This Week In Ad Tech Headlines Feb 12-16th [PPC Podcast]

This Week In Ad Tech Headlines Feb 12-16th [PPC Podcast]

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Feb 12-16th. Tune in as they cover the latest on Chrome ad filtering, Google AMP for email, and Facebook downvote button. LISTEN TO THE SHOW     Show […]

Twitter Ad Costs for 2017 [NEW REPORT]

Twitter Ad Costs for 2017 [NEW REPORT]

For Q4 2017, we’ve analyzed over 355 million Twitter ad impressions across 100+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR of Twitter ad costs. Compared to Q3’17, we found the average CPM for Twitter ads increased 20%, the average CPC for Twitter ads increased 15%, and the average CTR for […]

Google AdWords CPC Decreased 42% in Q4 2017

Google AdWords CPC Decreased 42% in Q4 2017

For Q4 2017, we’ve analyzed over 240 million Google AdWords search ad impressions across 750+ unique accounts in USD currency to uncover the average CPM, CPC, and CTR. Compared to Q3’17, we found the average CPM on AdWords search ads decreased 30%, the average CPC on AdWords search ads decreased 42%, and the average CTR for […]

Making the Move from Freelancer to Running a Small Agency [Podcast]

Making the Move from Freelancer to Running a Small Agency [Podcast]

Welcome to episode #73 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Jon Quinton, founder of Overdrive Digital. In this episode, Jon talks about making the move the freelancer to start his own digital agency in the UK. Stay tuned […]

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

Facebook Ads CPM, CPC, & CTR Benchmarks for Q4 2017

For Q4 2017, we’ve analyzed over 1.7 billion Facebook ad impressions across 1700+ unique accounts in US currency to uncover the average CPM, CPC, and CTR. Compared to Q3’17, we found the average CPM for Facebook ads increased by 37%, the average CPC for Facebook ads increased by 14%, and the average CTR for Facebook […]

How to Measure Incremental Revenue in Paid Marketing

How to Measure Incremental Revenue in Paid Marketing

If you can drive revenue and growth above the cost of advertising, why would you want to cap your marketing budget? The truth is, that’s not how most marketing organizations function. The status-quo approach focuses on clicks and sign-ups, not revenue, and this model of thinking is clearly broken. Measuring incremental revenue helps marketers understand […]

The Rise of the Technical Paid Marketer [Podcast]

The Rise of the Technical Paid Marketer [Podcast]

Welcome to episode #72 of the PPC Show, where we interview the best and brightest in paid search and social media advertising. This week we’re joined by Gianluca Binelli, founder of Booster Box Digital. In this episode, Gianluca joins us to talk about the rise of technical paid marketers. Stay tuned to learn: How he […]

Facebook vs. YouTube: Which Platform Is More Effective? [Report]

Facebook vs. YouTube: Which Platform Is More Effective? [Report]

Are you creating more marketing videos this year? Most marketers say, yes, and most prefer YouTube over Facebook (87% vs. 68%). If video marketing is on your to-do list for this year and you want to know which channels drive the best ROI, read on to learn some curious stats on the state of video […]

How to Speak at a PPC Conference: Tips from 13 Experts

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How to Speak at a PPC Conference: Tips from 13 Experts

Speaking in public is one of the most rewarding experiences anyone can have. To start, you get the chance of becoming known in your industry, which boosts your perceived authority and influence. You also give back to your community, meet interesting people (who could become potential mentors, clients, or friends), and promote your company. But […]

The Week In Ad Tech Headlines Jan 29 – Feb 2th [PPC Podcast]

The Week In Ad Tech Headlines Jan 29 – Feb 2th [PPC Podcast]

This week on The PPC Show, Paul Wicker and JD Prater break down the top nine headlines in ad tech and digital advertising for the week of Jan 29 – Feb 2th. Tune in as they cover the latest on Facebook’s News Feed, Google AdWords muting remarketing ads, and Instagram Stories carousel ads. LISTEN TO […]