What’s New in AdStage: February

Posted by on Feb 2, 2017 in Product Updates | No Comments
What’s New in AdStage: February

We’re kicking off February with some pretty awesome product announcements. We rolled out a simple way to automatically rotate ads based on metrics, make campaign optimizations using custom conversion data,  transform ad level data into beautiful reports, and more!

Read on to learn how you can take advantage of all the newest features in Automate and Report to get even more from your paid advertising efforts.

Automate


Combat Ad Fatigue or Set Up A Simple Targeting Test

Rotate Campaigns, Ad Set/Ad Groups, and Ads Based on Time or Performance Metrics

We’re very excited to announce the newest Automate feature, Rotations!

Now you can automatically update creative or test ad variations to ensure your creatives don’t get stale.

To get started, simply choose the set of campaigns, ad groups or ads you wish to cycle, then select the conditions you want to trigger the rotation.

Some common ways to use Rotations:

  1. Keep Creatives Fresh: Rotate your ads every week to save your target audience from seeing too many impressions of the same ad creative.
  2. Drop Poor Performers: Rotate ads out once they have 30,000 impressions and their CTR has dropped below your target.
  3. Test Targeting: Rotate between multiple LinkedIn campaigns, Facebook ad sets or Twitter cards to test the impact of using different targeting techniques.

Apply Optimization Rules or Account Alerts in One-Click

Browse and Apply Pre-Built Alerts, Bulk Actions, Rules, Schedules, Rotations and more!

We’ve added a new section to Automate called Templates.

Templates feature a gallery of pre-built email alerts and optimization rules made directly from top advertisers for advertisers which can be edited and applied quickly to your accounts.

What's New in AdStage: February Automate Templates via blog.adstage.io

Getting Started with Templates

  1. Click ‘Templates’ tab from the Automate top bar
  2. Browse the gallery and select the best template
  3. Preview and/or customize the template to your liking
  4. Apply it to your selected accounts, campaigns, ad group/sets, or ad creative

Learn more about Templates


Quickly Check Your Automation Conditions in One View

View All of Your Conditions for Alerts, Bulk Actions, Rotations, Rules and Scheduling Together

When viewing your list of Alerts, Bulk Actions, Rotations, Rules and Scheduling, you can now see the conditions for your optimization rules, and the actions that happened across your accounts.

What's New in AdStage: February Automate IF/THEN Conditions via blog.adstage.io


Optimize for Return On Ad Spend (ROAS), Cost Per Value, and Custom Conversion Rate

Apply Changes to Your Campaigns Based on Custom Conversion Metrics

We’ve added support for Facebook, LinkedIn, and AdStage Custom Conversions metrics to Automate, so you can optimize campaigns to your internal business metrics like revenue.

Create optimization rules or alerts based on your own uploaded data such as custom conversion count, value, rate, ROAS or cost per value to drive more revenue.

Some common ways to use Custom Conversions in Automate:

  1. Monitor KPIs for Acquiring New Leads: Create an ad set alert that fires when Cost Per [Demo Requested] >$50 AND [Demo Requested] > 10.
  2. Test Ad Creative: Create an ad rotation that rotates when [Webinar Sign-Up] > 20
  3. Hit the Gas on High Returning Campaigns: Create a rule that raises the campaign budget by $10 up to $100 when the [Purchased Product A] ROAS > 50% AND [Purchased Product A] Spend >$100
  4. Take Advantage of High Performers: Create an Ad rule that raises the bid by 10% when when the [Trial Sign-Up] Rate is > 10% and [Trial Sign-Up] Impressions >1000

Report


Get to the Exact Data You Care About

Filter By the Campaigns, Ad Set / Ad Groups, and Ads You Want to See

We know how important it is to filter metrics down to the account, campaigns, ad set/ad groups, and ads when reporting on performance. That’s why we added a filter option on a separate tab, so you could drill down into those specific reporting views.

Thanks to user feedback, we realized it would be even more helpful to offer filtering during the initial report widget creation to perfect your views faster.

What's New in AdStage February Filter by Campaigns, Ad Groups, Ads via blog.adstage.io


Group Your Data By Day, Week, or Month to Uncover Performance Trends

Breakdown Your Table Data by Day, Week, or Month

Break out any of your bar/line graphs into performance table which can be segmented further by the day, week or month.

For example, let’s say you have a Spend by Month Summary bar graph, you can now view the campaigns that make up that bar graph with more detailed data available in the tables grouped by day, week, month.

