This Week in Ad News

This Week in Ad Tech: Week of August 19, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF AUGUST 19, 2014


Introducing Automated Rules

New App Helps You Automate Campaign Management Tasks

Managing ad campaigns can get pretty repetitive when you need to run through the same handful of steps every time you optimize a campaign. And when going through these steps is a chore, you’ll be tempted to procrastinate which can result in a real hit to your ROI. Fortunately, we just launched a brand new app that automates these tedious campaign optimization tasks for you. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

Introducing AdWords Website Call Conversions
Seventy percent of all mobile searchers have called a business directly from...

Close variant matching for all exact and phrase match AdWords keywords
People aren’t perfect spellers or typists. In fact, at least 7% of Google searches...

Google axes close variant option: what it means for advertisers 
The recent news of Google automatically opting all KWs into close variants is...

Google AdWords Quietly Launches Display Select Only Campaigns
In November 2013, Google announced a new campaign type “Search...

Google AdWords Tests New Hotel Ad Booking Format
Moz reports on Google+ that Google is testing yet another AdWords format...

Google AdWords Paintball & Other Dangerous Weapons Ban
In less than a month, Google will be banning the advertisement of airsoft guns...

Bing Ads Introduces Top Movers
What factors are driving a fluctuation in clicks or spend? What campaigns or...

Amazon “Buy It Now” Link Shows Up In Washington Post Editorial
A recent article in the Washington Post critiquing the cover art for a new British...

AdStage Raises $6.3M to Put Digital Ad Management on Auto-Pilot
Advertising technology startup AdStage Inc. has raised $6.25 million in Series...


LEARN SOMETHING NEW

The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select...

5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Google (my employer) recently announced a change to the matching behavior...

Near Exact Match Monitoring AdWords Script
Google’s recent tyrannical announcement to force AdWords advertisers to...

Prevent An AdWords Disaster: Fix These 4 Campaign Elements
Your biggest asset for your AdWords account is time — but many of us have...

10 Ways To Leverage Google Analytics For Better AdWords Results
How to tap Google Analytics' more in-depth capabilities to find out what's...

Optimizing With Multi-Channel Attribution Modeling
I have always felt that the success of digital marketing is often attributed to...

Why It’s Crucial To Audit PPC Accounts Ahead of Management
It’s always exciting when a potential client comes to our team and is looking to...

Using PPC for SEO
When putting pay per click (PPC) against search engine optimization (SEO)...

Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond...

Are You Making These Costly Retargeting Mistakes?
When I audit Adwords accounts, I often see accounts where there are still no...


INDUSTRY TRENDS


Search Marketers Tear Into Google Over AdWords Exact Match Change
Like a volcanic eruption, search marketers are raising their voices today over...

How Hyperlocal Mobile Advertising Changes Everything
The combination of hyperlocal targeting and programmatic ad exchanges has...

Ever Wonder Why Consumers Don't Click on Mobile Ads?
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for...

Programmatic Moves Further Toward Premium Future
It’s no secret programmatic buying is quickly expanding throughout the digital...

How Did Promoted Tweets Do During H1 2014?
Promoted Tweets have been around for a while, and according to recent...

AdStage Team