social | One Comment
Mobile Carrier and New Device Targeting Comes to Twitter Ads

Twitter has rolled out two clever new features to its ad platform to help you target users on mobile devices: mobile carrier targeting and new device targeting.

Mobile Carrier Targeting

You can now target your Twitter Ads by the mobile carrier your audience is using. Simply drill down to your country, then choose from a list of carriers to select those you’d like to include.

twitter ads carrier targeting

Examples

Twitter offers three examples of how advertisers can find this targeting tool useful.

  • Mobile Carriers – Target your own customers with a loyalty campaign, or exclude your customers from your customer acquisition campaigns.
  • Mobile Manufacturers and App Marketers – Tailor your content by carrier to improve performance.
  • Other Verticals – Leverage carrier demographic insights to reach the customer most likely to be in interested in your offer.

T-Mobile used carrier targeting to tailor their Promoted Tweets to new and existing customers:

“Twitter is blazing a new trail in the social space with this type of targeting, and our early results are very positive. More importantly, it’s really helped us extend our Un-Carrier approach of directly speaking to existing and potential customers – and we plan on continuing to refine and expand those efforts.”

Peter DeLuca, Senior Vice President of Brand and Advertising, T-Mobile

New Device Targeting

You can also target your campaign’s audience to those on a new mobile device. This clever targeting method works well for mobile app marketers who want to reach users while they’re shopping for apps for their shiny new devices.

twitter ads new mobile device targeting

Examples

Twitter offers two examples of how marketers can combine new device targeting with the other targeting options to reach the perfect audience:

  • Fashion App Advertiser – Combine new mobile device targeting with fashion interest targeting to encourage app downloads.
  • Mobile Carrier – Combine new mobile device targeting with carrier targeting to reach customers with a new device on their network with an upsell campaign.

Softcard drove downloads of the different versions of their mobile payments app designed for several carriers:

“Softcard has a unique challenge in that we have three separate versions of our app, which are all mobile carrier-specific. Our biggest challenge in the past was effectively running digital acquisition campaigns where we could push a new user to the correct version of the app. With carrier targeting on Twitter, we’ve been able to overcome that challenge in a big way.”

Jeffrey Mack, Head of Social Media, Softcard

Availability

Both mobile carrier targeting and new device targeting are available now in 35 different countries, and they will be coming to AdStage for Twitter Ads shortly.

Are you excited about these new targeting options? Let us know in the comments below.

AdStage Invited to Present at ad:tech New York

Posted by on Nov 5, 2014 in PPC News, Social | No Comments
AdStage Invited to Present at ad:tech New York

ad tech new yorkAdStage is presenting this week at ad:tech in New York! Join CEO and co-founder Sahil Jain for his session on Becoming Your Own Advertising Channel or stop by the AdStage booth at the Expo.

Becoming Your Own Advertising Channel

“Content Marketing” the newest buzz word in marketing, but is there something to it? It has become easier and easier to create to the point we can now become the channels we would have normally bought ads on. Witness experts at the forefront of this strategy, including AdStage CEO and co-founder Sahil Jain, discuss how it is done.

This session will take place this Thursday at 2:30pm in the eRetail Track.

ad:tech Expo

AdStage will also be exhibiting at the Expo and demoing the latest additions to the Platform today and tomorrow. We hope to see you there!

Register for ad:tech

Twitter Ads, Multi-Account Support and More Come to AdStage!

Posted by on Oct 24, 2014 in PPC News, Social | 11 Comments
Twitter Ads, Multi-Account Support and More Come to AdStage!

This is our most significant release ever! This month we’ve added:

  • Twitter Ads Support
  • New Twitter Creatives App
  • New Audience Manager App
  • New Multi-Account Support
  • New Network Dashboards
  • New Account Groups
  • New Director of Product
  • And more…

Now Supporting Twitter Ads

We’ve integrated Twitter Ads into AdStage! You can now create campaigns, Tweets, and Cards; optimize campaigns with bulk editing and conversion tracking; and compare performance alongside other channels directly in AdStage. Learn more.

AdStage twitter ads dashboard

New Twitter Creatives App

Create and manage Promoted Tweets and Cards at scale with the new Twitter Creatives App. It gives you a bird’s-eye view of all creatives, along with helpful bulk editing features. You can even promote Tweets across multiple campaigns at once. Launch the app.

AdStage Twitter Creatives App

New Audience Manager App

Reach custom audiences, and retarget across Facebook and Twitter with the new Audience Manager app. Simply upload your customer list and they’ll be ready to target in your next campaign. Launch the app.

