Do-It-Yourself Promoted Pins
Pinterest has long been testing Promoted Pins in search and category feeds, but now they’ve added a self-serve way for you to promote pins yourself. This opens Promoted Pins up to businesses of any size and gives you a way to reach more people and drive traffic back to your site. Promoted Pins will be available on a cost-per-click (CPC) basis through ads.pinterest.com.
If you’re based in the US and are interested in testing self-serve promoted pins, you can sign up for a chance to test it here.
New and Improved Analytics
Pinterest also announced a refresh to their analytics tool. The new version promises to offer more detailed insights to help you figure out what to pin, including:
- What people are pinning from your website
- How pins from your Pinterest profile are performing
- Which pins and boards are driving the most impressions, clicks and repins
- How pins drive engagement across different platforms
The updated analytics tool is rolling out slowly to business accounts now and will be available at analytics.pinterest.com.
You'll need a Pinterest business account to use these tools. You can sign up for one here.