Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

Posted by on Jul 26, 2016 in Product Updates, Reporting, Search, Social | No Comments
Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

AdStage Extends Product Suite From Automate to Report with Consolidated Cross-Channel Reporting

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more.

SAN FRANCISCO, CA — July 26, 2016 — Today, AdStage launches a new product called Report. The former lightweight Report Center that offered offline reporting has been completely rebuilt. It now includes cross-channel reports, dynamic dashboards, report scheduling, whitelabeling, and data visualizations around performance for both micro and macro-level reporting. Report connects marketers to their essential data and metrics from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more, in an efficient, scalable and sharable way.

One View to Check Campaign Health Across All Your Channels

 

AdStage Report Cross-Channel Bar Graph via blog.adstage.ioView and report on all your channel data in one view! Report will save countless hours you previously spent doing manual excel leg-work. Create and save new data views as templates in seconds.

The cross-channel dashboards in AdStage Report offer customizable widgets for advertisers to select not only the data set they wish to report on, but also the visual components of the dashboard, such as tables, metrics, graphs, and charts. Each cross-channel dashboard within Report can be created into multiple formats, such as PDF, csv, and a web link for external stakeholders to review.

Easily Customize Dashboards and Widgets 

 

Customizable Dashboards & Web Reports via blog.adstage.io

Create unique dashboards within Report to better visualize what is going on in your campaigns.

With no limit on the number of dashboards, this product is incredibly powerful for digital agencies with multiple clients. Agencies that had early access to the product have already found value in the ability to create custom dashboards for client-facing reports.

“As an agency, we work with a variety of different clients. Each client has their own KPIs and needs. As requests for specific date ranges or granular reporting arise, the ability to create custom and saved dashboards in AdStage Report has been a blessing. We can easily find, add, or edit the data set we need without having to separately log in to the native networks or run a new report every time we need an updated set of data.” — AJ Wilcox, Owner and CEO at B2Linked.

Schedule PPC Reports When You Need Them

 

AdStage Report Schedule Your Reports via blog.adstage.ioIn Report, advertisers can generate customized reporting schedules and stay on top of their ad campaign maintenance. Once you perfect your ad template, schedule it as a recurring report through email. Add team members and clients easily to send reports daily, weekly, or monthly directly to their inbox.

When comparing AdStage Report to native network reporting and other solutions that only offer csv reports, advertisers reveal a significant time savings on cross-channel reporting.

“It’s a great way to create custom reports and get a quick view on exactly the data that our team needs. It’s giving us more functionality than the native tools inside the same platform we use for campaign management so it’s a huge time saver.” — Lennie Sliwinski, Director of User Acquisition at Hired.

Personalize Your Agency and Client Reports with Whitelabel Support

 

AdStage Report Whitelabel Support via blog.adstage.io

 

Design beautifully branded pdf reports for clients or executives. Simply add your logo, commentary, markup fees, and much more. With AdStage Report you can make comments directly on the report; now you can provide clients with more clarity and context around campaign spend and performance.

Get AdStage Report Risk-Free Today!

Report is connected directly to the AdStage API, which enables the company to add new services to the platform in a modular way. This technology allows AdStage to operate as an open ad management platform that connects third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution. As part of the roll out with Report, AdStage is also evaluating and working on adding other types of marketing reports in the product, such as marketing automation reports from Marketo and HubSpot, lead reports from LinkedIn Sales Navigator, and CRM data from Salesforce.

“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resources. We are building a platform dedicated to efficiently automating processes and helping the Head of Demand Generation be successful.” — Sahil Jain, CEO and Co-founder of AdStage

As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these workflow tools. Today, the Report product supports cross-channel dashboards, pdf and web reports, and multiple chart options for search and social advertising. Eventually, AdStage plans to tie in reports from an entire ecosystem of marketing technologies, not just for online ads.

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Hired Saves 50% of Time Spent on LinkedIn Ad Creation and Cross-Network Reporting with AdStage

Posted by on Aug 26, 2015 in Advertising, Reporting, Search, Social | 2 Comments
Hired Saves 50% of Time Spent on LinkedIn Ad Creation and Cross-Network Reporting with AdStage

Overview

hired logo

Hired, founded in 2012, now runs the largest marketplace for recruiting startup and tech talent. As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Updates was released, the small team of two tried to mimic their existing ads into the new format. Unfortunately, working in the native interface created a major time suck with consecutive workflow issues. The team had resorted to building the campaigns offline in a spreadsheet as LinkedIn Ads was difficult to work with and would habitually lock them out as they were setting up a campaign.

