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This Week in Ad Tech: Week of July 29, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF JULY 29, 2014


Announcing Support for Direct Sponsored Content

Announcing LinkedIn Direct Sponsored Content

AdStage now supports LinkedIn’s latest native ad type, Direct Sponsored Content. The just-announced ad type adds new dimensions to Sponsored Updates in that it displays to targeted audiences in the LinkedIn feed without publishing to the advertiser’s public Company Page. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

LinkedIn Unveils Direct Sponsored Content: Better Targeting and Testing
The new feature will not only help marketers with A/B testing, but...

Introducing Dynamic Sitelinks in AdWords
Whether it’s shopping for a TV or planning a trip, people perform multiple...

Ads On Google Maps Get A New Look
Google has formally announced that it is surfacing and displaying ads on...

New Facebook Advertising Behavior Types: Target By OS & Browser
It’s pretty clear that Facebook is leading the way in digital ad targeting...

3 New Bing Ads Geotargeting Features Now Available
Bing Ads announced updates to its geotargeting that include more...

Bing Ads Puts Insertion Order Management Online
Agencies or advertisers that have invoice billing enabled and use Bing...


LEARN SOMETHING NEW

8 Effective Targeting Strategies for Building Facebook Page Likes
While not everyone agrees, I still firmly believe that building relevant...

How to Prevent Your AdWords Ads From Being Displayed in Apps
If you like running on the Google Display Network but are loathe to have...

Reach & Frequency: The Forgotten Dimension Of GDN On AdWords
The Reach and Frequency report lives under the Dimensions tab in...

20 Ways To Enhance Your Display Advertising Campaigns
All too often Display advertising campaigns are set up and then left to...

Managing The Very Short Tail: 9 Tips To Manage A 10 Keyword Account
Everybody loves the long-tail and diversified PPC accounts. However...

All You Need to Know to Succeed With CPA Bidding
Using CPA bidding is like living with an unpredictable pet. He’s as likely...

The Retargeting Trap: How Targeting Conversions Hurts ROI
Data are wonderful things. Properly applied, data can provide insights...

6 Common Mistakes Of Acquisition Marketers
New customers are the lifeblood of any business, and often the most...

Twitter Ads Cards: A Quick Start Guide
Everyone should know by now, the importance of creating multiple...


INDUSTRY TRENDS

IAB Study Highlights Elements of Native Ad Success
As publishers make more in-feed (also known as in-stream or...

SEM the Most Effective Acquisition Channel for 85% of Retailers
A study by Shop.org and Forrester Research shows 85 percent...

Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers
To no one’s surprise, Facebook again crushed Wall Street...

Top Luxury Brands Spent $22MM On US Google Text Ads Last Year
Paid search research firm, AdGooroo, has analyzed the paid...

Progressive Insurance Top Mobile Advertiser Of Q2
Mobile analytics provider Adomic released a Q2 mobile advertising...

Zappos Dominates the Apparel PPC Competition
When it comes to paid search advertising in the apparel category...

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AdStage Team