What's New in AdStage February Aggregate Data by Day, Week, Month via blog.adstage.io


View More Performance Data in Tables

Add More Rows to Tables

To give you more flexibility when diving into your campaigns, we’ve bumped the table row limit from 100 to 2500 rows of data supported today!

What's New in AdStage February More Rows in Table via blog.adstage.io


Get Real-Time Facebook Data in Your Reports

Real-Time Facebook Native Widgets for Line and Bar Charts

We’ve added two new Real-Time Report widgets to your dashboard!

  1. Facebook Metrics Line Chart
  2. Facebook Metrics Bar Chart

Now you can create bar and line charts for your Facebook campaign data using breakout metrics like Frequency, Reach, Device, Region and more.

What's New in AdStage February Real-Time Facebook WIdgets Report via blog.adstage.io

Real-Time Facebook Metrics Line and Bar Charts allow you to:

  • Create bar and line chart widgets using Facebook data like Demographic, Geographic, Placement, Page
  • Compare objectives like engagement, video views, CTR, and web conversions by segments like Age and Gender, Country, Device, Placement, etc.
  • View campaign reach and frequency by dimension (Gender, Age, Placement, etc.)
  • Breakdown all metric trends like clicks, conversions, etc. by dimensions

Where can you find Real-Time Facebook Metrics Line and Bar Charts?

What's New in AdStage February Real-Time Facebook WIdgets Report via blog.adstage.io

Want to know the difference between Standard and Real-Time Widgets? Check out our Standard Widgets FAQ and Real-Time Widgets FAQ.


Transform Important Ad Data into Beautiful Reports

Ad Level Charts Available in Report

We now support reporting down to ad level on all charts. Amongst other things, you can chart the progress of your 3 top performance ads in a line or bar chart,  then choose a specific ad to measure against a goal, like spend, (in a progress chart), or see how much an ad contributes to their goal (in a pie chart).

What's New in AdStage February Ad Level Reports via blog.adstage.io


New Support for LinkedIn Ad Names (DSC Names)

Name your new creative or import existing LinkedIn Direct Sponsored Content

Recently we added LinkedIn Ad Name support and you can now find the ad names as an available column for LinkedIn tables.

In addition, any charts at the Ad level will show the ad name in the legend(if available). If an ad name is not set or the network does not support ad names, AdStage will use the headline or description of the ad.

What's New in AdStage February New Support for LinkedIn Ad Names via blog.adstage.io

Have any questions or feedback about the newest features? We always love hearing from you! Drop us a line in the comment section below or email us at support@adstage.io.


New to AdStage?

Sign up for a free 14-day trial and get instant access to these great new features!

no credit card required

 

 

Introducing AdStage V2 and the Universal Data API

Introducing AdStage V2 and the Universal Data API

San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into their cross-channel performance data that, to date, has not been available in the ad tech market.

Unveiling AdStage V2

Capitalizing on the momentum of 2016, in which AdStage released two flagship products, Report and Automate (see “Statistics and Availability” below), the company introduces significant updates in AdStage V2, including the technology necessary to achieve their next goal:

Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot.

“Imagine automatically generating cross-channel reports that show not just ad click performance data but also pull in lead data from your systems of record like HubSpot or Salesforce,” says AdStage CEO Sahil Jain. “Imagine, then, not simply pausing or editing the budget of a campaign based on the clickthrough rate or conversion rate but automating the management of your campaigns and creatives based on the actual lifetime value of customers pulled from a customer relationship management or marketing automation system. AdStage V2 lays the technological foundation to make this possible.”

Introducing the Universal Data API

Over the past 4.5 years, the AdStage team has been creating the infrastructure to integrate all of the major pay-per-click ad channels and data sources in a central, normalized view. Today, they announce the release of their Universal Data API — allowing advertisers to use this infrastructure to import custom data from their business intelligence tools, CRMs, and marketing automation systems to better inform ad campaign effectiveness and optimization down to realized revenue.

“Leveraging the AdStage API has brought additional insights and benefits to an already powerful tool, “says Paul Severts, Sr. Digital Marketing Manager at DOMO and longtime AdStage user. “It’s saved us a lot of time and effort as we’ve been able to automate more of our internal reporting and get access to LinkedIn ad data via API.”

“The applications of the Universal Data API are expansive and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications,” says Sahil Jain. “For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.”

Statistics and Availability

In 2016, AdStage saw over $309MM advertising spend in the platform across channels, as well as the release of its two headline products, Automate and Report. Since its release in February 2016, Automate has seen over two million rule-based optimization changes automatically generated for marketers through the system, saving users over 144 weeks in full-time man hours. And, since its release in July 2016, Report has seen over 1,300 unique users creating over 2,000 dashboards. To learn more and sign up for a free 14-day trial, visit www.adstage.io.