Solution

The team selected AdStage as the only available platform that supports both LinkedIn Text Ads and Sponsored Updates. With the ability to duplicate and bulk edit campaign settings, Hired was able to save dozens of hours of time when creating campaigns that required the same target audience. And with only a small marketing team of two, Hired grew their customer base and mass market presence via LinkedIn Ads without expanding their headcount.

AdStage also provided a more holistic view for Hired to analyze cross-network performance. The team was able to monitor important metrics such as spend and conversion metrics in near real-time. This allowed them to allocate their budget more efficiently, justifying increased budgets for the channels that performed better for their business.

cross-network stats

Results

After running ads through the AdStage platform, Hired saw the following results:All LinkedIn Campaigns view

  • Decreased the time spent on creating LinkedIn Ads and cross-network reporting by 50%
  • Spent more time on campaign optimization, ultimately lowering cost per lead by 30% within just one month
  • Successfully scaled its online advertising programs across Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads, without having to hire additional team members.

Today, the Hired marketing team is continuously testing and expanding the company’s advertising initiatives via new channels. They are currently experimenting with Twitter Ads using the AdStage platform.

“Being able to manage LinkedIn Ads in bulk with AdStage gave us the extra time we needed to scale our online advertising efforts. We’re now managing ads at 3x the scale in a fraction of the time.”

— Lennie Sliwinski, Director of User Acquisition, HIRED

 

To learn more about AdStage and start your free trial, visit www.adstage.io.

 

4 Must-have Google Analytics Reports for PPC Advertisers

Posted by on Jun 29, 2015 in Advertising, Reporting, Search | One Comment
4 Must-have Google Analytics Reports for PPC Advertisers

When we started building AdStage 3 years ago, we had a vision for a platform that would house all of your advertising tools in a single solution. With the addition of our Google Analytics integration, we are now giving you access to the world’s most popular analytics tool directly from AdStage. If you’ve successfully linked your Google Analytics account, you have access to customize, schedule, and download your Google Analytics reports from the AdStage Report Center.

Here are four Google Analytics reports, available in AdStage, that PPC advertisers should analyze on a regular basis to check the health of your ad campaigns and take action for better performance.

Google Analytics Report Center

Campaign Performance

This report shows you all of your aggregated statistics at the campaign level. With this data, you can compare variations in performance per campaign. For example, Campaign A has a higher conversion rate than Campaign B. Analyzing this information allows you to know which campaigns need to be optimized further and which campaigns are already performing well.

Geo Performance

The Geo Performance report shows you how your ads are doing in different locations. You can use this information to decide what regions offer the best opportunities for you to grow your business. From there, you can reallocate your budgets to invest more ad spend in the appropriate regions. To find this report in Google Analytics, click the Audience tab, choose the Geo dropdown menu, and select Location.

Goals by Day

This report shows you how many goals you achieved each day. This report can be used to influence how you daypart your PPC ads when optimizing for conversions. If you haven’t already set-up goals in Google Analytics, the below table shows the different goal types that are available.

Google Analytics Goal Types

Search Terms Performance

This report provides detailed information on your website’s top performing search queries. You can use this report to find new high potential keywords and add them to your account. Likewise, you can easily see any poorly converting keywords in your account and immediately take action by either deleting or lowering your bids for them.

To schedule any of these reports in AdStage, first integrate your Google Analytics account and then head to the Report Center to set up your desired data points, frequency, and recipients.

 

AdStage Account Settings

 

If you aren’t currently using AdStage, sign up for your free 14 day trial today. Happy advertising!

 

Introducing the New AdStage Report Center

Posted by on May 9, 2014 in PPC News, Product Updates, Reporting | One Comment
Introducing the New AdStage Report Center

Reporting just got easier.

We’ve just launched the brand new Report Center in AdStage to make creating reports for Google AdWords, Bing Ads, Facebook Ads & LinkedIn Ads even easier.

You can choose from a number of pre-built report templates or create a custom report with the rows and columns you care about most. You can even schedule recurring reports to be delivered right to your inbox. Log in to check out the new Report Center or sign up for AdStage for access.

Log In to the Report Center

 

Browse Reports

Browse dozens of pre-built reports from the new Report Gallery.

Browse Reports

 

Filter Reports

Use real-time search and filters to find the right report, right away.

Report Filter

 

Customize Reports

Create custom reports with the exact data you need.

