How to Boost Ad Results: New Twitter Website Conversions Objective

Posted by on Oct 28, 2016 in Advertising, Social | 14 Comments
How to Boost Ad Results: New Twitter Website Conversions Objective

Twitter Ads Introduces New Website Conversions Objective to Drive Conversions at Scale Twitter Ads recently updated its campaign objective types, separating Website Clicks and Website Conversions. Behind the scenes, the Website Clicks objective is simply a new name for the former “Website Clicks or Conversions” objective. Using data from Twitter website tags and interest and intent […]

9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Posted by on Oct 19, 2016 in Advertising, Automation, Reporting, Social | 11 Comments
9 Easy Ways to Automate Your LinkedIn Ads for Better Results

Why You Should Automate Your LinkedIn Ads The topic of automation in marketing raises a lot of questions, curiosity, and even a degree of apprehensiveness. For good reason — it can seem scary to give up a portion of control over your ad campaign management over to technology. In an ideal world, advertisers would have […]

How to Take Advantage of New Facebook Campaign Planner

Posted by on Oct 11, 2016 in Advertising, Social | 8 Comments
How to Take Advantage of New Facebook Campaign Planner

New Facebook Campaign Planner Available in Business Manager for Facebook and Instagram The latest addition to Business Manager is the Facebook Campaign Planner “a standalone tool for media planners to draft, compare, and share media plans using reach and frequency buying across Facebook and Instagram.” Brands and advertisers can now plan out campaign budgets and schedules to predict […]

Is It Time to Invest in Snap Ads?

Posted by on Oct 10, 2016 in Advertising | No Comments
Is It Time to Invest in Snap Ads?

With more than 150 million daily users as of July 2016, Snap Inc. is a shaping up to become a formidable competitor for a slice of your ad budget. Snap Ads officially opened their programmatic ads API, announcing features like A/B testing and email matching. Is now the right time to start allocating a portion […]

Growth Pilots Founder and CEO Chats Ad Tech Startups, Growth Teams, and PPC Agencies

Posted by on Oct 7, 2016 in The PPC Show [Podcast] | No Comments
Growth Pilots Founder and CEO Chats Ad Tech Startups, Growth Teams, and PPC Agencies

Tune-In & Catch the Latest Episode of #PPCPodcast Growth Pilots Founder and CEO, Soso Sazesh, Chats Ad Tech Startups & PPC Agencies In this episode of #PPCPodcast AdStage’s very own Director of Product, Paul Wicker, sits down with Soso Sazesh, founder and CEO of Growth Pilots, to chat high impact ad tech growth teams, the pitfalls in scaling a […]

What’s New with AdStage in October

Posted by on Oct 6, 2016 in Product Updates, Search, Social | No Comments
What’s New with AdStage in October

September was a big month in AdStage and we’re excited to share all the network specific releases that will help you get the most out of your paid advertising efforts. After collaborating with our customers and network partners, we’ve added a wealth of newly supported features and data types. LinkedIn Conversion Tracking We’re honored to team […]

Everything You Need to Know: Facebook Engagement Custom Audiences

Posted by on Oct 4, 2016 in Advertising, Social | 5 Comments
Everything You Need to Know: Facebook Engagement Custom Audiences

Facebook Custom Audiences for Engagement Facebook recently released another enhancement to Custom Audience targeting, Engagement Custom Audiences. The Facebook Engagement Custom Audiences offers a new way to refine your audience targeting and reach the people who show an interest in your brand. The main difference between Engagement Custom Audiences and Website Custom Audiences is where data is gathered.  […]

How to Use Long-Tail Keywords that Convert

Posted by on Sep 27, 2016 in Advertising, Search | 5 Comments
How to Use Long-Tail Keywords that Convert

Google Is Going Through a Ton of Changes: The Opportunity for Long-Tail Keywords Google has been rolling out a lot of big changes with huge implications for pay-per-click marketing. Just this year, we have expanded text ads, third-party reviews in the local pack, and new keyword data restrictions. Google’s decision to restrict keyword data in their […]

AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

Posted by on Sep 19, 2016 in Press Releases, Search, Social | 13 Comments
AdStage Secures $2 Million in Funding From Verizon Ventures to Double Down on Its MarTech Platform

AdStage looks to simplify the complex technology needs of marketers with its centralized platform. SAN FRANCISCO — September 19, 2016 — AdStage Inc., the only cross-channel advertising suite for marketers and agencies who want to create, manage, and optimize search and social campaigns from a single platform, announced it has secured an additional $2 million […]

Have You Checked Out New Twitter Promoted #Stickers?

Posted by on Sep 15, 2016 in Advertising, Social | 2 Comments
Have You Checked Out New Twitter Promoted #Stickers?

Social Media Giant’s Newest Ad Product: Twitter Promoted #Stickers It’s no secret Twitter is fighting for its life in the social media space. As apps like Facebook, Instagram, and Snapchat experience unprecedented growth, Twitter, on the contrary, has been faced with stagnant or, in some markets, declining active users. In an attempt to win more market share, […]