About AdStage

AdStage is a powerful cross-channel advertising platform that enables digital marketers and agencies to manage, optimize, report and automate across all their paid search and social campaigns from one easy-to-use dashboard. With direct API integrations across AdWords, Bing, Facebook, Instagram, Twitter and LinkedIn, the platform helps advertisers improve ad performance, save time, and make informed decisions on how to optimize for campaign ROAS. AdStage suite powers the marketing campaigns of companies like Moz, Apttus, New Relic, Universal McCann, and King Content.

Learn more about AdStage at: www.adstage.io

Follow us on Twitter at www.twitter.com/adstage

Follow us on LinkedIn at www.linkedin.com/company/adstage

Like us on Facebook at www.facebook.com/getadstage

Follow our blog at blog.adstage.io

Contacts

Sahil Jain

CEO, Co-Founder

AdStage, Inc.

sahil@adstage.io

(415) 562-5344

Michael McEuen

Director of Marketing

AdStage, Inc.

michael@adstage.io

(650) 382-2474

What’s New in AdStage: January

Posted by on Jan 10, 2017 in Product Updates | No Comments
What’s New in AdStage: January

The holidays can be a hectic time of year. Companies tend to slow down close to the holidays, trading in meetings and spreadsheets for secret santa meetups and eggnog, but not here at AdStage.

Even with holiday spirit in full swing, we still managed to ship features that will help you increase ad performance, better utilize campaign budgets, and make sweeping optimizations easily.

We’re ringing in the new year in a big way. Read on to learn about what’s new; including Ad Rotation Alpha, Twitter “Unpromote”, two metric comparison line graph and bar chart, custom metrics, and Facebook custom conversions.

Automate

Fight Ad Fatigue with Rotations [Alpha]!

We’re very excited to announce the newest Automate feature, Rotations [Alpha]! This is the first of three features that we will be bundled in the Ad Testing Suite: Rotations, Ad Testing (multivariate testing), and Flighting.

Use Rotations to schedule when to show sets of campaigns, ad sets / ad groups, or ads based on a time duration or performance metric. Once your sequence completes or starts a “rotation”, you’ll get an email notification sent straight to your inbox.

For example, cycle through new groups of Facebook ad creative every two weeks to alleviate your target audience from seeing too many impressions of the same ad creative.

What's New in AdStage January Automate Ad Rotations via blog.adstage.io

What's New in AdStage January Automate Ad Rotations via blog.adstage.io

Schedule Your Campaigns to Show During the Times Your Want

Now you can easily choose ‘Weekdays Only (Mon – Fri)’, ‘Weekends Only (Sat – Sun)’, or Everyday when creating a schedule for campaigns and ad creative. Or quickly set up day parting by hour, so you only show campaigns during peak performance hours during a given day.

What's New in AdStage January Schedule Your Campaigns via blog.adstage.io

“Unpromote” or Pause Twitter Ads

Many AdStage customers today rely on Automate Rules to automatically pause underperforming ad creative across their search and social campaigns.

Twitter Ads are unique because unlike other social ad networks, like LinkedIn or Facebook, advertisers can’t pause a sponsored tweet or card, instead they can “unpromote” Twitter ads within their campaign or ad set.

To better accommodate our Twitter advertisers, we now offer a way to pause or “unpromote” poor performing ads based on the metrics you care about.

How to “unpromote” your Twitter ads:

  1. Select the Ad Level
  2. Select Twitter Network
  3. Set your IF condition.
    • This is where you select the performance threshold that will pause your Twitter ads.
  4. Select ‘Unpromote’ as your THEN condition

What's New in AdStage January Automate Twitter Unpromote via blog.adstage.io

Note: After a Promoted Tweet is paused, all account data is stored in AdStage including: ad, ad group, and campaign. On the Twitter ad network side, you shouldn’t see any Tweet/Ad level metrics.

Quickly Tidy Up Your Account with More Historical Performance Data

Automate Bulk Actions was specifically designed to help you quickly optimize or update campaigns, ad groups / ad sets, keywords, or ad creative all at once.

Some of our most active customers have requested the ability to quickly apply more flexible date range options to analyze and optimize their account, campaigns, and ads automatically.

You asked, we listened!

Now from the IF condition date selector in any of the Automate Task Types, you can choose from 6 additional lookback windows.

