This Week in Ad News

This Week in Ad Tech: Week of September 9, 2014

Every week, we curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF SEPTEMBER 9, 2014


how to structure facebook campaigns moving forward

How to Structure Facebook Ad Campaigns Moving Forward

Bids are moving from the ad level to the ad set level. Are you prepared to take advantage of this change to structure? In this post, I’ll walk you through these changes to help you structure your Facebook ad account for success. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS

Call Out What Matters Most To Your Customers in AdWords
Whether it’s free shipping on all laptops or a price match guarantee on...

Google Extends Nearby In-Store Product Listing Ads to Desktops
Retailers with products that are only available in stores are now able to...

Latest Google AdWords PLA Test: Segmenting Products By Brand
"The new iteration features a whopping 12 product listing ads and two top...

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company...

Bing Ads Introduces Bulk Editing In Web UI
Bing Ads has been building out its capabilities in the Web UI this year so that...

Close Variants Come To Broad Match Modifier In Bing Ads
Addition follows a close variants test on exact and phrase match in the US...

Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to...

Yahoo! tests fixed ads of different colors
The color changes in each search or when you reload the page. The ads...

Twitter Self-service Advertising Now Available in 11 New Countries
Beginning today, Twitter’s self-service ad products are available to small...

Twitter Introduces Buy Button To Enable In-Tweet Transactions
Company takes wraps off e-commerce plans with a test that allows...


LEARN SOMETHING NEW

Forgot to Transition Your AdWords PLAs? Here’s What Happens
Did you forget to transition your AdWords Product Listing Ads to Shopping...

4 Benefits of an AdWords My Client Center (MCC)
Despite somewhat firm beliefs that agencies encompass a special fairy dust...

The Hidden Dangers of AdWords International Broad Matching  
It has always been important for search marketers to regularly check search...

7 Steps To Start A Realistic Google Display Network Campaign
When it comes to the Google Display Network (for the sake of brevity, GDN...

Getting Started with Mobile Bid Modifiers
Ever since Google AdWords introduced enhanced campaigns, targeting...

What’s A Good PPC Account Structure, Anyway?
Is there an ideal way to structure an AdWords account, or is every case...

Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review...

Show Don’t Tell: High-Impact PPC Storytelling
Wanna know what’s better than delivering good news to a client? Squeezing...

What PPC Impression Share Really Tells You
Impression share metrics are often used as the key indicator of one’s market...

Use Holiday Search Data To Prep Campaigns For The Upcoming Season
What are people searching for and when are people searching on...

What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex...

Tips For Tackling The Online-Offline Attribution Challenge
Learn how customer-tracking and cross-screen performance metrics result in...

Create Engagement Ads to Get Around Banner Blindness
There’s no doubt that display advertising is extremely powerful – the reach...

How Marketers Should Be Using New Facebook Video Features
Facebook has some new changes coming this week to videos which will...


INDUSTRY TRENDS


Cross-Channel Marketing: Hot, but Not Happening
As consumers bounce from device to device throughout the day, marketers...

Geeking Out On Digital Ads: A Definitive History Of IAB Standards
We've come a long way in the last 18 years! See how digital ad formats have...

Paid Media Is the Future 
We know as digital marketers that the landscape has evolved to a complex...

RLSA Increases Brand Conversions 71 Percent
This is a tale of a client looking to optimize their PPC brand campaign. They...

Study: YouTube Shining Star Of Social Ads with 14% Conversion Rate
Video has stolen the social ad spotlight once again. According to a study...

Brand Terms: To Bid or Not to Bid? [Bing Ads Study]
There is ongoing debate about the value of including your own brand terms in...

Could DuckDuckGo Overtake Bing?
Amid growing privacy concerns and a deal with Apple, DuckDuckGo has the...

AdStage Team