Direct response ads on Twitter are easier than ever with Website Cards. They give interested users a quick summary of your website along with an easy way to visit and they’re a great way to promote your landing page on Twitter.
Twitter Ads Website Cards are larger and more engaging that a standard tweet. They feature a large image attached to your tweet, but unlike normal image attachments that open up a larger version of the image, clicking on the image in a Website Card will send users to your landing page. This makes it ideal for driving traffic to landing pages.
Create a New Website Card
To create a new Website Card, you’ll first need to visit the Twitter Ads homepage. If you haven’t created a Twitter Ads account yet, use this link to can get $50 in free Twitter Ads credit.
- Click “Creatives” in the top navigation.
- Select “Cards.”
- Select “Website” below the “Card” tab.
- Click “Create Website Card.”
Populate the Card Content
Here is where you’ll put together the content and look of your card. Don’t worry about the body copy, that actually comes later when you attach this card to a tweet. All you need to do at this point is create one awesome website card with an image and a landing page, then you can attach it to multiple tweets and A/B test it.
The first piece of content to add to your Website card is the most important: the card image. Your card image is what will catch your audience’s eye and communicate the value of your offer. Consider adding text to your image to really drive home the message.
Next, you’ll add the website title to tell people where they will go once they click on your tweet. You don’t have to use your site’s actual title, instead use copy that describes the site in an enticing way. This will show up below the image, next to the call to action button
Now you’ll input the URL of the page you’re driving traffic to. Learn how to choose your ad’s landing page.
Note: Unlike typical traffic from Twitter, visits from Website Cards will show up in your web analytics tool as referral traffic. To keep your analytics clean, you’ll want to tag this URL . Learn how to tag URLs for Google Analytics.
Next, give your card a descriptive name. This will help you differentiate between other cards you create and won’t be shown to the public. Now your card is ready to be added to future tweets!
Add to Campaign
Now that you’ve created your Website Card, you’ll need to attach it to a tweet within a campaign. You can either choose an existing campaign or create a new campaign.
Compose a New Tweet
Once you’ve chosen the campaign, you’ll need to compose a new tweet. This will serve as the body copy for your Website Card.
Pro tip: Don’t include any links or hashtags in the tweet copy because you want to limit which links your audience can engage with. No one wants to pay for clicks on a hashtag. #moneydoesntgrowontrees
Attach the Card to Your Tweet
Before you submit your tweet, click the Cards icon and select the card you just created to attach it to this tweet.
Once selected, your card will appear as a link in your tweet.
Finally, click “Limited Delivery Tweet” to save this tweet. This will be created as an unpublished tweet that will only be visible to this campaign’s audience and won’t be posted to your public timeline. That’s all it takes!
If you’d like to save time managing Twitter Ad campaigns, by managing ads in bulk and setting up automated rules to handle optimization, check out AdStage.
Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.
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