Why Robots Will Never Run PPC Agencies

Posted by on Nov 20, 2017 in Automation
Why Robots Will Never Run PPC Agencies

Outsourcing and automating are two of the easiest ways for companies to cut costs and save time these days. Commonwealth Bank of Australia started minimizing their cyber security teams this year in favor of outsourcing the function (angering many…), and research shows that 230,000 jobs in the financial sector could disappear by 2025, filled by “artificial […]

[PPC Podcast] This Week in Ad Tech Headlines for Nov 13 – Nov 17th

Posted by on Nov 17, 2017 in The PPC Show [Podcast]
[PPC Podcast] This Week in Ad Tech Headlines for Nov 13 – Nov 17th

This week on The PPC Show, Paul Wicker and JD Prater break down the top eight headlines in ad tech and digital advertising for the week of Nov 13 – Nov 17th.Tune in as they cover the latest on Facebook Stories for Groups and Events, LinkedIn Lead Gen Forms in Sponsored InMail, and the latest […]

12 Inspiring Instagram Ad Strategies for B2B

Posted by on Nov 16, 2017 in Advertising
12 Inspiring Instagram Ad Strategies for B2B

Instagram doesn’t immediately spring to mind when you think about enterprise software and services, but it isn’t just for beauty brands and travel bloggers. With over 500 million daily active users and exciting new ad types, Instagram ads attract over 2 million advertisers. The platform is at a lower ad load than Facebook, a much cheaper […]

10 Slack Apps to Boost Your Team’s Productivity

Posted by on Nov 15, 2017 in Agency
10 Slack Apps to Boost Your Team’s Productivity

As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there’s one thing that could be draining productivity inside your company. It’s not social media or office politics. I’m talking about meetings. Online or offline, agency meetings can become more of a time […]

How Much Do Facebook Messenger Ads Cost?

Posted by on Nov 14, 2017 in PPC News
How Much Do Facebook Messenger Ads Cost?

Facebook announced on their Q3’17 earnings call that “more than 20 million businesses are communicating with customers through Messenger.” And TechCrunch reported back in September that Messenger surpassed 1.3 billion users. As Facebook looks to deal with max ad load, they finally started to ratchet up monetization efforts on Messenger by introducing different ad types. In […]

How to Fix a Failing Facebook Campaign

Posted by on Nov 14, 2017 in Social
How to Fix a Failing Facebook Campaign

It’s Monday morning. I just sat down with my favorite cup of coffee and opened up my computer. I’m about to dive into my weekly reports, ready to count the pennies I’ve gained over the past week from my Facebook campaigns. I notice that seemingly overnight, our spend and conversion numbers have dropped off. I […]

How to Build a PPC Report with Google Data Studio

Posted by on Nov 13, 2017 in Product Updates, Reporting
How to Build a PPC Report with Google Data Studio

Currently in beta, Google Data Studio is a data visualization tool that allows you to create custom dashboards and reports that are easy to read and share. Over the last month, we put Google Data Studio’s PPC reporting features to the test. We found that diving in was easy, the tool itself is free, many […]

The Easiest Way for Agencies to Get a Pulse on Business

Posted by on Nov 9, 2017 in Reporting
The Easiest Way for Agencies to Get a Pulse on Business

One of the advantages of working at an agency is getting an unfettered look into the data of many different businesses. Not only does this helps leaders and directors shore up the financial wellness of the agency, but it also guides them in improving their clients’ business, and highlights when an adjustment to a team […]

Instagram Ad CPCs Drop 35% In 2017 [Benchmark Report]

Posted by on Nov 7, 2017 in PPC News, Social
Instagram Ad CPCs Drop 35% In 2017 [Benchmark Report]

Instagram ads have come along way since they first started to test ads in user feeds in late 2013. They now have over five different ad types for advertisers to choose from. One reason for Instagram’s rapid adoption among advertisers is the pipeline of 6 million active advertisers on Facebook. As Facebook’s News Feed faces maximum ad […]

44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

Posted by on Nov 6, 2017 in Analytics, Reporting
44 E-Commerce KPIs and Metrics for Your Marketing Dashboard

The National Retail Federation predicts that online is going to be the major driver of growth for retail in the next years to come. No surprises here: consumers spend more and more time on mobile discovering and comparing products — a perfect opportunity for businesses to capture buyer’s intent in the “micro-moments.” Yet as retail is […]