AdStage Integrates Twitter Ads in Major Platform Expansion, Adds Multi-Account Features for Agencies and Large Advertisers, Hires Kenshoo’s Paul Wicker to Lead Product
Brands and agencies can now build, analyze, and optimize ads across multiple accounts throughout all major search and social networks from AdStage.
SAN FRANCISCO, CA — October 21, 2014 — AdStage®, the all-in-one advertising platform that allows businesses to manage campaigns across search, social, and mobile ad networks from a single interface, announced today a major platform expansion following their $6.25 million series A funding that adds native support for Twitter Ads along with advanced functionality for agencies and in-house teams managing multiple accounts, and has hired Kenshoo’s Paul Wicker as Director of Product. The AdStage Platform supports campaign management and analytics across Google AdWords, Bing, Facebook, LinkedIn, and Twitter ad networks; and it is the only platform in the world with native API integration with this full suite of ad networks.
Twitter Ads Integration
As more advertisers add Twitter to their mix of paid channels, there’s a greater need for tools to create, manage, and optimize Twitter ad campaigns at scale. In response to this need, AdStage has integrated Twitter Ads into its powerful advertising platform as an official Twitter Marketing Platform Partner. Advertisers can now create and optimize full-featured Twitter Ad campaigns in AdStage, choosing from all possible campaign objectives and creative types; analyze performance with interactive dashboards and custom reports; quantify results with integrated conversion tracking; and unlock a host of other features exclusive to the Twitter Ads API. AdStage also features dedicated apps to simplify management of the most advanced Twitter Ad campaigns. The Audience Manager app helps manage tailored audiences and retargeting lists, the Twitter Creatives app helps create and manage Tweets and Cards at scale with bulk editing features, and the Automated Rules app automates tasks like bidding and scheduling to keep Twitter Ad campaigns running at peak performance. This integration is live today and open to all AdStage customers.
We’ve been eagerly awaiting a better way to manage complex Twitter Ad campaigns,” said Lennie Sliwinski, Marketing Manager at Hired. “Now, AdStage is going beyond what’s offered by the native Twitter interface to help us manage our campaigns, alongside our other growing channels, in a fraction of the time.”
Multi-Account Management for Brands and Agencies
AdStage also announced Multi-Account Management, an evolution in the platform’s architecture that gives large advertisers and agencies the ability to easily group and manage distinct ad accounts across their portfolio of brands. This development makes AdStage a powerful management tool for advertisers with complex account structures, such as in-house marketing teams with multiple accounts per network and agencies managing multiple clients. Multi-Account Management gives advertisers quick access to their account groups, unlocks new performance dashboards across the many levels of account structure, and opens up the ability to work on many accounts at once.
The UI of AdStage blows away any other ad management software I’ve tested for our agency,” said Greg Shumchenia, Social Media Strategist at NAIL Communications. “It feels less like you need a programming degree to figure it out, and more like a well-thought-out interface designed for consumers to take quick action with minimal to no training.”
New Director of Product from Kenshoo
To drive further development of the growing Platform, AdStage has hired Paul Wicker to be the Director of Product. Paul comes to AdStage from Kenshoo, a prominent campaign management platform for enterprise advertisers, where he served as Director of Product for Kenshoo Local. He brings more than 10 years of experience in product management, research and development, and competitive intelligence for digital advertising products. Prior to Kenshoo, Paul served as the Senior Manager of New Media Product Development at Yellowbook. Paul has an MBA from Villanova University and a BS in Political Science from The George Washington University.
Paul has tremendous knowledge of the space and is an important addition to our team,” said Sahil Jain, CEO and co-founder of AdStage. “With every key network integration now in place, Paul will lead the AdStage Platform’s growth vertically. He has firsthand knowledge on both the power of bulk workflow tools and the disadvantage of heavy enterprise software. Paul is well equipped to add depth to the platform, such as data-driven recommendations, additional bulk workflows, and the coordination of 3rd party app integrations in order to make AdStage the quickest platform to manage and optimize online ad campaigns.”
Stats and Availability
AdStage is available now with subscriptions starting at just $99 per month. Over 1,000 businesses, including Hired, LendingTree, and Zenefits, have used the AdStage Platform to actively manage over 20,000 ad accounts containing 100,000 active ad campaigns. To learn more and sign up for a free 14-day trial, visit www.adstage.io.
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, and mobile ad networks like Google AdWords, Facebook, LinkedIn, and Twitter Ads. It’s an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API for advertisers of all sizes. AdStage has received $8.78 million in funding from Digital Garage, Verizon Ventures, Freestyle Capital, and others. Learn more at www.adstage.io.
Sam is the Director of Online Marketing at InVision and former Director of Marketing at AdStage. Prior to AdStage, he was part of the AdWords product team at Google, serving as the in-house AdWords expert and advisor to product management, engineering, and UX. Prior to that, he personally managed and grew in-house digital marketing programs with over $300,000 in monthly ad spend.
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