What’s New With AdStage in August

Posted by on Aug 2, 2016 in Product Updates, Search, Social | No Comments
What’s New With AdStage in August

July and August have been a busy couple of months here at AdStage. The product and engineering teams have been hard at work to bring you a blistering series of new products and features to make campaign management easier and faster. Today, we’re excited to reveal the latest additions to the AdStage product suite!

Release of AdStage Report [Beta]

Born from a wave of user feedback, we released a beta version of our new reporting product that brings all your cross-channel data into a single report view. The new report builder allows you to generate, customize, and export your data with flexible options to reveal opportunities across your search and social ad networks. 

This new product line offers a great set of core features:

Cross-Channel Integration

Report across your AdWords, Bing, Facebook, Instagram, Twitter, and LinkedIn ad accounts. Add 3rd party integrations, like Google Analytics (more coming soon!).

Easy Cross-Channel Integration

Customizable Dashboards and Metrics

Generate the perfect report with drop-in tables, graphs, text or images widgets. Fine-tune your performance views with filters, date comparisons, and custom metric options, so you can quickly learn what’s working.

Advanced PPC Reporting with Customizable Widgets

Web Links and Report Scheduling

Design beautiful, branded PDF reports for clients or executives. Perfect your template, then schedule it as a recurring report through email. Or, send it as a live, interactive web link.

Scheduled and Interactive Web Reports

Account-Level Alerts & Automation

The AdStage Automate product was initially designed to provide the ability to automate the most granular aspects of manual ppc campaign tasks from campaign to ad group/ad set, and even down to the ad creative level. After extensive user feedback, it was clear there was a strong need for account-wide performance alerts and optimization rules. 

Account-Level Alerts

Monitor global KPIs such as spend, CTR, and CPAs with Account-Level Alerts. Receive an email when any of your alerts are triggered.

Account-Level Automated Alerts

Account-Level Rules

Build your own performance algorithms with account-wide automation rules. Change statuses, budgets, and/or bids based on the specific performance KPIs you choose.

Account-Level PPC Automation

[Coming Soon]

Here’s what’s cooking in AdStage labs.

Facebook Ads Relevancy Score Support

Import your historic Facebook Ads Relevancy Score and compare it to cost-per-result and click through rate trends using AdStage Report. Trigger automated rules and alerts based on increases or decreases of your score over time.

Ad Rotation

Rotate sets of ad creative based on performance or time decay. Queue up your creative, then assign them rotation rules in AdStage Automate.


New to AdStage?

Sign-up for a free 14-day trial and gain access to AdStage Report [Beta]!

Free 14-day Trial to AdStage

Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

Posted by on Jul 26, 2016 in Product Updates, Reporting, Search, Social | No Comments
Introducing AdStage Report: Generate Better PPC Reports in a Fraction of the Time

AdStage Extends Product Suite From Automate to Report with Consolidated Cross-Channel Reporting

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more.

SAN FRANCISCO, CA — July 26, 2016 — Today, AdStage launches a new product called Report. The former lightweight Report Center that offered offline reporting has been completely rebuilt. It now includes cross-channel reports, dynamic dashboards, report scheduling, whitelabeling, and data visualizations around performance for both micro and macro-level reporting. Report connects marketers to their essential data and metrics from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more, in an efficient, scalable and sharable way.

One View to Check Campaign Health Across All Your Channels

 

AdStage Report Cross-Channel Bar Graph via blog.adstage.ioView and report on all your channel data in one view! Report will save countless hours you previously spent doing manual excel leg-work. Create and save new data views as templates in seconds.

The cross-channel dashboards in AdStage Report offer customizable widgets for advertisers to select not only the data set they wish to report on, but also the visual components of the dashboard, such as tables, metrics, graphs, and charts. Each cross-channel dashboard within Report can be created into multiple formats, such as PDF, csv, and a web link for external stakeholders to review.

Easily Customize Dashboards and Widgets 

 

Customizable Dashboards & Web Reports via blog.adstage.io

Create unique dashboards within Report to better visualize what is going on in your campaigns.

