This Week in Ad News

This Week in Ad Tech: Week of August 5, 2014

Every week, we curate the flood of online advertising articles and resources to create "This Week in Ad Tech." Check out this week's news, how-tos, and trends from the world of online advertising and sign up to get it delivered in your inbox every week!


FOR THE WEEK OF AUGUST 5, 2014


all about CTR

All About Click-Through Rate

One of the first metrics you learn about when you start advertising is click-through rate (CTR). It’s a pretty simple metric, just clicks divided by impressions, but it can reveal a lot about your ad and audience so you should watch it closely. In this post, I’ll give you a full rundown on CTR and explain just why it matters. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

LinkedIn Q2 Revenue Soars, Says Bizo Will 'Anchor' B2B Toolset
Professional social networking platform LinkedIn on Thursday posted Q2...

LinkedIn’s Media Platform Spells End To Bizo’s Standalone Business
LinkedIn CEO Jeff Weiner confirmed the social network wants to enable...

Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent
After a disappointing Q1 Twitter delivered a very strong second quarter...

New Bing Ads Interface Begins Rolling Out Today: What To Expect
Starting today, some customers will begin to see the new Bing Ads user...

Helping shoppers decide with product ratings on Google Shopping
Product reviews provide critical information to shoppers making...

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics
Back in June, Facebook announced that they would soon launch new...

Those Facebook Ads You See Could Be Instagram Related
Marketers have been wondering how Instagram and Facebook would...

What’s New with AdStage in July
Check out some of the new features we’ve added to AdStage in July...


LEARN SOMETHING NEW

Twitter Advertisers Beware of Non-Legitimate Clicks & Engagement
There has been a tweet by Tom Scott making the rounds with over...

Lifting The Veil On Audience Modeling: It’s Not Just Retargeting
Over the past two years, I’ve been focused on applications of the...

5 Common AdWords Script Mistakes
Despite its technical reputation, coding is a creative endeavor and offers...

5 Reports You Need For Understanding Dynamic Contextual Ads
Often new products come through Google and Bing and suddenly the...

Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up...

Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to...

17 Keys to Success in Social PPC
If you haven't jumped on the social PPC bandwagon yet, it's time you...

5 Simple Steps For Defining Uber-KPIs For Multiple Objectives
Nowadays, marketing channels no longer map easily to a single...


INDUSTRY TRENDS

Nearly All Digital Marketers are Undergoing Digital Transformation
Digital marketers better like change, because it’s coming. According to...

The Evolution of Google AdWords Agency Reps
In the dinosaur ages of Google AdWords (early 2000’s), my small paid...

Mobile Drives Higher Proportion of Retargeted News Feed Clicks
Retargeting powerhouse AdRoll recently crunched data from their...

How Consumers Search for Products on Different Devices
Local Corporation is a local advertising technology company that...

What’s Google’s Biggest Fear? Native Search
Historically, consumers have used Google for research in every step of...

Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue
Marketing and analytics solution provider Piqora claims its customers...

AdStage Team