This Week in Ad News

This Week in Ad Tech: Week of September 23, 2014

Every week, I curate the flood of online advertising articles and resources to create This Week in Ad Tech. Check out this week's news, how-tos, and trends from the world of online advertising.


FOR THE WEEK OF SEPTEMBER 23, 2014


analyze your ppc competition with adwords auction insights

Analyze Your PPC Competition with AdWords Auction Insights

Have you ever searched Google to see which of your competitors also appear for the keywords you’re bidding on? You can get a much clearer picture of this date with the Auction insights report in Google AdWords. In this post, I’ll give you an overview of this report to help you understand your competitive landscape and optimize accordingly. Read More...

Sam Mazaheri | @sammmer


IN THE NEWS


Pinterest Inches Closer To Fuller Ad Rollout, To Update Privacy Policy
Pinterest continued the slow process of pinning down its advertising plans...

Twitter Tailored Audiences: new list upload, audience manager and IDs
Today, we’re releasing new tools to make it even easier to create, manage...

Facebook Updates Custom Audiences TOS: No Scraping UIDs
Advertising on Facebook is incredibly powerful because of the ability to target...

Now See AdWords ROAS In Google Analytics
AdWords advertisers can now see Return on Ad Spend (ROAS) from their...

Google Analytics Gives Apps Audience Insights & In-App Remarketing
Plus, a new Display Targeting report offers performance insights for...

Bing Ads Rolling Out Dynamic Sitelinks In U.S.
The roll out follows Google AdWords' introduction of dynamic sitelinks this...

New Device Targeting in Bing Ads Starts Now
Remember in June, when Bing announced the new simplified device...

Bing Ads Launches Campaign Planner With Competitive and Keyword Insights
A powerful new tool is available in Bing Ads that will help search marketers...

Yandex Expands Ad Sales Outside Russia to Fight Google
Yandex has long been dominant in the Russian search market – with 61.9%...


LEARN SOMETHING NEW


How To Organize Your Shopping Campaigns To Compete
Google just announced its expansion of Product Listing Ads into AdSense for...

Image Ad Best Practices For The Google Display Network
Your GDN ads shouldn't be an afterthought! Learn how to create great ads...

Prepare For The Impending Mobile Ad Update
Google recently announced that beginning on 10/15, mobile ads have the...

Mobile PPC Advertising When You Don’t Have A Mobile Website
The whole world is going mobile…. except for your company...

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy
Refreshing ad copy is one of those optimization tasks that I have a very bad...

Day-to-Day PPC Management: What to Ask Key Stakeholders and Vendors
We’ve addressed setting goals and funding our program. Now the question...

You Really Have No Idea How Your Media Plans Are Being Built!
Are ski trips and skydiving outings more important than marketing...

Nine best practice tips for Facebook advertising
Marketing advice is often specific to a particular campaign, and difficult to...

How Social Media Advertising Affects Sales
The middle of the sales funnel is where social media advertising has the...


INDUSTRY TRENDS


Larger iPhones: How Might They Impact Advertisers?
Do the new iPhone screen sizes affect CTR and should marketers be...

U.S. Online Display Ad Spending Grew 6.2% In Q2
Growth is outpacing the overall market which rose just 0.7 percent...

Analyzing The Impact Of Amazon’s Departure From Google’s Search Network
With Amazon reportedly departing the Google Search Network and working...

Will Ask.com Google Arbitrage Ever Stop?
Google has been steadily cracking down on sites with poor quality content...

45% Made Retail Purchase After Seeing Mobile Ads
Findings suggest optimal times to target mobile shoppers...

Study Shows CTRs A False Metric For Mobile Ad Performance
Despite the evidence many marketers remain “addicted to clicks...

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014
Research shows social giant's digital dominance...

Facebook's US Ad Revenues Outpace Users Time Spent on Site
Facebook bucks trend of digital ad dollars lagging time spent with digital...

15 New Facebook Advertising Statistics
In an average month, 1.28 billion users are active on Facebook. In an...

APAC Ranks No. 2 Worldwide for Social Network Ad Spend Share
Asia-Pacific grabs nearly 30% of social network ad spending worldwide...

Small Businesses Spend More on Social Than Any Other Media
BIA/Kelsey Survey Finds Social Is No. 1 in Usage and Spending...

The Only B2B Advertising Metric That Matters
In its earliest days, advertising meant putting up a billboard or taking out an...

B2B Email Newsletter Advertising: Benchmarks and Trends
Nearly one-third (31%) of companies that advertise in B2B email newsletters...

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AdStage Team