[PPCShow] Breaking Down the B2B Funnel with Garrett Mehrguth

Posted by on Aug 22, 2017 in The PPC Show [Podcast]
[PPCShow] Breaking Down the B2B Funnel with Garrett Mehrguth

This week on The PPC Show we’re joined by Garrett Mehrguth, CEO of Directive Consulting, to break down the B2B marketing funnel. You can follow him on Twitter. My top three takeaways from this show: Everyone says they value top of funnel, but lie in the way they allocate budget. The importance of valuing and tracking […]

How to Personalize Landing Pages for Increased Conversions

Posted by on Aug 21, 2017 in Advertising
How to Personalize Landing Pages for Increased Conversions

Nearly everyone’s received a piece of junk mail, or even an email addressed to “Resident” or “Customer.” That type of greeting couldn’t be more impersonal. The sender is asking for my business but won’t even bother to learn my name? No thanks. That’s how landing pages can feel if you use a broad message to […]

Why Reducing Risks Could Be the Best Marketing Strategy This Year

Posted by on Aug 16, 2017 in Advertising
Why Reducing Risks Could Be the Best Marketing Strategy This Year

Humans are wired to seek quick fixes. We, marketers, like coming up with new hacks and ideas to outsmart the competition. But the truth is, we often benefit more from reducing harm than from marginal improvements and fresh tactics. So how can you apply this simple rule of risk management (or common sense) to your […]

How to Become a PPC Expert

Posted by on Aug 15, 2017 in Advertising
How to Become a PPC Expert

Each summer PPC Hero votes to identify the top 25 most influential PPC experts. This year, AdStage’s JD Prater made the list alongside Larry Kim (Wordstream, MobileMonkey), Purna Virji of Microsoft, Ginny Marvin of Search Engine Land, and other leading search marketers whose opinion will matter most in the next 12 months. How does one become […]

[PODCAST] Data-Drive Design with Oli Gardner of Unbounce

Posted by on Aug 14, 2017 in The PPC Show [Podcast]
[PODCAST] Data-Drive Design with Oli Gardner of Unbounce

This week on The PPC Show we’re joined by Oil Gardner, Co-founder of Unbounce to discuss data-drive design. Follow him on Twitter. And don’t forget to register for PPC WEEK sponsored by Unbounce! Fun fact: Oli has seen more landing pages than anyone on the planet, and part of that painstaking and often nosebleed-inducing exercise is […]

[The PPC Show] This Week In Ad Tech Headlines for Aug 7-11th

Posted by on Aug 11, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Aug 7-11th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing.     Episode Shownotes ADWORDS More informative sitelinks, callouts and snippets “Updates like expanded text ads have already helped to make mobile ads more useful and informative, and we’re continuing to build on those principles with extensions. […]

How To Extend Your Ad Copy Into Converting Landing Pages

Posted by on Aug 9, 2017 in Advertising
How To Extend Your Ad Copy Into Converting Landing Pages

You and the team spent weeks, maybe even months, mapping out your current digital campaign, nailing down the strategy, refining the images and copy, and finally releasing it out into the wild. But for most B2B companies, that’s just half the battle. Depending on your objective, you have to guide customers along the whole journey, […]

[PODCAST] Demystifying Power BI with John Lee of Bing Ads

Posted by on Aug 8, 2017 in The PPC Show [Podcast]
[PODCAST] Demystifying Power BI with John Lee of Bing Ads

This week on The PPC Show we’re joined by John Lee, Senior Manager Client Training and Development – Bing Ads to demystify Power BI. This episode is just a teaser to his session next week at PPC Week hosted by Unbounce. You can follow John on Twitter and connect with him on LinkedIn. My top 3 […]

PPC Dashboards: Insights, Impact, and Action

Posted by on Aug 8, 2017 in Advertising, Reporting
PPC Dashboards: Insights, Impact, and Action

Picture this: You just have finished running your PPC campaign. You are happy because it performed well. You can’t wait for your boss to see the results. You grab all your data and start creating the dashboard to show your boss. After a few hours of work, your dashboard is done. Everything is looking good, so […]

How to Use Social Media Ads for Lead Generation

Posted by on Aug 7, 2017 in Social
How to Use Social Media Ads for Lead Generation

Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be a powerful growth tactic for any B2B marketer. In fact, 66% of marketers who spend as little as six hours per week on social media say that […]