Custom reports

 

Schedule Reports

Schedule recurring reports to be emailed to you or your colleagues.

schedule reports

 

Manage Reports

Modify, duplicate and delete your scheduled reports easily.

Manage Scheduled Reports

 

What’s Next?

We’re actively working on even more features for the new Report Center. What else would you like to see? Let us know in the comments below.

The Top 5 Facebook Reports – and How to Get Them

Posted by on Nov 19, 2013 in Advertising, Reporting, Social | One Comment
The Top 5 Facebook Reports – and How to Get Them

This post was originally published at FBPPC.com.

It’s always been easy to create ads in Facebook, but until recently, pulling reports with actionable data had been notoriously difficult. But now that Facebook reports have been completely overhauled, it’s easy to get the data you need to discover improvement opportunities. In this post, we’ll take a look at the Top 5 Facebook Reports along with detailed instructions on how to access them.

1. The Placement Report

The Facebook Placement Report breaks down your account’s performance by placement and device. This helps you discover the most profitable ad placements to optimize for and focus on.

In the example below, the ads placed in the news feed on mobile devices have the highest level of engagement. In light of this, it would make sense for this advertiser to create more ads for the mobile news feed. He/she can set the placement to include the mobile news feed only, upload the ideal images for that placement’s dimensions, and write ad copy and calls to action that take the mobile context into consideration.

Facebook Ads Placement Report

To access the Placement Report:

1. Visit the Reports page from the Ads Manager sidebar
2. Click the Edit Columns button above the table
3. Click Placement under Column Set on the left
4. Make any desired tweaks to the rows (data aggregation) and columns (metrics)
5. Click Save Columns

2. Demographic Report

The Facebook Demographic Report breaks down your ad performance by the age and gender of your audience. This way you can discover the most profitable customer to focus on and optimize for.

In the example below, women between the ages of 25–34 were highly engaged with the ads, while men were less inclined to click. In light of this disparity, it might make sense to separate your ads by their targeted gender in order to craft ads that men would respond better to.

facebook ads demographic report

To access the Demographic Report:

1. Visit the Reports page from the Ads Manager sidebar
2. Click the Edit Columns button above the table
3. Click Demographic under Column Set on the left
4. Make any desired tweaks to the rows (data aggregation) and columns (metrics)
5. Click Save Columns

3. Page Report

The Facebook Page Report includes page engagement metrics to show the impact each of your ads had on your Page. This way you can discover which ads are doing the most for your Facebook Page.

In the example below, the AdStage – Sponsored Stories ad has a lower Cost per Page Like, but with significantly lower volume. The advertiser may want to take steps to increase the volume of AdStage – Sponsored Stories by either raising the bid or expanding the targeted audience with the goal of getting more likes at a Cost per Page Like well below the $0.48 it costs him with the Likes – Ad Tech – PPC Interests ad.

facebook ads page report

To access the Page Report:

1.  Visit the Reports page from the Ads Manager sidebar
2. Click the Edit Columns button above the table
3.  Click Page under Column Set on the left
4. By default, this report shows your Page performance on the campaign level, but you may find it helpful to switch this to the ad level. To see ad level data, click Ad under Data Aggregation
5. Click Save Columns

4. Conversion Report

The Facebook Conversion Report includes conversion metrics to show performance relative to your conversion goals. This way you can discover which ads are helping you reach your goals.

In the example below, the AdStage – Website campaign has a lower Cost per Website Conversion than the AdStage – Likes campaign. The advertiser should compare the ad copy, images, and targeting to see if there is anything that can be done to lower costs in the AdStage – Likes campaign.

facebook ads conversion report

To access the Conversion Report:

1. Visit the Reports page from the Ads Manager sidebar
2. Click the Edit Columns button above the table
3. Click Conversion under Column Set on the left
4. By default, this report shows your conversion performance on the campaign level, but you may find it helpful to switch this to the ad level. To see ad level data, click Ad under Data Aggregation
5. Click Save Columns

5. General Report

The General Report is a great starting point for ad analysis and comes with a slew of performance metrics. You can either take it as it comes, or completely customize it to discover new opportunities.

general-report

To access the General Report:

1. Visit the Reports page from the Ads Manager sidebar
2. Click the Edit Columns button above the table
3. Click General under Column Set on the left
4. Customize this report by adjusting the:

  • Data Aggregation – Choose which levels of your account should be segmented (e.g., by Campaign).
  • Data Breakdown – Choose how the report should be further broken down (e.g., by Country).
  • Metrics – Choose which performance metrics you’d like displayed as columns (e.g., Cost Per Page Like).

