Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018

For Q1 2018, we’ve analyzed over 3 billion Facebook ad impressions and more than 80 million clicks across 3,000+ unique accounts. Compared to Q4 ’17, we found the median CPM for Facebook placement ads decreased by 12.5%, the median CPC for Facebook ads decreased by 12.7%, and the median CTR for Facebook ads decreased by […]

7 Important Changes to Google AdWords Reporting and Targeting in 2018

7 Important Changes to Google AdWords Reporting and Targeting in 2018

Almost every month, Google AdWords introduces new features, and kills off features deemed irrelevant or confusing to its users. Most of these changes – save the major ones – go completely unnoticed, but can impact your search nonetheless. Here is a list of the latest changes to Google AdWords reporting, analytics, and targeting in 2018, […]

Trusting the Facebook Algorithm To Deliver Results

Trusting the Facebook Algorithm To Deliver Results

Welcome to episode #84 of The PPC Show. This is the second half of our interview with Merry Morud, Associate Creative Director at Aimclear, to discuss the recent Facebook changes in light of Cambridge Analytica and the impact advertisers can expect and get ready for. This is part two of our conversation. Stay tuned as we […]

4 Reasons Search Marketers Are Excited About YouTube Advertising

4 Reasons Search Marketers Are Excited About YouTube Advertising

2018 has been one hell of a year for us digital marketers already, hasn’t it? New features rolling out, a new UI driving all of us crazy, and GDPR having us: a) Trying to figure out what the hell it is b) Fielding questions from our clients and Zuckerberg who made us explain to our […]

How Much Do LinkedIn Ads Cost? [Q1 2018 AdStage Report]

How Much Do LinkedIn Ads Cost? [Q1 2018 AdStage Report]

In the first quarter of 2018, we analyzed over 2.5 billion LinkedIn ad impressions and over 3.4 million clicks from AdStage customers. Based on our data, we saw year-over-year CPMs increase 29%, while year-over-year CPCs decreased 12%. Q1 2018 LinkedIn advertising performance We observed the following median results among marketers using AdStage products: LinkedIn CPM: […]

Recent Facebook Changes and The Impact on Advertisers

Recent Facebook Changes and The Impact on Advertisers

Welcome to episode #83 of The PPC Show, where we interview the best and brightest in paid marketing. Over the next two weeks we’ll be joined by Merry Morud, Associate Creative Director at Aimclear, to discuss the recent FB changes in light of Cambridge Analytica and Zuckerberg testifying in front of congress. Then we’ll tackle the […]

How to Measure the Success of Your Lead Generation Webinar

How to Measure the Success of Your Lead Generation Webinar

B2B marketers love webinars. A proven lead gen tactic, webinars bring SQLs and are easy to measure. With the right metrics, you can tell precisely if the topic resonated with your audience; whether the content and speakers were engaging enough for people to stay; and with closed-loop reporting, exactly how many leads and at what cost […]

The Martech Evolution for Digital Advertising Agencies

The Martech Evolution for Digital Advertising Agencies

Welcome to episode #82 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Lance Loveday and Amanda Evans from Closed Loop agency. We’re going to be discussing the Evolution of the Digital Advertising Agency as it relates to the shift within the martech landscape and how […]

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

3 Reasons to Scale Your PPC Campaigns with the Microsoft Audience Network

The eyes and ears of the PPC community may be on AdWords and Facebook ads, but behind the scenes, Microsoft has quietly turned into a billion-dollar advertising giant. Revenue from Bing Ads rose by 15% in 2017 to $1.8bn, according to Microsoft’s latest annual report. The company has shipped tons of updates this year, including Audience […]

How Marketers Measure Video Campaign Effectiveness [Report]

How Marketers Measure Video Campaign Effectiveness [Report]

Digital video ad spend keeps rising, with the latest video advertising study showing that marketers spend more than half of their ad budgets on video. On average, marketers allocate over 59% of digital and mobile spend to video advertising. But according to another recent study by the CMO Council and ViralGains, marketers still struggle with closing the […]