What's New in AdStage January More Historical Performance Data via blog.adstage.io

Report

Optimize to What Matters with Custom Conversion Data

Create a unified Report you can easily share, markup, annotate, and customize with the conversion data you’re already collecting in other marketing tools. Get a full view of the ads driving the most value, down to actual revenue and return on ad spend.

Now you can easily track and report on the number of custom conversions that resulted from a particular campaign, ad group/ad set, or ad within the same widget.

Use the AdStage Universal Data API to upload data from your CRM, Marketing Automation systems, apps, BI tools, and billing systems.

What's New in AdStage January Report Custom Metrics via blog.adstage.io

For example, an ecommerce site may want to track which ads lead to the highest spend in online orders for the least amount of dollars put in. By tracking return on ad spend (ROAS) as a conversion event or action, this customer may discover that ad copy with ‘Free Shipping’ result in the most conversions.

We are currently developing an easier way to upload your CRM and offline conversion information using a .CSV file.

Compare Two Metrics to Zero-In on Performance Trends

When reporting on a lot of key metrics, it’s meaningful and useful to see metrics plotted over time and compare performance trends.

Perfect your reporting views by comparing the performance trends of two metrics on any line graph table.  For example, if you wanted to gauge a campaign’s effectiveness, you can choose to view number of impressions compared to the number of clicks for that given time period.

How to generate a metric comparison view:

  1. Select line graph widget
  2. Click the metric drop-down menus above the chart
  3. Choose the two metrics you want to compare
What's New in AdStage January Report Two Metric Comparison via blog.adstage.io

On your line/bar graph: the first metric in the ‘Field’ field = Y1  & the second metric = Y2

 

Facebook Custom Conversions Now Supported

Facebook-heavy marketers can view the number of conversions that result from an account, campaign, ad set, or ad and compare performance alongside other metrics.

Generate tables, bar charts, summaries, line charts, pie charts, and progress widgets to get a more granular performance report using Facebook Custom Conversions.

Adding your existing Facebook custom conversion is as simple as a selecting the desired metric within ‘Field’ while editing or creating your widget.

Have any questions or feedback about any of these features? We always love hearing from you! Drop us a line in the comment section below or email us at support@adstage.io.

AdStage via blog.adstage.io

P.S. Want to check out the full product release?

Visit our release notes portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!

What’s New with AdStage: November

Posted by on Nov 22, 2016 in Product Updates, Reporting, Social | No Comments
What’s New with AdStage: November

November was an exciting month for AdStage. We released an easier way to assign campaigns in Automate, a new KPI progress widget, drag-and-drop widget support, and global date ranges for Report.

Let’s take a look at the new releases below👇.

Automate

New IF Condition: Campaign Name

Easily build an Alert or Rule for the campaigns you care about using Campaign Name contains function.

Select Campaign Name in the IF Condition to make more changes across accounts at scale by quickly including/excluding campaigns. 

Let’s say I want to increase bids for all campaigns containing the campaign name Turkey Day Promotion to boost audience reach for the last 3 days leading up to Thanksgiving day. 

New IF Condition AdStage Automate Product Update via blog.adstage.io

Report

Track KPI Performance Lift

New Progress Widget

Track specific performance goals or KPIs across accounts for a selected time period. Use the new Progress Widget to get a quick view of how certain campaign/account KPIs are performing at any given period.

Let’s say your target budget for the month is $10,000 across your selected campaigns.

The Progress Widget will show how much of your monthly budget you’ve spent, compared to your total target budget. You can see by the 15th, you’ve spent 69.49% of the total monthly budget.

AdStage Report Progress Widget Product Update via blog.adstage.io

From these insights, you might then decide to perform an account audit to see which campaigns you should pause or adjust budgets for.

Your Dashboard Just Got A Whole Lot Faster

Easily Resize Widgets

We wanted to give our customers more control over customizing their PPC reports. Prior to this release, widgets were only available in full-width.

Now you can customize your reports to show performance trends in the same view. With resizable widgets, you can easily resize widgets to ⅓ , ½, ⅔, or full width.

What's New AdStage Report Product Update

Quickly Move Widgets Around

Drag-and-Drop makes rearranging widgets as easy as possible. Simply drag the widget to move widgets around the dashboard quickly.

Drag and Drop PPC Report Widgets via blog.adstage.io

Make Sweeping Date Changes Across Your Dashboards

Edit Date Ranges at the Dashboard Level

Before introducing Dashboard Level Date Ranges, we noticed many of our customers had to painfully edit each widget’s date range within their dashboard to view performance data.

With the ability to edit date ranges at the dashboard level, all your widgets will update with data from the newly selected date range.

