Every two years, The CMO Survey asks hundreds of senior marketing executives hard-hitting questions about their marketing performance, hiring, and budget allocation to track industry changes and predict new trends. 2017 marks the 19th administration of this survey, so there’s plenty of comparative data to dig into. Last year, 349 U.S.-based marketers participated. The majority of […]
Welcome to the #69 episode of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re kicking off 2018 with our guest Matt Macchia, CEO at AdFury. In this episode, Matt breaks down the latest PPC trends with a few predictions of what paid marketers […]
Dayparting is a must for anyone running online ads, and optimizing it is an effective way to both decrease your spend and increase ROI. Below is a list of five steps that can help you optimize your campaigns. While the concepts of automating your PPC campaigns may be simple, the implementation may seem more like […]
This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 8th – Jan 12th. Tune in as they cover the latest on Facebook News Feed Update, Snapchat data leak, AdWords Review Extensions, and more!
Growing new business is vital for agencies looking to stay competitive and financially stable in 2018. But as the ad budgets get tighter, and the competition tougher, which new channels should agency directors and CMOs prioritize in 2018? In this article, you’ll learn which lead generation channels performed best for agencies last year. How to Generate […]
Audiences were all the rage for advertisers and marketers in 2017. No longer just a tool for social media or display network marketing, audience targets became a major focus in paid search as well. From Customer Match to Similar Audiences, In-Market and Custom Intent, the focus for SEM has already begun to shift away from […]
Welcome to episode #68 of the PPC Show, where we interview the best and brightest in paid search and paid social advertising. This week I’m joined by Brandon Green, Director of Digital Acquisition at Telegraph Creative. In this episode, Brandon discusses the power of event tracking in Google Analytics and how to use Google Optimize […]
In a perfect marketer’s world, views convert into clicks, and clicks convert into purchases every time a person sees your ads. The truth is, this is rarely the case. In fact, less than 2% of Facebook impressions convert into clicks. To make conversions happen, you need an eye-catching creative, precise targeting, and perfect timing. And […]