With no limit on the number of dashboards, this product is incredibly powerful for digital agencies with multiple clients. Agencies that had early access to the product have already found value in the ability to create custom dashboards for client-facing reports.

“As an agency, we work with a variety of different clients. Each client has their own KPIs and needs. As requests for specific date ranges or granular reporting arise, the ability to create custom and saved dashboards in AdStage Report has been a blessing. We can easily find, add, or edit the data set we need without having to separately log in to the native networks or run a new report every time we need an updated set of data.” — AJ Wilcox, Owner and CEO at B2Linked.

Schedule PPC Reports When You Need Them

 

AdStage Report Schedule Your Reports via blog.adstage.ioIn Report, advertisers can generate customized reporting schedules and stay on top of their ad campaign maintenance. Once you perfect your ad template, schedule it as a recurring report through email. Add team members and clients easily to send reports daily, weekly, or monthly directly to their inbox.

When comparing AdStage Report to native network reporting and other solutions that only offer csv reports, advertisers reveal a significant time savings on cross-channel reporting.

“It’s a great way to create custom reports and get a quick view on exactly the data that our team needs. It’s giving us more functionality than the native tools inside the same platform we use for campaign management so it’s a huge time saver.” — Lennie Sliwinski, Director of User Acquisition at Hired.

Personalize Your Agency and Client Reports with Whitelabel Support

 

AdStage Report Whitelabel Support via blog.adstage.io

 

Design beautifully branded pdf reports for clients or executives. Simply add your logo, commentary, markup fees, and much more. With AdStage Report you can make comments directly on the report; now you can provide clients with more clarity and context around campaign spend and performance.

Get AdStage Report Risk-Free Today!

Report is connected directly to the AdStage API, which enables the company to add new services to the platform in a modular way. This technology allows AdStage to operate as an open ad management platform that connects third-party marketing technologies together, whether that be a bid algorithm, content management tool, or reporting solution. As part of the roll out with Report, AdStage is also evaluating and working on adding other types of marketing reports in the product, such as marketing automation reports from Marketo and HubSpot, lead reports from LinkedIn Sales Navigator, and CRM data from Salesforce.

“The list of ways you can bridge marketing tools is incredibly long and today, highly manual and reserved for companies that have the most expendable resources. We are building a platform dedicated to efficiently automating processes and helping the Head of Demand Generation be successful.” — Sahil Jain, CEO and Co-founder of AdStage

As marketers evolve and continue to add more tools and complexity to their technology stack, AdStage will be the hub that connects and automates a marketer’s daily interactions with these workflow tools. Today, the Report product supports cross-channel dashboards, pdf and web reports, and multiple chart options for search and social advertising. Eventually, AdStage plans to tie in reports from an entire ecosystem of marketing technologies, not just for online ads.

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Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

Posted by on Jul 26, 2016 in Advertising, Search, Social | No Comments
Verizon to Take on Google in Search, Strategic Campaign Tracking, and more…

 FOR THE WEEK OF July 26, 2016


Introducing AdStage Report

AdStage launches its new product called Report, which lets advertisers and agencies create custom visual reports in multiple formats such as PDF, CSV, and web using data from Google AdWords, Google Analytics, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and more… Learn More


IN THE NEWS

After Buying Yahoo for Nearly $5 Billion, Verizon Is Now in the Search Business
Verizon will have advertising deals with both Google and Microsoft…

Google Mobilizes With AMP Ads And Programmative Native
The solution to slow mobile ads is AMP & programmative native…

China Is Banning Ad-Blockers (But It Might Also Not Be)
China’s law about advertising ads is a little misleading…

Google’s Smart Bidding Will Soon Include Ability to Set Target CPA by Device
Last year, there was a conducted experiment to predict Google rankings…


LEARN SOMETHING NEW

3 Signs Your Landing Page Copy Is Leaving Visitors High and Dry
PPC landing pages w/ great traffic that aren’t converting can be fixed…

