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This Week in Ad Tech: Week of July 22, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JULY 22, 2014


promote your app with google, facebook, and twitter ads

Promote Your App with Google, Facebook, and Twitter Ads

The app industry continues to grow substantially, following increased usage of smartphones. Gartner reported in 2013, 102 billion apps were downloaded, equating to $26 billion in sales. Ad budgets are shifting to mobile and the ad networks are accommodating. To capitalize on growing demand, advertisers can now create app campaigns across Google AdWords, Facebook Ads, and most recently, Twitter Ads. Read More...

Michael McEuen | @lonohead


IN THE NEWS

Facebook Rolls Out Ads Manager For Mobile Devices
Facebook announced today that it is launching a mobile ad manager to...

New Ad Type Could Offer a Way to Buy Products on Facebook
Facebook announced this week that it is testing a new ad type that...

Google Launches AdWords Express App For iOS & Android
Today, Google launched a free app for Android and iOS devices for...

At Last, Google Analytics App Comes To The iPhone
Google has released its official Google Analytics app for iPhone, now...

Preserving and renewing your AdWords scripts
To help streamline management of your AdWords scripts, we’ve made...

Bing Ads Puts Estimated Keyword Bids In Columns
Bing Ads launched a couple of relatively small but helpful features today...

Bing Ads Refines Local Targeting Features
Today, Bing Ads released new interface updates and features for...

Get $250 in Free Bing Ads Credit with AdStage
Ready to step beyond Google AdWords and reach even more customers...

Twitter Pushes Advertising Support Via Mobile App Notifications
Twitter operators are standing by — to help you buy ads. John Doherty...

Twitter Is Creating New Metrics To Convince Wall Street of Reach
Twitter has a growth problem — more precisely it has a problem with...

Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”
In a move to enhance its e-commerce backbone, Twitter today...


LEARN SOMETHING NEW

All About Click-Through Rate
One of the first metrics you learn about when you start advertising is...

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
An example I run into regularly is “Clicks.” Advertisers will follow it along...

How to Track Facebook Conversions in 5 Easy Steps
As Facebook advertising continues to expand targeting options and...

Three Google AdWords Myths That Need to Die
Google's AdWords auction is in a constant state of flux. Search...

Here's Why Google AdWords Phrase Match Matters
A few months ago Bryant Garvin wrote an interesting post arguing how...

A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you...

Is Extended Keyword Match Draining Your Display Network Ad Spend?
For years advertisers on Google's Display Network were limited to...

Improve AdWords Performance With These 3 Google Analytics Reports
As we all know, the mobile environment is becoming more important...

Take Advantage of AdWords Audiences With RLSA Campaigns
Are you taking advantage of the Audiences tab in AdWords? If not, why...

Mobile PPC Tips & Tricks – What Works & Doesn’t
In a recent Google Hangout, AdWords Hangout: Improve AdWords with ...

Audience Targeting: 3 Opportunities for Marketers
In the early stages of online advertising, targeting options were...


INDUSTRY TRENDS

3 Reports Offer Insights on State of Paid Search in Q2
We just recently saw Q2 come to a close, and a flurry of findings of Q2...

Reports Show Paid Search Spend Is Up Over Last Year
Second quarter reports coming out from the large search marketing firms...

Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue
As we saw yesterday, Yahoo is struggling to get its display business...

Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving
This afternoon Google announced second quarter consolidated...

Microsoft to Surpass Yahoo in Global Digital Ad Market Share This Year
Yahoo’s push to maintain its position as a top global ad seller will...

Yahoo Earnings Disappoint, But Search And Mobile Revs Up
Yahoo’s second quarter earnings disappointed investors who had...

Yahoo Search Share Falls Below 10 Percent For “All-Time Low”
We’re on the cusp of new comScore U.S. search market share data for...

Brazil Wins at Digital Ad Spending in Latin America
Digital ad spending in Latin America will increase 28.5% this year—the...

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AdStage Team