5. Click Save Columns

Now that you know how to access and customize the top reports, spend some time analyzing your Facebook ads to see what opportunities you can discover! In digital marketing, every decision should be backed by data and these are precisely the reports can equip you to make data-driven decisions.

Which reports are your favorites? What changes do you like make to the default Facebook reports?

How To Use the Search Terms Report

Posted by on Oct 24, 2013 in Advertising, Reporting | 8 Comments
How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it’s also the best hidden. This report tells you exactly what people who saw your ads were searching for.

Knowing which searches triggered your ads makes it easy to optimize your campaign.

Knowing which search queries triggered your ads and how they performed makes it easy for you to optimize your search campaign and save money by adding new keywords and negative keywords. In this post, I’ll walk you through the steps to take in order to pull these reports, analyze them and take action on them.

Accessing the Search Terms Report

The search terms report is notoriously hard to find, so let’s first walk through the process of generating the report for both Google & Bing.

Google AdWords

AdWords Search Terms Report

AdWords Search Terms Report

AdWords can generate a report with all search terms that were used by multiple people and received clicks in the past 30 days. All other search terms, along with those from the last day, will be summed up in the “Other search terms” row.

To generate your AdWords search terms report:

  1. Click the Campaigns tab.
  2. Click the Keywords tab.
  3. Click the Details button.
  4. Select All from the drop-down.
  5. Click the download button to export the data. 

Bing Ads

Bing Search Query Report

Bing Search Terms Report

Bing can generate a report with all search terms that resulted in at least one click during a one-hour reporting period. Because of this, the number of impressions listed in a Bing search terms report might be just a fraction of the total impressions actually generated during a search query.

To generate your Bing Ads search terms report:

  1. Click the Reports tab.
  2. Select Search Terms under Performance from the Report type drop-down.
  3. Include “Delivered match type,” “Keyword” & “Search query” from Choose your columns.

Access Google & Bing from AdStage

AdStage Search Query Report

AdStage Report Center

With AdStage PPC software, you can generate reports for both Google AdWords & Bing Ads from a single place.

To generate your Google AdWords & Bing Ads search terms reports within AdStage:

  1. Click Reports in the sidebar.
  2. Scroll to your desired network.
  3. Select Search Query Report from the Report Type drop-down.

Try AdStage free


Find New Keyword Opportunities

The search terms report is full of new keyword opportunities, especially if your campaign is full of broad and phrase matched keywords. You’ll want to look through the report for queries that performed well and aren’t yet in your campaign as exact match keywords.

To find keyword opportunities in your report:

  1. Filter the report so only broad and phrase match keywords are being shown. This way you can skip the exact match keywords that are already in your campaign.
  2. Sort by highest clicks or highest conversions to see which queries are performing best.
  3. Starting from the top, review the search queries in each row. Look at their CTR and conversion rates and compare them to other rows to gauge the quality of the keyword.
  4. Note which keywords are performing well and add them as exact match keywords. This way you can ensure your ads display for these queries in the future.

For other ways to discover keyword opportunities, read our Guide to the Google Keyword Planner.

Find Negative Keyword Opportunities

The search terms report can also reveal negative keyword opportunities, especially if your campaign is full of broad and phrase matched keywords. You’ll want to look through the report for irrelevant queries that you want to avoid advertising on in the future.

Find Negatives to Boost CTR & Quality Score:

  1. Filter the report so only broad and phrase match keywords are being shown. This way you can skip the exact match keywords that are already in your campaign.
  2. Sort by highest impressions to see the most popular queries your ads show up for.
  3. Starting from the top, review the search queries in each row. Look at their CTR, conversions and conversion rate and compare them to other rows to gauge the quality of the keyword.
  4. If the queries are irrelevant and aren’t resulting in conversions, you can add them as negative keywords. When you add negative keywords using this data, you’ll directly improve your CTR and Quality Score.

Find Negatives To Save Money & Lower CPA:

  1. Filter the report so only broad and phrase match keywords are being shown. This way you can skip the exact match keywords that are already in your campaign.
  2. Sort by highest spend to see which keywords are costing you the most money.
  3. Starting from the top, review the search queries in each row. Look at their CTR, conversions and conversion rate and compare them to other rows to gauge the quality of the keyword.
  4. If the queries are irrelevant and aren’t resulting in conversions, you can add them as negative keywords. When you add negative keywords using this data, you’ll save money and directly improve your cost per conversion.

For help with negative keywords, read our Guide to Negative Keywords.