This Week in Ad Tech: Week of June 24, 2013

Posted by on Jun 24, 2013 in Advertising | No Comments
This Week in Ad Tech: Week of June 24, 2013

The Danger of Match Types, Facebook Gets 1M Advertisers, Twitter Geo-Targets & More…

AdStage Aggressively Moves Forward With Additional Funding, Strategic Google Hires, And An iPad App Acquisition

Posted by on Jun 21, 2013 in Press Releases, Search | No Comments

One of first investments by David Sacks and Jason Calacanis’ LAUNCH Fund, two key hires from Google’s AdWords team and acquiring the first AdWords reporting app for iOS to advance the AdStage Platform. SAN FRANCISCO, June 21, 2013 — AdStage, the cross-network advertising platform originally revealed at LAUNCH Festival 2013, announced additional funding by LAUNCH Fund, […]

Unbounce & AdStage: Rapid Landing Page Testing

Posted by on Jun 19, 2013 in Advertising | One Comment
Unbounce & AdStage: Rapid Landing Page Testing

So you just built custom landing pages in Unbounce along with variations to A/B test? You’re so close to finding the best performing page– don’t let weeks or months go by waiting for your statistically significant outcome! Get rapid A/B test results by driving targeted traffic to your landing pages. What is a Landing Page? A landing page […]

This Week in Ad Tech: Week of June 14, 2013

Posted by on Jun 14, 2013 in Advertising | No Comments
This Week in Ad Tech: Week of June 14, 2013

Guide to Twitter Ads & Credit, Facebook Eliminates ‘Sponsored Results,’ 75 Negative Keywords Every PPC Campaign Should Include, & More…

#sfbeta Interviews Sahil Jain, CEO of AdStage

Posted by on Jun 12, 2013 in Advertising | One Comment

Christian Perry, founder of #sfbeta, interviews AdStage CEO Sahil Jain in the second episode of @sfbeta On Air . Learn more about the #sfbeta event by visiting sfbetaent.eventbrite.com Learn more about AdStage by visiting adstage.io  

Quick Start: Twitter Ads in Under 5 Minutes

Posted by on Jun 11, 2013 in Advertising, Social | One Comment
Quick Start: Twitter Ads in Under 5 Minutes

For years, businesses have used Twitter to reach customers and spread their marketing message for free. And until recently, only big brands were able to use Twitter Ads to promote their Tweets and accounts to the masses. Luckily, in late April Twitter Ads became generally available to all U.S. users. Finally, small businesses have the […]

AdStage Express Product Update – Review the New Features

Posted by on Jun 6, 2013 in PPC News | No Comments
AdStage Express Product Update – Review the New Features

It just keeps getting better! Check out the new and improved features we’ve recently added to AdStage Express. Search Query Reports Now you can see which search queries are triggering your ads. Find opportunities for new keywords and new negative keywords to add to your campaign to save money and reach quality customers efficiently. Bulk […]

How Ignoring Match Types Can Kill Your PPC Campaign

Posted by on May 30, 2013 in Advertising | 15 Comments
How Ignoring Match Types Can Kill Your PPC Campaign

New advertisers have no trouble adding keywords to their paid search campaign, but far too many fail to change the keyword match types. We’ve seen a number of first-time advertisers creating campaigns with dozens of keywords, but who leave them all set to broad match. Sure, you’ll generate a lot of impressions, but you’ll also […]

5 Tips For Creating Effective PPC Ads

Posted by on May 23, 2013 in Advertising | 27 Comments
5 Tips For Creating Effective PPC Ads

I admit it: I really get a kick out of writing online ads! It’s an opportunity to craft a message that will be seen by thousands, even hundreds of thousands of people. But the excitement doesn’t stop there– these ads generate near real-time statistics that let you evaluate their performance and make them even better! […]

Bing Search Share at All-Time High

Posted by on May 15, 2013 in PPC News, Search | No Comments

ComScore today released its monthly comScore qSearch report of the US search landscape for April. Naturally, Google led the market in April, but its market share slipped 0.6 points to 66.5%. Bing improved 0.4 points to 17.3% market share and Yahoo! improved 0.2 points to 12.0%. This is a record high for Bing and, given that Yahoo! search […]