Quickly Move Widgets Around Drag-and-Drop AdStage Report Product Update via blog.adstage.io

Coming Soon!

New Report Features

Use Custom Data to Analyze Full-Funnel PPC Performance

Create a unified Report you can easily share, markup, annotate, and customize with the conversion data you’re already collecting in other marketing tools.

Get a full view of which ads are the most valuable and move the needle for your most important business metrics.

Native Facebook Widget

Soon all AdStage Report customers will be able to generate tables, summary, and chart widgets using Facebook data including Demographic, Geographic, Placement, and Page insights.

We always love hearing from our readers😍!

Let us know what you think about the product updates in the comments below.

AdStage Report PPC Reporting via blog.adstage.io

P.S. Want to check out the full product release?

Visit our new release notes portal, where we’ll be keeping you up-to-date with the latest and greatest from the AdStage labs!

What’s New with AdStage in October

Posted by on Oct 6, 2016 in Product Updates, Search, Social | No Comments
What’s New with AdStage in October

September was a big month in AdStage and we’re excited to share all the network specific releases that will help you get the most out of your paid advertising efforts. After collaborating with our customers and network partners, we’ve added a wealth of newly supported features and data types.

LinkedIn Conversion Tracking

We’re honored to team up with LinkedIn Marketing Solutions to pilot the highly anticipated Conversion Tracking for Sponsored Content and Text Ads campaigns. Followed by a wave of excitement from B2B marketers, Conversion Tracking is available to all LinkedIn advertisers. Read the official release notes here.

LinkedIn Conversion Tracking allows advertisers to understand which audience, message, and landing page are driving the best return on ad spend for a desired outcome (such as a form fill).

Our product team elicited the help of some of our most active customers to pilot the support of LinkedIn Conversion Tracking within AdStage. We’re excited to reveal that AdStage users can both create, and import existing conversion tracking within the platform.

Want to learn more about this offering? Check out our comprehensive guide, “Everything You Need to Know About LinkedIn Conversion Tracking”.

LinkedIn Conversion Tracking in AdStage

Facebook Relevance Score

For years search advertisers relied on insights from Google AdWords and Bing Ads Quality Score to identify ad and keyword relevance and popularity for a specific target audience. For social advertisers, how Facebook served their creative was often a black box. With the release of ad relevance score, advertisers can now glean valuable information on how Facebook distributes and calculates the cost of their creative.

What is Facebook’s Ad Relevance Score?

“Relevance score is calculated based on the positive and negative feedback an expected ad will receive from its target audience. The more positive interactions the an ad is expected to receive, the higher the ad’s relevance score will be. The more times an ad is expected to be hid or reported, the lower its score will be.

Ads receive a relevance score between 1 and 10, with 10 being the highest. The score is updated as people interact and provide feedback on the ad.”

(source: Facebook for Business blog)

The product team is thrilled to announce relevance score is available across all three of our major product lines: management, automation, and reporting. Your ad relevance score is updated with every new account import and accessible in several views across the platform suite.

Manage

Add Relevance Score to any Facebook ad table view by selecting the “Latest Relevance Score” metric from the Select Columns drop down.

Facebook Relevance Score Support in AdStage

Automate

Create new email alerts or optimization rules based on relevance score triggers easily. Simply select “Latest Relevance Score” as an available metric in the conditions section and set your threshold.

Facebook Relevance Score in AdStage Automate

Report

Add Relevance Score as an available selected metric for any ad table reporting view. Perfect your table by using the easy drag and drop column ordering option. Finally, save it as a template for one-click future access, or schedule it as a recurring report sent to your email.

FB Relevance Score support in AdStage Report

Google Enhanced Ads Support

Google AdWords expanded the text character limits for search ads from the 25-35-35 format to a 30-30-80 format. The updated limits allow for a lot more legroom for copy, and showcased in a different format. Learn all about this update in our comprehensive post, “Everything You Need to Know About Google Enhanced Ads

AdStage users can now fully create and import any of campaigns with Enhanced Text Ads.

Google Enhanced Text Ads support in AdStage

Deep Campaign Linking in Automate

Sometimes it’s the little refinements that enhance the whole product experience. We love when our customers help us build better products (thank you to all the customers for your feedback, we built this just for you!).  Now users can easily jump right into campaign management from the Automate summary tables.

Example Use Case:

Want to understand the impact of an automated optimization rule on an individual campaign? Simply click on the campaign name in the log and an adjacent tab will take you right to that campaign view you care about in ad management.

AdStage Automate Deep Linking


New to AdStage?

