This Week in Ad News

The Future of Advertising: A Special Edition of This Week in Ad Tech

As we prepared for our sold out NewCo SF session on "The Future of Advertising," we read through a lot of great articles on the topic. We figured you may enjoy reading them as well, so we've compiled them below in this special edition of This Week in Ad Tech!


SPECIAL EDITION: THE FUTURE OF ADVERTISING


apple's reintroduction to mobile ads

Prepare for Apple’s Reintroduction to the Mobile Ad World

In behavior that’s typical for this company, Apple has been sitting back and letting the world (read: other companies) do their R&D for it, and it is the smartest move that Apple continues to make. It’s played this card with its hardware products and will soon play it again with new mobile ad products. Read More...

Sahil Jain | @sahilio


THE FUTURE OF ADVERTISING


Toyota Mobile Ads Showcase Future Uses Of Location
Dynamic creative ads use location to identify qualified audiences...

What Facebook's Messenger Mess Means to Marketers
Facebook Is Now a Telecom Company, and Brands Can Benefit...

The Future of Mobile Advertising Via Machine Intelligence
You have probably used the term “connected customer” or told your CEO...

Google Has Seen the Future, and It Has Ads ... Everywhere
They Won't List Revenues From Mobile Because the Category Is 'Evolving'...

BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads
BuzzFeed makes the majority of its money on ads that pretend to be content...

Retargeting Is Flawed; the Future Is Pretargeting
The Future Lies in Targeting Based on What We're About To Do, Not What...

Meet the Wearable Tech That Marketers Are Excited About
Wearables Move From Quantified Self to Quantified Dog...

Wearable Technology Lets Us Track Consumers' Activity as Never Before
Google Glass, FuelBand and iPhone Are Leading the Way to a New Frontier...

I Saw the Beacon-Packed Store of the Future in 1990. It's Still Flawed
How Much Will Location-Based Marketing Really Matter...

The Future of TV? No More Commercials, Says Netflix Chief Product Officer
Neil Hunt Foresees Unbundling of Channels, Increased Personalization...

Behold The Horrifying Future Of NFL In-Game Advertising
Enter the Toyota Red Zone! There is no escape from the Toyota Red Zone...

Will Advertising Dollars Return to TV?
With Changing Marketing Tactics, Networks Are Having a Harder Time...

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AdStage Team