Cross-Network Ad Platform Named LinkedIn Certified Sponsored Updates Partner; Integrates the Native Ad Type and Provides Advanced Tools to Maximize ROI
SAN FRANCISCO, CA — April 24, 2014 — AdStage, the self-serve all-in-one online advertising platform that integrates Google, Facebook, Bing, & LinkedIn ad networks into a single interface for advertisers, today unveiled support for LinkedIn Sponsored Updates, promoted company posts that display natively in the LinkedIn content feed, through the Certified Sponsored Updates Partner Program API as part of a deeper relationship with LinkedIn, further strengthening AdStage’s position as the premier campaign management platform.
AdStage has worked closely with LinkedIn for over a year as one of only four companies in the world with access to LinkedIn’s exclusive Text Ads API, to build official tools that help advertisers more effectively manage and optimize their LinkedIn Ads campaigns. Now as a Certified Sponsored Updates Partner, AdStage sets itself apart from its peers with prime B2B ad inventory. AdStage customers can now promote relevant content that defines their brands as thought leaders, drives quality leads, and builds relationships with a targeted audience of professionals on LinkedIn.
“Marketers are quickly discovering that scalable native ads reveal a bright future for advertising,” said Sahil Jain, CEO and co-founder of AdStage. “We’re thrilled to announce that our partnership with LinkedIn has grown to include their new high-performing native ad type. LinkedIn Sponsored Updates are a powerful and scalable way for businesses to integrate and amplify their content into the world’s only professional feed.”
AdStage helps marketers maximize the ROI of their Sponsored Updates and provides a suite of advanced features, including the ability to adjust targeting and settings across multiple campaigns simultaneously with bulk changes and group related campaigns into folders to aggregate performance statistics and identify trends quickly. The AdStage Platform saves marketers from juggling between ad network interfaces to manually merge performance data by bringing Google, Facebook, Bing, & LinkedIn Ads campaigns together into a single dashboard for cross-network management and analytics. As a self-serve tool, AdStage also provides a wealth of built-in educational resources to help companies master their campaign strategy, which is supplemented with on-call personal advice from digital advertising experts.
“AdStage goes further to maximize online ad campaign performance with embedded guides, how-tos, and cheat sheets that are sent to marketers programmatically, right when they need them,” said Sahil Jain. “Education is a huge part of AdStage. We’re not just building tools that let you advertise, we take it further by building tools that teach you to advertise well.”
AdStage is also preparing to release a Sponsored Updates Companion App onto the AdStage Platform. This app, built on the AdStage API, lets marketers create and manage all of their LinkedIn company updates from one place. It provides both sponsored and organic performance analytics, allows marketers to set alerts for engagement milestones, and simplifies the addition and removal of updates from Sponsored Updates campaigns in bulk. With these features, marketers can implement advanced campaign targeting strategies, that are otherwise unavailable, to give them the edge and maximize their return on investment.
Support for LinkedIn Sponsored Updates & Text Ads have made AdStage the go-to self-serve platform for prominent LinkedIn advertisers like New Relic. LinkedIn Sponsored Updates campaigns are available now within the AdStage Platform and new customers can sign up for a free 14-day free trial. More than 9,000 businesses have joined the wait list for access to AdStage and paid customers include New Relic, Hired and Cotap. For more information and to sign up visit www.adstage.io.
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics of ad campaigns across search, social, display, and mobile ad networks like Google, Bing, Facebook, & LinkedIn. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. With investment of over $2.5MM from Freestyle Capital, Digital Garage, Quest VP, Dave McClure/500Startups, LAUNCH Fund, XG Ventures, Double M Partners, John Battelle Stewart Alsop and more.
Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.