AdStage Audience Manager App

New Multi-Account Management

Do you manage multiple accounts from the same network? AdStage now gives you MCC-like control so you can work on multiple accounts within AdStage. Link your accounts.

AdStage Multi-account management support

New Network and Account Dashboards

As part of multi-account management support, we’ve added two new levels of dashboards to help you manage accounts. For example, you can view all AdWords accounts under an MCC, or all campaigns within one AdWords account. Visit your dashboard.

AdStage Network Dashboards

New Account Groups

Coming next week: Agencies and advertisers with complex account structures will be able to organize accounts into groups. This makes management and reporting across multiple brands easy. Manage your accounts.

AdStage Account Groups

New Director of Product

Please welcome our new Director of Product who will be helping drive development of our growing platform. Paul Wicker is joining us from Kenshoo and has over 10 years of experience building digital ad products. Meet the team.

Paul Wicker Joins AdStage

Get AdStage

Manage Google, Bing, Facebook, Twitter & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

Posted by on Oct 22, 2014 in PPC News | No Comments
Learn About Our Growth Strategy at LAUNCH SCALE in San Francisco

AdStage is presenting this week at LAUNCH SCALE in San Francisco! LAUNCH SCALE is an exclusive summit featuring the technology and technologists who are building the fastest growing companies in the world.

Join CEO and co-founder Sahil Jain who will speaking about how AdStage scaled to 10,000 B2B signups with content and low-cost ads. He’ll be revealing key details about our marketing and growth strategy along with actionable tips to help you replicate our success and grow your business.

how adstage scaled to 10k b2b signups with content and low-cost ads

The session will take place this Friday at 3:30pm in the LAUNCH SCALE Business Track. We hope to see you there!

Register for LAUNCH SCALE

Facebook Releases Audience Network to Everyone

Posted by on Oct 7, 2014 in PPC News, Social | 7 Comments
Facebook Releases Audience Network to Everyone

Facebook recently announced on their Business blog that its new Audience Network is now available to all advertisers. Below, I’ll answer common questions about this new offering and provide insights.

What is the Audience Network?

The Audience Network allows advertisers to extend their ad message outside of Facebook and display it on a network of mobile apps. The Mobile Apps publishers offer additional ad inventory.

What Are the Benefits?

  • Advertisers can greatly expand the reach & impressions of their ad messaging by opting into the network.

  • You can utilize the same ad targeting found within Facebook Ads.

  • The network is compatible with the same ad dimensions as Facebook, so you will not have to adjust your ad creative.

  • You can add call-to-action buttons, such as “Play Now”, or “Install Now”.

  • The ad’s placement is prominent within the app.

Where Do the Ads Appear?

The ads can be delivered in three possible formats within an app – Banner, Interstitial, & Native.

 

What Campaign Objective Types Are Eligible?

  • App Installs

  • App Engagements

  • Clicks to the Website

  • Website Conversions

My Initial Thoughts

Competition for ad placements within Facebook’s walls continues to heat up, driving average cost-per-click costs up 24% in 2013, compared to 2012. If you’re targeting mobile users, it can get expensive due to the limited inventory in the News Feed. The Audience Network offers an exciting opportunity to expand reach, while lowering costs.

For app promoters, this network is a logical next step. Your target audience is on their mobile phones and already engaging with an app, so there’s a strong likelihood they might download your app.

My initial reservations come from the unknown quality of the network. The incorporation of rich Facebook audience targeting helps ensure your message is seen by the right demographic. However, advertisers can’t control which apps will show their ads. Some low quality apps might promote unintended clicks in attempts to drive up their ad revenues. Back in 2012, a study found that 40% of clicks on mobile ads were fraudulent or accidental.

I’m hopeful that Facebook will add additional safeguards and eventually allow advertisers to exclude select placements that don’t generate desired results. Initial tests look promising, with Facebook noting that Walgreen’s generated a 5% increase in total reach and a 4-5x click-through rate.

How to Opt Into the Network

Within Facebook Ads

Newly created Facebook campaigns that are eligible will be opted in by default to the Audience Network. Advertisers can opt into the Audience Network for any live ads that meet the criteria.

 

Through an API Partner Platform

We’re excited to announce the addition of the Audience Network as an option supported within AdStage. Simply opt in to the network at the ad placement level for any eligible ad objective type.

Closing Thoughts

The Audience Network is an exciting new ad placement, but more testing will be needed to see how it performs in the marketplace. Facebook’s initial findings are promising and prove that mobile is poised to gain an even greater share of ad budgets. Want to share your thoughts on the Audience Network? Please comment below.