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    Digital Marketing

    How to Get Started with Remarketing Campaigns

    Are you tired of people leaving your site without signing up, placing an order or doing anything of value? You should be. After all, it took a lot of effort getting them onto your site in the first place. But bounced visitors don't have to be a total loss because you can recapture them with remarketing ad campaigns. In this post, I'll connect you with resources that will help you get started creating and optimizing your remarketing campaigns that bring back visitors and make them customers.

    About Remarketing Campaigns

    Remarketing, known also as "retargeting," gives you a way to show follow-up ads to people who’ve visited your site before. This makes it a great way to win over potential customers that are considering your offer and re-engage past customers.

    I'll be covering three major self-serve channels below, but there are full-service providers that can create and manage remarketing campaigns for you.

    Google AdWords Remarketing

    how to create a remarketing campaign in google adwordsGoogle AdWords LogoGoogle AdWords offers a way to show traditional remarketing ads across a wide variety of websites through the Google Display Network. It's a great way to show ads to past visitors no matter what sites they visit as they browse the internet.

    For a detailed walkthrough, read How to Create Remarketing Campaigns in Google AdWords.

    Another option is to customize your AdWords search campaign for people who've been to your site before with remarketing lists for search ads (RLSA). Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google and search partner sites. RLSA let's you tailor keyword bids and ads to these visitors when they're searching across Google and it's a very unique spin on Remarketing.

    Facebook Ads Remarketing

    how to retarget on facebook with website custom audiencesfacebook logoFacebook Ads gives you the ability to show remarketing ads and promoted posts to past visitors as they browse Facebook. The process involves creating a custom audience for your ads that is built with website visitors. Of course, you can further refine your website custom audience with Facebook's incredible audience targeting parameters.

    For a detailed walkthrough, read How to Remarket on Facebook with Website Custom Audiences.

    Twitter Ads Remarketing

    twitter hqTwitter Ads LogoTwitter offers a way to create remarketing campaigns that show promoted tweets to past site visitors as they use Twitter. It's great for heavy Twitter advertisers. To make the most of your promoted tweets, try including a special offer inside a Website Card.

    For a detailed walkthrough, read How to Create Retargeting Campaigns with Twitter Ads.

    7 Tips to Supercharge Your Retargeting

    7 tips to supercharge your retargeting

    To ensure your retargeting ads are primed to drive results, check out this list of 7 tips to boost retargeting performance.