Sign-up for a free 14-day trial and gain instant access to these great new features!

Free 14-day Trial to AdStage

What’s New With AdStage in August

Posted by on Aug 2, 2016 in Product Updates, Search, Social | No Comments
What’s New With AdStage in August

July and August have been a busy couple of months here at AdStage. The product and engineering teams have been hard at work to bring you a blistering series of new products and features to make campaign management easier and faster. Today, we’re excited to reveal the latest additions to the AdStage product suite!

Release of AdStage Report [Beta]

Born from a wave of user feedback, we released a beta version of our new reporting product that brings all your cross-channel data into a single report view. The new report builder allows you to generate, customize, and export your data with flexible options to reveal opportunities across your search and social ad networks. 

This new product line offers a great set of core features:

Cross-Channel Integration

Report across your AdWords, Bing, Facebook, Instagram, Twitter, and LinkedIn ad accounts. Add 3rd party integrations, like Google Analytics (more coming soon!).

Easy Cross-Channel Integration

Customizable Dashboards and Metrics

Generate the perfect report with drop-in tables, graphs, text or images widgets. Fine-tune your performance views with filters, date comparisons, and custom metric options, so you can quickly learn what’s working.

Advanced PPC Reporting with Customizable Widgets

Web Links and Report Scheduling

Design beautiful, branded PDF reports for clients or executives. Perfect your template, then schedule it as a recurring report through email. Or, send it as a live, interactive web link.

Scheduled and Interactive Web Reports

Account-Level Alerts & Automation

The AdStage Automate product was initially designed to provide the ability to automate the most granular aspects of manual ppc campaign tasks from campaign to ad group/ad set, and even down to the ad creative level. After extensive user feedback, it was clear there was a strong need for account-wide performance alerts and optimization rules. 

Account-Level Alerts

Monitor global KPIs such as spend, CTR, and CPAs with Account-Level Alerts. Receive an email when any of your alerts are triggered.

Account-Level Automated Alerts

Account-Level Rules

Build your own performance algorithms with account-wide automation rules. Change statuses, budgets, and/or bids based on the specific performance KPIs you choose.

Account-Level PPC Automation

[Coming Soon]

Here’s what’s cooking in AdStage labs.

Facebook Ads Relevancy Score Support

Import your historic Facebook Ads Relevancy Score and compare it to cost-per-result and click through rate trends using AdStage Report. Trigger automated rules and alerts based on increases or decreases of your score over time.

Ad Rotation

Rotate sets of ad creative based on performance or time decay. Queue up your creative, then assign them rotation rules in AdStage Automate.


New to AdStage?

Sign-up for a free 14-day trial and gain access to AdStage Report [Beta]!

Free 14-day Trial to AdStage

Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

Posted by on Jul 26, 2016 in Product Updates, Reporting, Search, Social | No Comments
Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

AdStage Extends Product Suite From Automate to Report with Consolidated Cross-Channel Reporting

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more.

SAN FRANCISCO, CA — July 26, 2016 — Today, AdStage launches a new product called Report. The former lightweight Report Center that offered offline reporting has been completely rebuilt. It now includes cross-channel reports, dynamic dashboards, report scheduling, whitelabeling, and data visualizations around performance for both micro and macro-level reporting. Report connects marketers to their essential data and metrics from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more, in an efficient, scalable and sharable way.

One View to Check Campaign Health Across All Your Channels

 

AdStage Report Cross-Channel Bar Graph via blog.adstage.ioView and report on all your channel data in one view! Report will save countless hours you previously spent doing manual excel leg-work. Create and save new data views as templates in seconds.

The cross-channel dashboards in AdStage Report offer customizable widgets for advertisers to select not only the data set they wish to report on, but also the visual components of the dashboard, such as tables, metrics, graphs, and charts. Each cross-channel dashboard within Report can be created into multiple formats, such as PDF, csv, and a web link for external stakeholders to review.

Easily Customize Dashboards and Widgets 

 

Customizable Dashboards & Web Reports via blog.adstage.io

Create unique dashboards within Report to better visualize what is going on in your campaigns.

With no limit on the number of dashboards, this product is incredibly powerful for digital agencies with multiple clients. Agencies that had early access to the product have already found value in the ability to create custom dashboards for client-facing reports.

“As an agency, we work with a variety of different clients. Each client has their own KPIs and needs. As requests for specific date ranges or granular reporting arise, the ability to create custom and saved dashboards in AdStage Report has been a blessing. We can easily find, add, or edit the data set we need without having to separately log in to the native networks or run a new report every time we need an updated set of data.” — AJ Wilcox, Owner and CEO at B2Linked.

