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Pinterest Announces Self-Serve Promoted Pins

Pinterest has just announced two new products to help businesses reach more people on the social network: Do-it-yourself Promoted Pins and updated analytics.

Do-It-Yourself Promoted Pins

Pinterest has long been testing Promoted Pins in search and category feeds, but now they’ve added a self-serve way for you to promote pins yourself. This opens Promoted Pins up to businesses of any size and gives you a way to reach more people and drive traffic back to your site. Promoted Pins will be available on a cost-per-click (CPC) basis through

Pinterest do it yourself promoted pins

If you’re based in the US and are interested in testing self-serve promoted pins, you can sign up for a chance to test it here.

New and Improved Analytics

Pinterest also announced a refresh to their analytics tool. The new version promises to offer more detailed insights to help you figure out what to pin, including:

  • What people are pinning from your website
  • How pins from your Pinterest profile are performing
  • Which pins and boards are driving the most impressions, clicks and repins
  • How pins drive engagement across different platforms

The updated analytics tool is rolling out slowly to business accounts now and will be available at

Pinterest analytics profile

You'll need a Pinterest business account to use these tools. You can sign up for one here.

AdStage Team