Promote Your App with Google, Facebook, and Twitter Ads

Posted by on Jul 18, 2014 in How-Tos | 4 Comments
Promote Your App with Google, Facebook, and Twitter Ads

The app industry continues to grow substantially, following increased usage of smartphones. Gartner reported in 2013, 102 billion apps were downloaded, equating to $26 billion in sales. Ad budgets are shifting to mobile and the ad networks are accommodating. To capitalize on growing demand, advertisers can now create app campaigns across Google AdWords, Facebook Ads, and most ...

How To Preview Your AdWords Ads Without Paying For It

Posted by on Jul 2, 2014 in Advertising | 10 Comments
How To Preview Your AdWords Ads Without Paying For It

Who doesn’t love seeing a finished version of their project? Whether its an ad, a postcard or a deck, you’re filled with a sense of pride every time you look at your just-completed handiwork. But while there’s no harm in sending yourself a piece of direct mail or a promotional email, there are downsides to ...

How to Create Remarketing Campaigns in Google AdWords

Posted by on Jun 23, 2014 in How-Tos | 8 Comments
How to Create Remarketing Campaigns in Google AdWords

With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this post, I’ll walk you through creating a remarketing campaign in Google AdWords.

Google “Magazine Ads” Both Help and Harm Advertisers

Posted by on May 15, 2014 in Advertising | No Comments
Google “Magazine Ads” Both Help and Harm Advertisers

Google today announced the launch of “magazine ads” for AdWords. The new format takes your existing text ads and formats them to fit display ad units on webpages in the Google Display Network. How It Looks The new ads simply overlay your ad copy on a light background. Google says they’ve designed the format with print ...

Enhance AdWords Results with Segments

Posted by on May 9, 2014 in Advertising | 12 Comments
Enhance AdWords Results with Segments

When a marketer logs into an AdWords account, their eyes are fixated on the converted clicks and cost/converted clicks columns. They start incessantly drilling into campaigns, ad groups, and finally ads/keywords—looking for opportunities to yield additional conversions, at lower prices. The next time you log into your account, pause at each level, and take a ...

Understand and Improve Your Quality Score

Posted by on May 8, 2014 in How-Tos | 7 Comments
Understand and Improve Your Quality Score

The elusive Quality Score… it’s all some search marketers seem to think about when optimizing their PPC campaigns. But there’s no reason to be intimidated. While it’s important to be aware of it, Quality Score is nothing to lose sleep over. In this post, we’ll take a look a look at how Quality Scores work, ...

How To Target Similar Customers in AdWords

Posted by on Apr 25, 2014 in Advertising, How-Tos | 20 Comments
How To Target Similar Customers in AdWords

Savvy marketers utilize Facebook’s Lookalike audience targeting to reach new users who are similar to fans or lead lists. But, did you know you could do this in Google AdWords? Google has recently rolled out Remarketing using Smart Lists – allowing you to target potential customers similar to converting visitors. Use Smart Lists to Drive ...

Google Announces New AdWords Ad Types & Management Tools

Posted by on Apr 22, 2014 in News | 2 Comments
Google Announces New AdWords Ad Types & Management Tools

Today at the AdWords Performance Forum, Jerry Dischler, the VP of Product Management for AdWords at Google, presented a slew of new AdWords features that are scheduled to roll out over the next few months including new mobile app ad types, improved tracking, and a suite of new tools to manage and optimize campaigns. Here’s a roundup: ...

How to Use Ad Groups to Serve Relevant Ads

Posted by on Dec 13, 2013 in How-Tos | 5 Comments
How to Use Ad Groups to Serve Relevant Ads

Are you trying to wrap your head around ad groups to figure out to use them? This post will help you understand how ad groups work and provide you with winning strategies to use ad groups to build highly relevant and effective ads. What are ad groups Ad groups are containers that hold a set ...

Tracking Conversions With Google Analytics

Posted by on Nov 26, 2013 in How-Tos | 8 Comments
Tracking Conversions With Google Analytics

This post was updated on May 5, 2014 Mature self-serve ad platforms like Google AdWords, Bing Ads & Facebook Ads each offer their own proprietary tools to track conversions generated by ads. But how do you measure conversions from other traffic sources like LinkedIn Ads that don’t yet come with conversion tracking solutions out-of-the-box? In this ...