How to Use Ad Groups to Serve Relevant Ads

Posted by on Dec 13, 2013 in How-Tos | 4 Comments
How to Use Ad Groups to Serve Relevant Ads

Are you trying to wrap your head around ad groups to figure out to use them? This post will help you understand how ad groups work and provide you with winning strategies to use ad groups to build highly relevant and effective ads. What are ad groups Ad groups are containers that hold a set ...

Tracking Conversions With Google Analytics

Posted by on Nov 26, 2013 in How-Tos | 7 Comments
Tracking Conversions With Google Analytics

Mature self-serve ad platforms like Google AdWords, Bing Ads & Facebook Ads each offer their own proprietary tools to track conversions generated by ads. But how do you measure conversions from other traffic sources like LinkedIn Ads that don’t yet come with conversion tracking solutions out-of-the-box? In this post, I’ll walk you through tracking conversions from ...

Quick Start Guide to Analyzing AdWords Performance

Posted by on Nov 6, 2013 in Guides | 4 Comments
Quick Start Guide to Analyzing AdWords Performance

Reviewing your AdWords performance can be pretty overwhelming. Not only are there dozens of metrics and ways to slice and dice the data, but you’re also receiving performance results in near real-time. In this post, I’ll give you an overview of your AdWords dashboards to help you get familiar with the analysis that guides your ...

How to Audit Your Google AdWords Account

Posted by on Oct 29, 2013 in Guides | 2 Comments
How to Audit Your Google AdWords Account

Whether you’ve inherited an AdWords account or created one from scratch, it’s important to take a step back and review the account as a whole to make sure there are no problems. There are a lot of moving parts and dozens of places problems can hide and it’s easy to miss them if you don’t ...

How To Use the Search Terms Report

Posted by on Oct 24, 2013 in How-Tos | 3 Comments
How To Use the Search Terms Report

The search terms report is one of the most powerful sources of data in your PPC campaign. Tragically, it’s also the best hidden. This report tells you exactly what people who saw your ads were searching for. Knowing which searches triggered your ads makes it easy to optimize your campaign. Knowing which search queries triggered ...

How To Structure & Setup PPC Campaigns

Posted by on Oct 21, 2013 in How-Tos | 11 Comments
How To Structure & Setup PPC Campaigns

Have you ever compared a mature PPC campaign with one from a new advertiser? The most striking difference is typically the campaign’s focus and its role in the overall account structure. That’s because an account’s structure becomes more and more complex as you take steps to optimize your accounts. Focused ad groups and campaigns give you tighter ...

How To Set Your Campaign Budgets

Posted by on Oct 16, 2013 in How-Tos | 7 Comments
How To Set Your Campaign Budgets

Are you looking to launch new ad campaigns and unsure of how your budgets should be set to start? We’ll walk you through the decision making process here to start you off on the right foot. And don’t worry, your budgets can always be changed and changing them will be one of the most enjoyable steps ...

How to Use Sitelinks with Search Campaigns

Posted by on Oct 11, 2013 in How-Tos | 5 Comments
How to Use Sitelinks with Search Campaigns

If you’re not using sitelinks in your search campaigns, you’re seriously missing out. And here’s why. Your ads for generic keywords and brand terms are displayed to a very wide range of people and you have limited space to win them over. With sitelinks, you’re given much more space to segment your audience, boast about ...

How To Set Up Conversion Optimizer with Google AdWords

Posted by on Oct 10, 2013 in How-Tos | 14 Comments
How To Set Up Conversion Optimizer with Google AdWords

Want to get more conversions? Definitely! Want to spend less money on wasteful keywords? Of course you do. But do you want to devote yourself to manually managing keyword bids? Probably not. And, in many cases, you wouldn’t even do that great of a job optimizing bids manually. Wouldn’t it be great if the system ...

How to Set First-Time Keyword Bids on AdWords With Automatic Bidding

Posted by on Oct 9, 2013 in How-Tos | 8 Comments
How to Set First-Time Keyword Bids on AdWords With Automatic Bidding

Setting your keyword bids may be the most intimidating part of building a new Google AdWords search campaign. Google provides more options than most networks and how you bid makes a real impact on how much volume (and profit) you’ll see from your campaign. But it doesn’t need to be difficult. In this post we’ll ...