Schedule PPC Reports When You Need Them

 

AdStage Report Schedule Your Reports via blog.adstage.ioIn Report, advertisers can generate customized reporting schedules and stay on top of their ad campaign maintenance. Once you perfect your ad template, schedule it as a recurring report through email. Add team members and clients easily to send reports daily, weekly, or monthly directly to their inbox.

When comparing AdStage Report to native network reporting and other solutions that only offer csv reports, advertisers reveal a significant time savings on cross-channel reporting.

“It’s a great way to create custom reports and get a quick view on exactly the data that our team needs. It’s giving us more functionality than the native tools inside the same platform we use for campaign management so it’s a huge time saver.” — Lennie Sliwinski, Director of User Acquisition at Hired.

Personalize Your Agency and Client Reports with Whitelabel Support

 

AdStage Report Whitelabel Support via blog.adstage.io

 

Design beautifully branded pdf reports for clients or executives. Simply add your logo, commentary, markup fees, and much more. With AdStage Report you can make comments directly on the report; now you can provide clients with more clarity and context around campaign spend and performance.

Get AdStage Report Risk-Free Today!

Report is connected directly to the AdStage API, which enables the company to add new services to the platform in a modular way. This technology allows AdStage to operate as an open ad management platform that connects third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution. As part of the roll out with Report, AdStage is also evaluating and working on adding other types of marketing reports in the product, such as marketing automation reports from Marketo and HubSpot, lead reports from LinkedIn Sales Navigator, and CRM data from Salesforce.

“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resources. We are building a platform dedicated to efficiently automating processes and helping the Head of Demand Generation be successful.” — Sahil Jain, CEO and Co-founder of AdStage

As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these workflow tools. Today, the Report product supports cross-channel dashboards, pdf and web reports, and multiple chart options for search and social advertising. Eventually, AdStage plans to tie in reports from an entire ecosystem of marketing technologies, not just for online ads.

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What’s New with AdStage in September

Posted by on Sep 30, 2014 in PPC News, Product Updates, Social | No Comments
What’s New with AdStage in September

Automated Rules For All

We’ve unlocked Automated Rules for all AdStage customers. Now everyone can automate tasks like editing bids, pausing low-performing ads and scheduling campaigns! Launch the app.

intuitive automated rule builder


Improved Account Management

Managing which accounts are linked to AdStage is easier than ever with with the new Account Management page. This also sets the stage for a big release coming in October. Stay tuned!

improved account management


LinkedIn Sponsored Updates For All

We’ve also unlocked support for this native ad type for all AdStage subscribers. Advertise in the LinkedIn Feed today.

linkedin sponsored updates


Folder-level Campaigns Tab

We’ve added a “Campaigns” tab to the folder dashboard which helps you perform bulk actions across the folder and focus on your campaigns. Visit your folders.

campaigns tab in Folders

 

Get AdStage

Manage Google AdWords, Bing, Facebook & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.

How to Form a Multi-Network Advertising Strategy

Posted by on Sep 8, 2014 in Advertising, Product Updates, Social | No Comments
How to Form a Multi-Network Advertising Strategy

Lead generation campaigns often require multiple touch points before a prospect converts or becomes qualified for sales outreach. Extending your ad’s message across multiple networks is a great tactic to expand your reach, increase conversions and accelerate sales cycles. However, building a comprehensive cross-network plan from scratch can seem daunting. Let’s examine the key elements that can help simplify the process.

1. Define Your Objectives

Before your mind starts wandering towards budget allocation, targeting, and ad choices; start with the foundation- your objectives.

What’s your definition of a lead?

It seems like a no-brainer question, but you might be surprised by the variation of answers from key stakeholders. Sit everyone down and create a universally understood definition.

A request for a demo might hold different weight than a whitepaper download, for example.

What’s the absolute maximum you’re willing to pay for a lead?

Consider the following metrics to help define the highest Cost Per Lead (CPL) threshold management is willing to pay:

  • Total lifetime value of a customer
  • Average closing percentage of qualified leads from sales
  • Historic landing page conversion rates

How long will the ad campaigns run?

Define the advertising flight. Will it be a short initiative or an evergreen campaign? Knowing how long your campaigns will be active can determine your aggressiveness in optimization techniques.

2. Understand Your Target Audience

In short, do the upfront research. Really understand who your target user is, where they frequent and what their pain points are.

Define Your Audience

B2B

  • What are their firmographics? Title, industry, company size and skillsets.
  • Are they a decision maker or an influencer?
  • How long is their average purchase cycle?
  • What organizational pain points do they current have? Are they actively searching for, or aware of, your product or service?
  • Are they within the geography you service?

