Provides full management and analytics across search, social, mobile and display; signs key partners to build apps on platform; launches paid beta.
NEW YORK, Advertising Week 2013 — September 24, 2013 — AdStage Inc. revealed their next generation self-serve cross-network advertising platform today at Advertising Week 2013 on The Huffington Post stage in New York to expand on the success of their first app, AdStage Express, which enabled businesses to build, manage and optimize online ad campaigns across Google, Bing, Facebook & LinkedIn within a single interface. The new platform offers full management and analytics of campaigns across search, social, mobile and display and includes a fully integrated app system that enables AdStage to expand features for marketers. Key app partners for the platform include Unbounce, Bigstock, ReTargeter, Getty Images and more. The platform beta is now available for a flat monthly fee, with the first five apps included free, making it accessible to businesses of all sizes and positioning AdStage as the leader in cross-network advertising.
As the number of ad formats and networks grow, managing multiple campaigns has become increasingly complex and time-consuming. Marketers must juggle between network dashboards, spreadsheets and desktop editors to reach a single goal. Large businesses and agencies manage this by integrating their systems with complex enterprise tools but the majority of advertisers have been left without a solution. AdStage's first app, AdStage Express, tackled this problem head on for small to medium-sized businesses and attracted over 2,300 sign ups in the first six months. Now AdStage is digging into its position as the cross-network advertising solution for the masses with this powerful platform and integrated apps system.
"We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums, resource-intensive onboarding and restricted access by forcing you to demo with salespeople to get started" says Sahil Jain, CEO and co-founder of AdStage. "Spend any amount of time building campaigns and you'll see managing networks without the right tech comes at a huge opportunity cost from lost time and lost revenue. We want to be the one-stop shop self-serve platform for advertisers of any size so we're making AdStage accessible to the masses while integrating popular point solutions directly into apps on the platform. Just sign up online with an email address and get started immediately."
"To do self-serve right, we're launching with a complete resource center and have gone out of our way to build advertiser education into the platform itself. This means businesses that are looking to save on costly agency relationships can utilize AdStage and become better advertisers themselves. We want to help businesses become self-sufficient with in house ad efforts because we know this will result in better messaging, efficient ad spend and aligned goals."
The AdStage platform saves businesses time and improves performance by providing a unified platform to manage and analyze campaigns. It allows advertisers to import existing campaigns across Google, Bing, Facebook & LinkedIn and includes a suite of apps that enable marketers to utilize features that meet their unique needs. Whether they're new to advertising or veterans, with monthly budgets of $3,000 or $300,000, marketers can build and optimize campaigns with powerful insights and learnings from once-separate channels. Novice advertisers will still have access to AdStage Express, which is included as an app, to easily deploy ads across as many as four ad networks simultaneously. Sophisticated advertisers will be pleased to hear AdStage is also including four full-featured campaign creation apps that support a wide variety of ad types to build high-performance campaigns.
AdStage will be developing additional apps to expand the platform into complementary advertising efforts like multivariate ad copy generation, A/B testing and keyword research. New apps will be prioritized according to customer votes and released every few weeks. Popular point solutions that advertisers use today will also be integrated into the AdStage platform as apps, creating a one-stop shop. Current app partners include ReTargeter, Unbounce, Bigstock, Canned Banners, MixRank and Thinkstock by Getty Images. Partner apps will provide features like Facebook retargeting (FBX), landing page optimization, competitive intelligence, banner ad creation and stock image libraries with a wealth of creative assets.
"We are very excited to be partnering with AdStage to develop an app on the platform that provides their customers with the ability to kick off retargeting campaigns that access the Facebook Exchange" says Arjun Dev Arora, CEO of ReTargeter. "The platform is a huge step forward for online marketing in that it gives marketers a one-stop shop to manage and optimize their campaigns across many independent platforms. This is a long time coming and we are excited to be both a partner and customer."
The platform is available, with the first five apps included free, as a beta for only $99 per month with a free trial. The platform has already signed up over 380 businesses with monthly ad spend ranging from $1,000 to $700,000. The company is now collecting signups from the public and gearing up for growth. Complete details about the AdStage platform are available at their new website www.adstage.io.
About The AdStage Platform
The AdStage platform is a self-serve cross-network online advertising platform with full management and analytics across search, display, social and mobile ad networks like Google, Bing, Facebook & LinkedIn. It's an all-in-one marketing platform, complete with an integrated app system, for advertisers of all sizes.
About AdStage Inc.
AdStage is a technology company building powerful tools for advertisers. With investment of over $1.53M from Freestyle Capital, Quest VP, Dave McClure/500S, Digital Garage, LAUNCH Fund, XG Ventures, Mark Mullen, Stewart Alsop and more.
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