This Week in Ad News

This Week in Ad Tech: Week of September 16, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF SEPTEMBER 16, 2014


google adwords callout extensions

The New Must-Have AdWords Extension: Callouts

Move over, sitelinks. We have a new contender in the battle for AdWords extension prominence. In this post, I’ll show you what callouts are and help you make the most of them for your AdWords campaigns. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS


Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads
Coming change puts the second line of ad copy in the corner as extensions...

Google Brings PLAs To Third-Party Sites Like Walmart.com
Limited set of retailers are currently participating in AdSense for Shopping...

Google AdWords Scripts Supports Shopping Campaigns
With the new changes recently made to transition Product Listing Ads to...

Newest AdWords Editor Supports App Install Ad Campaigns
The latest AdWords Editor is now available for download. Version 10.6...

New Benchmark Reports Coming To Google Analytics
CMO claimed reports helped drive 48% average open rate and 40% click...

Facebook Power Editor Update: Preview and Bulk Import News Feed Ads
Facebook is rolling out changes to Power Editor that allow advertisers...

Facebook Now Asks Why You’re Hiding That Ad To Better Target
The specific reason a user hides an advertisement will now be used as signal...

Bing Ads Summer Release Highlights: Performance, Speed and Efficiency
This summer has been a great one at Bing Ads. Our global teams have been...

Bing Ads Refreshes The Change History Report
Bing Ads has rolled out a new look for its Change History reporting. The new...

Search Preview In Apple’s iOS 8 Coming To The iPhone In One Week
Apple iOS 8 adds Bing to Spotlight results, DuckDuckGo to default search...

eBay Set To Offer In-App Mobile Advertising
eBay has announced that it will open up its mobile app to brand advertisers...


LEARN SOMETHING NEW


10 Things Every PPC Account Should Have [Webinar]
Are you just starting out as an advertiser? Maybe you just need a refresher...

Tackling AdWords’ New Default Close Variants Matching Behavior
AdWords will soon require all campaigns to use close variants. How might...

7 Hidden Features In AdWords To Make Your Life Easier
Simple, little-known tricks for easier AdWords account management from...

Creating Stimulating Ad Copy: What it Takes to Get Results
In the realm of search engine marketing creating ad copy for a text ad...

Get Proactive And Reactive With Your Keyword Research
Keywords are the fundamental building blocks of any paid search account...

5 Questions to Consider When Thinking About Bidding on Brand Terms
The practice of bidding on your own brand terms is a topic that has two...

Display Ad Creation Best Practices
I have received several questions on best practices for display ads, so here...

Is Your Retargeting Missing The Bullseye?
Even if your display retargeting campaigns are performing well, that doesn't...

Fast Track To Crushing the Advanced Search Exam
Last month I provided my guide to acing the Advanced Display Exam, and...

Integrating AdWords and Social Media Strategies 
Improving your Google AdWords campaign is fundamental to improving...

How to Create Effective Facebook Ad Reports for Clients
One of the main struggles that my readers face as consultants is crafting...


INDUSTRY TRENDS


Paid Social Ads Convert More Customers
The digital marketing world has been abuzz for months about Facebook’s...

Can Addressable TV Take Programmatic TV to the Next Level?
Despite its small share of TV ad spend, interest in programmatic television is...

Brands Embracing Programmatic Video Faster Than Agencies
New study from Aol Platforms' Adapt.TV shows 60 percent of brands online...

YouTube Owns Nearly 20% Share of US Digital Video Ads
Google's network is feeling heat from AOL, Yahoo, others...

Prepare for Apple’s Reintroduction to the Mobile Ad World
In behavior that’s typical for this company, Apple has been sitting back and...

What Are Pinterest's Marketing Interests?
Pinterest is one of those up-and-comers in the world of social advertising...

AdStage Team