PPC Advertising

5 Steps To Creating The Perfect Text For Your PPC Ad

PPC ads are an amazing tool in getting more conversions and attention. And writing it might seem easy. After all, these are short and very simple. Yet, it’s very difficult to ...

Digital Advertising, AdStage Join, Marketing Analytics

A Marketer’s Guide to Winning at Sales

Marketing vs. sales. Sales vs. marketing! Who will win in an all out battle to secure customers and take home the glory? No one and everyone is the answer here. When it comes ...

PPC Marketing, Facebook Ads

The Expert PPC Marketer's Retargeting Guide For Facebook

Whether you’re an experienced Facebook marketer or just getting started, retargeting is one strategy you can't afford to mismanage. Sure, retargeting seems pretty ...

This Week in Ad Tech, The PPC Show

This Week In Ad News: Key Findings from Gartner Marketing Analytics Survey 2018

This week in Ad News: Bing Ads to exclusively serve Yahoo search traffic starting in March; How to use asset placement customization in Facebook; Key findings from ...

Lead Generation: Are you optimizing for the wrong metrics?

Way back when, which in the world of digital marketing could mean just a few years ago, marketers focused on numbers like web traffic, social impressions, number of blog ...

This Week in Ad Tech, The PPC Show

This Week In Ad News: Facebook adds new reporting for Click-to-WhatsApp ads

This week in Ad News: This Week in Ad Tech -Facebook adds new reporting for click-to-whatsapp ads, Spotify allows sponsorship of the Discover Weekly playlist, and boost ...

This Week in Ad Tech, The PPC Show

This Week In Ad News: [Special Edition] 2019 PPC Predictions

For this special edition of This Week in Ad News - a roundup of 2019 predictions for the industry, including a bonus PPC Show.

The PPC Show

2019 Trends in PPC [PODCAST]

Welcome to this special edition of The PPC Show where JD Prater and I take a break from the regular headlines and discuss 2019 trends and predictions for PPC. Tune in to hear ...

Product, Product Updates, Lead Generation, HubSpot

Show a More Complete Picture by Adding HubSpot Data to Ad Performance Reports

Marketers have a lot going on. Not only are we responsible for the overall brand, product messaging, and press of a company, but we are the primary drivers of lead generation ...

Benchmark Report, Lead Generation, Twitter Advertising

Twitter Q3 2018 Benchmarks: CPC, CPM, CTR

In Q3 2018, we analyzed over 104 million impressions and nearly 2 million clicks on Twitter to calculate median CPC, CPM, and CTR. Although Twitter didn’t have much to offer ...