The Rise of Social Media in Super Bowl Advertising

Posted by on Feb 7, 2017 in PPC News, Search, Social | 9 Comments
The Rise of Social Media in Super Bowl Advertising

Sahil Jain, CEO and Co-Founder of AdStage, circled up with CGTN America this week to talk Super Bowl advertising hits and misses, and the role of digital marketing in live television today. Q: How important are Super Bowl TV and online ads today vs a decade ago? SJ: Studies show that say 87% of people […]

Valentine’s Day: The Perfect Use Case for PPC Automation

Posted by on Feb 7, 2017 in Automation | No Comments
Valentine’s Day: The Perfect Use Case for PPC Automation

We all know this Valentine’s Day trope: Hard worker forgets to buy loved one a Valentine’s Day treat and scrambles at the last minute to get them something they’ll adore. Don’t let your PPC advertising leave you scrambling on V-Day either. Coordinate and automate cross-channel campaigns ahead of time, so you don’t have to do a […]

What’s New in AdStage: February

Posted by on Feb 2, 2017 in Product Updates | No Comments
What’s New in AdStage: February

We’re kicking off February with some pretty awesome product announcements. We rolled out a simple way to automatically rotate ads based on metrics, make campaign optimizations using custom conversion data,  transform ad level data into beautiful reports, and more! Read on to learn how you can take advantage of all the newest features in Automate and Report to get even […]

Is Net Promoter Score right for your business?

Posted by on Jan 30, 2017 in Advertising, Agency, Reporting | No Comments
Is Net Promoter Score right for your business?

I learned about Net Promoter Score in business school and, when I joined AdStage a few years ago as VP of Product, I thought this would be a great chance to put that skill to use. After all, Net Promoter Score is known as a universal measure for customer experience management. Once I went through […]

7 Reasons You Need to Automate Your Ads in 2017

Posted by on Jan 27, 2017 in Automation, Search, Social | One Comment
7 Reasons You Need to Automate Your Ads in 2017

As PPC professionals, we’re always looking for ways to increase productivity and campaign performance. In 2017, automating PPC ads is going to be our top tactic for getting the most out of our ads with the least time spent (we don’t just sell PPC automation tools – we practice what we preach). We know a […]

Introducing AdStage V2 and the Universal Data API

Introducing AdStage V2 and the Universal Data API

San Francisco, CA — January 19, 2017 — AdStage — a cross-channel advertising suite for marketers and agencies, which enables users to automate and report on search and social ad campaigns from a single place — has launched version two of their platform and support for an open data API. These innovations provide marketers clarity into […]

What You Need for the Most Effective PPC Reports Possible

Posted by on Jan 17, 2017 in Reporting | 2 Comments
What You Need for the Most Effective PPC Reports Possible

After spending thousands, if not millions per month on PPC advertising, your executive team will want to see how your ad efforts are paying off. Reporting on a regular cadence is an inevitable task for any business measuring ROI for their ad budgets. The key to creating effective PPC reports is making sure that your […]

Facebook Releases In-Stream Video Ads as a Placement

Posted by on Jan 13, 2017 in PPC News, Social | No Comments
Facebook Releases In-Stream Video Ads as a Placement

Facebook is enhancing its Audience Network with its latest release of In-Stream Video Ads. This added placement is not only for mobile, but also available on desktop as well. From a user experience standpoint, the end user will be able to view the video ad in one of two ways: in-stream or in-article. In-Stream Video […]

What’s New in AdStage: January

Posted by on Jan 10, 2017 in Product Updates | No Comments
What’s New in AdStage: January

The holidays can be a hectic time of year. Companies tend to slow down close to the holidays, trading in meetings and spreadsheets for secret santa meetups and eggnog, but not here at AdStage. Even with holiday spirit in full swing, we still managed to ship features that will help you increase ad performance, better […]

What every PPC professional should do to prepare for 2017

Posted by on Jan 7, 2017 in PPC News, Search, Social | 6 Comments
What every PPC professional should do to prepare for 2017

We started off 2017 with some expert predictions about what the new year will have in store for PPC. But all the buzz about trends and innovations can be pretty overwhelming without actionable steps to not just prepare for 2017, but stay ahead of the PPC curve. In their webinar on PPC predictions for 2017, […]