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    This Week in Ad Tech: Week of July 15, 2014

    Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


    FOR THE WEEK OF JULY 15, 2014


    facebook app ads updated for virtual goods

    Facebook Desktop App Ads Updated to Promote Virtual Goods

    Facebook has announced a new way for game developers to promote and sell virtual goods through desktop app engagement ads. Players who see the ad as they browse Facebook will be now able to purchase directly from the ad and start playing the game. Read More...

    Sam Mazaheri | @sammmer


    IN THE NEWS

    Twitter Revamps Analytics To Show Organic Impressions & Engagement 
    Twitter gave its analytics dashboard a major upgrade today, offering...

    New Facebook Program Offers New Advertisers Personalized Support
    Facebook, adding a personal touch to its mostly self-service advertising...

    A simpler way to manage your business locations in AdWords
    We’re excited to introduce upgraded location extensions, a better way to...

    New Google AdWords PLA Test Groups Products By Price
    This could get interesting. Last month, we saw Google running a test that...

    Bing Ads Plans For Coming Year: Scale, New Ad Formats, Automation
    As great as this past year was, I’m more excited about FY15 than I’ve...

    Bing Ads Scheduled Maintenance on Sunday, July 20th
    Bing Ads will be undergoing scheduled maintenance from 7:00 AM to...


    LEARN SOMETHING NEW

    How Much Should You Budget for Facebook Ads?
    My favorite new place for inspiration is the Power Hitters Club private...

    7 Tips For AdWords YouTube Campaigns
    You’ve successfully pitched YouTube advertising to your client. You...

    Enhancing Your Google AdWords Campaigns With Google Analytics
    If there is one thing I’d urge you to do as a business using Google...

    PPC Keyword Research: When & Why Do You Need It?
    Setting up and maintaining strong, high performing AdWords campaigns...

    4 Tactics To Save Money With Negatives
    We tend to think of our PPC accounts in terms of how we can grow...

    Should You Be Bidding On Your Brand Terms For Your Search Ads?
    While many advertisers have bought into the idea of bidding on search...

    Everything You Need To Know About PPC Ad Extensions
    Search ads are no longer just about headlines, description lines and...

    Functional Vs. Performance Paid Search Strategies and Tactics
    The way I have come to see things, you can take two, sometimes...

    Dirty Tricks, Red Flags And Pitfalls You Should Know About ROI
    Return on investment (ROI) is the only thing that matters for an...

    The Seven Deadly Sins Of Ads And Their Sole Redemption
    Consumers click ads to seek solutions. Remind readers you understand...


    INDUSTRY TRENDS

    Global Ad Spending Growth to Double This Year
    Advertisers worldwide will spend $545.40 billion on paid media in 2014...

    Yahoo’s ad growth stalls as Microsoft inches past
    Although Google remains the 800-million pound gorilla in the global...

    Bing Ads Grows Nicely, But Microsoft Is Still Living In Google's World
    With Google continuing to dominate spending on search advertising...

    Top Keyword Combos for PPC Retail Ads During Back to School
    The back-to-school and back-to-college retail audience spent an...

    Study: Mobile E-Commerce Sales Projected To Reach $50B By EOY
    In its latest round of reports, Custora claims mobile e-commerce revenue...

    What To Expect From Next Gen Ad Standards
    Standard ad formats are the backbone of the digital advertising industry...

    Sponsored Posts Have A Reputation Problem
    While native advertising has been the hot topic over the past year, it...

    Removing The Fog From The Marketing Cloud
    Consider this: just 20 years ago, a retailer having a website was a huge...

    Facebook Ads That Tell A Brand Story Beat Traditional Performance Ads
    What if, instead of focusing on getting the immediate conversion from key...

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