Top 2018 Facebook Ads Predictions from the Experts

Posted by on Dec 13, 2017 in PPC News, Social
Top 2018 Facebook Ads Predictions from the Experts

Can we agree that we’re spending more time on our phones? We can’t get enough of these pocket-sized computers. The average American spends more than two hours a day on their mobile device, with 50% of their app time in their most-used app, and almost 80% in their top three apps, according to comScore. And […]

Excel vs. Google Sheets: Which is Better for PPC Reporting?

Posted by on Dec 12, 2017 in Reporting
Excel vs. Google Sheets: Which is Better for PPC Reporting?

You have finished your campaign. You see all the data you’ve collected during the campaign. To your delight, everything looks great. As you open the csv’s and xslx’s you have exported from Google Adwords, which tool should you use to create PPC reports: Google Sheets or Microsoft Excel? We recently polled our customers and found […]

How to Use Facebook’s Campaign Budget Optimization Tool [Podcast]

Posted by on Dec 12, 2017 in The PPC Show [Podcast]
How to Use Facebook’s Campaign Budget Optimization Tool [Podcast]

Welcome to episode #67 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Nash Haywood, Senior Paid Media Manager at Element Three. In this episode, Nash outlines some tips for setting up campaigns with Facebook’s budget optimization tool and how you […]

How to Interview a New PPC Agency [Infographic]

Posted by on Dec 11, 2017 in Advertising
How to Interview a New PPC Agency [Infographic]

Properly vetting a new PPC agency is just as crucial as if you were interviewing candidates for a senior-level position. You should be asking a lot of the same questions, requesting similar proof of experience, and doing the same research, like you would a job candidate. An effective PPC agency is a true partner who’s […]

[PPC Podcast] The Week In Ad Tech Headlines Dec 4th – Dec 8th

Posted by on Dec 8, 2017 in The PPC Show [Podcast]
[PPC Podcast] The Week In Ad Tech Headlines Dec 4th – Dec 8th

This week on The PPC Show, Paul Wicker and JD Prater break down the top seven headlines in ad tech and digital advertising for the week of Dec 4 – Dec 8th. Tune in as they cover the latest on Facebook targeting, AdWords life events, Pinterest Chatbot and Messenger integration, and Google Sheets AI. SHOW […]

So You Want to Be a Product Manager?

Posted by on Dec 6, 2017 in Career
So You Want to Be a Product Manager?

I go to a fair amount of product meetups here in the San Francisco tech scene. While awkwardly mingling over a bucket of Lagunitas, I often hear the same standard questions: “Where do you work? What do you do?” If you ever go to product meetups, you’ll quickly learn that people there fall into two groups. […]

Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]

Posted by on Dec 5, 2017 in The PPC Show [Podcast]
Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]

Welcome to the #66 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week I’m joined by Mark Irvine, Senior Data Scientist at Wordstream. In this episode, discover what Mark and his team learned after a full year of testing Google’s new expanded text […]

10 Made-For-Marketing Google Sheets Add-Ons

Posted by on Dec 4, 2017 in PPC Tools
10 Made-For-Marketing Google Sheets Add-Ons

As a marketer, you probably spend so much time in Google Sheets you’ve been caught whispering it in your sleep. Don’t be embarrassed; you’re not alone! There are tons of advantages to using G-Sheets: it’s free (unless you need the business subscription, but even then, $5 isn’t bad), you can easily collaborate with teammates, and […]

How to Use Ad Extensions to Boost Conversion During the Holiday Season

Posted by on Nov 29, 2017 in Search
How to Use Ad Extensions to Boost Conversion During the Holiday Season

Amid the flurry of holiday ads, achieving a high ad rank in AdWords almost seems like a miracle. The competition is tough! Many retailers launched their PPC campaigns very early this year to capture the growing number of online shoppers (up 18.3% YoY, as TechCrunch reported). As a PPC advertiser, how do you stand out? […]

Brand Safety: The New Must-Have PPC Metric

Posted by on Nov 28, 2017 in PPC News
Brand Safety: The New Must-Have PPC Metric

For the second time this year, advertisers are (at least temporarily) abandoning YouTube because the video platform compromised brand safety by displaying advertiser messages on videos that appeared to sexualize children. Back in mid-March, reports revealed that ads from major brands had been appearing on YouTube videos from white nationalists and hate preachers. Huge advertisers from […]