An Agency Director’s Guide to Preventing Team Burnout

Posted by on Oct 16, 2017 in Agency
An Agency Director’s Guide to Preventing Team Burnout

The national unemployment rate is down 50% since 2012, yet employees are still overworked and stressed. How can that be if there are more people to share the workload and how can management and leadership help combat the inevitable burnout? And as an agency director, or manager of any kind, is it possible to manage, grow, […]

[The PPC Show] This Week In Ad Tech Headlines for Oct 9-16th

Posted by on Oct 13, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Oct 9-16th

This week on The PPC Show, Paul and JD break down the top nine headlines and trends in ad tech and digital marketing for the week of October 9-12th.     Show Notes AdWords rolls out new interface to all advertisers Paul finally gets the AdWords UI! Snapchat Adds Context Cards, a Significant Shift for the App […]

AdStage Now Supports Yahoo Gemini Integration

Posted by on Oct 12, 2017 in Product Updates
AdStage Now Supports Yahoo Gemini Integration

Under our vision to connect paid marketers to the data they need, we’re excited to announce a new data source integration: Yahoo Gemini. As a newly minted Yahoo Preferred  Partner, AdStage now provides customers the option to connect, analyze, and optimize their Yahoo Gemini ad campaigns at scale within the platform. “Oath is excited to […]

10 PPC Alerts to Boost Your Performance

Posted by on Oct 11, 2017 in AdStage Pro Tips, Automation
10 PPC Alerts to Boost Your Performance

Whether you’re an agency or in-house advertiser, keeping tabs on your campaign performance across different channels is a lot of work. From spend monitoring to ad ranking, advertisers have a lot to stay on top of; and because optimization is the key to a successful campaign, ignorance is not bliss. While I can’t speak for […]

Good On Retargeting? Here’s What’s Next

Posted by on Oct 10, 2017 in Advertising
Good On Retargeting? Here’s What’s Next

Just when you thought you were on the bleeding edge of digital marketing because your retargeting capabilities are set up and humming, a report from Forrester Consulting, commissioned by e-commerce data company Criteo, says it’s time to build on that if you don’t want to fall behind. Aw, the life of a marketer in the digital […]

3 Cross-Network Rules for PPC Optimization at Scale

Posted by on Oct 9, 2017 in AdStage Pro Tips
3 Cross-Network Rules for PPC Optimization at Scale

As anyone involved with PPC will tell you, optimization is key. But, it can be very hard when you have a ton of data to monitor and act upon each day. Keeping cost per conversion in check or making sure our campaigns don’t exceed their weekly spend caps can be a huge time-sucker. If you’re […]

[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

Posted by on Oct 6, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for Oct 2-6th

This week on The PPC Show, Margo and JD break down the top 10 headlines and trends in ad tech and digital marketing for the week of October 2-6th.     Show Notes Google Doubles AdWords Budgets and Advertisers are Unhappy Google has made a significant change to the way AdWords budgets can be used, and the […]

How to Untangle Your B2B Attribution

Posted by on Oct 4, 2017 in Analytics, Reporting
How to Untangle Your B2B Attribution

Whether you’re in an agency role or part of an in-house team, there will inevitably be a time when you’ll be asked: “What’s the business impact of our advertising campaigns?” For many digital marketers, our Pavlov reaction will be to open up the network ads manager or a spreadsheet and point to individual network conversion […]

[PPC Show] Marketing and Sales at a PPC Agency

Posted by on Oct 3, 2017 in The PPC Show [Podcast]
[PPC Show] Marketing and Sales at a PPC Agency

This week on The PPC Show, we’re joined by Kalya Kurtz, Associate Director of Sales at Hanapin Marketing, to talk about sales and marketing at a PPC agency. She brings an unique perspective to the PPC conversation having been an account manager before making the transition to the sales team. Tune in as we dive into: […]

Quick Guide to Facebook Audience Network

Posted by on Oct 3, 2017 in Social
Quick Guide to Facebook Audience Network

Facebook Audience Network (FAN), which reported a $1 billion run rate earlier this year, is a great option for marketers looking to scale their ad campaigns. FAN lets you run ads on third-party websites and apps while taking advantage of all the things that are great about Facebook native in-feed ads: rich targeting data, measurement, […]