adstage-logo-light@2x
    START FREE TRIAL OF ADSTAGE

    Facebook Ads, Twitter Ads, This Week in Ad News, Google Ads, Microsoft Advertising

    This Week in Ad Tech: Week of June 24, 2014

    Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF JUNE 24, 2014


    how to create a remarketing campaign in google adwords

    How to Create Retargeting Campaigns in Google AdWords

    With Twitter & Facebook introducing self-serve remarketing capabilities in the past few weeks, it seemed right to give credit to the network that offered it first. In this post, I’ll walk you through creating a remarketing campaign in Google AdWords. Read More...

    Sam Mazaheri | @sammmer


    IN THE NEWS

    Facebook Audience Insights Are (Finally) Live
    After announcing Audience Insights back in early May, Facebook has...

    Improved Facebook Right Hand Ads Will Roll Out Next Week
    A few months ago, Facebook promised a revamped, larger ad size for...

    Facebook's New Focus Changes the Game for Brand Advertisers
    Facebook’s recent focus on direct-response advertising is leaving fewer...

    2014 update to Google Shopping Products Feed Specification
    Over the past year the Google Shopping team has made improvements...

    Google Builds Up Digital Video Ad Capabilities With mDialog Acquisition
    In another sign of Google’s active plan to attract more brand dollars and...

    Microsoft Shuttering Bing Ads Express
    Bing Ads Express, Microsoft’s program to encourage small businesses...

    Bing Ads Expands Bid Landscape Estimator
    In March, Bing Ads launched its Bid Landscape tool in the U.S...

    Bing tests show different messages with ads
    Bing tests show different messages with ads in search results...

    Twitter Snaps Up Live-TV Clipping Platform SnappyTV
    Twitter announced today that it is acquiring SnappyTV, a live-TV...

    Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini
    In a sign of how Yahoo’s new mobile search and native ad marketplace...

    Native Ad Disclosures In Forefront, Again, In ASA Ruling Against Outbrain
    We’ve all seen the “Around The Web” and “You May Also Like” content...


    LEARN SOMETHING NEW

    PPC Budget Forecasting 101
    As pay-per-click (PPC) professionals, we're often asked to play with our...

    5 Changes You Need to Make for Google Shopping in the Next 2 Months
    I've come to the conclusion Google loves fall. Although Google's...

    Still on PLAs? How to Migrate to Google Shopping
    Google is retiring PLAs (Product Listing Ads) in August and accounts...

    5 Tips For Better PPC Lead Quality
    Lead generation can be a tricky game when it comes to PPC. In...

    PPC Project Management
    What is the number one reason you don’t delegate to others when you...

    SEO Plus PPC Equals SERP Real Estate, Content Glue & ROI
    Most marketers would agree that to be competitive, we do not operate...

    The 12 Steps for PPC Management
    I’ve spent quite a bit of time recently reflecting on how I’ve managed my...

    Ad Testing Scenarios For Low-Converting Campaigns
    A/B Testing is a constant paid search practice with the process looking...

    Remarketing Tips Born Of Years Of Experience
    Retargeting is an awesome way to reengage traffic that hasn’t converted...

    5 Tips for Proactive Client Communication
    Aside from poor performance, being too reactive is my primary concern...

    3 Assumptions Every Great PPC Account Manager Makes
    They say, “don’t make assumptions”, but who are they to tell you how to...


    INDUSTRY TRENDS

    Study Charts Influence Of Facebook Ad Spend On SEM Conversions
    Following up on last year’s study that found increased Facebook...

    Back to School 2014 Trends: How Search Marketers Can Get Ready Now
    School may have just got out for some, but that doesn't mean search...

    Does Google’s “Search Ads Lift Awareness” Study Mean What It Says?
    Google is touting a new study this week that concludes “Search Ads Lift...

    eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
    By claiming that paid search is largely “ineffective,” eBay has attracted a...

    Do Google+ Social Annotations Improve My PPC Performance?
    We all know that Google’s been pushing their social platform (if you can...

    Why The Financial Times Ditched CPMs For Time Spent
    “Engaged time” has been one of the biggest buzzwords in the media...

    We're All Responsible for Click Fraud and Here's How to Stop It
    Whether you know it or not, your brand is shelling out money for clicks...

    Programmatic Campaign Transparency Turning Black Box Into Glass Box
    We’ve all seen the subject of programmatic campaign transparency hit...

    56% Of Viewers Skip Online Video Ads
    After surveying viewer engagement with online video and video ads...

    Research Shows That Twitter Is Helping TV Ad Campaigns
    Twitter wants to be the first choice for your second-screen. And today, it...

    Join 8,000+ other marketers and subscribe!

    Get online advertising news, how-tos and articles delivered directly to your email inbox!