3 Big Google Shopping Campaign Mistakes That Are Costing You Money

Posted by on May 23, 2017 in Search
3 Big Google Shopping Campaign Mistakes That Are Costing You Money

Here at BigFlare.com we’ve reviewed over 100 Google Shopping campaigns over the years. In that time, we’ve seen pretty much every money-wasting mistake that it’s possible to make in Shopping. Some of these are rare, one-time-only type errors. But some of these are surprisingly common. And, in fact, there are 3 mistakes in particular that […]

Living the Agency Life: Account Manager Tips For Managing Up and Down

Posted by on May 22, 2017 in Advertising
Living the Agency Life: Account Manager Tips For Managing Up and Down

As an account manager at Seer Interactive, my job is to manage success for my clients through PPC. While client success is at the forefront, there’s a lot that goes on behind the scenes besides the performance driven aspects of the account (analyzing, strategizing, and implementing). Having strong internal management skills can make all the […]

[The PPC Show] This Week In Ad Tech Headlines for May 19th

Posted by on May 19, 2017 in The PPC Show [Podcast]
[The PPC Show] This Week In Ad Tech Headlines for May 19th

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. We’re breaking down AdWords Quality Score reporting, Twitter advertising audiences, AdWords offline conversions, Facebook Delivery Insights, and Google’s “buy button”.       Episode Show Notes AdWords Headlines Google advertisers can now see […]

50 Essential Social Media Advertising Stats

Posted by on May 19, 2017 in Advertising, Social
50 Essential Social Media Advertising Stats

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all. None of that is true. Social media advertising works. How do I know that? Because there’s […]

What’s New in AdStage: May

Posted by on May 18, 2017 in Automation, Product Updates, Reporting
What’s New in AdStage: May

Welcome to the May edition of What’s New in AdStage! We spent the last month building a ton of feature enhancements in Report and Automate. Let’s take a look at the latest and greatest in Report and Automate below👇. Report Bring All Your Marketing Data into One PPC Report New Table Upload Widget Take any excel, […]

Important Things to Know about YouTube Shopping Campaigns

Posted by on May 18, 2017 in Advertising, Agency
Important Things to Know about YouTube Shopping Campaigns

People are now watching an average of 1 billion hours a day on YouTube. Besides being an extremely effective branding channel, you can also work on getting direct revenue straight from YouTube. It’s all possible by creating TrueView shopping campaigns. It’s hard to believe this campaign type is almost two years old, and in my […]

Quick Guide to the New Facebook Delivery Insights

Posted by on May 17, 2017 in PPC News, Social
Quick Guide to the New Facebook Delivery Insights

Ever wonder if your ads are competing for visibility in the Facebook auction? Or how much they’re competing against each other? There’s a lot that goes into determining who sees which ads on Facebook. Put simply there’s too much content available to be able to show people everything they could potentially see on Facebook, every […]

[The PPC Show] Episode 45: Irina Skripnik, Senior Product Marketing Manager at LinkedIn

Posted by on May 16, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 45: Irina Skripnik, Senior Product Marketing Manager at LinkedIn

Are you wondering how to get started with LinkedIn’s new Match Audiences? Or if LinkedIn is a good platform to reach your target audience? >>Don’t Miss Our Webinar with LinkedIn on May 17th!<< On this episode Irina Skripnik, Senior Product Marketing Manager at LinkedIn, joins The PPC Show to discuss the latest announcement from LinkedIn, Matched […]

5 Reasons to Write Different Ad Copy for Facebook & AdWords

Posted by on May 15, 2017 in Search, Social
5 Reasons to Write Different Ad Copy for Facebook & AdWords

You adjust copy when you’re running ad testing. You change social media copy based on the platform it’s running on. And I’m guessing you switch up the copy for various customer profiles when you’re running a new nurture campaign. But are you writing different ad copy for AdWords and Facebook? The goals of each platform […]

[The PPC Show] Episode 44: Peter Green, Senior Marketing Manager at AMN Healthcare

Posted by on May 12, 2017 in The PPC Show [Podcast]
[The PPC Show] Episode 44: Peter Green, Senior Marketing Manager at AMN Healthcare

Are you wondering how to best manage the in-house and agency relationship? Or what an average day is like as an in-house marketer? On this episode Peter Green, Senior Marketing Manager at AMN Healthcare, joins The PPC Show to discuss Managing In-House/Agency Relations. Listen to the full episode of The PPC Show as Peter reveals how to […]