10 Eye-Opening Facts About Marketing Budget Allocation

Posted by on Jan 17, 2018 in Advertising
10 Eye-Opening Facts About Marketing Budget Allocation

Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and budget allocation to track industry changes and predict new trends. 2017 marks the 19th administration of this survey, so there’s plenty of comparative data to dig into. Last year, 349 U.S.-based marketers participated. The majority of […]

4 Predictions for PPC in 2018 [Podcast]

Posted by on Jan 16, 2018 in The PPC Show [Podcast]
4 Predictions for PPC in 2018 [Podcast]

Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re kicking off 2018 with our guest Matt Macchia, CEO at AdFury. In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers […]

5 Steps to Optimize Dayparting

Posted by on Jan 15, 2018 in Automation
5 Steps to Optimize Dayparting

Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can help you optimize your campaigns. While the concepts of automating your PPC campaigns may be simple, the implementation may seem more like […]

[PPC Podcast] The Week In Ad Tech Headlines Jan 8th – Jan 12th

Posted by on Jan 12, 2018 in The PPC Show [Podcast]
[PPC Podcast] The Week In Ad Tech Headlines Jan 8th – Jan 12th

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 8th – Jan 12th. Tune in as they cover the latest on Facebook News Feed Update, Snapchat data leak, AdWords Review Extensions, and more!  

How to Generate More Agency Leads in 2018 [Report]

Posted by on Jan 9, 2018 in Agency
How to Generate More Agency Leads in 2018 [Report]

Growing new business is vital for agencies looking to stay competitive and financially stable in 2018. But as the ad budgets get tighter, and the competition tougher, which new channels should agency directors and CMOs prioritize in 2018? In this article, you’ll learn which lead generation channels performed best for agencies last year. How to Generate […]

Turning the Tables on YouTube Audiences

Posted by on Jan 8, 2018 in Advertising, Search
Turning the Tables on YouTube Audiences

Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in paid search as well. From Customer Match to Similar Audiences, In-Market and Custom Intent, the focus for SEM has already begun to shift away from […]

2017 in Review: AdStage’s Top 5 Articles on LinkedIn Ads

Posted by on Dec 27, 2017 in PPC News
2017 in Review: AdStage’s Top 5 Articles on LinkedIn Ads

This article is a collection of must-read blog posts on LinkedIn Ads we posted on the AdStage blog in 2017, as measured by the number of social shares. You’ll find tips on using LinkedIn Ads to reach and influence entire teams with account-based targeting, quick stats, how-tos and advice on writing ad copy that will land […]

2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

Posted by on Dec 20, 2017 in PPC News
2017 in Review: AdStage’s Top 5 Articles on Facebook Ads

2017 has been a busy year for Facebook advertisers. From revamping the Ad Manager and adding Lifestyle templates to reducing audience targeting options and creating new guidelines to increase transparency and fight ad fraud, Facebook kept us on our toes. So what were Facebook marketers reading to stay on top of their game in 2017? […]

Advanced Event Tracking in Google Analytics and A/B Testing with Google Optimize [Podcast]

Posted by on Dec 19, 2017 in The PPC Show [Podcast]
Advanced Event Tracking in Google Analytics and A/B Testing with Google Optimize [Podcast]

Welcome to episode #68 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative. In this episode, Brandon discusses the power of event tracking in Google Analytics and how to use Google Optimize […]

Ad Flighting: How to Automate Your Seasonal Promotions

Posted by on Dec 18, 2017 in Automation
Ad Flighting: How to Automate Your Seasonal Promotions

In a perfect marketer’s world, views convert into clicks, and clicks convert into purchases every time a person sees your ads. The truth is, this is rarely the case. In fact, less than 2% of Facebook impressions convert into clicks. To make conversions happen, you need an eye-catching creative, precise targeting, and perfect timing. And […]