B2C

  • What are their core demographics? Age, sex and ethnicity.
  • What are their psychographics? Personality, interests and lifestyle.
  • What buyer type do they fall under? Are they an impulsive or carefully researched buyer?
  • Are they within the geography you service?

3. Allocate Your Budget

The mark of a great PPC advertiser is someone who looks to test everything and quickly iterate on the findings. In the case of testing all the ad networks during initial launch, it can actually hurt your results. Spreading your budgets too thin can lead to high cost per leads, and a lack of consistent data to optimize against.

Tips for Allocating Budgets:

  • Start with 2-3 key networks. Then, invest a percentage of the returns from these campaigns into new network exploration.
  • Include the networks with the highest likelihood to convert.
    • Choose the networks with the highest intent to purchase.
    • Think about which platforms reach your target audience most effectively.
    • Consider overall reach.
  • Think about the campaign flight length.
    • Create aggressive budgets and optimization calendars for short promotions.
      • Total campaign budgets settings work well here.
    • Run smooth, evenly distributed budgets for evergreen campaigns.
      • Daily budgets help keep an even pacing.

Campaign Budget

  • Examine direct versus assist channels.
    • Some networks drive last click attribution, leading from direct ad click, to new lead.
    • Other networks may not drive new leads with every click, but they can lift overall conversions through assists.
  • Learn more about setting your campaign budgets here.

4. Have a Consistent Message

Your target customer no longer visits just one network on one device. It’s common for prospects to hop between networks and devices throughout their day. Having a consistent brand or offering message can lead to increased awareness and likelihood to convert.

Consistent Messaging Across Network

Tips for Selecting a Cross-Network Message:

  • Ensure the message is aligned with your core objectives.
  • Mention your promotion, sales, or new content in ad copy across all mediums.
    • Route ads to a common landing page so you can understand which networks are yielding the best returns.
  • Map out the buyer’s journey.
    • Search can be direct, to-the-point sales messaging. It’s geared to drive leads at the bottom of the funnel to convert.
    • Social requires a softer touch and is a great medium for drip lead nurturing through differing ad messaging at different stages of the buying journey.

5. Leverage Network Strengths

Each network offers a unique set of offerings and configurations. Be sure to take advantage of network specific settings.

Search

Google AdWords & Bing Ads

Social

Facebook Ads

LinkedIn Ads

Twitter Ads

  • Twitter cards (e.g., Website Cards)
  • Promoted accounts
  • Promoted trends
  • Custom audiences
  • Keyword targeting
  • Retargeting
  • Rich media (e.g., video or photo sponsored tweets)

6. Track Your Results

Finally, ensure that each network’s conversion tracking is provisioned and placed correctly. Add custom url tracking strings to each of your ads to track performance through web analytics.

For help on setting up proper conversion tracking for your campaigns, you can reference our post, “Tracking Conversions With Google Analytics”.

Sessions Analytics

Wrap Up

Follow these tips when creating a multi-network strategy to ensure the best return on ad spend from your campaigns. Examine performance as a collective whole, then dissect it by network, campaign, all the down to the ad level. Optimize towards conversions (leads), conversion rate, and cost-per-conversion (cost per lead), leaving no stone unturned.

What’s New with AdStage in August

Posted by on Aug 29, 2014 in PPC News, Product Updates | 2 Comments
What’s New with AdStage in August

August has been a big month for us at AdStage! We announced our Series A funding, grew our team and added two major features to the product.

$6.3M in New Funding

We’ve just raised $6.25 million from Verizon Ventures, Digital Garage and many other great investors. With nearly $9 million in total funding, we’re committed to revolutionizing the way you manage your ad campaigns. Read the press coverage.

adstage wall street journal


Upgraded Conversion Tracking

You can now add AdStage conversion tracking to your existing campaigns. The process is incredibly simple and configures your tracking URLs at your command. Try it out.

adstage conversion tracking


Automated Rules

Automate tedious campaign optimization tasks like editing bids, pausing low-performing ads and scheduling campaigns with the new Automated Rules app. Request access today!

intuitive automated rule builder


Team Growth

AdStage has grown considerably in the past few weeks. We’re now a team of 17, with 11 engineers. Meet the team.

adstage team

 

Get AdStage

Manage Google AdWords, Bing, Facebook & LinkedIn ad campaigns together from one place with AdStage. Start your free trial today!

No credit card required. Try AdStage risk-free for 14 days.