How to Talk About PPC Results with Your Boss

Posted by on Jun 28, 2017 in Advertising, Reporting
How to Talk About PPC Results with Your Boss

PPC industry terms and acronyms can seem like a foreign language to those not managing digital media. It’s important to translate how performance metrics impact overall business goals. Slim your reports down to the key metrics that matter, and explain trends in common terms. Report on PPC Metrics in Common Business Terms Clicks From an […]

[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Posted by on Jun 27, 2017 in The PPC Show [Podcast]
[The PPC Show] Matt Umbro, Audience Targeting and Ad Customizers

Episode #50 is here and we’re joined by Matt Umbro, Associate Director of Services at Hanapin Marketing. On this episode of The PPC Show we discuss the history of #PPCChat, hiring best practices, audience targeting, and cool ways to use Ad Customizers. Listen to the full episode of The PPC Show. Matt’s been in the PPC industry since […]

What Makes a Good Monthly PPC Report?

Posted by on Jun 27, 2017 in Reporting
What Makes a Good Monthly PPC Report?

Take Your Monthly PPC Reports from Good to Great PPC reporting is a necessary evil in our line of work. Though nearly all of us would much rather be making campaign optimizations based on all the data we’ve accrued, it’s important that we’re sharing with stakeholders and able to convey what’s going on to them […]

Quick Guide to Amazon’s Advertiser Audiences

Posted by on Jun 26, 2017 in Advertising, Reporting
Quick Guide to Amazon’s Advertiser Audiences

Amazon Announces New Lookalike Audiences Tool Amazon’s purchase of Whole Foods is intriguing news that’s been covered by just about every major media outlet, but the company quietly announced another addition to its capabilities in the past few weeks. One that marketers may find even more exciting. Amazon, in its blog post, describes Advertiser Audiences […]

Data Visualization: When and How to Use Graphics for PPC Reporting

Posted by on Jun 22, 2017 in Advertising, Reporting
Data Visualization: When and How to Use Graphics for PPC Reporting

Technology, an increasing demand to squeeze the most out of every minute, and the desire to objectively present information are driving our world to become ever more visual. Whether in news media, on social, or in daily business reports, there exists a need for detailed information to be presented and understood quickly. You probably deal […]

[The PPC Show] Duane Brown, the Founder of Take Some Risk

Posted by on Jun 21, 2017 in The PPC Show [Podcast]
[The PPC Show] Duane Brown, the Founder of Take Some Risk

On this episode Duane Brown, Founder at Take Some Risk, joins The PPC Show. A global citizen with 11+ years experience working across digital marketing and branding for clients including ASOS, Mopp, Telstra, Jack Wills, Cineplex, Grant Thornton and BBDO. This opportunity has given him the chance to work with large data sets and help […]

Is SEM An Effective Growth Channel For Startups?

Posted by on Jun 21, 2017 in Agency, Search
Is SEM An Effective Growth Channel For Startups?

SEM is undoubtedly one of the most effective digital marketing channels that exist. When the right elements come together – a great product with good unit economics, relatively few competitors, and high search volumes – paid search scales very nicely. But startups rarely have all these elements working in their favor at once, and they […]

What’s New in AdStage: June

Posted by on Jun 20, 2017 in Product Updates
What’s New in AdStage: June

Welcome to the June edition of What’s New in AdStage! This month we launched our Slack app and made it even easier to get your data in and out of AdStage. Let’s go!👇 Report Use Google Sheets URL to Quickly Add Data Tables to AdStage Report We know you have data in Google Sheets that you […]

Focus on Campaign Strategy with Automate Bulk Actions

Posted by on Jun 20, 2017 in Automation, Product Updates
Focus on Campaign Strategy with Automate Bulk Actions

Save Time Optimizing Ad Accounts with Automate Bulk Actions Managing your ad campaigns individually on each network is time consuming and repetitive. Instead of dedicating resources to analyze campaign performance or refining your ad creative, you’re stuck juggling multiple open tabs to perform the same tedious optimization tasks across all your active campaigns. Introducing some […]

How to Save 10 Hours on PPC Management With Automation

Posted by on Jun 19, 2017 in Advertising, Automation
How to Save 10 Hours on PPC Management With Automation

Managing a PPC campaign takes time. A big part of that time is taken by activities you repeat over and over, like scheduling ads, optimizing bids, and keyword management. Some of the activities you do to manage your campaigns are small and may take you 10 minutes. But aggregate all those little tasks, and you […]