This Week in Ad News

This Week in Ad Tech: Week of August 26, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF AUGUST 26, 2014


instagram launches new ad tools

Instagram Launches New Ad Tools for Brands

Instagram has just announced the latest development in it’s ad platform: analytics tools to help advertisers understand the performance of their paid and organic content on Instagram. The tools provided seem relatively simple, but it should make a significant impact for the brands currently advertising across Instagram’s community of over 200 million people. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

Facebook Updates Campaign Structure Again: New Ad Sets and Ads
Patricia Lai of Facebook recently announced within the PMD News Facebook...

Facebook Raises Limits For Daily Frequency Of News Feed Ads
Advertisers now can show in-stream ads to users twice daily instead of once...

Facebook Rolls Out Analytics For App Links, 3 Billion URLs Enabled
The open-source effort that aims to make the mobile web less frustrating for...

Snapchat Is Planning A Move Into News, Advertising
Wall Street Journal reports that the disappearing messaging service is...

Google Rolls Out App Promotion Ads On Search And YouTube
App install and app re-engagement ads are now available globally...

Google AdWords Launches New Bulk Editing Tools
Google announced on Google+ that they are rolling out a new bulk editing...

New AdWords “Conversions For Optimization” Setting
More reporting columns let advertisers isolate performance of primary...

AdWords Adds Single Currency Reporting For Conversion Values
AdWords advertisers that accept multiple currencies on their sites or apps can...

New Bing Ads Editor 10.5 Features Shared Library For Negative Keyword Lists
Bing Ads has released the latest update of Bing Ads Editor, the desktop tool...

Bing Ads Launches Close Variants Test In US
Stresses "high relevancy thresholds" and provides opt-out for advertisers...

Amazon Plans To Take On Google AdWords
Amazon and Google have long had an tenuous relationship — at once both...


LEARN SOMETHING NEW

Easily Predict The Future Performance Of Your PPC Account
This week we’ve been explaining the value behind the regular tactics and...

Account Structure: The Backbone of PPC Success
Prior to my career in paid search, I spent time designing databases. It was...

The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy...

How to Properly Analyze Ad Text Performance
When setting up a paid search campaign, proper structure is essential for...

The Argument For Match Type Segmentation
There have been many debates recently in our agency and here on PPC Hero...

Are your Product Listing Ads ready for August 31st?
Earlier this month, we introduced an upgrade tool for advertisers to upgrade...

If Account-Level Quality Score Doesn’t Exist, Can It Hurt Your AdWords?
Google has continually denied that an account-level Quality Score exists...

Unified Device Targeting in Bing Ads: Answers to FAQs About The Changes
In June, we announced a set of changes to how device targeting will work in...

Write Better Ads For Your Mobile Audience
This week we’ve been writing about why we perform tasks certain ways in our...

Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital...

Get With The Programmatic: A Primer On Programmatic Advertising
Learn the ins and outs of programmatic, and discover how it's changing the...


INDUSTRY TRENDS


Google’s 2013 Mobile Search Revs Were Roughly $8 Billion
The Mountain View company dominates mobile advertising globally...

New Google Ad Format Only Changed User Behavior For 3 Months
Google rolled out a new design for its search engine results pages...

Tumblr's Role in Reversing Yahoo's Display Ad Decline
User base up nearly 50% in 2013, extending potential reach for Yahoo...

AdStage Team