7 Simple Google AdWords Hacks That Can Double Your ROI

Posted by in Advertising, AdWords
7 Simple Google AdWords Hacks That Can Double Your ROI

Google AdWords has become a better deal for marketers lately. Based on the AdStage data, AdWords CPC decreased 42% in the fourth quarter of 2017, while CPMs decreased 30% QoQ and CTR increased 21%. That’s certainly great news, but it doesn’t mean making your AdWords campaigns profitable has become a cakewalk. Hardly. It’s still expensive and […]

A Buyer’s Guide to PPC Reporting Software

A Buyer’s Guide to PPC Reporting Software

Are you in the market for an automated reporting tool? Some agencies see PPC software as an extra cost and stick to Excel or Google Sheets. Others build solutions in-house. If you’re reading this, you’re likely neither of those. Your agency might have outgrown Excel — and you don’t have the engineering resources to build […]

10 PPC Tools to Steal Your Competitors’ Best Ads

10 PPC Tools to Steal Your Competitors’ Best Ads

One of the best-kept secrets of our industry is that you don’t need to be a creative genius to come up with an effective advertising campaign. Most good ideas are creative mashups of other people’s ideas — in copy, targeting, graphics, and pretty much everything else in advertising. Marketers, just like artists, steal get inspiration […]

Unlocking PPC Revenue Growth with CRMs

Unlocking PPC Revenue Growth with CRMs

Welcome to episode #80 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Heather Cooan, Founder and Principal Growth Strategist at HDC Digital. Heather is laser focused on revenue growth for clients and one way she accomplishes this with CRMs. If your B2B PPC campaigns are […]

The Ultimate Guide to Amazon PPC Advertising

The Ultimate Guide to Amazon PPC Advertising

Amazon pay-per-click (PPC) advertising allows merchants to gain visibility and to thrive amidst cut-throat competition. This platform has evolved into one of the most powerful marketing tools to enhance discoverability and increase sales for Amazon sellers. Essentially, this platform makes it easier for you to display your product before 310 million active Amazon users. And […]

How to Improve the ROI of Event Marketing: 5 Strategies from the Expert

How to Improve the ROI of Event Marketing: 5 Strategies from the Expert

On average, CMOs allocate 24% of their total annual budgets to live events, according to Forrester. That’s not surprising, because many marketers consider event marketing to be highly effective. In a recent survey by Bizzabo, an event management platform, marketers ranked events among the best-performing marketing channels, together with content and email. Why are events […]

5 Ways to Improve the Client Experience with White-Label Reports

Posted by in Reporting
5 Ways to Improve the Client Experience with White-Label Reports

Back in 2013, Golden State Warriors’ star player Steph Curry was a part of the Nike family, not Under Armour, as he is today. So what happened? As ESPN highlighted in this story, during a meeting with Nike’s marketing team, not only did someone mispronounce Steph’s name, but a PowerPoint slide featured Kevin Durant’s name, […]

Pinterest Ads Playbook for Social Marketers [Podcast]

Pinterest Ads Playbook for Social Marketers [Podcast]

Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson, Social Account Manager at 3Q Digital. Search is all about intent-based people searching for specific products, and social is a little bit more about that discovery side, Pinterest has this […]

How Much Do Spotify Ads Cost?

How Much Do Spotify Ads Cost?

In investor meetings ahead of Spotify’s IPO, the company’s CEO, Daniel Ek, described Spotify’s mission as the “hard work of helping one million artists live off their art.” As Spotify Technology SA goes public today, we take a look at the primary vehicle of this mission: Spotify Ads. Spotify’s self-serve advertising platform has been in beta […]

Demystifying the Top 10 Lead Generation Metrics

Demystifying the Top 10 Lead Generation Metrics

Today’s technology tools enable marketers to measure almost anything, which leads many teams to try to measure everything. With hundreds of metrics, it’s easy to get lost in acronyms, ratios, and percentages, let alone understand their utility. Below, we’ve gathered ten lead generation metrics to align your sales and marketing teams (known as “smarketing”). Whether […]