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This Week in Ad Tech: Week of July 8, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JULY 8, 2014


how to preview adwords ads without paying for it

How To Preview Your AdWords Ads Without Paying For It

Who doesn’t love seeing a finished version of their project? Whether its an ad, a postcard or a deck, you’re filled with a sense of pride every time you look at your just-completed handiwork. But while there’s no harm in sending yourself a piece of direct mail or a promotional email, there are downsides to seeing your search ads in the wild. In this post, I’ll show to how to preview your search ads without paying for it. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

Google AdWords To Rename “Delete” As “Remove”
It’s always seemed odd that choosing to “Delete” a campaign, for...

Google Launches AdWords Editor Version 10.5
The AdWords Editor is a tool that all Paid Search advertisers are familiar...

New Facebook Ad Type Places ‘Missed Calls’ On The Behalf Of Users
While you may have the most recent Samsung or Google smartphone...

Facebook Acquires LiveRail To Serve Video Ads Everywhere
Facebook has just bought video ad tech startup LiveRail, which...

Facebook Wants To Know If Posts In Your News Feed “Feel” Like Ads
Facebook has set a very high bar for advertising on its network...

Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI
Bing Ads has taken another step toward supporting larger accounts...

Bing Adds New Twitter-Based Search Features
As part of Bing’s partnership with Twitter, it is adding some new...


LEARN SOMETHING NEW

How to Get Started with Remarketing Campaigns
Are you tired of people leaving your site without signing up, placing an...

Learn How to Recognize CPC Creep and What You Can Do About It
Over time we PPC managers make changes to our campaigns based on...

Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels...

11 Hacks to Qualify Your PPC Leads
I really enjoy tennis. Watching and playing it. One of my favorite players...

Determining Which PPC Metrics Really Matter
This week Luke Alley fills in for Matt Umbro...

5 Options to Ensure Accurate PPC Conversion Tracking
Conversion tracking is arguably the most important piece of running...

How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive...

7 Keyword Match Type Tips
The match types you choose for your paid keywords can have a huge...

What Google Shopping Campaign Priority Settings Really Mean
RKG’s Melissa Rowland recently published a great post on the must...

Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You’re ready (or not) to take your first AdWords...

Detangling GDN Autoplacement Performance for Best Results
The Google Display Network can be a really messy place, especially...

Guide To Facebook’s Ad Targeting
Facebook has been continually expanding its ad-targeting options, and...


INDUSTRY TRENDS

Total US Ad Spending to See Largest Increase Since 2004 
Total media ad spending in the US this year will see its largest increase...

The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed...

The Three Pillars Of A Programmatic Strategy
In today’s digital ecosystem, the programmatic paradigm is no longer a...

Native Advertising: The AdBlock Antidote?
AdBlock and Adblock Plus, the web’s most popular extensions and open...

2014 Mobile Ad Revenue To Beat Newspaper, Magazine, Radio
According to a new forecast from eMarketer, total media spending in the...

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AdStage Team