What Can Ad Agencies Learn From The Software Industry?
The influence of the web may force ad agencies to be more adaptive…

Surface Your Videos When Viewers Are Looking for What to Watch
Google AdWords builds TrueView discovery ads for finding brand content…

How a Strategic Approach to Campaign Tracking will Rock your World
Key strategies so you can more effectively report on campaign performance…


INDUSTRY TRENDS

Millennials Don’t Hate Advertising: It’s All about the Value
The value exchange between consumer and the brand is very important…

Email Marketing is a Double Win for Customer Acquisition
Email marketing can acquire and retain more customers…

Survey of Creatives Finds a Major Gap in How Advertisers
The concept programmatic advertising is made more clear…

What Does the Future of Facebook Advertising Look Like?
Ebook that shows marketers how to better use their Facebook ad tactics…


 

Google is testing new format for Sitelinks, and more…

Posted by on Jul 19, 2016 in Advertising, Search, Social | No Comments
Google is testing new format for Sitelinks, and more…

 FOR THE WEEK OF July 19, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world…. Read More

by Hannah Wald


IN THE NEWS

Google Is Making Travel and Shopping Easier for the Seasons Ahead
Hotel smart filters, YouTube TruView, and more updates…

Yahoo’s Selling Tumblr Ads Through Facebook’s Audience Network
Yahoo has turned to Facebook’s ad network and the portal’s own native ads…

Google Testing New Format for Sitelinks, in Carousel Card Form
Google tries out new carousel look for Sitelinks…

Pokémon Go Will Soon Get Ads in the Form of Sponsored Locations
Get ready for the mobs of trainers at a store near you…


LEARN SOMETHING NEW

How Landing Page Testing Screwed Up CRO for Paid Acquisition
Landing page design is important but not the most important…

Are Your Expanded Text Ads Lit?
New expanded text ads in 4 easy steps…

How to Increase Your Remarketing Ad Conversions in Five Steps
From relevance to timing and everything in-between…

Quiz: Are You Ready to Level up Your Social Media Marketing?
Test your knowledge of social media marketing…


INDUSTRY TRENDS

Google’s Programmatic Video Biz is Growing Like a Weed
Google’s revenue from programmatic video is growing fast…

Snapchat’s Ad Sales Strategy Follows Facebook’s Playbook
Snapchat mirrors Facebook’s stratrgy for ad sales and it pays off…

Ads on Premium Publishers’ Sites Are 3 Times More Effective
Ads on premium publishers’ websites makes a brand more favorable…

Mobile Brand CPCs on Google Are Climbing, Finds Merkle
Increases started at the end of June and have only affected smartphone CPCs…


 

Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

Posted by on Jul 12, 2016 in Advertising, Search, Social | No Comments
Bing Ads Keyword Planner Updated, 3 Types of Remarketing You Should Try, and More…

 FOR THE WEEK OF July 12, 2016


#PPCPodcast: The Future of MarTech with Scott Brinker

Since the dawn of time there’s been a common misconception about marketing and software technology. Most people consider marketing and software tech two separate functions, much like right brain (creative) vs. left brain (analytical) thinking.  But, technology is rapidly iterating upon itself as we transition into a completely digital world…. Read More

by Hannah Wald


IN THE NEWS

Bing Ads Editor For Mac Is (Finally) Here
BAE for Mac has long been the most highly requested feature…

Bing Ads Keyword Planner Adds New Features and Gets Extended
Bing Ads Keyword Planner gets bigger and can target specific locations…

Google’s Acquisition of Anvato Boosts Ad Delivery…
Google has bought Anvato, will help with efforts with video companies…

Twitter Moments fails to gain traction with advertisers
New Twitter Moments feature’s popularity for advertisers has faded…


LEARN SOMETHING NEW

The 3 Types of Remarketing You Should Be Trying
3 tools to use in AdWords to make remarketing tactics successful…

