Facebook Ads, Twitter Ads, Google Ads, Microsoft Advertising, This Week in Ad News

This Week in Ad Tech: Week of June 17, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JUNE 17, 2014


twitter hq

How to Create Retargeting Campaigns with Twitter Ads

Twitter this week announced the ability to create your own remarketing campaigns from the Twitter Ads interface! While remarketing has been possible on Twitter since December, you’re no longer required to go through a third-party partner to set it up. In this post, I’ll walk you through building your first Twitter remarketing campaign. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

Upcoming Changes to AdWords’ Policies
Google has sent a mass e-mail to advertisers stating they are going to...

Mobile Site Call Conversions Now Available in AdWords
Attention PPC Account Managers everywhere! Gone are the days of...

An Issue in the Paid and Organic Report
In March, RKG’s Matt Mierzejewski detailed some potential uses of...

Bing Ads URL Auto-Tagging Finally Arrives
Rejoice, the Bing Ads team has finally rolled out one of its most...

Facebook To Leverage Web & Mobile Activity In Ad Targeting
Facebook Ads are about to become a much more lucrative commodity to...

Facebook Pulls Back Curtain & Gives Users More Control Over Ads
Ever wonder why you keep getting that workout ad on Facebook? Want...

Facebook Updates Domain Insights To Roll Up Subdomain Traffic
If you manage a site with multiple subdomains, tracking Facebook...

Twitter All Access Program Launches To Help Businesses
A select group of Twitter users are being invited to Twitter All Access...

Coming Soon To Twitter, Ads Targeted To Weather Conditions
Twitter and the Weather Company, owner of the Weather Channel, have...


LEARN SOMETHING NEW

Learn About Facebook oCPM Bidding
oCPM, or Optimized Cost Per Mille, is Facebook’s most flexible ad bid...

How To Manage Bids For AdWords Shopping Ads
Last month, I covered the basics of how Shopping campaigns in...

What You Need to Know About AdWords Quality Score
This is my first blog post for Search Engine Journal.  I plan to blog once...

New AdWords Scripts For Your MCC! Powerful Analytics Meets Simplicity
Wish you had an easier way to gather data on all the accounts in your...

Do Your Campaigns Target “Search & Display Networks”?
Segmenting search and display campaigns is a basic best practice that...

Assessing the Impact of Image Extensions
Google first announced image extensions in beta in June 2013...

Excel PPC Heat Mapping 101
Spreadsheets are hard. For the uninitiated, diving in to an AdWords or...

10 Tips for Maximizing Your (Non-Q4) Peak Paid Search Season
RKG has published several blog posts over the past few years with great...

Pre-PPC Strategies For Launching a New Product
PPC has long been the cheapest, quickest, easiest way to test-market...

3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
No matter your PPC budget it’s important to optimize your account so...

What Advanced SEMs Should Be Doing About Mobile
Every year is the year of mobile, and 2014 hasn’t been a disappointment...

Amazing Paid Search Tactics
Paid search continues to get exceedingly complicated, but the expert...

Rethinking Retargeting
Retargeting is one of the most effective techniques in paid search and...


INDUSTRY TRENDS

Internet Ads Surge 19% in Just One Year
Internet advertising revenues in the U.S. jumped 19% from a year earlier...

Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
This morning, the IAB released topline digital ad revenues for Q1 2014 in...

New Study: Search Ads Lift Brand Awareness
Everyone knows that search ads are for direct response, right?  But what...

How Net Neutrality May Impact Content & Advertising
One could argue that the discussion around Net Neutrality has been...

Why Native Advertising Matters And What You Should Do About It
Native advertising is much more than the newest shiny object to appear...

Facebook Posts See More Engagement on Weekends and After Hours 
Facebook’s ever-evolving algorithm keeps marketers on their toes when...

Google AdSense Responsive Ad Unit Performs Well
10 months ago, Google introduced, in beta, the AdSense responsive ad...

Advertisers Still Wary of Programmatic
Trust in programmatic buying has a long way to go, based on April 2014...

SMBs Increase Spending, Time Invested in Social
Small and medium-sized businesses (SMBs) have continued to see...

US Hispanic Millennials More Receptive to Mobile Ads
US Hispanic millennials number more than 21 million, making up about...


Stay Informed

Get this newsletter delivered to your inbox every week!

[button url="https://docs.google.com/forms/d/1NSNKd0rjOeXDlJtdXw7G8XM5f-HewOQ2PY1DRn6rlOc/viewform" target="_blank" label="Subscribe Now"]

AdStage Team