Advertising on Twitter doesn’t mean you have to settle for 140 characters.
Beyond plain text, hashtags and shortened links, there are several useful ad units to expand your Tweets and increase engagement. In this post, I’ll show you how to use Cards to maximize engagement in Twitter Ad Campaigns.
What are Cards
Cards are add ons you can apply to Tweets that help capture the attention of your audience with images and call-to-action buttons that are tailored to your goals. Currently, there are four types of cards from which to choose: one to promote web pages, another to collect leads and two to promote app installs.
A Website Card makes it easy for you to promote web content and drive traffic to a URL. It adds a large custom image to your Tweet, along with a call-to-action button, and it helps your content stand out. Whether you’re promoting your home page, a blog post or your landing page, Website Cards make your content pop and look much better than some bit.ly link.
Lead Generation Cards
Lead Generation Cards waste no time capturing user interest. Rather than driving clicks to a landing page and then asking for the lead, Lead Generation Cards ask for the lead right in the Tweet and give potential customers a quick way to request more info. The input field is placed right in your Tweet! It doesn’t get much simpler than that.
Lead Generation Cards also let you point to an external URL that acts as a thank you page after the user submits the lead, and they make third-party conversion tracking seamless.
The last two card types, Image App and Basic App Cards, are all about driving app installs. The only difference between the two is whether or not you’d like to include a large custom image.
Basic App Cards are more basic (naturally), and promote installs of your app by expanding the Tweet to include an app icon and “Install” button.
Image App Cards (you guessed it) also include an image.
- You can create Cards from within the Twitter Ads interface by clicking “Creatives” in the top navigation.
- Then, choose “Cards” from the corresponding dropdown.
- Next, choose the Card type, and click the corresponding create button.
- From there, simply fill out the required fields, and upload any necessary custom images.
Pro Tip: If you need help creating images, I strongly suggest using Canva, a free and easy-to-use web based image designer.
Adding Cards to Promoted Tweets
Once created, you’re able to add Cards to new Tweets by clicking the Attach Card button.
Your Tweets will never be the same...
What do you think? Are there any other types of Cards you’d like to see next?