12 Tips for Writing Clickable Search Ad Copy
12 ways to make searching ad copy easier for marketers…

How Dynamic Keyword Insertion Helped Increase Impression Share By 36%
DKI not only improved CTR but also helped improve other key metrics including…

What Marketers Can Learn from Fortune 500 Companies and Instagram
Marketers see how top companies have used Instagram to boost growth…


INDUSTRY TRENDS

Using Automation to Execute PPC Strategy
Introduction of automation rules to manage account optimization…

B2B Marketers Struggle to get Effective Content Marketing…
B2B marketers ask other experts for creating content market material…

Podcast: Why Has Ad Blocking Gone Mainstream?
What’s behind the recent increases in ad blocking…

How Paid and Organic SEO Results Overlap in 2016
Data results tracking paid ads and more in search results…


 

LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

Posted by on Jul 5, 2016 in Advertising, Search, Social | No Comments
LinkedIn’s Programmatic Display Ads, AdWord Dynamic Search Ad Targeting and More…

FOR THE WEEK OF July 05, 2016


#PPCPodcast: Let’s Chat AdWords Bidding Tips with HouseTrip’s Rumyana Miteva

Google Adwords is a PPC manager’s double-edged sword. AdWords offers a robust suite of tools to help PPC managers yield impressive campaign results, but this highly competitive auction requires more than just a “shoot from the hip” strategy. Running a successful AdWords campaign goes further than simply raising bids… Read More

by Hannah Wald


IN THE NEWS

Google Says Dynamic Search Ad Targeting Will Soon Get Better
Google will be adjusting Dynamic Search Ads to improve ad relevance on…

LinkedIn Is Launching Programmatic Advertising for Display Ads
Follows the success of its service for sponsored content…

Twitter Just Launched a Stand-Alone ‘Dashboard’ App for Small Businesses
With ideas for tweets, keyword tracking and more…

Google Wants to Give You Better Control Over the Personalized Ads You See
Google is introducing a feature that lets users opt in to a new way of…


LEARN SOMETHING NEW

RLSA and Customer Match: Using Smart Segmentation for Big wins
How to take advantage from the use of RLSA and Customer Match…

The Art and Science of Ad Copy Testing: Follow-up Q&A
There are very few things we can do to actively influence our search audience…

Your Step-By-Step Guide To Updating To The New Facebook Pixel
Facebook has announced that conversion pixels will stop working sometime in 2016…

How Google Analytics User Explorer Can Improve Your Marketing Strategy
Using User Explorer, a report tool designed recognize new segmentation trends…


INDUSTRY TRENDS

How Do People View Search Engine Results Pages?
The F-shaped pattern has been the way in which people browse sites…

Five Stats That Sum up the Rise of Ad Blocking
Web users are taking to blocking ads in hundreds of millions…

Mobile Ads Take Twice as Long to Load as Desktop Ads
Slow-loading mobile ads is an issue for a number of reasons…

Nearly One-Third of the World Will Use Social Networks Regularly This Year
2.34 billion individuals worldwide will access social networks frequently…


 

Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

Posted by on Jun 28, 2016 in Advertising, Search, Social | One Comment
Google Rolls Out New Tool for Publishers, Native Video: the Next Big Ad Format and More…

FOR THE WEEK OF June 28, 2016


5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR), cost-per-click (CPC), impressions, ad copy, match types, ad scheduling, and that’s just to name a few. Managing all these campaign elements means ppc landing pages are often relegated to an after-thought…. Read More…

by Alyx Gatti | @alyxgatti


IN THE NEWS

Google Restricts Keyword Planner to AdWords Advertisers
To use Keyword Planner, you need to have an AdWords account…

As ad tech consolidates, business models shift
There is a call for ad tech to move towards performance-based models…

Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
Richer ad user experience and new content focus seek to lift ad quality…

Bing Ads Editor for Mac beta is available today!
Mac users can now use Bing Ads Editor in order to manage many accounts…


