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This Week in Ad Tech: Week of July 1, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JULY 1, 2014


changes to facebook rhc ads

Facebook Ads in the Right-Hand Column Are Getting Bigger

In April, Facebook announced major changes to the way ads displayed in the right-hand column (sidebar). Those changes began rolling out this week and users will soon be seeing larger ads in the sidebar. In this post we’ll review the change and help you plan out your next steps. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

New Facebook Multi-Product Ads & Retargeted Custom Audiences
Remember back when Facebook went public and the stock dropped due...

Twitter Rolls Out App Install & Engagement Ads Globally
Twitter, looking for a bigger piece of the lucrative mobile app install...

Twitter Acquires TapCommerce For Mobile Retargeting & Reengagement
Twitter announced today that it has acquired New York-based...

Is Twitter Shopping Finally Here? “Buy Now” Buttons Appearing.
Two things stand out about the sneakers pictured above in a screenshot...

Google Analytics Now Separates Brand And Non-Brand PPC Traffic
Brand and non-brand paid search terms typically perform very differently...

Google Beefs Up AdWords Location Extension Reporting And Targeting
Google has rolled out a couple of enhancements for paid search...

Now Apply AdWords Conversion Settings To Imported Analytics Goals
The ability to import goals from Google Analytics into AdWords just got...

Remarketing Lists For Search Now Support Conversion-Based Bids
Now when you enable AdWords conversion-based automated bid...

AdWords Retiring Manual Location Extensions
A few months ago, AdWords introduced upgraded location extensions...

Media Ratings Council Approves Viewable Impressions For Video Ads
After more than a year-long review process, the Media Rating Council...

What’s New with AdStage in June
Check out some of the new features we’ve added to AdStage in June...


LEARN SOMETHING NEW

8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC...

Drive More App Installs and Engagement with AdMob
Earlier this year, we announced a number of AdWords enhancements to...

3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping...

How Hard Should You Press The Gas Pedal In Paid Search?
An enduring truth in the paid search business is that paid search...

Mobile Calls Are The New Conversions: 7 Tips For SEMs
Are you seeing depressing plateaus, or even declines, in your year-over-...

How to Write Better Copy While Barely Trying: 6 Foolproof Tips
I was in a client meeting recently when I found myself tuning out the...

The Biggest Mistake PPC Advertisers Make
Everyone makes mistakes on the job, but some mistakes are more costly...

Decrease CPA by 79% with Dynamic Search Remarketing
I’ve talked about how to use Dynamic Search Ads (DSAs) for...

ROAS For Beginners: The eCommerce Metric of Choice
For eCommerce Series Week, what could be more important than ROAS...

How to Use Auction Insights without Getting Caught in a Shootout
Conventional wisdom at RKG holds that when making strategic...


INDUSTRY TRENDS

Wait A Minute. Facebook Is Still A Big Hit Among Teens
It’s an idea with staying power: Teens are abandoning Facebook...

5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
Mobile is quickly becoming one of the most important (if not the most...

Want App Users to Interact with Your Ads? Reward Them
The majority of consumers may pay attention to and interact with in-app...

Defining The Native Advertising Landscape
The term “native advertising” has so rapidly become endemic in digital...

Beyond the Click – PPC that Converts
What Search, Display or Social PPC Settings do you favor for...

AdWords Cost Per Click Rises 26% Between 2012 and 2014
Have you been paying more per search click than you used to? So have...

For Premium CPM Prices, the Only Way Is Up
In the desktop display space, viewability, programmatic advertising and...

The Impact Of Google Display Network Magazine Ads
In May, Google officially launched a new format for text ads on the...

Programmatic and Premium Pull Display Pricing in Opposite Directions
As group media director for digital advertising agency 360i, Jessica...

For Winning World Cup Ads, Brands Need Their Own Fans
Chatting and posting on social—especially on Facebook—has proven to...

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AdStage Team