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    This Week in Ad Tech: Week of June 17, 2014

    Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF JUNE 17, 2014


    twitter hq

    How to Create Retargeting Campaigns with Twitter Ads

    Twitter this week announced the ability to create your own remarketing campaigns from the Twitter Ads interface! While remarketing has been possible on Twitter since December, you’re no longer required to go through a third-party partner to set it up. In this post, I’ll walk you through building your first Twitter remarketing campaign. Read More...

    Sam Mazaheri | @sammmer


    IN THE NEWS

    Upcoming Changes to AdWords’ Policies
    Google has sent a mass e-mail to advertisers stating they are going to...

    Mobile Site Call Conversions Now Available in AdWords
    Attention PPC Account Managers everywhere! Gone are the days of...

    An Issue in the Paid and Organic Report
    In March, RKG’s Matt Mierzejewski detailed some potential uses of...

    Bing Ads URL Auto-Tagging Finally Arrives
    Rejoice, the Bing Ads team has finally rolled out one of its most...

    Facebook To Leverage Web & Mobile Activity In Ad Targeting
    Facebook Ads are about to become a much more lucrative commodity to...

    Facebook Pulls Back Curtain & Gives Users More Control Over Ads
    Ever wonder why you keep getting that workout ad on Facebook? Want...

    Facebook Updates Domain Insights To Roll Up Subdomain Traffic
    If you manage a site with multiple subdomains, tracking Facebook...

    Twitter All Access Program Launches To Help Businesses
    A select group of Twitter users are being invited to Twitter All Access...

    Coming Soon To Twitter, Ads Targeted To Weather Conditions
    Twitter and the Weather Company, owner of the Weather Channel, have...


    LEARN SOMETHING NEW

    Learn About Facebook oCPM Bidding
    oCPM, or Optimized Cost Per Mille, is Facebook’s most flexible ad bid...

    How To Manage Bids For AdWords Shopping Ads
    Last month, I covered the basics of how Shopping campaigns in...

    What You Need to Know About AdWords Quality Score
    This is my first blog post for Search Engine Journal.  I plan to blog once...

    New AdWords Scripts For Your MCC! Powerful Analytics Meets Simplicity
    Wish you had an easier way to gather data on all the accounts in your...

    Do Your Campaigns Target “Search & Display Networks”?
    Segmenting search and display campaigns is a basic best practice that...

    Assessing the Impact of Image Extensions
    Google first announced image extensions in beta in June 2013...

    Excel PPC Heat Mapping 101
    Spreadsheets are hard. For the uninitiated, diving in to an AdWords or...

    10 Tips for Maximizing Your (Non-Q4) Peak Paid Search Season
    RKG has published several blog posts over the past few years with great...

    Pre-PPC Strategies For Launching a New Product
    PPC has long been the cheapest, quickest, easiest way to test-market...

    3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
    No matter your PPC budget it’s important to optimize your account so...

    What Advanced SEMs Should Be Doing About Mobile
    Every year is the year of mobile, and 2014 hasn’t been a disappointment...

    Amazing Paid Search Tactics
    Paid search continues to get exceedingly complicated, but the expert...

    Rethinking Retargeting
    Retargeting is one of the most effective techniques in paid search and...


    INDUSTRY TRENDS

    Internet Ads Surge 19% in Just One Year
    Internet advertising revenues in the U.S. jumped 19% from a year earlier...

    Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
    This morning, the IAB released topline digital ad revenues for Q1 2014 in...

    New Study: Search Ads Lift Brand Awareness
    Everyone knows that search ads are for direct response, right?  But what...

    How Net Neutrality May Impact Content & Advertising
    One could argue that the discussion around Net Neutrality has been...

    Why Native Advertising Matters And What You Should Do About It
    Native advertising is much more than the newest shiny object to appear...

    Facebook Posts See More Engagement on Weekends and After Hours 
    Facebook’s ever-evolving algorithm keeps marketers on their toes when...

    Google AdSense Responsive Ad Unit Performs Well
    10 months ago, Google introduced, in beta, the AdSense responsive ad...

    Advertisers Still Wary of Programmatic
    Trust in programmatic buying has a long way to go, based on April 2014...

    SMBs Increase Spending, Time Invested in Social
    Small and medium-sized businesses (SMBs) have continued to see...

    US Hispanic Millennials More Receptive to Mobile Ads
    US Hispanic millennials number more than 21 million, making up about...


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