LEARN SOMETHING NEW

6 Online Video Insights to Inform your 2017 Media Plan
Six Tips to Consider in the Shift to Online Video Platforms…

5 Perilous Mistakes That Will Destroy Your PPC Budget
5 Ways That People Could Be Killing Their Budget For PPC Ads…

7 AdWord Extensions To Improve PPC Conversion Rates
Explains the Importance of AdWords Extensions and Which Ones to Use…

Insights from the chief marketing technologist of $18B firm
Scott Brinker talks with Duane Schulz, marketing technologist of Xerox…


INDUSTRY TRENDS

Snapchat: How Brands Reach Millennials
Snapchat, while young, shows much potential in the marketing world…

B2B Trending Conversations: Native Advertising
Native advertising is effective for both B2B and B2C companies…

Google rolls out new tool for publishers to ‘show fewer ads’
Google announces AdSense Labs that allows beta testing of new features…

Native video is the next big ad format, just ask Facebook
Native videos have gained popularity within digital advertising…


 

Google Testing Shopping Ad Rankings, and More Ad Tech News….

Posted by on Jun 21, 2016 in Advertising, Search, Social | No Comments
Google Testing Shopping Ad Rankings, and More Ad Tech News….

FOR THE WEEK OF June 21, 2016


Get Started with $250 in Free LinkedIn Ad Credit!

Not Running LinkedIn Advertising Campaigns? Why You’re Missing Out on a Huge Opportunity. How to Generate Quality Leads with LinkedIn Sponsored Content. As a marketer, you’re likely already advertising on a few major social channels like Facebook, Instagram, or Twitter. How do you know if you’re choosing the right channel? If you’re a B2B brand… Read More…

by Alyx Gatti | @alyxgatti


IN THE NEWS

Google testing ‘top rated’ shopping ads format
Google is testing rank order ads based on customer ratings…

Pinterest adds three new targeting options for marketers
Customer list retargeting, website visitor retargeting, and more…

Facebook’s web app-like Canvas ads can now run as organic Page posts
Page owners can use the Canvas ad format for organic Page posts…

Twitter advertisers to get stats on video performance
A partnership with Innovid gives Twitter advertisers video analytics…


LEARN SOMETHING NEW

The 4 Personality Types You Deal With In Paid Search
Learn how to effectively communicate with these personalities….

Eight tips for getting the most from a modest PPC budget
What to do when a budget only supports one or two clicks per day…

3 Facebook Live Examples That Generated Sales
Discover how three companies used Facebook Live to generate sales…

The Art and Science of Ad Copy Testing
Webcast on specific angles for ad copy to influence searchers…


INDUSTRY TRENDS

Digital Video Advertising to Grow at Annual Double-Digit Rates
Video ad spending will continue to grow at a pace that exceeds TV…

Pew Research: Mobile made up over 50% of digital ad revenue in 2015
$59.6 billion was spent on digital advertising last year…

Native social ads grab bigger slice of location-targeted ad spend: report
Mobile native ad spend expected to increase to 28.1 percent by 2020…

How Facebook turned an end-to-end ad tech strategy on its head
Ad tech strategy oriented to advertisers and geared to protecting its data…

Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Posted by on Jun 20, 2016 in PPC News, Search, Social | No Comments
Microsoft Acquires LinkedIn: What the $26.2 Billion Deal Means for Advertisers

Unless you’ve been completely off-the-grid or soaking up the sun on a remote island (we’re jealous), you’ve most likely heard about Microsoft’s largest acquisition to date. The LinkedIn deal is set to close for a sizable price-point of $26.2 billion in cash.

While the announcement sparked widespread news coverage, most publications overlook the huge opportunity this acquisition presents for B2B advertisers.

AdStage CEO, Sahil Jain, recently published an article on MarketingLand discussing the possible changes the acquisition may have on the advertising landscape. As a direct API partner for both Microsoft’s Bing and LinkedIn Ads, he shares an intimate view of how the two networks can potentially strengthen each other.

Continue Reading on MarketingLand

Microsoft Acquires LinkedIn- What the $26.2 Billion Deal Means for Advertisers Read More CTA via blog.adstage.io